-
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015.
NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1Base
: All respondents
REGION
.........................................................................................................................................................................................................................................................................................................................................................................................................................3Base
: All respondents
URBANITY
.....................................................................................................................................................................................................................................................................................................................................................................................................................7Base
: All respondents
CABLE
AREA.................................................................................................................................................................................................................................................................................................................................................................................................................9Base
: All respondents
DEPRIVATION
LEVEL.................................................................................................................................................................................................................................................................................................................................................................................................11Base
: All respondents
SE. GENDER
...............................................................................................................................................................................................................................................................................................................................................................................................................13Base
: All respondents
SF. AGE OF
RESPONDENT.......................................................................................................................................................................................................................................................................................................................................................................................15Base
: All respondents
QSEG (QZ8). What is the occupation of the main wage earner in
your household. CODE SOCIAL GRADE. (SINGLE CODE)
.............................................................................................................................................................................................................................19Base
: All respondents
QZ7 (SG). WORKING STATUS (SINGLE CODE)
.....................................................................................................................................................................................................................................................................................................................................................23Base
: All respondents
QZ8 (SH). HOUSEHOLD STATUS (SINGLE CODE)
................................................................................................................................................................................................................................................................................................................................................27Base
: All respondents
SH (SI). Total number in household (including respondent and any
children)............................................................................................................................................................................................................................................................................................................31Base
: All respondents
SI (SK). Household size
...............................................................................................................................................................................................................................................................................................................................................................................................33Base
: All respondents
SJ. Total number of children in household (under 18), including
respondent (if respondent is under 18)
.................................................................................................................................................................................................................................................................35Base
: All respondents
SK (SM). Can you speak or write in Welsh at all? (SINGLE
CODE)...........................................................................................................................................................................................................................................................................................................................38Base
: All respondents in Wales
SL (SN). What is you preferred language? (SINGLE
CODE)......................................................................................................................................................................................................................................................................................................................................40Base
: All respondents in Wales
QC1. Is there a landline phone in your home that can be used to
make and receive calls? (SINGLE CODE)
PROMPTED....................................................................................................................................................................................................................................42Base
: All respondents
QC2 (QC2A). Do you ever use this landline phone at home yourself
to make and/or receive calls, for internet access or both? (MULTI
CODE)
..................................................................................................................................................................................................46Base
: Those with a landline phone at home
QC3 (QC30). SHOWCARD How do you pay the line rental for your
landline phone service? Please answer about your line renatl only
and not charges for calls and other costs. (SINGLE CODE)
...............................................................................................................48Base
: Those with a landline phone at home that can used to make and
receive calls
QC4 (QC28). SHOWCARD Which of these do you consider to be your
MAIN method of making and receiving telephone calls? (SINGLE
CODE)..............................................................................................................................................................................................50Base
: All respondents
-
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015.QC5 (QC28A). SHOWCARD And
thinking about when you are at home, which is your MAIN method of
making and receiving telephone calls? (SINGLE CODE)
.....................................................................................................................................................................52
Base : All respondents
QC6 (QC21B). SHOWCARD Which of these do you consider is your
main supplier? (SINGLE CODE)
..................................................................................................................................................................................................................................................................54Base
: Those with a landline phone at home
QC7A (QC13A). SHOWCARD Thinking about your home phone service
only, please use this card to say how satisfied you are with the
overall service provided by (MAIN SUPPLIER). (SINGLE
CODE)...................................................................................................58Base
: Those with a landline phone at home
QD1. How many mobile phones IN TOTAL do you AND members of your
household use? (SINGLE
CODE).........................................................................................................................................................................................................................................................62Base
: All respondents
QD2. Do you personally use a mobile phone? How many mobile
phones with different telephone numbers do you use at least once a
month? Please include any phones used for work or other purposes.
(SINGLE CODE)
....................................................................64Base
: All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE
CODE)
........................................................................................................................................................................................................................................................................................................68Base
: Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A
smartphone is a phone on which you can easily access emails,
download files and applications, as well as view websites and
generally surf the internet. Popular brands of smartphone
includeBlackBerry, iPhone and Android phones such as the Samsung
Galaxy S4.
..............................................................................................................................................................................................................................................................................................................72
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A
smartphone is a phone on which you can easily access emails,
download files and applications, as well as view websites and
generally surf the internet. Popular brands of smartphone
includeBlackBerry, iPhone and Android phones such as the Samsung
Galaxy.....................................................................................................................................................................................................................................................................................................................74
Base : All respondents
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you
have? IF MORE THAN ONE - Which one do you use most often? (SINGLE
CODE).............................................................................................................................................................................76Base
: Those with a smartphone
QD6 (QD41). Do you have a 4G service? This is a relatively new
service that enables faster mobile internet
access.............................................................................................................................................................................................................................................80Base
: Those with a smartphone
QD7 (QD27). SHOWCARD How likely is it that you will get a
smartphone in the next 12 months? (SINGLE
CODE)..............................................................................................................................................................................................................................................82Base
: Those without a smartphone
QD8 (QD11). SHOWCARD Which of these best describes the mobile
package you personally use most often? (SINGLE CODE)
.......................................................................................................................................................................................................................86Base
: Those who personally use a mobile phone
QD9 (QD11A). When you signed up for your current mobile contract
did you get a handset with the contract or did you only get a SIM
card? (SINGLE
CODE).........................................................................................................................................................................88Base
: Those who use a postpay/ contract mobile phone
QD10A (QD4A). SHOWCARD How often, if at all, do you use your
mobile phone to send or receive text messages? (SINGLE
CODE)...............................................................................................................................................................................................................90Base
: Those who personally use a mobile phone
QD10B (QD4B). SHOWCARD And how often, it at all, do you use your
mobile phone to make calls? (SINGLE CODE)
........................................................................................................................................................................................................................................94Base
: Those who personally use a mobile phone
QD10C (QD4C). SHOWCARD How often, it at all, do you use your
mobile phone to access email or internet services? (SINGLE CODE)
...........................................................................................................................................................................................................98Base
: Those with a smartphone
QD11 (QD44). Have you ever sent a donation to charity via a text
message from your mobile phone? IF YES - Have you sent a text
donation in the last month? (SINGLE CODE)
.......................................................................................................................................102Base
: Those who personally use a mobile phone
QD12 (QD28A). SHOWCARD Which if any, of the following
activities, other than making and receiving voice calls, do you use
your mobile for? (MULTI CODE)
....................................................................................................................................................................104Base
: Those who personally use a mobile phone
QD12 (QD28A). SHOWCARD Which if any, of the following
activities, other than making and receiving voice calls, do you use
your mobile for? (MULTI CODE)
....................................................................................................................................................................120Base
: All respondents
-
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015.QD13 (QD28B). SHOWCARD And, which
of these activities have you used your mobile for in the last week?
