Agency Synopsis Agency Synopsis www.offbitmktg.com www.offbitmktg.com
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Agency SynopsisAgency Synopsis
www.offbitmktg.comwww.offbitmktg.com
Parent CompanyParent Company
Organisation StructureOrganisation Structure
Parent Group Business Parent Group Business HeadHead
Offbit Marketing Services Unit
Heads
Colour Concepts Unit
Heads (Asian Paints Home Solutions Service
Provider)
People Concepts Unit Heads
Client Servicing Team
Field & Back end
Operations
Admin & MIS Sales
Customer Service
Admin & MIS
Sales
Training
Admin, HR & MIS
Field Force Team
Managing Director Managing Director (Business Proprietor)(Business Proprietor)
Clients Clients (Offbit Marketing Services & (Offbit Marketing Services & People Concepts)People Concepts) NOKIA,MICROSOFT, PHILIPS, LENOVO NOKIA,MICROSOFT, PHILIPS, LENOVO TATA INDICOM, VODAFONE, BPL MOBILE, REDIFF.COM, TATA INDICOM, VODAFONE, BPL MOBILE, REDIFF.COM,
KODAK, CANONKODAK, CANON ITC, VST, (BAT), TATA SKY,ITC, VST, (BAT), TATA SKY, BRITANNIA, COLGATE, KELLOGG, COCA COLABRITANNIA, COLGATE, KELLOGG, COCA COLA HLL, BATA, HLL, BATA, HDFC BANK, ICICI BANK, BOI, FAMILY CREDITHDFC BANK, ICICI BANK, BOI, FAMILY CREDIT TOI, ABP, LIVING MEDIA, OUTLOOK, CHANNEL [V],TOI, ABP, LIVING MEDIA, OUTLOOK, CHANNEL [V], ASIAN PAINTS, PARRY’S, CENTURY PLY, TATA TISCONASIAN PAINTS, PARRY’S, CENTURY PLY, TATA TISCON DEBEERS DEBEERS SEAGRAM, SHAW WALLACE, SEAGRAM, SHAW WALLACE, MATTLE TOYS, etc.MATTLE TOYS, etc.HTA (JWT), MUDRA, McCann, O&M, CONTRACT, HTA (JWT), MUDRA, McCann, O&M, CONTRACT,
LINTASLINTAS
Microsoft Projects Microsoft Projects Demonstration of Microsoft Xbox through 6 CitiesDemonstration of Microsoft Xbox through 6 Cities Tenure: 23Tenure: 23rdrd September’2006 to 31 September’2006 to 31stst October’2008 October’2008 Cities Covered: Mumbai, Delhi, Kolkata, Chennai, Hyderabad, BangaloreCities Covered: Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore Average Outlet Covered per month: 50+ Average Outlet Covered per month: 50+ Type of Outlet: Croma, Life style, Shoppers’ Stop, Music World, E-Zone, Vijay Sales, Digital etc.Type of Outlet: Croma, Life style, Shoppers’ Stop, Music World, E-Zone, Vijay Sales, Digital etc.
RSP (Regional Sales Promoter) Program for Microsoft ProductsRSP (Regional Sales Promoter) Program for Microsoft Products Tenure: 22Tenure: 22ndnd October’2007 to 1 October’2007 to 1stst October’2008 October’2008 Job Profile: to Demonstrate & sell all Microsoft Products including Hardware Job Profile: to Demonstrate & sell all Microsoft Products including Hardware Cities Covered: Mumbai, Bangalore & HyderabadCities Covered: Mumbai, Bangalore & Hyderabad Outlets covered: Mainly Croma & EzoneOutlets covered: Mainly Croma & Ezone
No. of RSP Worked in the System: 8 No. of RSP Worked in the System: 8
Demonstration & Sales of Microsoft Home & Student Demonstration & Sales of Microsoft Home & Student Tenure: 4Tenure: 4thth October ‘08 till date October ‘08 till date Cities Covering: Mumbai, Delhi, Hyderabad, Bangalore, Ahmadabad (Till Jan’09) & Pune.Cities Covering: Mumbai, Delhi, Hyderabad, Bangalore, Ahmadabad (Till Jan’09) & Pune. Avg. No. of Promoter working per month: 40 Avg. No. of Promoter working per month: 40 Total Sales from Oct’08 – Feb’09: 2125 Units of H&STotal Sales from Oct’08 – Feb’09: 2125 Units of H&S
Microsoft ISD Programme – Microsoft ISD Programme – Way ForwardWay Forward Introduction of special performance related contests among Introduction of special performance related contests among
the ISDs (monthly or quarterly). the ISDs (monthly or quarterly). Mystery Customers to evaluate the ISDs on the following Mystery Customers to evaluate the ISDs on the following
factors for suitable rewards: factors for suitable rewards: On Demo & Detailing Quality Hygiene Factors
Periodical Soft Skill Development Induction Programmes for Periodical Soft Skill Development Induction Programmes for all the ISDs.all the ISDs.
Periodical Product & Technology Refresher sessions in Periodical Product & Technology Refresher sessions in collaboration with Microsoft - Monthly Product Champion.collaboration with Microsoft - Monthly Product Champion.
Periodical Engagement Programmes among ISDs (City Periodical Engagement Programmes among ISDs (City Centric).Centric).
Our Current Key Programmes Our Current Key Programmes Managing Managing Nokia Field Force Programme Nokia Field Force Programme in entire in entire
Eastern Region .( Team Size of 1300+).Eastern Region .( Team Size of 1300+).Handling Handling Asian Paints BTL Asian Paints BTL account across the account across the
country.country.Service Provider of Service Provider of Asian Paints Home Solutions Asian Paints Home Solutions in in
east.east.Managing Managing CRM for Lenovo CRM for Lenovo at national level.at national level.Rediff.comRediff.com activation & maintenance initiative pan activation & maintenance initiative pan
India.India.VodafoneVodafone ISD Operations in East. ISD Operations in East.Coca Cola Market Development Execution Team in East.Coca Cola Market Development Execution Team in East.ITC - Trade Marketing ITC - Trade Marketing Contests across India.Contests across India.
Related Documents
