of the addressee June 5 2014 - NSW Districts Cricket ...nswdca.nsw.cricket.com.au/files/6943/files/140526 - DCA Delegates... · of the addressee Game Development Department ... Connection

© Cricket NSW 2014 This document is confidential and intended solely for the use and information

of the addressee

Game Development Department

Season review

Presentation for NSWDCA Delegates June 5th 2014

2 © Cricket NSW 2014. This document is confidential and intended solely for the use and information of the addressee

Agenda

Agenda 1. Background on Game Development 2. 2013/2014 Results 3. Objectives 2014/2015 4. Key Projects 2014/2015

a) Revised talent pathway b) Breakers Junior Cricket League c) Increased support of NSWDCA


Evolution of Game Development and the CNSW GD Department

Season Focus Description

2012/2013 Structure Integrating Game Development in NSW and the ACT (consolidated department delivering all GD outcomes)

2013/2014 Operations Introducing and embedding the Regional Model (21 regions with the same operating model (programs, priorities etc)

2014/2015 Data Developing a reporting Culture (collecting data and becoming more analytical – based on regional model)

2015/2016 Partnerships Aggressively drive growth opportunities through partnerships- female, indoor, private providers

The GD department is entering the third year of a four year plan

The Game Development Function has changed significantly in the past decade

Coaching Participation Marketing

1

2


If GD is a marketing function….. What are the key outcomes from a participation program…

• Move participants to their next level of engagement (i.e. school to clubs)

OUTCOMES

Participation Program

Cricket Experience (introduction to cricket)

Participation Next Step

Database

Connection to BBL

Government/Media

Revenue

1

2

3

4

5 • Provide government media outcomes to

raise the profile of cricket

• Promotion of the BBL

• Collect and store data from participants

• Deliver a cricket experience

6 • Raise funds to recoup costs for

reinvestment


KIDS

CLUBS

Win the battle in the schoolyard and impact all levels of education (P, S, T)

Leverage partnerships to deliver participation outcomes (Ambassadors, Private Providers)

Engaging products and formats to transition to club cricket

Introduce model which allows CNSW to enhance its support of community cricket

Introduced female participation pathway

COMMUNITY Introduce multicultural programs and pathways

Establish ICAC model and delivery system for regional indigenous programs

CRICKETERS

Talent identification & development

Coach education and integration into talent pathways

Deliver well timed Play Cricket campaign focused on clubs and entry level programs

Establish community specific media plans

Increase the uptake of MyCricket throughout the cricket community

100% compliance of staff usage for theCROWD

Introduce scorecards for all roles IT SYSTEMS

MARKETING

1

2

3

4

5

6

Phase 2 Regionalisation of game development

Continued expansion of the DO select program

Sales training, delivery support, success factors, recognition

All GD staff to complete success factor training

PEOPLE 7

Game Development has a revised strategy to increase our focus on Clubs


Agenda




There was a 17% growth in cricket participation in 2014/2015 – however the majority was in schools

170,206 170,492

182,142

174,772

192,433

225,153

230,451

269,000

314,655

150,000

170,000

190,000

210,000

230,000

250,000

270,000

290,000

310,000

2005/2006 2006/2007 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 2012/2013 2013/2014

ACT figures

included for

first time

Indoor cricket

participation

included for

the first time


The growth in participation has been driven through a significant increase in school participation

104872

126795

34345

150661

130166

33811

0

20000

40000

60000

80000

100000

120000

140000

160000

Schools Club/Community Indoor

2012/2013 2013/2014

Our next

challenge


Its not just about the numbers – there were a number of significant outcomes for Game Development

# Measure Season Review Description

1 Regionalisation of staffing, targets and operations of the GD department

Introduce 21 cricket regions Participation Targets and Operational Plans in place

2 Reconnect with the cricket community (associations, clubs and indoor)

DM attendance at association meetings

3 Deliver an additional 37K participants There were an additional 45K participants in 2013/2014

4 Support significant community engagement outcomes for the BBL teams

Thunder National Cup Promotional Showbags Fan Days Match Day Activation

5 Significantly increased usage of theCROWD and MyCricket Increase from 60% to 78% of associations using MyCricket Entry Level Programs uploaded onto theCROWD

