May 06, 2015
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MATT GIERHARThead of social
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SOCIAL MEDIA IS CHANGING THE WAY WE SHOPSOCIAL COMMERCE
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Social CommerceèIn its most basic form, involves consumers getting together
online to exchange info and advice about purchase decisions.
èPopular because they incorporate user-generated content, group interaction and community of one’s friends around shopping activities.
èTrend is toward more personalised, more collaborative, more real time shopping experiences.
èRecent applications integrate the social graph into eCommerce through social network “sign-ins,” a kind of “check-in” for shopping.
èThis is the new frontier for eCommerce and it is evolving quickly as retailers adopt social plug-ins.
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MODEL:CROWDSOURCE COMMERCE
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MODEL:CONTENT INTEGRATION
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MODEL:CONVERSATIONAL COMMERCE
http://shop.mattel.com/category/index.jsp?categoryId=4238833
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MODEL:SHARING TRANSACTIONS
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MODEL:SHARING PROMOTIONS
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MODEL:CUSTOMISATION