of the film festival? “A DARK SOUVENIR”s3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · When does your film play? What venue does your film play at? What

“A DARK SOUVENIR” ...

● The film has been accepted into festivals● How to promote when you have no budget?● How to promote when you don’t know anyone at the city

of the film festival?

PROMOTING AT A FESTIVAL?

● Check in with the festival’s publicity team ...● What has worked in the past?● When does your film play?● What venue does your film play at?● What are the surroundings of that venue? Bars? Clubs?● What films played at the previous year’s festival?● Contact those filmmakers for advice …● Connect with a local group prior to arrival …● Gift cards or barter in exchange for promoting

WHAT “WINS” CAN YOU GET?● First time filmmaker?● First time doing the festival tour?● Enjoy yourself …● Is it a learning experience?● How to come back next year with a full marketing plan?● Make good with the festival program directors ...● Find your fans ...

“A DARK SOUVENIR” ...

● Give the film away for free to build an audience?● Give away DVD’s at screening …● Partner with other micro-budgeted filmmakers?● Offer a combo deal?● Are there producers out there who will hire me for a

larger budget film?● Can my film be used as a calling card?● http://www.adarksouvenir.com/

80/20 RULE ...● The Pareto Principle (Vilfedo Pareto)● http://en.wikipedia.org/wiki/Vilfredo_Pareto● 80% of the land was owned by 20% of the population● Perry Marshall, author of “80/20 Sales & Marketing”● http://www.wordstream.com/blog/ws/2013/08/21/

80/20 RULE ...● With a full time job …● You only have 20% to work with after hours …● Focus that 20% to yield 80% of your results …● What RESULTS do you want?● Audience building?● Digital download sales?● DVD sales?● Impressing a producer?

Stuck Trying To Make Your Film?Get inspired! What equipment did I use to make a feature film for $500 with no crew?

Go to www.FREEGEARGUIDE.com to get a FREE equipment list of everything I used to make this micro-budgeted film.

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