for the Greek and the global food market! Food & Beverage from Greece, the Mediterranean and the rest of the World ORGANISED BY: FORUM SA, 2 VILARA STR., 10437 ATHENS, GREECE | Τ: +30 210 5242100 | F: +30 210 5246581 | E: [email protected]| www.foodexpo.gr EXHIBITORS BROCHURE 14-16 ΜARCH 2015 ΜETROPOLITAN EXPO ATHENS-GREECE 2nd INTERNATIONAL FOOD & BEVERAGES EXHIBITION
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for the Greek and the global food market!
Food & Beverage from Greece, the Mediterranean and the rest of the World
Our vision for FOOD EXPO GREECE is the establishment of a leading international exhibi-
tion for the Food & Beverages industry, hosting hundreds of participating Greek and in-
ternational exhibitors, and welcoming thousands of key trade visitors from all the major
global markets. A commercial hub that will showcase and promote products of Greece, the
Mediterranean, and the whole world, thus creating a leading event for Food & Beverages
in Southeast Europe.
A leading International Food & Beverages Exhibition in Southeast Europe.
SUPERMARKETS, CONVENIENCE STORES 1.445 FOOD COMMERCE 2.524 RESTAURANTS AND CATERING 1.269 CAFETERIAS, EATERIES, PIZZERIAS 1.196 MEAT, GAME & POULTRY, GREENGROCERS 375 BAKERIES, LIQUOR STORES 1.024 HOTELS, GUEST HOUSES 488 CHEFS – COOKS 311 FOOD INDUSTRIES – ARTISANS 811 EQUIPMENT AND TECHNOLOGIES 502 OTHER BUSINESSES 334 INTERNATIONAL BUYERS 523
TOTAL No OF BUSINESSES 10.802
Our visit to the FOOD EXPO GREECE was an exceptional experience. We were in search of high-end specialty products and indeed we found them at this exhibition. For a first iteration, it was truly a job well done. Thank you for giving us the opportunity to attend and to establish such important contacts.
Mauro Sanchez, HEB Markets Group, USA
Exh
ibit
ors
04
Visitors
05
FOOD EXPO GREECE 2015
Exhibitors and exhibits
PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) prod-
ucts can take the lead in the global food market and become the spearhead of Greek Food
& Beverages exports around the world. This time, FOOD EXPO GREECE shall gather PDO,
PGI and branded Greek products in a single, unified space. Our goal is to give Greek pro-
ducers the opportunity to showcase these unique products and to establish contacts not
only with the domestic market, but also with the world market.
Special sector with PDO, PGI and Branded Greek Products
FOOD EXPO GREECE will be attended by Greek and international delegates who manufac-
ture, import and market products of the following categories:
Dairy & cheese products
Olive oil • Olives & Olive products
PDO and PGI products
Organic food & beverages
Meat • Meat products • Delicatessen
Frozen food & Vegetables
Seafood • Cured fish • Farmed seafood
Ready-made meals & Delights
Pasta • Cereals • Pulses
Raw materials • Ingredients for Bakery
Ice-cream • sweets
Confectionery • Nuts
Sweet preserves • Jams • Honey
Alcoholic Drinks • Wines • Spirits
Coffees • Beverages • Beers
Water • Juices • Soft drinks
Fresh fruits & Vegetables
Canned Food
Ingredients for Bakery-Confectionery
Food-processing & packaging machinery
Supermarket and convenience stores equipment
Storage – Handling Methods
Industrial detergents • Disposables
Chambers • Administrative regions
Certification Bodies & Accreditation Services
National Pavilions • Embassies
FOOD EXPO GREECE 2015
Visitor ProfileTens of thousands of Greek food professionals from Organised Retail,
Wholesale and Foodservice are expected to attend the 2nd FOOD EXPO
GREECE 2015. Using a comprehensive promotion and incentives sys-
tem, the organisers expect to attract more than 1,000 international pur-
chase decision makers. The visitors will be comprised of owners and
executives of commercial and manufacturing businesses of the follow-
ing categories:
Supermarkets - Convenience Stores
Cash & Carry-Discount markets
Food & Beverage Wholesale
Traditional General Stores
Delicatessen & Gourmet stores
Meat mongers – Fish mongers
Greengrocers
Organic products
Confectionary stores
Restaurants – Catering
Hotels – Hospitality
Cafeterias - Eateries
Wine bars – Restaurants
Liquor Stores – Coffee shops
Bakeries
Chefs-Sommelier
F&B Managers
Food & Beverage Industries
Greek and international exhibitors!