(MULTI CODE)
...........................................................................................................................................................................................................................136
Base : Those who personally use a mobile phone
QD13 (QD28B). SHOWCARD And, which of these activities have you
used your mobile for in the last week? (MULTI CODE)
...........................................................................................................................................................................................................................151Base
: All respondents
QD14 (QD28E) SHOWCARD Which of these ways do you use your mobile
phone to access the internet? (MULTI CODE)
................................................................................................................................................................................................................................166Base
: Those who use their mobile phone to access the internet
QD15 (QD28C). SHOWCARD Which one of these best describes where
you use your mobile phone to access the internet? (SINGLE CODE)
................................................................................................................................................................................................170Base
: Those who use their mobile phone to access the internet
QD16 (QD28F). SHOWCARD In which of these places do you use your
mobile phone to access the internet outside of the home? (MULTI
CODE).........................................................................................................................................................................................174Base
: Those who use their mobile phone to access the internet outside
the home
QD17 (QD28G). SHOWCARD Do you use any of the following types of
apps or applications on your smartphone? (MULTI CODE)
..................................................................................................................................................................................................................178Base
: Those with a smartphone
QD18 (QD28H). SHOWCARD And which of these types of apps or
applications have you PAID FOR to download on your smartphone?
(MULTI
CODE)................................................................................................................................................................................184Base
: Those with a smartphone
QD19A (QD21A). SHOWCARD Thinking about your mobile phone service
only, please use this card to say how satisfied you are with (MAIN
SUPPLIER) for each of the following... The overall service provided
by MAIN SUPPLIER. (SINGLE CODE) ....................190Base : Those
who personally use a mobile phone
QD19J (QD21J). SHOWCARD Thinking about your mobile phone service
only, please use this card to say how satisfied you are with (MAIN
SUPPLIER) for each of the following... Reception/ accessing
network. (SINGLE
CODE).....................................................194Base :
Those who personally use a mobile phone
QD20K (QD21K). SHOWCARD Thinking about your mobile phone service
only, please use this card to say how satisfied you are with (MAIN
SUPPLIER) for each of the following... Ability to connect to the
internet using the mobile network (3G or 4G). (SINGLECODE).
.......................................................................................................................................................................................................................................................................................................................................................................................................................198
Base : Those with a smartphone
QE1. Does your household have a desktop PC, laptop, netbook or
tablet computer? (MULTI
CODE)...................................................................................................................................................................................................................................................................202Base
: All respondents
QE2 (QE35). How many tablet computers do you have in your
household? (SINGLE CODE)
...............................................................................................................................................................................................................................................................................206Base
: Those with any tablet computers in the household
QE3 (QE36). Do you personally use this/ any of these tablet
computer/s? (SINGLE
CODE)..................................................................................................................................................................................................................................................................................208Base
: Those with any tablet computers in the household
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means
that the tablet could be used - with a SIM card - to go online from
anywhere with a signal, without the need for a Wi-Fi connection?
(SINGLE
CODE)......................................................................210Base
: Those who personally use a tablet computer
QE5 (QE38). And do you have a separate mobile subscription for
your tablet, which allows you to go online from anywhere with a 3G
or 4G signal, without the need for a Wi-Fi connection? (SINGLE
CODE)..........................................................................................212Base
: Those who use a 3G or 4G enabled tablet computer
QE6 (QE44). SHOWCARD And how often do you personally use the
mobile signal on your tablet computer to go online - rather than
using a Wi-Fi connection? (SINGLE
CODE)........................................................................................................................................214Base
: Those with a separate mobile subscription for their 3G or 4G
enabled tablet computer
QE7 (QE1A). SHOWCARD How likely is it that your household will
get a tablet computer - such as an iPad - in the next 12 months?
(SINGLE
CODE)....................................................................................................................................................................................216Base
: Those without a tablet computer in the household
QE8 (QE2). Do you or does anyone in your household have access
to the internet/ Worldwide Web at HOME (via any device, e.g. PC,
laptop, mobile phone etc)? (SINGLE CODE)
...................................................................................................................................220Base
: All respondents
QE9 (IN6). SHOWCARD Do you ever go online anywhere other than in
your home at all (via any device, e.g. PC, laptop, mobile phone,
etc.)? IF YES: Where is that? (MULTI
CODE)................................................................................................................................222Base
: All respondents
-
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015.QE10 (QE23). SHOWCARD And how
often do you personally use the internet nowadays either at home or
elsewhere? (SINGLE
CODE)........................................................................................................................................................................................................226
Base : Those who use the internet at home or elsewhere
QE11 (QE40). SHOWCARD Which is the most important device you use
to connect to the internet, at home or elsewhere? (SINGLE CODE)
..................................................................................................................................................................................................230Base
: Those who use the internet at home or elsewhere
QE12 (QE9). SHOWCARD Which of these methods does your household
use to connect to the internet at home? (MULTI
CODE)...................................................................................................................................................................................................................234Base
: Those with access to the internet at home
QE12 (QE9). SHOWCARD Which of these methods does your household
use to connect to the internet at home? (MULTI
CODE)...................................................................................................................................................................................................................242Base
: All respondents
QE13 (QE22B). You mentioned that your household has a mobile
broadband connection (connecting via a USB stick or dongle, or
built-in 3G connectivity in a laptop or another device). Do you
personally access the internet in this way, using mobile broadband?
251Base : Those in a household with mobile broadband
QE13 (QE22B). You mentioned that your household has a mobile
broadband connection (connecting via a USB stick or dongle, or
built-in 3G connectivity in a laptop or another device). Do you
personally access the internet in this way, using mobile broadband?
253Base : All respondents
QE14 (QE39). What were the reasons you took up a mobile
broadband service? (MULTI CODE)
UNPROMPTED..............................................................................................................................................................................................................................................255Base
: Those who use mobile broadband to access the internet
QE15 (QE22C). SHOWCARD Which one of these best describes where
you use mobile broadband to access the internet? (SINGLE
CODE)..................................................................................................................................................................................................259Base
: Those who use mobile broadband to access the internet
QE16 (QE32). SHOWCARD In which of these places do you use mobile
broadband to access the internet outside of the home? (MULTI CODE)
............................................................................................................................................................................................263Base
: Those who use mobile broadband to access the internet outside the
home
QE17 (QE3B). How many people aged 16 or over in your household
(including yourself) could access the fixed broadband connection in
your home if they wanted to?
........................................................................................................................................................266Base
: Those with fixed broadband at home where there is more than one
person in household
QE18 (QE3A). How many people aged 16 or over in your household
(including yourself) could access the mobile broadband connection
in your home if they wanted to?
