- 1. Issue 03 | 2008/2009of RFID Technology The Knowledge
Magazine from EBV Elektronik RFID technology | 06 As diverse as its
many usesData protection | 20 No fundamentally new
requirementsPromoting and monitoring | 22 Interview about the work
of the EU CommissionMore safety in theatre | 52 RFID ensures more
efficient processes in hospitalsDemo project | 65 Demonstrating how
RFID works as a systemLooking into the future | 72 RFID experts on
trends in the industry
2. Market Overview The RFID boomis only just beginning!
Increasingly global flows of goods, nesses, helping select the
right compo- more and more stringent product nents and
collaborating with the user traceability requirements and the on
producing a customized system so- need for efficient production
pro-lution. cesses all demand an informationThe important factor
here is the in- system which can be used to identifyternational
presence of EBV in EMEA, deliveries and individual productsmaking
it possible to simplify and ac- reliably, but which can also be ac-
celerate the flow of a companys goods companied by individual data.
RFIDacross national borders using RFID. provides these options, and
as aOur RFID specialists receive conti- consequence, the market for
RFIDnuous training in this and, if required, systems is booming.
According to acan also call on the expertise of our study by
IDTechEx, it will grow frompartners component manufacturers a
global 5.29 billion dollars at presentand system houses. to more
than five times that amount We mediate in the necessary RFID over
the next ten years.technology and expertise and are also Although
the majority of reportssystem suppliers with comprehensive is still
about pilot projects in largesolutions. Large companies benefit
from companies, RFID is also a technology for small to medi-this,
as do small to medium-sized enterprises for whom um-sized
enterprises. This is borne out by figures fromwe can facilitate
entry into RFID technology. This is the Germany, at least according
to the RFID Report 2008only way to ensure that the potential of
RFID technology from the Institute of Information Technology and
Socie-actually bears fruit and is successful in use for all those
ty (Institut fr Informatik und Gesellschaft) of the Uni-involved.
versity of Freiburg, 26 per cent of small to medium-sized
businesses surveyed are already using RFID, whilst a This is
precisely what I hope for your RFID project EBV much larger
proportion of companies consider RFID sui- would be delighted to
help you with it! table for their business, but are still too
reluctant to use this innovative ID technology. This is where EBV,
with its product portfolio and ex- tensive network of partners, can
play an important role. EBV applications specialists are currently
determining Slobodan Puljarevic the potential of an RFID
application for smaller busi- President & CEO, EBV Elektronik
THE QUINTESSENCE | of RFID Technology 3. editOrial Dear Reader, A
chip in your arm opens the front door, replaces your keys and
credit cards, gets you into the right clubs and, in an emergency,
provides a doctor with immediate ac- cess to the necessary medical
information. This is the image called up in many peoples minds by
the term RFID technology and for many, it is a nightmarish image
which conjures up Orwells Big Brother. This certainly isnt the
complete pie in the sky, but the real benefit of RFID technology is
in quite different fields. In this edition of our knowledge
magazine, we would like to introduce RFID and its wide variety of
applications. Reports about the use of RFID in a hospital, in a
retail environment and on Australian cattle farms illustrate the
benefits and the improvements in processes. You can also find out
about the technical principles on which it is based and in the
process, realize the breadth of this technology and its potential
applications. In high-level round-table discussions, experts from
the RFID sector users, researchers, manufacturers and con- sultants
throw light on the current state of the art and on the future
development of RFID. It goes without saying that Editorial the
issue of data protection is also covered. One thing becomes clear:
in most sectors, the time for RFID pilot projects is over, but
there are still challenges ahead. These include making the benefits
of this tech- nology clear to end-users and thus promoting
acceptance by the public. It is also important to create structures
which enable small and medium-sized enterprises, too, to implement
complex RFID projects in a sensible way. One thing is certain,
however RFID will be optimizing processes in more and more sectors
and opening up com- pletely new opportunities.One really important
thing: The Quintessence is intended for you our readers and
customers! Your feedback, whether in the form of suggested to- pics
for us to cover, criticism or queries, will help us continue
developing the magazine. I look forward to hearing your opinions
and ideas! You can contact me at [email protected]
regards, Bernd Schlemmer, Director Communications, EBV
ElektronikTHE QUINTESSENCE | of RFID Technology 4. COntents
Contents RFID makes work more interesting and rewarding.15
Round-table discussion on trends in the technology2239 Grant-aided
by the European CommissionRFID chip for Australia's cattle Opening
Overview of RFIDApplications 26Market Overview |2What is
RFID?|6Secure handling | 20 RFID in practice | 27The RFID boom
Fundamentals ofof dataEstablished areasis only just beginningthe
technology Data security, or theand weird surveillance
society?applicationsEditorial |360 years old,|9RFID is opening
upyounger than everPerspective of| 22 Welcome to a | 33new
opportunities History of RFIDthe European new shopping age
Commission Application of RFIDReliable | 11Interview with in the
Metro Groupsdata transferMr. RFID:Future StoreMiddleware as theDr.
Florent Frederixbridge to the IT worldRFID for | 39Australias
cattleTrends in RFID | 15 How RFID is makingRound-table life easier
for farmersdiscussion withleading manufacturersTHE QUINTESSENCE |
of RFID Technology 5. COntents ContentsIf it enhances patient
safety, RFIDwill be welcomed with open arms. 72Round-table
discussionon the future of RFID52 78 Hospital applicationsRFID
terminologyCompany and Future Good to know27 Products63of RFID
7278Entrance tickets| 45 RFID more than | 63 A network of| 72
Glossary | 78with added value just a chip with an partners
deliveringKey terms shownBenefits for visitorsantenna added valuein
the text in italics and organisers EBV offers solutionsRound-table
discussion explained in brief with leading expertsLocking plan on|
47Inventory| 65Imprint| 82an electronic card managementIntelligent
lockingwith added value Picture credits| 82system thanks to
RFIDRFID live in action RFID in the | 52 Product| 68hospital
PresentationsRFID improves qualityRFID solutions from:and cuts
costs Atmel, NXP and Texas InstrumentsNFC technology|
58Uncomplicated,user-friendlycommunicationswith the NokiaNFC mobile
phoneTHE QUINTESSENCE | of RFID Technology