More than 500 Greek, Mediterranean and
even more broadly international exhibi-
tors are expected to participate in FOOD
EXPO GREECE, either individually or in
the form of national pavilions. This way,
the exhibition shall have a truly interna-
tional scope and radiance, and shall con-
stitute a major commercial forum for the
broader region, attracting thousands of
major international buyers.
Over 1.000 international purchase decision makers are expected to attend the 2nd FOOD EXPO
I believe it is a very interesting exhibition. We came upon many interesting products, but we were particularly impressed by some characteristically Greek products that are not so well-known, such as dried fruit. Greek F&B has the potential to take the States by storm. It’s only a mat-ter of Greek exporters setting up the proper groundwork for that to happen.
Reva Star, FOOD MATCH INC USA
Oen
otel
ia
06
Tens of thousands of food professionals from Organised Retail (supermarkets, liquor
stores, convenience stores etc.), Wholesale and Foodservice (hospitality, restaurants, ca-
tering, etc.) attend FOOD EXPO GREECE. The dual mounting of the exhibitions will be the
cause of vast synergies, since Oenotelia wine exhibitors will thus be presented with the
opportunity to establish contacts with FOOD EXPO attendees, most of whom are major
purchase decision makers for their respective products.
ΟEΝΟΤΕLIA - FOOD EXPO GREECEDual show synergies
25 international wine buyers will attend Oenotelia!
Greek wine meets the world market!
Parallel E
vents
07
FOOD EXPO was, in every respect, a flawlessly organised trade show, and was of immense interest to us operating in the Polish market. We conducted a plethora of stimulating meetings with Greek producers and suppliers, and we were introduced to a vast variety of products.
Jacek Pikul, ITALMEX Poland
FOOD EXPO GREECE 2015
Parallel Themed Events Conference: Greek food takes on global marketsHow easy is it for Greek Food & Beverages to make their way into major global markets? How does one identify world-spanning export opportunities? Experts provide answers to questions of producers, food processors, traders and exporters.
International Forum on Mediterranean Food & GastronomyDuring a three-day meeting, internationally renowned gastrono-mers, top chefs and experts from all around the Mediterranean will meet to showcase the export potential and high value of Greek and Mediterranean Food & Beverage.
PDO & PGI conferenceTo what extend has the comparative advantage of PDO & PGI products been commercially utilized? Prominent and mass producers of PDO & PGI products give their take.
Dairy and Cheese: the decade to comeSymposium on the future of the dairy industry, on the subjects of, inter alia, “The role of equipment in the quality of the end-product”, “Secrets to improving competitiveness”.
3 billion euros was the value of Greek Food & Beverage exports in 2013, a 5% increase on 2012 figures
Running jointly with the
Wine and Spirits exhibition
Running jointly with the 2nd FOOD EXPO GREECE, the 1st OENOTELIA will be hosted at a spe-
cifically designated area in Hall 3, in extremely appealing and functional stands. Oenotelia is a
strictly professional exhibition, explicitly aimed at entrepreneurs and executives of Organised
Retail, Wine and Spirits Wholesale, Hospitality and Foodservice. The exhibitors of Oenotelia
will be comprised of Greek wine and spirits producers and commercial entrepreneurs, as
well as wine making equipment and technologies businesses.
Throughout the duration of the Oenotelia show, wine tastings, wine list recommenda-
tions, wine pairing seminars, as well as a multitude of wine education events, which
will provide the stage through which Greek wines will be introduced and promoted to
Oenotelia visitors.
Free provisions to OENOTELIA exhibitors
• Glasses, ice, spittoons, and jugs for each exhibitor
• Refrigerator (Minibar)
• Continuous supply of each stand with clean glasses throughout the day
• Tasting – Seminar room for showcas-ing products from all the exhibitors
The configuration of the area where OENOTELIA will take place will be tai-lored to fully meet exhibitors' needs.