.....................................................................................................................................................269Base
: Those with mobile broadband at home where there is more than one
person in household
QE19 (QE7). Which Internet Service Provider (ISP) does your
household currently use as its MAIN supplier at home? (SINGLE CODE)
..........................................................................................................................................................................................................271Base
: Those with access to the internet at home
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the
internet for? (MULTI CODE)
.........................................................................................................................................................................................................................................................................277Base
: Those who use the internet at home or elsewhere
QE20 (QE5A). SHOWCARD Which, if any, of these do you use the
internet for? (MULTI CODE)
.........................................................................................................................................................................................................................................................................295Base
: All respondents
QE21 (QE5B) SHOWCARD And, which, if any, of these activities
have you used the internet for in the LAST WEEK? (MULTI
CODE)..............................................................................................................................................................................................................313Base
: Those who use the internet at home or elsewhere
QE21 (QE5B) SHOWCARD And, which, if any, of these activities
have you used the internet for in the LAST WEEK? (MULTI
CODE)..............................................................................................................................................................................................................331Base
: All respondents
QE22 (QENEW11) SHOWCARD What was the advertised speed of your
fixed broadband home internet connection when you took up your
service? (SINGLE
CODE).........................................................................................................................................................348Base
: Those in a household with fixed broadband
QE23 (QE11A). SHOWCARD What is the actual speed of your fixed
broadband home internet connection? (SINGLE
CODE)...........................................................................................................................................................................................................................353Base
: Those in a household with fixed broadband
QE24 (QE11C). Do you know how to find out what speeds you are
getting on your computer at home? (SINGLE
CODE)...................................................................................................................................................................................................................................359Base
: Those who use broadband to connect to the internet at home
-
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015.QE25A (QE8AA). SHOWCARD Thinking
about your mobile broadband internet service, please use this card
to say how satisfied you are with your main supplier for... The
overall service provided by MAIN PROVIDER? (SINGLE
CODE).........................................361
Base : Those in a household with mobile broadband
QE25B (QE8AB). SHOWCARD Thinking about your mobile broadband
internet service, please use this card to say how satisfied you are
with your main supplier for... The speed of your service while
online (not just the connection)? (SINGLE CODE)
...................365Base : Those in a household with mobile
broadband
QE25C (QE8AC). SHOWCARD Thinking about your mobile broadband
internet service, please use this card to say how satisfied you are
with your main supplier for... The reliability of the service from
MAIN PROVIDER? (SINGLE CODE)
......................................369Base : Those in a
household with mobile broadband
QE26 (QE12). SHOWCARD Thinking about the speed of your
household's fixed broadband internet, is this faster, slower or
about the same as you expected it to be when you first got it?
(SINGLE CODE)
............................................................................................373Base
: Those in a household with fixed broadband
QE27A (QE8A). SHOWCARD Thinking about your fixed broadband
internet service, please use this card to say how satisfied you are
with your main supplier for... The overall service provided by MAIN
PROVIDER. (SINGLE CODE)
...............................................377Base : Those in a
household with fixed broadband
QE27B (QE8B). SHOWCARD Thinking about your fixed broadband
internet service, please use this card to say how satisfied you are
with your main supplier for... The speed of your service while
online (not just the connection)? (SINGLE
CODE).........................381Base : Those in a household with
fixed broadband
QE27C (QE8C). SHOWCARD Thinking about your fixed broadband
internet service, please use this card to say how satisfied you are
with your main supplier for... The reliability of the service from
MAIN PROVIDER? (SINGLE
CODE)............................................385Base : Those in
a household with fixed broadband
QE28 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or
anyone in your household use a fixed wireless internet connection
at home (Wi-Fi)? (SINGLE
CODE)...............................................................................................................................389Base
: Those in a household with fixed broadband
QE29 (QE11D). SHOWCARD How many of these devices does your
household connect to the fixed wireless internet connection
(Wi-Fi)? (MULTI CODE)
............................................................................................................................................................................391Base
: Those using a wireless internet connection at home
QE30 (QE24). SHOWCARD How likely are you to get internet access
at home in the next 12 months? (SINGLE CODE)
...................................................................................................................................................................................................................................397Base
: Those without internet access at home
QE31 (QE25A). Why are you unlikely to get internet access at
home in the next 12 months? (MULTI CODE)
UNPROMPTED...........................................................................................................................................................................................................................401Base
: Those unlikely to get internet access at home in the next 12
months
QE32 (QE25B). And, which one of these reasons is your MAIN
reason for not getting internet access at home? (SINGLE CODE)
UNPROMPTED..........................................................................................................................................................................................407Base
: Those unlikely to get internet access at home in the next 12
months
QE33 (QENI1). EXPLAIN SATELLITE BROADBAND Were you aware that
satellite broadband is available? (SINGLE CODE)
..........................................................................................................................................................................................................................411Base
: All respondents in Scotland and Wales
QE34 (QE29). EXPLAIN THAT PHONE CALLS CAN BE MADE USING THE
INTERNET USING SERVICES SUCH AS SKYPE. Before now, were you aware
that you could make voice calls using the internet? (SINGLE
CODE)........................................................413Base
: All respondents
QE35 (QE30). Have you or anyone in your household ever used one
of these services to make voice calls using the internet at home?
(SINGLE CODE)
...............................................................................................................................................................................415Base
: All respondents
QE36 (QE31). SHOWCARD Which supplier does/ did your household
use to make voice calls using the internet? (MULTI
CODE)....................................................................................................................................................................................................................417Base
: Those who have ever used internet voice services at home
QE37 (QE33). SHOWCARD Which device or devices does your
household use to make voice calls using the internet? (MULTI CODE)
...........................................................................................................................................................................................................419Base
: Those who have ever used internet voice services at home
QE38 (QE34). Do you pay for any elements of your service to make
calls using the internet? Perhaps calls made to landline or mobile
phones, or any equipment or software you needed to purchase solely
to be able to make calls using the internet. (SINGLE
CODE)....................................................................................................................................................................................................................................................................................................................................................................................................................................423
Base : Those who have ever used internet voice services at
home
SUMMARY - ACCESS TO/ USE OF INTERNET ACROSS ANY CONNECTION/ ANY
DEVICE/ ANY LOCATION
..............................................................................................................................................................................................................................................425Base
: All respondents
-
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015.SUMMARY - ACCESS TO
INTERNET......................................................................................................................................................................................................................................................................................................................................................................427
Base : All respondents
QH1A. SHOWCARD Which, if any, of these types of television does
your household receive at the moment? Please think about all of the
TV sets in your household. (MULTI CODE)
.................................................................................................................................429Base
: All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN
type of television? (SINGLE CODE)
.......................................................................................................................................................................................................................................................435Base
: All respondents
TV MULTI-PLATFORM
OWNERSHIP.......................................................................................................................................................................................................................................................................................................................................................................439Base
: All respondents
MULTICHANNEL TV OWNERSHIP
..........................................................................................................................................................................................................................................................................................................................................................................443Base
: All respondents
QH2 (QH66). What are the reasons why you don't have a television
set in your household? What other reasons? (MULTI CODE)
UNPROMPTED..........................................................................................................................................................................................447Base
: Those without a TV in the household
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD
ready? (SINGLE
CODE)..............................................................................................................................................................................................................................................................................451Base
: Those with a TV in the household
QH4 (QH54) Although you have an HDTV ready set, to actually
watch TV channels and programmes that are broadcast in high
definition, you need an HD set top box or a TV with built-in HDTV
receiver. For the main TV set, does your household have an
HDTVservice - from either Sky, Virgin Media, Freesat or Freeview?
(SINGLE CODE)
.....................................................................................................................................................................................................................................................................................................453
Base : Those whose main TV set is an HDTV or HD-ready
QH5 (QH57). Is the MAIN TV in your household 3D ready? IF
NECESSARY - By this I mean that the TV can display pictures in 3D
from specific channels (such as Sky 3D) or when watching 3D DVDs or
Blue Ray disks or when playing 3D video games.