6 Enhance the junior cricket facilities footprint in NSW and the ACT

Reintroduction of grants and loans program Focus of grants on net facilities and synthetic match wickets

7 Reinforce diversity programs – Female, Mosaic, Imparja and All Abilities

Introduction of Little Breaks League (to become T20Blast Girls) More work required in female next step and diversity groups

8 Grown and developed the cricket workforce – volunteers, coaches, DO Select and School Ambassadors

DO Select program School Ambassador Program Private Provider Activation

Achieved In progress Not achieved


Agenda




Proposed Legacy Items for 2014/2015

1. Stage 2 of the cricket region structure with clear targets, scorecards and responsibilities 2. Increase Cricket NSW connection with the Cricket Community to communicate a

recruitment/retention strategy to support associations and clubs 3. Deliver an additional 30K participants with 50K of individual participant data 4. Support significant community engagement programs for the BBL teams 5. Significantly increase usage of theCROWD (100% compliance) and MyCricket (90%

uptake) 6. Enhance the facilities footprint in NSW and the ACT 7. Grow the advocacy for Cricket across all levels of government through key initiatives

and events 8. Improve our commitment to emerging markets through Breakers Junior and Mosaic

Cricket Leagues 9. Grow and develop the cricket workforce – DO Select, School Ambassadors and Private

Providers 10. Create and implement clear staff development plans


Agenda




The AFL is aggressively targeting first choice athletes in NSW with high quality academies – the state is at risk of a significant talent drain to the football codes

Historically Cricket NSW has had little competition for the cricket talent pool.

Not only are the physical attributes of AFL/cricketers similar but the football

code forces players to select single sport earlier (age 15)

Cricket investment per player in NSW

$375

AFL investment per player in NSW $2,750

Families have started to push their sons

to consider and select AFL as their “sport of choice”. The AFL is 10x more visible in

Sydney than 20 years ago

Core to the AFL/GWS GIANTS strategy is to provide the Swans and GIANTS priority selections in the draft. This has accelerated the efforts to deliver

local talent to the GWS GIANTS

The Swans Academy has been overseen by premiership winning coach Paul Roos. The Swans have a KPI that by 2017 25% of their list will originate from NSW

AFL Skill and Physical Attributes

• Tall • Good hand-eye co-ordination

• Athletic • Competitive

Cricket is at risk of losing the next generation of stars from New South Wales

In their first year GIANTS players will complete 5000 appearances per year , Cricket players complete 320

$2,400,000 $800,000 $1,200,000

Total investment in 13 to 18 year olds = $4,400,000

v

Total investment in 13 to 18 year olds $450,000

• The recently released FFA development program also highlighted a shift to a 9-10 month development program. We are seeing this in Sydney as early as 12 (Ref: Steve Waugh)

• Football already has an elite summer (A-League) and winter (Premier League) season


Better Talent Identification

Better Talent Development

More Competitions

Focus: The net is cast wider, earlier

• Enhanced talent identification in

community based representative

pathways

• Head coaches of each age-group

will have an increased presence at

DCA and regional council fixtures

Focus: Individualised programs

• ALL age groups (U13 – U19)

• More players

• 24 week programs

• Standardised curriculum based

on national framework and

tailored IPPS

• Player access to professional

services – physiotherapy,

nutritionalist

Focus: The best v the best

• High level competitions for all

age groups (U12 to Under 19)

• 8 team competitions

Revised junior talent pathway based on cricket regions (12-19 years) The core benefits of the pathway are summarised by talent identification, talent development and competitions

•Provide a system via which the development of coaches and umpires can be magnified

•Improved talent identification Reinforce Coaching and Umpiring Pathways

•Create opportunities to engage and influence community volunteers Engage and Influence community volunteers

•There is potential to role the framework out as a model for Australian Cricket Provide a framework that can be applied

against cricket regions nationally

1

2

3


More Information will be distributed in the coming weeks once finalised by the governing organisations


Agenda


a) Revised Talent Pathway b) Breakers Junior Cricket League c) Increased Support of NSWDCA


There is a large number of girls involved in entry level programs but we do not have the required structures to ‘hold’ females in the pathway

6795

8511

14410

2178

3336916 0

154452 600 966 0 38 318

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Poor transition

Significant base

At a senior level in NSW there are less that 1000 females involved in competition cricket