ΔΙΕΘΝΗΣ ΕΚΘΕΣΗ ΟΙΝΩΝ & ΑΠΟΣΤΑΓΜΑΤΩΝ
ΔΙΕΘΝΗΣ ΕΚΘΕΣΗ ΟΙΝΩΝ & ΑΠΟΣΤΑΓΜΑΤΩΝ
Med
ia p
lan
08TV Campaign• Over 1,000 TV spots will bombard
the frequencies of all nationwide TV
networks, achieving more than 2,500
GRPs, so that every food professional
watches any given TV spot at least 5
times!
Radio Campaign • More than 7,500 radio spots will be
broadcasted on major radio stations in
Attica, as well as on 25 additional sta-
tions in 9 other prefectures of Greece!
Print Campaign• Press ads shall be placed on all major
Greek and international trade journals
(covers, advertorials, interviews etc.)
Outdoor Campaign• Buses, trolleys, subway
• Exposure at specific sites of the
Athens International Airport
Online Marketing• The online campaign shall fully cover
Greece, as well as 13 additional target
countries (USA, Canada, Australia,
France, Germany, etc.), making use
of the entire arsenal of internet tools,
such as: Google Adwords • Frame
Ads • Pop - ups • Text ads • SEO
(search engine optimization) • E-mail
ads • Social media marketing • Re-
marketing
E-Mail Campaigns• Mailing of online Invitations
• Mailing of online Newsletters
SMS Campaign• 30,000 text messages will be sent to
the attending Greek food profession-
als and international buyers.
Invitations• More than 40,000 Barcoded nominal
invites will be mailed to food profes-
sionals, with the addition of 200,000
handwritten invitations.
The 2nd FOOD EXPO GREECE 2015 will be supported by a comprehensive, scalable and highly
effective communication program, which will spread word of the exhibition to all Greek F&B
professionals, as well as to international target markets. With a marketing budget that exceeds
450,000 euros, combined with targeted promotional activities, FOOD EXPO GREECE shall have
the maximum possible attendance and commercial effectiveness.
FOOD EXPO GREECE 2015
Exposure and promotion
Wh
y Exh
ibit
09
FOOD EXPO GREECE 2015
Why exhibitFOOD EXPO GREECE is a strictly professional trade show which primarily
focuses on the Greek Food & Beverage market. Moreover, its strongly
extrovert character offers its exhibitors the prospect of expanding their
export opportunities to major international F&B markets. In this sense,
participating in the 2nd FOOD EXPO GREECE will guarantee:
Making contact, networking, getting acquainted with and explor-
ing potential business and commercial partnerships with key
trade representatives of Greek F&B Wholesalers and Retailers.
Networking and establishing business relations with prominent
supermarket purchase decision makers and wholesalers from
major international target markets.
Enhancing and increasing your sphere of trade contacts, as well
as expanding your clientele with the addition of dynamic new
clients.
Showcasing and promoting your new products and services and
improving your corporate identity.
FOOD EXPO is a trade show of international stand-ards, and we were considerably interested in the products of the exhibitors. Our company operates in Italy and col-laborates with supermarkets and wholesalers who supply delicatessen shops and restaurants, while we also directly stock the majority of Greek stores.
Christos Mavroidis, PANEMBORIKI ITALY
Marketing expenditure for FOOD EXPO GREECE 2015 exposure shall exceed
450,000 €
TV campaign (40%)
Radio campaign (16%)
Outdoor ads (14%)
Press ads (12%)
On line ads-social media (11%)
Mobile ads (7%)
40%
16%
14%
12%
11%
7%
ΚΑΤΑΝΟΜΗΔΙAΦΗΜΙΣΤΙΚΟΥ
BUDGET 2015
2015 MARKETING
BUDGET BREAKDOWN
Par
tici
pati
on c
ost
10
Π.Φ.
Π.Φ.
Π.Φ.
ΡΟΛΛ
ΟΡΟ
ΛΛΟ
3.2
3.4
3.6
3.8
3.10
3.12
3.14
3.16
3.13
3.11
3.9
3.7
3.5
3.3
3.1
4.2
4.4
4.6
4.8
4.10
4.12
4.14
4.21
4.19
4.17
4.15
4.13
4.11
4.9
4.7
4.5
4.3
4.1
4.C 4.B 4.A
W.C
.