(SINGLECODE)........................................................................................................................................................................................................................................................................................................................................................................................................................455
Base : Those with a TV in the household
QH6 (QH58). Do you or anyone in your household watch 3D content
on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks
or 3D video games? (SINGLE
CODE).....................................................................................................................................457Base
: Those whose main TV set is 3D ready
QH7 (QH59). SHOWCARD How often do you or anyone in your
household watch 3D content on your TV? (SINGLE
CODE).............................................................................................................................................................................................................................459Base
: Those whose main TV set is 3D ready
QH8 (QH3). SHOWCARD Which of the following best describes your
satellite TV service/s? (MULTI CODE)
......................................................................................................................................................................................................................................................463Base
: Those with Satellite TV
QH9 (QH68). SHOWCARD Which of the following channels do you
subscribe to through your pay TV service?
..................................................................................................................................................................................................................................................469Base
: Those with any paid-for TV services
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE)
.....................................................................................................................................................................................................................................................................................................................473Base
: Those with Sky Satellite TV
QH11B (QR1B). Does your household have Virgin TiVo or V+?
(SINGLE
CODE)..................................................................................................................................................................................................................................................................................................475Base
: Those with Virgin Media (Cable TV)
QH11C (QR1C). Does your Freesat set top box allow you to record
and store TV programmes, and also pause and rewind live TV
programmes? (SINGLE
CODE)...............................................................................................................................................................477Base
: Those with Freesat
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to
record and store TV programmes, and also pause and rewind live TV
programmes (this includes Freeview Playback and Freeview Plus
boxes)? (SINGLE
CODE)...............................................479Base : Those
with Freeview
QH11E (QR1E). Does your broadband TV service allow you to record
and store TV programmes, and also pause and rewind live TV
programmes? (SINGLE
CODE)...........................................................................................................................................................481Base
: Those with BT Vision or TalkTalk TV
QH11F (QR1F). Do you have a YouView set top box? This is a new
product allowing you to watch catch-up TV via services such as BBC
iPlayer and ITV Player, view TV 'on demand', and also record, pause
and rewind live TV programmes. (SINGLE CODE) .....483Base : Those
with a TV in the household
-
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015.QH11G (QR1G). Do you have a Now
TV set top box? This is a new product allowing you to watch
catch-up TV via services such as BBC iPlayer and Demand 5 and view
Sky Sports and Sky Movies TV 'on demand'?. (SINGLE
CODE)............................................485
Base : Those with a TV in the household
DVR HOUSEHOLD OWNERSHIP
............................................................................................................................................................................................................................................................................................................................................................................487Base
: All respondents
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to
watch recorded programmes? (SINGLE
CODE)....................................................................................................................................................................................................................................489Base
: Those who own a DVR
QH13 (QH42A). SHOWCARD Do you ever watch TV programmes 'on
demand' through your TV service? (READ EXPLANATION IF NECESSARY)
(MULTI
CODE).............................................................................................................................................................493Base
: Those with a TV in the household
SUMMARY OF THOSE WHO WATCH NON-LINEAR PROGRAMMING
................................................................................................................................................................................................................................................................................................................497Base
: All respondents
QH14 (QH45). SHOWCARD have you or anyone in your household used
any of these devices to connect your TV to the internet in the last
12 months? (MULTI CODE)
......................................................................................................................................................501Base
: Those with a TV in the household
QH15 (QH62). Are any of your TV sets 'Smart TVs'? These are
newer types of TV that are connected to the internet and can stream
video directly onto your television screen, without the need for a
computer, set-top box or games console. IF NECESSARY - It's aTV
that allows you to surf the internet and stream movies, TV shows
and videos using services such as BBC iPlayer, Netflix and YouTube.
They are also sometimes referred to as a Connected TV or a Hybrid
TV.
...............................................................................505
Base : Those with a TV in the household
SUMMARY OF CONNECTED TV
.............................................................................................................................................................................................................................................................................................................................................................................507Base
: All respondents
QH16 (QH63). SHOWCARD Which, if any, of the uses shown on this
card have you used your 'Smart TV' set for in the last month?
Please don't include anything you've done using an additional
device to play the content, such as a games console or
computer.(MULTI
CODE)...........................................................................................................................................................................................................................................................................................................................................................................................................509
Base : Those with a 'Smart TV' in the household
QH17 (QH46). SHOWCARD Thinking about your personal use of TV
programmes and films online and on demand services that you may use
on any device (e.g. smartphone, TV set, tablet or laptop) anywhere,
which of the following, if any, have you personallyever used?
(MULTI
CODE)........................................................................................................................................................................................................................................................................................................................................................................................515
Base : Those who use the internet at home or elsewhere
QH18 (QH47). And which, if any, of these have you used in the
last week? (MULTI
CODE)..................................................................................................................................................................................................................................................................................519Base
: Those who use the internet at home or elsewhere
QH19A (QH65A). How frequently, if at all, do you watch each of
these channels - RTÉ1? (SINGLE
CODE).........................................................................................................................................................................................................................................................525Base
: All respondents in Northern Ireland with a TV in the
household
QH19B (QH65B). How frequently, if at all, do you watch each of
these channels - RTÉ2? (SINGLE
CODE).........................................................................................................................................................................................................................................................527Base
: All respondents in Northern Ireland with a TV in the
household
QH19C (QH65C). How frequently, if at all, do you watch each of
these channels - TV3? (SINGLE
CODE)...........................................................................................................................................................................................................................................................529Base
: All respondents in Northern Ireland with a TV in the
household
QH19D (QH65D). How frequently, if at all, do you watch each of
these channels - TG4? (SINGLE CODE)
..........................................................................................................................................................................................................................................................531Base
: All respondents in Northern Ireland with a TV in the
household
QCHECK. Can I just check that you have the following services?
(MULTI
CODE)..................................................................................................................................................................................................................................................................................................533Base
: All respondents
QDM. And which, if any, of these services are you primarily or
jointly responsible for - in terms of deciding which supplier or
network to use? (MULTI
CODE).........................................................................................................................................................................537Base
: All respondents
QG1. Do you receive more than one of these services as part of
an overall deal or package from the same supplier? (SINGLE CODE)
............................................................................................................................................................................................................541Base
: All respondents
QG2 (QG3A). SHOWCARD Thinking about the service package you
consider to be the main one, or the one your household spends the
most on... Please could you tell me which services are part of this
deal or package you have with the same supplier? (MULTI
-
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February
2015.CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................543
Base : Those with a bundle of services, who receive any of these
services as part of an overall deal or package
QG2 (QG3A). SHOWCARD Thinking about the service package you
consider to be the main one, or the one your household spends the
most on... Please could you tell me which services are part of this
deal or package you have with the same supplier?
