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OF LIBRARIES & LABS: EFFECTING USER-DRIVEN INNOVATION 20 March 2015 Alex Humphreys, JSTOR Labs @abhumphreys RLUK Members Meeting & AGM 2015
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Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

Jul 15, 2015

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Page 1: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

OF LIBRARIES& LABS: EFFECTING USER-DRIVEN INNOVATION

20 March 2015

Alex Humphreys, JSTOR Labs@abhumphreys

RLUK Members Meeting & AGM 2015

Page 2: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

JSTOR is a not-for-profit

digital library of academic

journals, books, and primary

sources.

Ithaka S+R is a not-for-profit

research and consulting service

that helps academic, cultural,

and publishing communities

thrive in the digital

environment.

Portico is a not-for-profit

preservation service for digital

publications, including

electronic journals, books, and

historical collections.

ITHAKA is a not-for-profit organization that helps the academic

community use digital technologies to preserve the scholarly record

and to advance research and teaching in sustainable ways.

Page 3: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

A new-ish team at ITHAKA

Mission: to seek out new concepts and opportunities, to refine and to validate them through research and experimentation.

Among our methods: Flash Builds*(or a version of them)

* We first heard of Flash Builds from Marty Cagan, describing the work of the Nordstrom Innovation Lab.

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CASE STUDY #1: JSTOR SNAP

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ONE WEEK IN ANN ARBOR…

https://vimeo.com/120185616

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THE FINISHED PROTOTYPE

http://labs.jstor.org/snap

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CASE STUDY #2: UNDERSTANDING SHAKESPEARE

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PARTNERSHIP W/ FOLGER

Folger Shakespeare Library

• Folger Digital Texts

• Shakespeare Quarterly

• Scholars and students

Objective: demonstrate the value of Folger Digital Texts to scholars and students and demonstrate how it can be cross-referenced with Shakespeare Quarterly.

JSTOR

• The full archive run of SQ

• 2000+ other journals

• A newly-formed Labs team

Objective: validate the value of using a primary text as a portal into secondary literature.

Page 9: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

THE FINISHED PROTOTYPE

http://labs.jstor.org/shakespeare

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HOW WE DO IT

Page 11: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

Prior to the Flash Build

1. Interviews with scholars

2. Create the data & infrastructure

During the Flash Build

3. Design jam

4. Paper prototypes

5. Low-fi prototypes

6. Working site

After the Flash Build

7. Polish & clean up

8. Release & measure

WHAT WE HAVE

Interviewswith scholarsand studentsevery day

• A small, diverse teamwith technical, design and business skills

• The ability to show work to users early and often with the whole team present

• A space to innovate:- Flexible technology that allows for componentization and continuous deployment- A safe-space to fail- Ability to focus

WHAT WE DO

Page 12: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

LESSONS FOR LIBRARIES

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1. Doing something is better than talking about it.

Page 14: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

2. Libraries bring great assets to this kind of work:- special collections- physical spaces - access to faculty and students

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3. Libraries have multiple paths to doing this work: - start your own lab- adopt these practices in existing teams- partner with another organization*

* Like JSTOR Labs!

Page 16: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

4. It’s nice to hear someone say,

“Ohmigod, this is amazing!”

Page 17: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

5. If you go fast enough, you can help people break out of old patterns.

Page 18: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

6. This work suggests better ways to support digital humanities:- tools and content together - a model for partnering with scholars- lower barrier of entry to DH

Page 19: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

THANK YOU

Alex HumphreysHead of JSTOR LabsITHAKA

labs.jstor.org

@abhumphreys

[email protected]

Further Reading

• The Lean Startup, Eric Ries

• Business Model Generation, Osterwalder & Pigneur

• Marty Cagan’s Blog: svpg.com/articles

• UX for Lean Startups, Laura Klein

• Lean Analytics, Croll & Yoskovitz

Page 20: Of Libraries and Labs: Effecting User-Driven Innovation - RLUK Members Mtg 2015

APPENDIX

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