* Numbers from 2012/13 Census


Key benefit – a clear and easy to articulate pathway

• Some first grade players elite • Other grades participation • Number of players from other states compete as well

• Elite national competition

• Newly established competition • Driven via Cricket NSW • Four hubs – North West, North East, South West and South East • 12-17yr olds, with Divisions to suit all abilities

• Pilot completed in 2013/2014 (LBL to be rebranded to T20Blast Girls in 2014/2015) • Targeting 26 regions (13 in metro) • 8 to 12 year olds

• Entry level skills programs • We require improved strategies to attract new female players • Research indicates it is important to have female role models at the delivery level

New in 2014/2015

Note – country girls continue to play in regionalised mixed

competitions

12-17

8-12

17+

5-7

Age as a

guide only


Sydney Women’s Grade Competition

Div 1 Div 2 Div 3

Brewer (U17)

Gordon Northern Districts

UWCC Sydney

St George Sutherland

Penrith Northern Districts

Parramatta/Blacktown

Bankstown Campbelltown-

Camden

Margaret Peden Shield (U15)

Played in Breakers Junior Cricket League Zones

Mollie Dive Shield (U13) Played in Breakers Junior Cricket League Zones

Breakers Junior Cricket League

Spring Comp (Oct-Dec)

Summer Comp (Jan-Mar)

U18 U15

Opens (Div 2)

North East Zone

Lower North Shore, Upper North Shore, Manly Warringah, Hornsby

Kuringai , Private Schools

South East Zone

South Eastern, Sutherland, Eastern Suburbs, Inner West

Harbour, Georges River St George, Private Schools

North West Zone

Northern Districts, Hawkesbury,

Parramatta, Blacktown, Penrith

South West Zone

Bankstown, Canterbury Western

Suburbs, Campbelltown-

Camden, Fairfield-Liverpool

T20 Blast Girls

U12

North Sydney St Ives

Mosman Wakehurst

Drummoyne Sydney University

Sutherland

Hills District Penrith

Parramatta

Campbelltown Liverpool

Bankstown

The integration of new and existing girls/female cricket structures will provide a clear pathway for girls to follow


The Breakers Junior Cricket League will be overseen by an Advisory group of key stakeholders in the cricketing community

BJCL Advisory Group

Cricket Performance Operations

Cricket Performance Talent

Game Development (Community Engagement Manager)

(Development Managers)

Executive Officer Jason Lawless

Key Functions: • Competition Administration • Match Operations • Website maintenance • Match Management • Tribunal Management • Appeals Management

Key Functions: • Participation pathway • Facilities Development • MyCricket Systems • Recruitment/Retention Plans • Association health check • Club health check

Key Functions: • Coaching accreditation program • Talent pathway and

identification

Community Engagement (Julie Stafford)

All people involved in the program will be full time employees of Cricket NSW


There are four primary benefits through the introduction of the revised pathway for girls

•Girls will have increased opportunity to play at appropriate levels

•Participation will increase by 500 participants each season

Increased Opportunities for Girls to play cricket

•Awareness of “next steps”

•Targeted promotions to key community groups

•Participation pathway linked to elite pathway Clearer Pathway

•Align associations with Game Development activities, initiatives and best practice models

•Improve promotional / marketing channel for end user through clubs

•Improved communication flow and increased response time via full time resource

•Increase the status of the girls cricket competitions within Cricket NSW and Cricket Australia

Increased Support from Cricket NSW easing the load on the existing volunteer network

•Aligning female cricket with the existing cricket community

•Enhance collaboration between Cricket NSW departments (Game Development, Cricket Performance, Commercial)

•The existing junior clubs must take ownership of female cricket

Increased Connectivity

1

2

3

4


Contact Information

If you require more information on the BJCL or would like to enter teams into the competition please contact Jason Lawless on the details below: Email - [email protected] Phone – 0421 238 925

mailto:[email protected]


Agenda




Cricket NSW needs to do more to support the NSWDCA

855 1500

2640

20175

14955

0

5000

10000

15000

20000

25000

Sydney Womens Cricket Sydney Grade Cricket Sydney Shires Cricket DCA - Seniors DCA - Juniors