(MULTICODE)........................................................................................................................................................................................................................................................................................................................................................................................................................547
Base : All respondents
QG3 (QG3D). Which supplier do you use for this package of
services? (SINGLE
CODE)......................................................................................................................................................................................................................................................................................551Base
: Those with a bundle of services, who receive any of these
services as part of an overall deal or package
COMPONENTS OF PACKAGE - I.E. SIMPLE
BUNDLE..........................................................................................................................................................................................................................................................................................................................................555Base
: Those with a bundle of services, who receive any of these
services as part of an overall deal or package
SUMMARY OF PACKAGE
........................................................................................................................................................................................................................................................................................................................................................................................559Base
: Those with a bundle of services, who receive any of these
services as part of an overall deal or package
COMPONENTS OF PACKAGE - I.E. SIMPLE
BUNDLE..........................................................................................................................................................................................................................................................................................................................................561Base
: All respondents
SUMMARY OF PACKAGE
........................................................................................................................................................................................................................................................................................................................................................................................565Base
: All respondents
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED
BROADBAND......................................................................................................................................................................................................................................................................................................567Base
: Those with fixed broadband at home
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - FIXED
LINE.....................................................................................................................................................................................................................................................................................................................569Base
: Those with a landline phone at home
FIXED LINE PURCHASING BEHAVIOUR -
PRE-PAYMENT...................................................................................................................................................................................................................................................................................................................................571Base
: Those with a landline phone at home
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - MOBILE
BROADBAND...................................................................................................................................................................................................................................................................................................573Base
: Those in a household with mobile broadband
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - MOBILE
PHONE.............................................................................................................................................................................................................................................................................................................575Base
: Those who personally use a mobile phone
SUMMARY TABLE FOR PURCHASING BEHAVIOUR - PAY TV
SERVICE...........................................................................................................................................................................................................................................................................................................577Base
: Those with a Pay TV service
QP1. SHOWCARD During an average week, on how many days do you
listen to the radio (including listening at home, in the car, at
work, via mobile phone, personal stereo)? (SINGLE
CODE)...............................................................................................................579Base
: All respondents
QP2A (QP11A). SHOWCARD How often, if at all, do you listen to
radio through - Radio set with AM Stereo - either at home, in the
car or on portable radio. (SINGLE CODE)
..............................................................................................................................................583Base
: Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you listen to
radio through - Radio set with FM stereo - either at home, in the
car or on portable radio. (SINGLE
CODE)...............................................................................................................................................586Base
: Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you listen to
radio through - Mobile phone. (SINGLE CODE)
.............................................................................................................................................................................................................................................589Base
: Those who listen to radio
QP2D (QP11D). SHOWCARD How often, if at all, do you listen to
radio through - Digital radio through TV. (SINGLE
CODE).............................................................................................................................................................................................................................592Base
: Those who listen to radio
QP2E (QP11E). SHOWCARD How often, if at all, do you listen to
radio through - Digital radio through the internet. (SINGLE
CODE)................................................................................................................................................................................................................595Base
: Those who listen to radio
-
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015.QP2F (QP11F). SHOWCARD How often,
if at all, do you listen to radio through - DAB radio set. (SINGLE
CODE)
.............................................................................................................................................................................................................................................598
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you listen to
radio through - A car radio (FM). (SINGLE CODE)
.........................................................................................................................................................................................................................................601Base
: Those who listen to radio
QP2H (QP11H) SHOWCARD How often, if at all, do you listen to
radio through - A car radio (AM). (SINGLE
CODE)..........................................................................................................................................................................................................................................604Base
: Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you listen to
radio through - A car radio (DAB). (SINGLE
CODE)..........................................................................................................................................................................................................................................607Base
: Those who listen to radio
SUMMARY - EVER USE DIGITAL
RADIO................................................................................................................................................................................................................................................................................................................................................................610Base
: Those who listen to radio
SUMMARY - EVER USE DIGITAL
RADIO................................................................................................................................................................................................................................................................................................................................................................612Base
: All respondents
SUMMARY - EVER LISTEN TO
RADIO....................................................................................................................................................................................................................................................................................................................................................................614Base
: All respondents
QP3 (QP16). SHOWCARD In which of these ways do you listen to
radio on your mobile phone? (MULTI
CODE)................................................................................................................................................................................................................................................616Base
: Those who listen to radio via a mobile phone
QP4 (QP2). Before today, had you heard of digital radios? READ
OUT EXPLANATION IF NECESSARY (SINGLE
CODE)................................................................................................................................................................................................................................618Base
: All respondents
QP5 (QP9). How many DAB sets do you have in your
household?..........................................................................................................................................................................................................................................................................................................................620Base
: All respondents
QP5 (QP9). How many DAB sets do you have in your
household?..........................................................................................................................................................................................................................................................................................................................623Base
: Those who listen to radio
QP6 (QP12). SHOWCARD How likely is it that your household will
get a DAB radio in the next 12 months? (SINGLE
CODE)............................................................................................................................................................................................................................626Base
: Those do not have any DAB sets at home
QP6 (QP12). SHOWCARD How likely is it that your household will
get a DAB radio in the next 12 months? (SINGLE
CODE)............................................................................................................................................................................................................................630Base
: Those who listen to radio and do not have any DAB sets at
home
QP7 (QJ14). Why are you unlikely to get digital radio in the
next 12 months? (MULTI CODE)
UNPROMPTED....................................................................................................................................................................................................................................................634Base
: Those unlikely to get DAB radio in the next 12 months
QN1. SHOWCARD Which of the following do you use for news
nowadays? (MULTI CODE)
.................................................................................................................................................................................................................................................................................640Base
: All respondents
QN2. SHOWCARD you said you use the internet or apps on a
computer, laptop, netbook or tablet for news nowadays. Which of
these do you use? (MULTI CODE)
.............................................................................................................................................................644Base
: Those who use the internet or apps on a computer/ laptop/
netbook/ tablet for news nowadays
QZ1. SHOWCARD Could you please take a look at the options shown
on this card and let me know which applies to you? (SINGLE CODE)
...................................................................................................................................................................................................646Base
: All respondents
QZ2 (QZ10). SHOWCARD How would you describe your national
identity? (SINGLE
CODE)...............................................................................................................................................................................................................................................................................648Base
: All respondents
QZ3. SHOWCARD Which of the groups on this card do you consider
you belong to? (SINGLE
CODE)................................................................................................................................................................................................................................................................650Base
: All respondents
-
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015.QZ4 (C9). SHOWCARD Which of
these, if any, limit your daily activities or the work you can do?
(MULTI CODE)
...............................................................................................................................................................................................................................................660
Base : All respondents
QZ5 (C10). SHOWCARD Which of these best describes your sight?
(SINGLE
CODE)..........................................................................................................................................................................................................................................................................................666Base
: Those with poor vision, partial sight or blindness
QZ6 (C11). SHOWCARD Which of these best describes your hearing?
(SINGLE CODE)
.....................................................................................................................................................................................................................................................................................672Base
: Those with poor hearing, partial hearing or deafness
QZ8 (SGA). Do you ever work from home? (SINGLE CODE)
..................................................................................................................................................................................................................................................................................................................................676Base
: Those working full or part time
QZ9 (SGB). Would you say that you work from home most of the
time or just occasionally? (SINGLE CODE)
.....................................................................................................................................................................................................................................................678Base
: Those who ever work from home
QZ11 (QZ9A). Could you please tell me if your total household
income from all sources before tax and other deductions is above or
below £11,500 per year?
