Offersn pals

ONLINE SHOPPING 2.0 –SOCIAL MARKETPLACE

The Elevator Pitch

For Consumers who want more personalization and social experience in online shopping

we provide a Social marketplace.

Unlike current online selling models, on our platform ,

customers and local merchants are directly connected and are free to sell or to give offers to each other. The Social network in the platform enables authentic reviews, personalization and sharing which helps in informed shopping, social curation and discovery, delivering an unparalleled social shopping experience.

Status Quo

But..

Has anyone I know bought it ?

How do I know this Sale/Offer is worth it ?

What is the verdict I can trust?

I trust my friends for recos...

But at which merchant are they buying ?

What are they buying ?

What is their view on this place ?IF ONLY I COULD COLLATE FRIENDS’ EXPERIENCES &

RECOS...

Social Discovery Is Best Discovery

Nothing like this in Online Shopping

OffersnPals

See Your Friends Reviews Before Buying

Social Discovery of great offers and merchants

Share your own reviews, buys and experiences

And of course..

BUY

SOCIAL SHOPPING MARKETPLACE

Revolutionizes online shopping by enabling you to..

How It Impacts ?

Arjun raved about “Drona

Archeries”

Tom Bought an offer by “Sports Inc”

Chloe bought a dress from “Vrinz”

“Himalaya Inc”offers 40% Discount on Ice

FEED USER SEES ON OFFERSNPALS VALUE TO USERS

Must be a nice place

(SOCIAL DISCOVERY)

I will check this place to

buy my sneakers

(DISCOVERY + BUY)Chloe is fashionable. So Vrinz

must be top class (TRUSTED

REVIEW)

I am so looking for Ice

Packs

(DISCOVERY + BUY)

And convenience of A Single Platform

Shopping

Reviews (Only on Food, anonymous and hence not helpful)

Sharing

No sharing/social reviews

How Does It Look Like

The Mobile Epiphany

This place, 200 meters from here is running a 20% Off. It’s been rated 4 Stars by your friends

Tom, Kick, Harry and Achilles. Other users rated it 5 Stars. 2 of your friends bought from here

<SEE REVIEWS> <SEE OFFER> <BUY NOW>

Social. Local. Mobile.

Shopping.

Good Stuff

Problems for Local Merchants

Online Shopping Status Quo

No “Platform” Available• Not designed for commerce• No Reviews facility. Likes isn’t a review• Limited Reach through Pages for small guys• Can’t create customized Sales/Offers• Makes sense for big brands only

Facebook Page:

G-Market:

• Not Social.• No social reviews/curation/discovery

And Problems With Deal Sites..

They control the economics

Marketing is weak and transient

Too much paper work, contracts etc

How we solve problems for merchants

Self service platform. Sell what you want at the price you want. Whenever. Whatever Quantity

Detailed profile page. Permanent exposure

No separate contracts, no paperwork mountains

MARKETING

SALES & ECONOMICS

Reviews, Offers, Sales can be shared across social networks. Permanent viral reach potential

Positioning: Where Do We Fit

Local Commerce Capabilities

Soci

al C

apab

ilitie

s

Facebook

Groupon/G-Market etc

OffersnPals

Business Basics

• Unique product offering competitive strength

• Fee on each transaction - Robust Revenue model

• Huge market size

• Massively Scalable

• Platform on merchant side means costs low on sales and peripheral staff

Reemphasis On Business Model

• We are a platform model. No warehousing, no inventories, no logistics. Structurally low on cost and cash burn

• Fee on transactions. Elegant and Robust model

• Abstraction of a stock market. Connect and charge fee

Marketing Plan

• Key Segment: Women, 20-40 age group

• Their online time is spent on Facebook, Blogs, Search and Videos

• Facebook Ads, Influencer Bloggers

• SEO and AdWord campaigns for other categories

• Inherent virality through sharing, invite, referrals etc

Where We Are • Product Live• Quite a bit of Merchants and Users On Board• Live Offers• Ratio of Registered Users/Visitors ~25%

Where we want to be

• 1 years focus on Singapore, add new market every 3-4 months afterwards.

• Attain top 2 position in Social/Group shopping space in every market we operate

• Present in South East Asia and India within 3 years

Team

• Sandeep Srivastava: Mentor/Advisor – Sandeep, a Stanford, IIT and Wharton School Alum, is a serial entrepreneur, having started and successfully exiting his first business in US. Now, he is running a new venture in India in healthcare space. He helps us with big picture guidance and strategy.

• Varun Kumar: Founder/CEO – Varun has worked in Financial Services for around 7 years at firms like CLSA, Morgan Stanley. In his last role at Religare, a leading Indian Investment Bank, he was responsible for building Indian Equity Sales franchise in Singapore. Varun earned an MBA from IIM Calcutta and BTech from Indian Institute of Technology. He held merit scholarships at both the institutes.

• Vikas Kumar: Engineering Director (Advisor) – Vikas helps us with tech related issues. He has a masters in Computer Science from Indian Institute Of Technology, Kharagpur and work experience with Yahoo and LinkedIn in senior roles

• Vishan Yadav: Asso Director, Engineering – Vishan comes with 8 years of solid experience in Open Source technologies.

One Year Full Fledged Costs (SGD)Item Unit Cost Count Q1 Q2 Q3 Q4

Markets 1 1 1 1Tech Lead 3,000 1 9,000 9,000 9,000 9,000Programmers 1,500 2 9,000 9,000 9,000 9,000Designer 1,200 1 3,600 3,600 3,600 3,600CEO 5,000 1 15,000 15,000 15,000 15,000SalesLead 6,000 0-1 0 0 0 18,000Sales 3,000 4 27,000 27,000 36,000 36,000Marketing Lead 5,000 1 0 15,000 15,000 15,000Admin/Fin/Accts 2,500 1 7,500 7,500 7,500 7,500Marketing Expense 30,000 30,000 30,000 30,000Hardware 3,000 3,000 3,000 3,000Office Expenses 5,000 5,000 5,000 5,000Travel 2,000 2,000 2,000 2,000Misc 2,000 2,000 2,000 2,000Legal 3,000 3,000 3,000 3,000Total Quarterly 116,100 131,100 140,100 158,100

Grand Total – 1 Year SGD 545,400

36,000 users at end of Year 1Breakeven costs around S$ 250,000

Minimum NeededItem Unit Cost Count Q1 Q2

Tech Lead 2,000 1 2,000 2,000Programmers 1,000 1 1,000 1,000Designer 1,000 1 1,000 1,000CEO 4,000 1 4,000 4,000Sales 2,500 3 7,500 7,500Marketing Lead 5,000 1 5,000 5,000Marketing Expense 15,000 15,000Hardware 1,500 1,500Office Expenses 4,500 4,500Travel 0 0Misc 2,000 2,000Legal 3,000 3,000Total Quarterly 46,500 46,500

Grand Total – 1 Year SGD 93,000Customers 15,000Revenue 25,000