0.2 FTE Resourcing v Playing Numbers

2 FTE – 4,995

0.2 FTE – 35,130

2 FTE


Support coaching of sides in the NSWDCA

Level 2 Coaching Course – Junior Associations

All associations are able to nominate 2 coaches to complete a Level 2 coaching

course

Cost: Free of charge

Dates: August 23rd, 24th, 30th, 31st (coaches need to attend all days)

Time: 9.00am – 5.00pm

Location: Sydney Cricket Ground

Content: Presentations will be delivered on the following topics

Requirement: Coaches need to have completed a level 1 to register and

provide their coaching accreditation number

Next Steps – A note will be distributed by the end of next week seeking nominations


Cascade the Cricket NSW strategic plan to the NSWDCA

FANS TALENT PARTICIPATION LEADERSHIP INVESTMENT

Grow cricket’s NSW fan base significantly

especially via the BBL

Be the No.1 producer of talent in Australian

Cricket

Increase participation substantially and inspire the next

generations of NSW players, fans and

volunteers

Energise NSW Cricket and be a positive force in Australian cricket at

a crucial time of change

Significantly grow investment in NSW

Cricket

Grow the fan base of the BBL teams

Develop players to play senior cricket across the

Sydney Metropolitan Area

Deliver satisfying cricket experiences to DCA players

Provide world class leadership supporting the NSWDCA competitions to be key components of the

talent pathway

Significantly grow investment in the DCA and

protect the existing facilities footprint

To help inform this process a survey will be distributed seeking feedback

from all of the member associations


Raise the profile of the NSWDCA and increase connection to Cricket NSW

DCA Committee

Cricket Operations

(SM – Cricket Operations)

Elite Performance

Manager –Coaching

Manager – Youth Pathway

Game Development (Development Managers)

NSWDCA Executive Officer GM – Game Development

Key Functions: • Competition Administration • Match Operations

• Match Management • Tribunal Management • Appeals Management • Website Maintenance

Key Functions: • Facilities Development • MyCricket Systems

• Recruitment/Retention Plans

• Participation Pathway

• Presentation / Awards events

• Association health check

• Club health check

Key Functions: • Coaching accreditation program

• Talent Identification

• Talent Pathway

NSWDCA Administration Officer (Eric Myatt)


REBEL Sports will once again sponsor the DCA shields for the 2013/2014 season

• REBEL Sponsorship = $60,000

• Clubs will be reimbursed for the cost of

applying logos (process to be distributed

by end of the month)

• Balance will be part of a facilities

development grants (which is the terms

entered into by REBEL Sport)


The insurance levy will remain the same as the 2013/2014 season

Status Seniors Juniors

Non Compliant 150 75

Compliant 70 35


Cricket NSW Staff Contact List

Cricket Region Manager Region Mobile Email Gerard Price Sydney South 0416 509 906 [email protected] Paul Brockley Illawarra 0418 297 718 [email protected]

Robbie Mackinlay Murray 0425 297 710 [email protected] Matthew Tabbernor Western 0425 297 719 [email protected]

Vacant Far West Nathan Wadds South West Sydney 0425 784 054 [email protected]

Vacant Central GWS Nick Toscan Sydney North West 0423 605 413 [email protected] Jono Lees Sydney Outer West 0418 749 185 [email protected]

Tom Halliday Sydney City/East 0425 295 551 [email protected] David Szumowski North Coast 0425 297 716 [email protected]

Neil McDonald Hunter 0425 297 713 [email protected] Ashley Bryant Mid North Coast 0408 806 552 [email protected]

Luke Olsen Wagga 0407 242 403 [email protected] Francis Walsh Central Coast 0425 297 714 [email protected] Kathy Barber Central North 0425 297 722 [email protected] Mark Berreca Sydney Inner West 0430 329 267 [email protected]

Jason Russell-Jones Sydney North Shore 0447 433 219 [email protected] Nick Govers Sydney Northern Beaches 0448 135 188 [email protected] Matt Paton ACT and South Coast 0416 187 355 [email protected]

Liz McPherson ACT and North Coast 0425 367 026 [email protected]























Questions

of the addressee June 5 2014 - NSW Districts Cricket ...nswdca.nsw.cricket.com.au/files/6943/files/140526 - DCA Delegates... · of the addressee Game Development Department ... Connection

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