.......................................................................................................................................................................680Base
: All respondents
QZ12 (QZ9). SHOWCARD Group in which you would place your total
household income from all sources, before tax and other deductions?
(SINGLE
CODE).......................................................................................................................................................................682Base
: All respondents
QZ13 (QZNI1). Do you regard yourself as belonging to any
particular religion? IF YES: Which religion, religious denomination
or body do you
belong?...................................................................................................................................................................................686Base
: All respondents in Northern Ireland
-
Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015. Table 1
All data have been weighted to ensure they are representative of
the UK adult population. Ofcom does not quota or weight by
household income, so it may not be representative of the UK
population, but it is included for reasons of interest. Any break
column with abase size lower than 100 has been removed as margins
of error become too great. Data is tested at the 95% confidence
level.
NATION
Base : All respondents
GENDER AGE GROUP HOUSEHOLD INCOME SOCIAL GROUP NATION
Total MALE FEMALE 16-24 25-34 35-54 55+UNDER£11.5K
£11.5K-£17.5K
£17.5K-£29.9K £30K+ AB C1 C2 DE
ENGLAND
SCOTLAND WALES NI
Significance Level: 95% a b c d e f g h i j k l m n o p q r
Unweighted total 3756 1832 1924 514 606 1189 1447 675 435 473
699 828 1120 781 1026 2264 492 496 504
Effective Weighted Sample 2634 1278 1356 358 436 837 1021 472
313 325 522 588 813 551 725 2010 326 352 438
Total 2675 1301 1374 365 468 915 927 413 289 325 595 712 720 580
663 2236 233 132 7449% 51% 14% 17% 34% 35% 15% 11% 12% 22% 27% 27%
22% 25% 84% 9% 5% 3%
England 2236 1089 1147 306 394 765 771 336 237 264 521 613 604
479 541 2236 - - -84% 84% 83% 84% 84% 84% 83% 81% 82% 81% 88% 86%
84% 82% 82% 100% -% -% -%
ghi n pqr49% 51% 14% 18% 34% 34% 15% 11% 12% 23% 27% 27% 21% 24%
100% -% -% -%
Scotland 233 112 121 28 42 81 83 38 31 37 51 54 65 53 62 - 233 -
-9% 9% 9% 8% 9% 9% 9% 9% 11% 11% 9% 8% 9% 9% 9% -% 100% -% -%
oqr48% 52% 12% 18% 35% 36% 16% 13% 16% 22% 23% 28% 23% 27% -%
100% -% -%
Wales 132 64 68 20 20 44 49 25 15 13 14 30 34 31 38 - - 132 -5%
5% 5% 5% 4% 5% 5% 6% 5% 4% 2% 4% 5% 5% 6% -% -% 100% -%
j j opr49% 51% 15% 15% 33% 37% 19% 11% 10% 10% 22% 25% 24% 28%
-% -% 100% -%
Northern Ireland 74 36 38 12 13 26 24 14 7 12 9 16 18 18 22 - -
- 743% 3% 3% 3% 3% 3% 3% 3% 2% 4% 2% 2% 3% 3% 3% -% -% -% 100%
j opq48% 52% 16% 17% 35% 32% 19% 9% 16% 12% 22% 24% 24% 30% -%
-% -% 100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r
-
Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015. Table 1
All data have been weighted to ensure they are representative of
the UK adult population. Ofcom does not quota or weight by
household income, so it may not be representative of the UK
population, but it is included for reasons of interest. Any break
column with abase size lower than 100 has been removed as margins
of error become too great. Data is tested at the 95% confidence
level.
NATION
Base : All respondents
ENGLAND REGIONS URBANITY WORKING DEPRIVATION LEVEL
Total LONDONSOUTH
EASTSOUTH
WESTEASTMIDS
WESTMIDS
EASTOF
ENGYORKS&HUMBER
NORTHEAST
NORTHWEST URBAN RURAL YES NO LOW
MEDIUM/HIGH
Significance Level: 95% a b c d e f g h i j k l m n o
Unweighted total 3756 252 258 247 245 249 252 252 251 258 2718
1038 1968 1780 1867 1889
Effective Weighted Sample 2634 243 243 238 235 238 243 243 240
247 2192 471 1384 1289 1257 1377
Total 2675 327 371 234 189 231 249 224 113 299 2309 366 1551
1118 1259 141612% 14% 9% 7% 9% 9% 8% 4% 11% 86% 14% 58% 42% 47%
53%
England 2236 327 371 234 189 231 249 224 113 299 1967 269 1304
927 1073 116384% 100% 100% 100% 100% 100% 100% 100% 100% 100% 85%
74% 84% 83% 85% 82%
k o15% 17% 10% 8% 10% 11% 10% 5% 13% 88% 12% 58% 41% 48% 52%
Scotland 233 - - - - - - - - - 192 41 133 100 94 1399% -% -% -%
-% -% -% -% -% -% 8% 11% 9% 9% 7% 10%
n-% -% -% -% -% -% -% -% -% 82% 18% 57% 43% 40% 60%
Wales 132 - - - - - - - - - 103 29 74 58 60 725% -% -% -% -% -%
-% -% -% -% 4% 8% 5% 5% 5% 5%
j-% -% -% -% -% -% -% -% -% 78% 22% 56% 44% 45% 55%
Northern Ireland 74 - - - - - - - - - 46 27 41 32 32 423% -% -%
-% -% -% -% -% -% -% 2% 7% 3% 3% 3% 3%
j-% -% -% -% -% -% -% -% -% 63% 37% 56% 44% 43% 57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o
-
Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015. Table 2
All data have been weighted to ensure they are representative of
the UK adult population. Ofcom does not quota or weight by
household income, so it may not be representative of the UK
population, but it is included for reasons of interest. Any break
column with abase size lower than 100 has been removed as margins
of error become too great. Data is tested at the 95% confidence
level.