W.C
.
CAFE
TERI
A
CAFE
TERI
A
W.C
.CA
FETE
RIA
LOBBY 2
HALL 4HALL 3
A B C D E F
A B C D E F
A B C D E F
A B C D E F
A B C D E F
A B C D E F
A B C D
A B C D
A B C D
A B C D
A B C D
CONFERENCEROOM B́
CONFERENCEROOM A΄
ΕNTRANCE
MARKET
BUSINESSCENTER
WARDROBE
MEDICALCENTER
ORGANIZER'S OFFICES
EXPOWORK
RESTAURANT / CΑFETERIA
MAIN HALLWAYMAIN HALLWAY
ROLL
ROLL
ROLL
ROLL
ROLL
ROLL
ROLL
TASTING AND SEMINAR ROOMS
INTERNATIONAL HOSTED BUYERS
b2b MEETING ROOMS
HELLENIC CHEF'S ASSOCIATION
GASTRONOMY EVENTS
A01
A03
A05
A02 B01
A01
A03
D02
D03
A02 C01B01 C02 D01B02
A04 C03B03 C04 D04B04
A05 D05A06 C05B05 C06 D06B06
A07 D07A08 C07B07 C08 D08B08
A09 D09A10 C09B09
C10 D10
A11 D11C11 D12
A12 D13C12 D14
A14 D15C14 D16
B10
A13 C13B11 B12
A16 D17C16 D18
A17 D19C17 D20
A18 D21C18 D22
A20 D23C20 D24
A22 D25C22 D26
A23 D27C23 D28
A25 D29C25 D30
A15 C15B13 B14
A19 C19B15 B16
A21 C21B17 B18
A24 C24B19 B20
A27 D31C27 D32
A28 D33C28 D34
A29 D35C29 D36
A31 D37C31 D38
A33 D39C33 D40
A34 D41C34 D42
A35 D43C35 D44
A37 D45C37 D46
A39 D47C39 D48
A41 D49C41 D50
A43 D51C43 D52
A45 D53C45 D54
A26 C26B21 B22
A30 C30B23 B24
A32 C32B25 B26
A36 C36B27 B28
A38 C38B29 B30
A40 C40B31 B32
A42 C42B33 B34
A44 C44B35 B36
B02 C01 C02
A04 B03 B04 C03 C04
A06 A07 B05 B06 C05 C06
D01 D02 E01
D03 D04 E06
D05 D06 E08
D07 D08 E13
A08 A09 B07 B08 C07 C08 D09 D10 E15
A10 A11 B09 B10 C09 C10 D12 D11 E19
A12 A13 B11 B12 C11 C12 D14 D13 E22
A14 A15 B13 B14 C13 C14 D16 D15 E26
A16 A17 B15 B16 C15 C16 D18 D17 E28
A18 A19 B17 B18 C17 C18
A20 A21 B19 B20 C19 C20
A22 A23 B21 B22 C21 C22
A24 A25 B23 B24 C23 C24
A26 A27 B25 B26 C25 C26
A28 A29 B27 B28 C27 C28
D20 D19 E30
E02 F01
E03 F04
E04 F06
E05 F08
E07 F10
F02
F03
F05
F07
F09
E09 F12 F11
E10 F14 F13
E11 F16 F15
E12 F18 F17
E14 F20 F19
E16 F22 F21
E17 F24 F23
E18 F26 F25
E20 F28 F27
E21 F30 F29
E23 F32 F31
E24 F34 F33
E25 F36 F35
E27 F38 F37
E29 F40 F39
E31 F42 F41
D22 D21 E32 E33 F44 F43
D24 D23 E34 E35 F46 F45
D26 D25 E36 E37 F48 F47
D28 D27 E38 E39 F50 F49
D30 D29 E40 E41 F52 F51
A30 A31 B29 B30 C29 C30 D32 D31 E42 E43 F54 F53
A32 A33 B31 B32 C31 C32 D34 D33 E44 E45 F56 F55
A34 A35 B33 B34 C33 C34 D36 D35 E46 E47 F58 F57
A36 A37 B35 B36 C35 C36 D38 D37 E48 E49 F60 F59
A39 A38 B37 B38 C37 C38 D40 D39 E50 E51 F62 F61
A41 A40 B39 B40 C39 C40 D42 D41 E52 E53 F64 F63
A43 A42 B41 B42 C41 C42 D44 D43 E54 E55 F66 F65
A45 A44 B43 B44 C43 C44 D46 D45 E56 E57 F68 F67
A47 A46 B45 B46 C45 C46 D48 D47 E58 E59 F70 F69
Π.Φ.
