OgilvyLIVE Brochure

OgilvyLIVE

Ogilvy & MatherGlobal Data & Analytics

Marketing insights through technology

The OgilvyLIVE dashboard is a leading-edge technology platform that enables marketing organizations to cost-ef f iciently monitor, evaluate and optimize their marketing ROI on an ongoing basis.

Contents

About OgilvyLIVE 3

Monitor 4

Evaluate 5

Optimize 6

Technical features 8

Contact us 12

3

About OgilvyLIVE Traditional software vendors have failed to develop technology solutions that encapsulate the diversity of marketing investments and the complexity of their impact on business performance in a way that feeds into decision-making processes. OgilvyLIVE fills this void and has been adopted by leading marketers in the telecommunications, financial services, automotive, technology and retail industries globally.

Benefits of OgilvyLIVE: OgilvyLIVE enables its customers to extract more value from limited marketing budgets by providing:

• 360° view of marketing: Integrated marketing data repository provides marketers with a unique view of all marketing KPIs and underlying investments, across digital and traditional media activities

• Interactive visualization: Built-in dashboards allow for rapid generation of insights by nontechnical marketing users, enabling them to extract more value from existing data acquisition investments

• Ongoing ROI evaluation: Marketers are able to monitor the effectiveness and efficiency of their marketing investments on an ongoing basis

• Actionability: Advanced optimization and what-if scenario engine allows marketing decision-makers to increase marketing productivity for future investments

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MonitorMost advanced marketing organizations fail to realize the full value of the time and money spent on collecting and acquiring data, because this information is typically scattered across the enterprise or is presented to users in complex reporting solutions.

This module provides marketers with a set of customizable marketing dashboards designed to rapidly generate insights from complex and disparate marketing data sources.

• Speed of insight: Data management and analytics automation allows marketers to identify underperforming activities faster and to respond to new investment opportunities. Rapid insights enable increased value generation

• Off-the-shelf: OgilvyLIVE is available on a subscription basis, enabling large marketing organizations to deploy the platform rapidly, at a fraction of the cost, complexity and risk of an in-house solution

Ogilvy Analytics has formed a close partnership with GroupM to offer OgilvyLIVE. For more information about Ogilvy Analytics, please visit www.analytics.ogilvy.com or email us at [email protected]

OgilvyLIVE consists of three modules: Monitor, Evaluate and Optimize.

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Monitor enables marketers to extract more value from existing data assets by cost-efficiently integrating data feeds into an intuitive on-demand dashboard built specifically for marketers. More specifically, this module enables users to:

• VisualizetheirbusinessperformanceacrossawiderangeofmarketingKPIs, including financials, brand health and direct response metrics

• Monitormarketinginvestmentsacrossallcommunicationchannels,including traditional media, digital media and direct response, as well as across all other marketing initiatives

• Correlatebusinessperformanceagainstmarketinginvestments,andidentify trends

• Haveasingleviewoftheworldacrosstheirproductportfolioandallgeographies in which they operate

A broad range of built-in dashboards enables marketers to generate insights rapidly. Business scorecards, maps, trend analyses and analytical charts are combined to maximize the insights and value extracted from the underlying data repository.

Users and administrators can customize their view and create custom screens for private use or to be shared with other users.

EvaluateThis module allows technical and business users to evaluate the ROI of marketing activities. OgilvyLIVE leverages advanced marketing-mix analytics that isolate the incremental contribution of marketing investments to business performance. This analysis can be augmented with other analytical approaches, such as pre- and post-analysis, direct response or survey-based evaluation, to ensure a holistic view of marketing effectiveness.

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Business users can leverage this module to evaluate the effectiveness and efficiency of marketing investments to drive incremental business performance, across all marketing and communication channels. They can also understand drivers of their business and perform “due-to” analyses.

Technical users can also review the specifications and robustness of the statistical models fueling the ROI evaluation framework and subsequent optimization and what-if scenarios.