REGION
Base : All respondents
GENDER AGE GROUP HOUSEHOLD INCOME SOCIAL GROUP NATION
Total MALE FEMALE 16-24 25-34 35-54 55+UNDER£11.5K
£11.5K-£17.5K
£17.5K-£29.9K £30K+ AB C1 C2 DE
ENGLAND
SCOTLAND WALES NI
Significance Level: 95% a b c d e f g h i j k l m n o p q r
Unweighted total 3756 1832 1924 514 606 1189 1447 675 435 473
699 828 1120 781 1026 2264 492 496 504
Effective Weighted Sample 2634 1278 1356 358 436 837 1021 472
313 325 522 588 813 551 725 2010 326 352 438
Total 2675 1301 1374 365 468 915 927 413 289 325 595 712 720 580
663 2236 233 132 7449% 51% 14% 17% 34% 35% 15% 11% 12% 22% 27% 27%
22% 25% 84% 9% 5% 3%
North East 113 55 58 16 18 40 39 24 15 15 17 25 29 23 37 113 - -
-4% 4% 4% 4% 4% 4% 4% 6% 5% 5% 3% 3% 4% 4% 6% 5% -% -% -%
j pqr48% 52% 14% 16% 35% 35% 21% 13% 14% 15% 22% 25% 20% 33%
100% -% -% -%
North West 299 147 152 44 41 100 113 37 34 48 64 72 79 55 93 299
- - -11% 11% 11% 12% 9% 11% 12% 9% 12% 15% 11% 10% 11% 10% 14% 13%
-% -% -%
g km pqr49% 51% 15% 14% 34% 38% 12% 11% 16% 22% 24% 26% 18% 31%
100% -% -% -%
Yorkshire 224 107 117 32 42 69 81 49 37 26 41 54 56 54 60 224 -
- -8% 8% 9% 9% 9% 8% 9% 12% 13% 8% 7% 8% 8% 9% 9% 10% -% -% -%
j ij pqr48% 52% 14% 19% 31% 36% 22% 17% 11% 18% 24% 25% 24% 27%
100% -% -% -%
East Midlands 189 91 97 26 37 52 74 43 24 36 49 32 42 49 66 189
- - -7% 7% 7% 7% 8% 6% 8% 10% 8% 11% 8% 4% 6% 8% 10% 8% -% -%
-%
k kl pqr48% 52% 14% 19% 28% 39% 23% 13% 19% 26% 17% 22% 26% 35%
100% -% -% -%
West Midlands 231 119 112 32 39 75 85 28 23 16 31 50 63 59 60
231 - - -9% 9% 8% 9% 8% 8% 9% 7% 8% 5% 5% 7% 9% 10% 9% 10% -% -%
-%
pqr51% 49% 14% 17% 33% 37% 12% 10% 7% 13% 21% 27% 25% 26% 100%
-% -% -%
East of England 249 121 128 34 49 84 82 37 36 28 77 77 68 55 49
249 - - -9% 9% 9% 9% 10% 9% 9% 9% 12% 9% 13% 11% 9% 10% 7% 11% -%
-% -%
gi n pqr49% 51% 14% 20% 34% 33% 15% 14% 11% 31% 31% 27% 22% 20%
100% -% -% -%
London 327 154 173 53 76 122 76 52 30 24 48 79 107 71 70 327 - -
-12% 12% 13% 14% 16% 13% 8% 12% 10% 8% 8% 11% 15% 12% 11% 15% -% -%
-%
f f f ij kn pqr47% 53% 16% 23% 37% 23% 16% 9% 7% 15% 24% 33% 22%
21% 100% -% -% -%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r
-
Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015. Table 2
All data have been weighted to ensure they are representative of
the UK adult population. Ofcom does not quota or weight by
household income, so it may not be representative of the UK
population, but it is included for reasons of interest. Any break
column with abase size lower than 100 has been removed as margins
of error become too great. Data is tested at the 95% confidence
level.
REGION
Base : All respondents
GENDER AGE GROUP HOUSEHOLD INCOME SOCIAL GROUP NATION
Total MALE FEMALE 16-24 25-34 35-54 55+UNDER£11.5K
£11.5K-£17.5K
£17.5K-£29.9K £30K+ AB C1 C2 DE
ENGLAND
SCOTLAND WALES NI
Significance Level: 95% a b c d e f g h i j k l m n o p q r
Unweighted total 3756 1832 1924 514 606 1189 1447 675 435 473
699 828 1120 781 1026 2264 492 496 504
Effective Weighted Sample 2634 1278 1356 358 436 837 1021 472
313 325 522 588 813 551 725 2010 326 352 438
Total 2675 1301 1374 365 468 915 927 413 289 325 595 712 720 580
663 2236 233 132 7449% 51% 14% 17% 34% 35% 15% 11% 12% 22% 27% 27%
22% 25% 84% 9% 5% 3%
South East 371 184 187 36 50 141 144 42 16 48 117 157 99 57 58
371 - - -14% 14% 14% 10% 11% 15% 16% 10% 6% 15% 20% 22% 14% 10% 9%
17% -% -% -%
cd cd h h gh lmn mn pqr50% 50% 10% 13% 38% 39% 11% 4% 13% 31%
42% 27% 15% 16% 100% -% -% -%
South West 234 112 122 33 42 82 77 25 22 22 78 67 62 56 48 234 -
- -9% 9% 9% 9% 9% 9% 8% 6% 8% 7% 13% 9% 9% 10% 7% 10% -% -% -%
ghi pqr48% 52% 14% 18% 35% 33% 11% 9% 9% 33% 29% 26% 24% 21%
100% -% -% -%
Wales 132 64 68 20 20 44 49 25 15 13 14 30 34 31 38 - - 132 -5%
5% 5% 5% 4% 5% 5% 6% 5% 4% 2% 4% 5% 5% 6% -% -% 100% -%
j j opr49% 51% 15% 15% 33% 37% 19% 11% 10% 10% 22% 25% 24% 28%
-% -% 100% -%
Scotland 233 112 121 28 42 81 83 38 31 37 51 54 65 53 62 - 233 -
-9% 9% 9% 8% 9% 9% 9% 9% 11% 11% 9% 8% 9% 9% 9% -% 100% -% -%
oqr48% 52% 12% 18% 35% 36% 16% 13% 16% 22% 23% 28% 23% 27% -%
100% -% -%
Northern Ireland 74 36 38 12 13 26 24 14 7 12 9 16 18 18 22 - -
- 743% 3% 3% 3% 3% 3% 3% 3% 2% 4% 2% 2% 3% 3% 3% -% -% -% 100%
j opq48% 52% 16% 17% 35% 32% 19% 9% 16% 12% 22% 24% 24% 30% -%
-% -% 100%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r
-
Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015. Table 2
All data have been weighted to ensure they are representative of
the UK adult population. Ofcom does not quota or weight by
household income, so it may not be representative of the UK
population, but it is included for reasons of interest. Any break
column with abase size lower than 100 has been removed as margins
of error become too great. Data is tested at the 95% confidence
level.
