The NC collects stories and memories of everyday life from ordinary people to create the biggest archive of the small history. Unfortunately, they are not getting as many entries as they expected. Our challenge is to expand the number of contributors.
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OgilvyOne tým 1 (Barbora Doleželová, Jana Pečivová)
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The NC collects stories and memories of everyday life from ordinary people to create the biggest archive of the small history.
Unfortunately, they are not getting as many entries
as they expected.
Our challenge is to expand the number of contributors.
„ I don´t care about the past, I LIVE IN THE MOMENT.
I want to be remembered in the future.“
Lucie, 21StudentShe is self-confident, digi-savvy, likes to share things on social media about her life to become unforgettable.
TELL US YOUR STORY,MAKE HISTORY!Your story will not be
forgotten. Live forever!
On this exact bench a magical love story between
Lucie Svobodová and Jan Vomáčka began, when they had their first date on
25 September 2013.
Read more and share your story here:
commemorative plaque
story shared on the NC
commemorative plaque
once a month we pick the best story
reveal of first set of plaques
media support
facebook pageposts
paid ads
user-friendliereasier process
maparticles
interviews
#zapissedodejin#makinghistory
#nezapomenutelni#timeofmylife
mobile responsive web
easy upload
plaques
SUMMARYCHALLENGE get more contributors to www.narodnikronika.cz
TARGET AUDIENCE
15-30, tech-savvy, self-confident, be remembered
KEY MESSAGE TELL US YOUR STORY, MAKE HISTORY!
IDEA commemorative plaques – personal place
STRATEGY Through this idea, show the audience that their „small“ stories matter in the history. encourage them to share stories, reward chosen ones with personal plaques
MEDIA facebook, instagram, website, mobile, PR, outdoor