OptimizeThis module enables marketers to maximize the ROI of future investments and accelerate growth by leveraging advanced optimization and simulation capabilities. This can be achieved at two levels:

1. By optimally sizing quarterly or annual marketing budgets and allocating them across geographies, products and marketing tactics

2. By optimally phasing marketing campaigns on a weekly basis

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OgilvyLIVE is one of the most advanced marketing optimization engines available today. It has been used to optimize the allocation of multibillion-dollar marketing investments. It provides the following advanced features, while shielding users from the underlying complexity of its data and algorithms, to analyze:

•Decreasingreturnsandsaturationlevels

•Carryovereffectsandlong-termimpacts

•Businessconstraintsandthresholdlevels

•Weeklyseasonalitylevelsandcostperunit

•Cannibalizationandhaloswithintheproductportfolio

The OgilvyLIVE optimization framework enables marketing organizations to ground their future investments in statistically valid historical measurements, withoutbeingconstrainedbythem.Historicalanalysiscaneasilybeaugmentedwith expert assumptions, new dynamics or survey-based approaches to ensure a holistic, forward-looking investment framework.

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OgilvyLIVE Application

TM

Technical Features OgilvyLIVE Architecture

OgilvyLIVE provides an integrated view of marketing and communications across a wide array of data feeds. OgilvyLIVE hasautomaticfeedsfromvariousWeb-analyticsandsocial media platforms.

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Administration

The Administration section allows administrators to manage application features, properties and user access privileges in OgilvyLIVE.

Data Management

The Data Management section is core for all data administrators to upload and import new data and models in the OgilvyLIVE application. It allows data upload through scheduled FTP and email attachments. Data Manager allows administrators to upload files and define the data to import into OgilvyLIVE.

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Custom Screen

The Custom screen allows administrators to customize screens by adding panels and copying, editing and deleting screens. They can modify screen design, colors, tabs, etc., using this module.

Data Administrators can upload data files directly from their computers in a zipped format that contains Excel and Text files. The data is uploaded directly into the OgilvyLIVE database after the mappings are validated.

Metadata The Metadata Management screen allows administrators to directly edit metadata within the Data Management console in OgilvyLIVE. The preview mode enables visualizations of data displayed through the OgilvyLIVE interface, making this a user-friendly experience.

Model The Model Import screen allows administrators to directly upload, validate and import model data into the OgilvyLIVE database. It also allows administrators to directly edit model data within the Data Management console in OgilvyLIVE and import it to the OgilvyLIVE database.

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Security

OgilvyLiVe was developed as a secure online platform to host highly sensitive corporate data. Key security features include:

•Physicalsecurity:Securein-housedatacenter

•Networksecurity:Alldatabasesandapplicationsprotectedbyfirewall

•Systemssecurity:Allserverswithinnetworkprotectedbypasswords

•Applicationsecurity:Usernames,timeoutsandformsauthentication

•Databackup:Daily,weeklyandmonthlybackups

•Disasterrecovery:CompliantwithSOXregulations

Ogilvy & Mather takes strong measures to protect the security of client data and to ensure that clients’ choices for its intended use are honored. Certified third-partysecurityauditsaredoneperiodicallytoensuresecurity.Strongprecautionsare taken to protect client data from loss, misuse, unauthorized access or disclosure, alteration and destruction.

Data is never shared outside the company without clients’ permission. Inside the data warehouse, data is stored in password-controlled servers with limited access. However,aseffectiveasanysecuritymeasureimplementedbyusmaybe,nosecurity system is impenetrable. Questions regarding security can be directed to us at [email protected]

Hardware & Software Requirements

Hardware

•Minimum1GHz32-bit(x86)or64-bit(x64)processorsuchas intelPentium®4,intelCentrino®,intelXeon®,orintelCore™Duo (orcompatible)processor

•Minimum512MBofRAM(1GBrecommended)

•Minimumscreenresolution:1024x768pixelswith16-bitvideocard (1280x1024recommended)

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Software

•Windowsinternetexplorer7.0andaboveorFirefox3.0andabove

•Broadbandinternetconnection(DSL,cablemodems,Tnetworks, etc.,of2Mbps)

•FlashPlayerversion10.0andabove

•Platform:WindowsXPSP2,WindowsVistaorWindows2000with allavailableServicePacksapplied;forMacusers,MacOSX

•Microsoftexcelfordatadownload(optional)

Contact us [email protected] 212-237-4000636 11th AvenueNewYork,NY10036