REGION
Base : All respondents
ENGLAND REGIONS URBANITY WORKING DEPRIVATION LEVEL
Total LONDONSOUTH
EASTSOUTH
WESTEASTMIDS
WESTMIDS
EASTOF ENG
YORKS&HUMBER
NORTHEAST
NORTHWEST URBAN RURAL YES NO LOW
MEDIUM/HIGH
Significance Level: 95% a b c d e f g h i j k l m n o
Unweighted total 3756 252 258 247 245 249 252 252 251 258 2718
1038 1968 1780 1867 1889
Effective Weighted Sample 2634 243 243 238 235 238 243 243 240
247 2192 471 1384 1289 1257 1377
Total 2675 327 371 234 189 231 249 224 113 299 2309 366 1551
1118 1259 141612% 14% 9% 7% 9% 9% 8% 4% 11% 86% 14% 58% 42% 47%
53%
North East 113 - - - - - - - 113 - 105 9 64 49 44 694% -% -% -%
-% -% -% -% 100% -% 5% 2% 4% 4% 4% 5%
abcdefgi k-% -% -% -% -% -% -% 100% -% 92% 8% 56% 44% 39%
61%
North West 299 - - - - - - - - 299 278 20 163 135 152 14711% -%
-% -% -% -% -% -% -% 100% 12% 6% 11% 12% 12% 10%
abcdefgh k-% -% -% -% -% -% -% -% 100% 93% 7% 55% 45% 51%
49%
Yorkshire 224 - - - - - - 224 - - 199 25 116 108 107 1178% -% -%
-% -% -% -% 100% -% -% 9% 7% 7% 10% 8% 8%
abcdefhi l-% -% -% -% -% -% 100% -% -% 89% 11% 52% 48% 48%
52%
East Midlands 189 - - - 189 - - - - - 158 31 110 79 105 847% -%
-% -% 100% -% -% -% -% -% 7% 8% 7% 7% 8% 6%
abcefghi o-% -% -% 100% -% -% -% -% -% 84% 16% 58% 42% 56%
44%
West Midlands 231 - - - - 231 - - - - 204 28 117 113 103 1289%
-% -% -% -% 100% -% -% -% -% 9% 8% 8% 10% 8% 9%
abcdfghi l-% -% -% -% 100% -% -% -% -% 88% 12% 51% 49% 45%
55%
East of England 249 - - - - - 249 - - - 200 49 158 89 152 969%
-% -% -% -% -% 100% -% -% -% 9% 13% 10% 8% 12% 7%
abcdeghi j m o-% -% -% -% -% 100% -% -% -% 80% 20% 63% 36% 61%
39%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o
-
Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015. Table 2
All data have been weighted to ensure they are representative of
the UK adult population. Ofcom does not quota or weight by
household income, so it may not be representative of the UK
population, but it is included for reasons of interest. Any break
column with abase size lower than 100 has been removed as margins
of error become too great. Data is tested at the 95% confidence
level.
REGION
Base : All respondents
ENGLAND REGIONS URBANITY WORKING DEPRIVATION LEVEL
Total LONDONSOUTH
EASTSOUTH
WESTEASTMIDS
WESTMIDS
EASTOF
ENGYORKS&HUMBER
NORTHEAST
NORTHWEST URBAN RURAL YES NO LOW
MEDIUM/HIGH
Significance Level: 95% a b c d e f g h i j k l m n o
Unweighted total 3756 252 258 247 245 249 252 252 251 258 2718
1038 1968 1780 1867 1889
Effective Weighted Sample 2634 243 243 238 235 238 243 243 240
247 2192 471 1384 1289 1257 1377
Total 2675 327 371 234 189 231 249 224 113 299 2309 366 1551
1118 1259 141612% 14% 9% 7% 9% 9% 8% 4% 11% 86% 14% 58% 42% 47%
53%
London 327 327 - - - - - - - - 327 - 201 126 49 27912% 100% -%
-% -% -% -% -% -% -% 14% -% 13% 11% 4% 20%
bcdefghi k n100% -% -% -% -% -% -% -% -% 100% -% 61% 39% 15%
85%
South East 371 - 371 - - - - - - - 321 50 220 148 223 14814% -%
100% -% -% -% -% -% -% -% 14% 14% 14% 13% 18% 10%
acdefghi o-% 100% -% -% -% -% -% -% -% 86% 14% 59% 40% 60%
40%
South West 234 - - 234 - - - - - - 176 57 154 80 138 959% -% -%
100% -% -% -% -% -% -% 8% 16% 10% 7% 11% 7%
abdefghi j m o-% -% 100% -% -% -% -% -% -% 75% 25% 66% 34% 59%
41%
Wales 132 - - - - - - - - - 103 29 74 58 60 725% -% -% -% -% -%
-% -% -% -% 4% 8% 5% 5% 5% 5%
j-% -% -% -% -% -% -% -% -% 78% 22% 56% 44% 45% 55%
Scotland 233 - - - - - - - - - 192 41 133 100 94 1399% -% -% -%
-% -% -% -% -% -% 8% 11% 9% 9% 7% 10%
n-% -% -% -% -% -% -% -% -% 82% 18% 57% 43% 40% 60%
Northern Ireland 74 - - - - - - - - - 46 27 41 32 32 423% -% -%
-% -% -% -% -% -% -% 2% 7% 3% 3% 3% 3%
j-% -% -% -% -% -% -% -% -% 63% 37% 56% 44% 43% 57%
Columns Tested: a,b,c,d,e,f,g,h,i - j,k - l,m - n,o
-
Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015. Table 3
All data have been weighted to ensure they are representative of
the UK adult population. Ofcom does not quota or weight by
household income, so it may not be representative of the UK
population, but it is included for reasons of interest. Any break
column with abase size lower than 100 has been removed as margins
of error become too great. Data is tested at the 95% confidence
level.
URBANITY
Base : All respondents
GENDER AGE GROUP HOUSEHOLD INCOME SOCIAL GROUP NATION
Total MALE FEMALE 16-24 25-34 35-54 55+UNDER£11.5K
£11.5K-£17.5K
£17.5K-£29.9K £30K+ AB C1 C2 DE
ENGLAND
SCOTLAND WALES NI
Significance Level: 95% a b c d e f g h i j k l m n o p q r
Unweighted total 3756 1832 1924 514 606 1189 1447 675 435 473
699 828 1120 781 1026 2264 492 496 504
Effective Weighted Sample 2634 1278 1356 358 436 837 1021 472
313 325 522 588 813 551 725 2010 326 352 438
Total 2675 1301 1374 365 468 915 927 413 289 325 595 712 720 580
663 2236 233 132 7449% 51% 14% 17% 34% 35% 15% 11% 12% 22% 27% 27%
22% 25% 84% 9% 5% 3%
Urban 2309 1122 1186 328 426 776 778 362 252 281 485 588 624 495
602 1967 192 103 4686% 86% 86% 90% 91% 85% 84% 88% 87% 86% 81% 83%
87% 85% 91% 88% 82% 78% 63%
ef ef j j k klm pqr r r49% 51% 14% 18% 34% 34% 16% 11% 12% 21%
25% 27% 21% 26% 85% 8% 4% 2%
Rural 366 178 188 37 42 139 149 51 37 44 111 124 96 86 60 269 41
29 2714% 14% 14% 10% 9% 15% 16% 12% 13% 14% 19% 17% 13% 15% 9% 12%
18% 22% 37%
cd cd gh ln n n o o opq49% 51% 10% 11% 38% 41% 14% 10% 12% 30%
34% 26% 23% 16% 74% 11% 8% 7%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r
-
Prepared by Saville Rossiter-Base : 01727 899 399
OFCOM NATIONS & REGIONS TRACKER - MAIN SET - QUARTER 1 2015.
3rd January to 28th February 2015. Table 3
All data have been weighted to ensure they are representative of
the UK adult population. Ofcom does not quota or weight by
household income, so it may not be representative of the UK
population, but it is included for reasons of interest. Any break
column with abase size lower than 100 has been removed as margins
of error become too great. Data is tested at the 95% confidence
level.
URBANITY
Base