Online Marketing for Hospitality E. Craig [email protected]Research - Inclusion of 3rd Party Resellers in brand name organic search results Situation: ● OTAs are automatically inserted in Hotel brand name organic search results ● High commission 3rd party sites compete directly within brand search results Solutions: ● Subdomain + create high value pages; - get guests direct ○ distribute link generously in email signatures, QR codes ○ optimize for maximum shareability ● Optimize for Bing + Yahoo
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Research - Inclusion of 3rd Party Resellers in brand name organic search results
Situation:● OTAs are automatically inserted in Hotel brand name organic search results● High commission 3rd party sites compete directly within brand search results
Solutions:● Subdomain + create high value pages; - get guests direct
○ distribute link generously in email signatures, QR codes ○ optimize for maximum shareability