OEDN Sponsor Program - Summer 2009

OEDN Sponsor ProgramAugust 2009

1.3

• Reaching out• Building bridges• Delivering results

OEDN Platinum Sponsors

Mission

The OCAP/EBIF Developer Network (OEDN) is an online community dedicated to driving awareness and development for interactive television using open standards.

OEDN has cultivated relationships with cable operators, tools developers, standards organizations and universities.

Each developer’s objectives and challenges are unique, so OEDN has crafted a dynamic social network environment that lowers the barriers to entry for ITV (in both cost & complexity) by:

◦Maximizing information sharing broadly (“How do I learn about ITV/EBIF/T2W-OCAP on digital cable?”)

◦Providing access to resources (“Where can I find developer tools and test my app?”)

◦Building a framework for learning, interaction & community on oedn.net

Function

OEDN University Partners

Early Results! Our Academic Partnerships

NYU ITP EBIF Workshop July 9th, 2009“It was great! I think our mission of interesting the students in this type of thing has succeeded. I have gotten a great amount of feedback, with students asking me if we’re going to have a class in this at ITP.”

– Prof. Shawn Van Every NYU ITP program

Photos by Kacie Kinzer

OEDN University Partners

Academic Partnerships

“Our role as an intermediary is to get students excited about the potential of digital cable, show them the paths to development, testing and deployment – and connect them with the resources necessary to build a career path. That has been our charter and remains our focus going forward.” -Will Kreth -Sr. Director of Advanced Video Strategy, Time Warner

◦NYU ITP | TISCH School of the Arts: July 7-9, 2009

◦Ball State University: Fall 2009 - Spring 2010

Academic ITV Software Developer Kit

In-Kind Sponsors

“With OEDN's orchestration of all the necessary components in the Academic ITV Software Developer Kit (AISDK), a US university student will have the opportunity to take an app from conception to development to test & playout on an actual cable set-top box – without the need for an expensive digital cable headend – for the very first time.”

-Gary Traver, Senior Vice President and Chief Operating OfficerComcast Media Center

“We are pleased to contribute the Ensequence Create™ authoring product to the OEDN AISDK for Ball State. By putting our products in the hands of students, we are helping to provide access for up-and-coming interactive television developers.”

-Aslam KhaderChief Product Officer, Ensequence

Program Flow

Online Presence

OEDN Online

• Average Time on site: 5min, 9sec. (via Alexa.com)

• 5 Sites link into OEDN.net including: Java.net, ITVT and CTAM

• Japanese Version (developed by request for LGI’s J-Com subsidiary)

Forums, Primers & Job Boards

Tools

“We look forward to applying our strengths in research, usability and the talent of our students by integrating this project into emerging curriculum that will lead toward new career paths.”

-Mike Bloxham, Director, Insight & Research, Ball State University

EBIF UA Specs

EBIF User Agent Specifications• An OEDN First! – In Dec. 2008, OEDN was the first

developer website to publish all the known specifications for

EBIF User Agents (developed for digital cable) in one place (12/18/2008)

Sample ITV Applications

Sample ITV Apps

• OEDN is proud to host a free Tru2Way / OCAP application - a simple stop watch app. This Java app is a utility for developers; hopefully the first of many sample EBIF & T2W/ OCAP apps (and code samples) on the site.

NEW: Test Cases

Test Cases

Based on the CableLabs “Well-Behaved Application Guidelines” and written by ITV experts – the OEDN Test Cases can help developers put their applications through a variety of testing scenarios, reducing the chances for finding bugs later.

Community Strategy

Social Media Activity• Community Incubation & Development• Marketing, Social Media & Brand Strategy• Content Development & SEO• Metrics, Tracking and Reporting• Video Production and Multi-Platform Distribution• Viewer Engagement and Membership Strategy• Social Network Site Integration

400 Registered Users

944 Followers 395 Members 168 Members

Marketing

Targeted Ad Campaigns

Events

TV of Tomorrow Show 2009◦ OEDN Recognized as Industry Supporter

Events

NCTA’s The Cable Show ‘09◦ Joined CMC’s Broadband Nation Reception◦ Hosted OEDN Community Meet-up

Promotion

T-shirts Pens Magnets

• Marketing Collateral

Sponsor Testimonials

“OEDN represents a collaborative effort to broadly socialize what it takes to build applications for ITV. We are pleased to participate in this important endeavor.”

-Rich Neill SVP of Software Technology, Cablevision Systems

“Greater knowledge about development environments for innovative interactive TV applications is the first step toward ubiquity, and Charter is pleased to be part of this effort to stimulate interactive television app development.”

-Doug IkeVP of Advanced Video Engineering, Charter Communications

Accomplishments

Goals for 2009-2011

Three Year Plan