Π.Φ.
Π.Φ.
ΡΟΛΛ
ΟΡΟ
ΛΛΟ
3.2
3.4
3.6
3.8
3.10
3.12
3.14
3.16
3.13
3.11
3.9
3.7
3.5
3.3
3.1
4.2
4.4
4.6
4.8
4.10
4.12
4.14
4.21
4.19
4.17
4.15
4.13
4.11
4.9
4.7
4.5
4.3
4.1
4.C 4.B 4.A
W.C
.
W.C
.
CAFE
TERI
A
CAFE
TERI
A
W.C
.CA
FETE
RIA
LOBBY 2
HALL 4HALL 3
A B C D E F
A B C D E F
A B C D E F
A B C D E F
A B C D E F
A B C D E F
A B C D
A B C D
A B C D
A B C D
A B C D
CONFERENCEROOM B́
CONFERENCEROOM A΄
ΕNTRANCE
MARKET
BUSINESSCENTER
WARDROBE
MEDICALCENTER
ORGANIZER'S OFFICES
EXPOWORK
RESTAURANT / CΑFETERIA
MAIN HALLWAYMAIN HALLWAY
ROLL
ROLL
ROLL
ROLL
ROLL
ROLL
ROLL
TASTING AND SEMINAR ROOMS
INTERNATIONAL HOSTED BUYERS
b2b MEETING ROOMS
HELLENIC CHEF'S ASSOCIATION
GASTRONOMY EVENTS
A01
A03
A05
A02 B01
A01
A03
D02
D03
A02 C01B01 C02 D01B02
A04 C03B03 C04 D04B04
A05 D05A06 C05B05 C06 D06B06
A07 D07A08 C07B07 C08 D08B08
A09 D09A10 C09B09
C10 D10
A11 D11C11 D12
A12 D13C12 D14
A14 D15C14 D16
B10
A13 C13B11 B12
A16 D17C16 D18
A17 D19C17 D20
A18 D21C18 D22
A20 D23C20 D24
A22 D25C22 D26
A23 D27C23 D28
A25 D29C25 D30
A15 C15B13 B14
A19 C19B15 B16
A21 C21B17 B18
A24 C24B19 B20
A27 D31C27 D32
A28 D33C28 D34
A29 D35C29 D36
A31 D37C31 D38
A33 D39C33 D40
A34 D41C34 D42
A35 D43C35 D44
A37 D45C37 D46
A39 D47C39 D48
A41 D49C41 D50
A43 D51C43 D52
A45 D53C45 D54
A26 C26B21 B22
A30 C30B23 B24
A32 C32B25 B26
A36 C36B27 B28
A38 C38B29 B30
A40 C40B31 B32
A42 C42B33 B34
A44 C44B35 B36
B02 C01 C02
A04 B03 B04 C03 C04
A06 A07 B05 B06 C05 C06
D01 D02 E01
D03 D04 E06
D05 D06 E08
D07 D08 E13
A08 A09 B07 B08 C07 C08 D09 D10 E15
A10 A11 B09 B10 C09 C10 D12 D11 E19
A12 A13 B11 B12 C11 C12 D14 D13 E22
A14 A15 B13 B14 C13 C14 D16 D15 E26
A16 A17 B15 B16 C15 C16 D18 D17 E28
A18 A19 B17 B18 C17 C18
A20 A21 B19 B20 C19 C20
A22 A23 B21 B22 C21 C22
A24 A25 B23 B24 C23 C24
A26 A27 B25 B26 C25 C26
A28 A29 B27 B28 C27 C28
D20 D19 E30
E02 F01
E03 F04
E04 F06
E05 F08
E07 F10
F02
F03
F05
F07
F09
E09 F12 F11
E10 F14 F13
E11 F16 F15
E12 F18 F17
E14 F20 F19
E16 F22 F21
E17 F24 F23
E18 F26 F25
E20 F28 F27
E21 F30 F29
E23 F32 F31
E24 F34 F33
E25 F36 F35
E27 F38 F37
E29 F40 F39
E31 F42 F41
D22 D21 E32 E33 F44 F43
D24 D23 E34 E35 F46 F45
D26 D25 E36 E37 F48 F47
D28 D27 E38 E39 F50 F49
D30 D29 E40 E41 F52 F51
A30 A31 B29 B30 C29 C30 D32 D31 E42 E43 F54 F53
A32 A33 B31 B32 C31 C32 D34 D33 E44 E45 F56 F55
A34 A35 B33 B34 C33 C34 D36 D35 E46 E47 F58 F57
A36 A37 B35 B36 C35 C36 D38 D37 E48 E49 F60 F59
A39 A38 B37 B38 C37 C38 D40 D39 E50 E51 F62 F61
A41 A40 B39 B40 C39 C40 D42 D41 E52 E53 F64 F63
A43 A42 B41 B42 C41 C42 D44 D43 E54 E55 F66 F65
A45 A44 B43 B44 C43 C44 D46 D45 E56 E57 F68 F67
