Offline Marketing Strategy

Offline Marketing

Strategy

For Z-Aksys

We need change our marketing strategy

• So far we have used push marketing strategy by messaging LinkedIn, call

prospects, mailing ,

• We have used few pull marketing technique while putting our advertisement

in LinkedIn , posting in justdial, google PPC.

• The following will be some of the Pull marketing strategy and few new push

marketing strategy we can use.

Advertisement

• Outdoor Advertisement

• Newspaper Advertisement

• TV Advertisement

Networking

• Awards

• Digital Marketing Seminars

• Networking Groups

Outdoor Advertisement

• There are around 8 to 10 types of outdoor advertisement among them we can only use hoarding

Reason

• We are a digital solution providing company the content and picturizing will be the most important part of our advertisement campaign .

• We need to use hoarding which will be providing us the space for this contents and best location will be the places where you have the major corporate houses

Outdoor Advertisement

• According to me the BKC will be a good choice since it accumulates major corporates houses .

• BKC also has headquarters of BFSI sectors and other corporates houses

• We can use a 40*20 sqft hoarding we can put its in the main entrance gate.

• It will cost us Rs9 lacs per month

• Rs 15 per Sqfeet extra for printing

• The above quotation has been provided by Goldlinkoutdoors Andheri www.goldlinkoutdoorads.com/

Newspaper Advertisement

• Next option is the newspaper advertisement

• We can put our advertisement in financial newspapers.

Reason

• Since our main targets are mainly CIO, CEO, CFO and many higher level executives. They mostly prefer financial newspapers

• the top 3 Financial Newspapers in Mumbai are Financial Express, Business Standard, Economic Times.

Newspaper Advertisement

• The Quotation of the Respective Newspaper agencies are

Business Standard

Front page / Top page of Business Standard ( Mumbai edition)

Card Rate :- Rs 1000/- per sq cm ( 100 % premium page)

Page 3 / Back Page of Business Standard ( Mumbai edition)

Card Rate :- Rs 675/- per sq cm ( 35 % premium page)

Page 5 Page of Business Standard ( Mumbai edition)

Card Rate :- Rs 500/- per sq cm

Newspaper Advertisement

• The Financial Express

The Mumbai Edition

Black and White Rs 410 per Sqcm

Colour Rs 570 per sqcm

Tender (classified) Rs 700 persqcm

Newspaper Advertisement

• The Financial Express

25% premium Charges on page 3 and back page

25% premium charges on Color tender Ads .

15% premium Charges on any innovation

Newspaper Advertisement

• Economic Times Mumbai

16*25 sqcm sized advertisement, any page, quarter of the page , Rs

10,00,000 ( color)

TV Advertisement

• We can use Financial news Channels or English News Channels for

Advertisement.

• Following rates are from Amagi

• Time slot we can take is morning 8 to 9am Monday to Friday

• Estimated Impressions is 7.6 lacs DTH users ( it includes repeated viewers )

• Estimated Cost 3.18 lacs per weekChannels Total Spots Avg Spot

ET Now 120 17- 18

Times Now 120 17-18

240

Assumed

Average for

every spot is

10 seconds

TV Advertisement

• The Quotation from Media Ant is

Channels Costin Rs per 10

seconds

Time slot we should try Estimated weekly

reach in thousands

NDTV 24*7 2,950 Monday to Friday 8am to 9am 5,049

Times Now dth 2,600 Monday to Friday 8am to 9am NA

CNBC-TV18 TV 1,300 Monday to Friday 8am to 9am 2,344

CNN-IBN TV 1,300 Monday to Friday 8am to 9am 4.483

ET Now DTH 1,160 Monday to Friday 8am to 9am NA

NDTV Profit 3.250 Monday to Friday 9am to 10 am 2,153

NDTV Prime 2,740 Monday to Friday 8am to 9 am NA

TV Advertisement

Channels Costin Rs per

10 seconds

Time slot we should try Estimated weekly reach

in thousands

CNBC 18 Prime HD TV 2100 Monday to Friday 8am to 9am 27

India Today TV 190 Monday to Friday 8am to 9am NA

BBC world 1,500 Monday to Friday 8am to 9am 1,670

CNN TV 3,470 Monday to Friday 8am to 9am NA

• The Quotation from Ant Media

Awards (Network Marketing)

• We can use the Awards function for Networking

• There are Awards Function happening where you also have seminars or other function where we can meet some of the reputed Advertisement Agencies. Which can also help us in Branding as well as getting some projects where they are looking for Digital Help.

• Some Award events are Also been Attended by guest Speakers . The speakers can also be approached.

• Bam awards 2016 http://indianconventions.com/schedule-4-ibc/

Digital Marketing Seminars ( Network

Marketing )

• We can Attend Digital Marketing Seminars

1. We can meet some of the reputed advertisement agencies

2. We can try to meet the Guest Speakers .

3. We can also get our self updated and also share some knowledge proving

our expertise.

Digital Marketing Seminars ( Networking

Marketing )

• The Digital Marketing for this year are

• Click Asia Summit 2016 https://clickasiasummit.com/

• The marketing Conclave 25th to 26th may http://iamai.in/events/marketingconclave/

• Social Media Week September 12 - 16 2016 http://socialmediaweek.org/mumbai/

• Digital Transformation Mumbai june 14 2016

• https://www.forrester.com/DIGITAL+TRANSFORMATION+MUMBAI+2016/speakers

(Non Digital Marketing )Networking Groups

• Rotary Club

1. Some Member in their group are working in corporate level

• we can also participate in some other corporate groups

Extra Suggestion for Online advertisement

• We can be google partners and go for google AdWords certification.

Conclusion

We have already started with the awards function, now its time that we should also attend the seminars. Attending seminars will give a faster call to action and will give us a better branding opportunity as we can talk our product in front of the similar industry.

We should also be concentrating in Network Marketing

The tv and outdoor advertisement are much expensive and they might not give us a much ROI

Newspaper Advertisement can be done in the near future.

Thanks