Offers4u-Newsletter March-April12

Launch of Offers4U was

done with a teaser

campaign name “what’s in

the box.” The teaser

campaign was of one week

which started on 11th March

and ended with public

launch of Offers4U on 17th

March.

About the campaign:

1. One big box was placed at the entrance of Iscon mall (The shopping place with highest foot fall in the city) with creative of “WHAT’s IN THE BOX” on that along with branding of event partners in different forms.

2. Hype was created

in public by asking them to guess “What’s in the box” at various places through different medium.

3. Attractive prizes to be won for guessing and giving creative answers. Prizes were distributed on the day of main event.

4. Various events were held at Iscon Mall on every alternate day from 11th March 2012 to 17th March.

5. On 17th March there was public launch of OFFERS4U by opening that box through a mega event.

The Press Conference announcing the launch of

Offers4U was held at Spicy Chilly, Iscon Mall on

17th March, 2012 right before the public

launch event and opening ceremony of the

mysterious box that we kept at Iscon Mall for

one week. The Press Conference was attended

by all the major publications of surat like Times

of India, Gujarat Samachar, Divya Bhaskar,

Sandesh, Gujarat Mitra, Loktej, The Satyam

Times, Nav gujarat Times and many more.

Product Launch of

Offers4U was done by

President of Surat

Hotel & Restaurant

Association Mr. Sanath

Reliya.

There was a band

performance by a

renowned band of

Baroda named “FEEL

LIVE” & “SARHADE.”

There was a Special

Dance Act by “Platinum

Dance Group.” One of

the best dance troupe’s

of Surat.

Press Conference

Launch of Offers4U

Dear Associates,

Thank you, for keeping trust in us

and associating with us by making a

pre-registration. We take immense

pleasure to inform you that we

have been getting very good

response .

We would also like to inform you

that there has been phenomenal

62% hike in the ranking of the site

within a short span of just 20 days.

It has been strategically planned to

start the marketing activities of the

brand after the school exams of

kids, after 13th April to be precise,

in order to get the proper response.

This bulletin has been specially

created to keep you updated of the

marketing activities taking place in

the city to promote the brand and

what’s happening @ OFFERS4U.

Keep Shopping…!!..\m/

DIRECTOR’S DESK

www.Offers4u.in

0261-33 77 00 00

March-April, 2012

Pre Launch Promotional Activities

Facebook Marketing

We used facebook to promote 2 things i.e.,

promotion of a teaser campaign “What’s in the

box” and the other is to create awareness in

general public about the launch of such

creative idea in the market.

We targeted around 10 Lac people

through facebook Marketing

Standee Placement at Vendor Outlets

SMS Marketing

SMS announcing the opening ceremony of the

mysterious box (From which our Product was

Launch) that was placed at the Iscon Mall was

send to around 5 Lac people.

Standees of Offers4U

was placed at outlets of

all our registered ven-

dors, which created

awareness in general

public.

Promotion of teaser campaign

“What’s in the box” was done

by doing branding on 200 auto

rickshaws in all the well known

areas of Surat like Adajan,

Parle Point, Bhatar Piplod,

Athwalines, Ghod Dhod Road,

Varaccha & Station.

Auto Rickshaw Branding

Marketing of Offers4U & Teaser campaign “What’s in the box”

on Facebook

Snapshots of the Launch & Pre Launch Activities

Page 3

Launch of

Offers4U by

Mr. Sanath

Reliya at Iscon

Mall, SURAT.

Performance by

Platinum Dance

Troupe and

C o m p a n y

Launch

Kid’s Fashion Show

Performance by Rock

Band “FEEL LIVE” &

“SARHADE.”

Magic Show

Marketing Plans for April’12

Reg Office : 210, Regent Square, Above D’Mart, Gangeshwar Mahadev Road, Adajan, SURAT.

email: [email protected]

Radio : Panning for a Special Radio Campaign.

Corporate Booklets : We will be distributing 3.5 Lac booklets among all the corporate employee’s of

Surat.

Auto Rickshaw Branding : We will be doing branding on 1000 auto rickshaws in coming month.

Milk Card Branding : We will be distributing 30,000 to 40,000 milk cards with branding of Offers4U to the

milk vendors in all the popular areas of Surat.

Standee Replacement : We will be replacing all the standees that are being placed at the outlets of

registered vendors.

Bulk SMS : We will be sending bulk SMS to around 10 Lac people to make them aware about our product

and its usage.

Multiplex Branding : Branding at Fame Raj Empire, City plus Multiplex & Central Mall.

Outbound Calling: We have started our outbound call centre to provide information to 50,000 people

about our services and how to use it.