A47 A46 B45 B46 C45 C46 D48 D47 E58 E59 F70 F69
PARTICIPATION COST
PROVISIONS TO EXHIBITORS
Provision of exhibition areas for set up, opera-
tion and dismantling
New carpets in all areas
100 W/3m² single-phase power supply
Exhibition security and cleaning
Free exhibitor and visitor parking
Exhibitor administrative support (free internet
access, e-mails, fax)
Fully equipped and manned medical centre
Provision of pallet trucks and lifting gear
Free invitations and free passes for exhibitor
staff
Working days & hoursSATURDAY 14/3/2015 10.00 - 20.00
SUNDAY 15/3/2015 10.00 - 20.00
MONDAY 16/3/2015 10.00 - 19.30
SHELL STANDSRanging from 1,080 € to 2,160 €One sided stands (ground trace)
a. From 9 m² to 30 m² €145.00/m²
b. From 31 m² to 70 m² €140.00/m²
c. From 71 m² and over €135.00/m²
Additional charges
1. For carpet €3.50/m²
2. For basic structure* €15.00/m²
3. For backs €15.00/m
4. Exhibitor catalogue registration €100.00
5. For renting a standing fridge €100.00
a. 6.00 m2 stand 1,080 € +VAT
b. 7.50 m2 stand. 1,350 € +VAT
c. 9.00 m2 stand. 1,620 € +VAT
d. 12.00 m2 stand (two open sides) 2,160 € +VAT
Ready-made stands include: aluminum structure • 3m high PVC panels • 10cm high raised floor with carpet • 1 glass round table • 3 seats • 3 shelves • 2 cabinets • lighting • fascia panel with exhibitor brand name (1x0.5m)
For FOOD EXPO GREECE exhibitors who wish to
have the best exposure at the lowest cost, highly
appealing and functional ready-made executive
stands are in offer. Exhibitors opting for the ex-
ecutive stands will not have to bother with con-
structing or decorating them, they will simply
have to bring in and exhibit their products at the
trade show.
Ready-made executive stands can be placed at both halls of the exhibition area, and are available in four different sizes priced as follows:* The basic structure includes 2.5 meter high melamine panels
of beige colour, façade and fascia panel. A Euro (schuko) socket and a 100W/3m² spotlight are provided in each basic structure pavilion.
FOOD EXPO GREECE 2015
EXHIBITION FLOOR PLAN
ATHENS METROPOLITAN EXPOAn ultra modern exhibition centerThe 2nd FOOD EXPO GREECE will take place at METROPOLITAN EXPO which is located
at Athens International Airport "Eleftherios Venizelos" in Spata, Attica, just 2 km after
the Airport buildings and a few minutes from the station of the Metro and Suburban
Railway. At the Airport (arrivals' level, exit 2), there is the exhibition center's bus station;
free shuttle buses will transfer visitors to and from the trade show every 10 minutes.