The Issue •Students use elevators instead of stairs • Creates crowds, wait times • Strain on elevators • Least healthy option arch, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
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The Issue• Students use elevators instead of stairs• Creates crowds, wait times• Strain on elevators• Least healthy option
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Stairs are hidden
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Poorly lit
The Solution• Create a present gain for those who use stairs• Not pedantic• Reward them with art
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Better lighting
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Create murals• Beautify space• Opportunity for
Hofstra art students• Virtually free
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