INTERESTED IN LEARNING MORE? PLEASE CONTACT PHILIP STORER - [email protected] Oculus Rift Virtual reality is changing the face of healthcare By Philip Storer The digital department at Navicor recently received its Oculus Rift DK2. For those of you who prefer sunlight and human interaction over living in your parents’ basement dreaming of being a video game tester, the DK2 is the latest iteration of a revolutionary new virtual reality technology primarily used for gaming. I can forgive anyone for wondering what an oncology advertising agency would be doing with a virtual reality headset because many people asked the same thing of Facebook when Mark Zuckerberg acquired the technology for 2 billion dollars. To answer the question of what Facebook would do with the technology, Zuckerberg stated, “Imagine... consulting with a doctor face-to-face—just by putting on goggles in your home.” Interestingly, it would seem that Zuckerberg’s imagined reality is now coming to fruition. The Moveo Foundation relevantly released a promotional video of the world’s first Oculus Rift surgery for the purpose of training new surgeons. This surgery features a French orthopedic surgeon filming a total hip replacement with 3-D cameras attached to his head. In the CORTHOUGHTS “This project uses virtual reality to improve surgical training by putting the trainee into the shoes of the surgeon” August 2014
Oculus Rift is changing the face of healthcare
Jun 21, 2015
Oculus Rift is now being used in surgery training. How can it be used in oncology marketing?
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INTERESTED IN LEARNING MORE? PLEASE CONTACT PHILIP STORER - [email protected]
Oculus RiftVirtual reality is changing the face of healthcareBy Philip Storer
The digital department at Navicor recently received its Oculus Rift DK2. For those of you who prefer sunlight and human interaction over living in your parents’ basement dreaming of being a video game tester, the DK2 is the latest iteration of a revolutionary new virtual reality technology primarily used for gaming. I can forgive anyone for wondering what an oncology advertising agency would be doing with a virtual reality headset because many people asked the same thing of Facebook when Mark Zuckerberg acquired the technology for 2 billion dollars. To answer the question of what Facebook would do with the technology, Zuckerberg stated, “Imagine... consulting with a doctor face-to-face—just by putting on goggles in your home.”
Interestingly, it would seem that Zuckerberg’s imagined reality is now coming to fruition. The Moveo Foundation relevantly released a promotional video of the world’s first Oculus Rift surgery for the purpose of training new surgeons. This surgery features a French orthopedic surgeon filming a total hip replacement with 3-D cameras attached to his head. In the
CORTHOUGHTS
“This project uses virtual
reality to improve surgical
training by putting the trainee into
the shoes of the surgeon”
Augu
st 2
014
INTERESTED IN LEARNING MORE? PLEASE CONTACT PHILIP STORER - [email protected]
video, Dr. Thomas Gregory states, “When you are surgeon in training, you have to know a lot of surgery procedures but you are rarely in the place of the primary surgeon. This project uses virtual reality to improve surgical training by putting the trainee into the shoes of the surgeon.” Check out the video for yourself here: https://www.youtube.com/watch?v=pKT7zZ7Lo6w. At Navicor, we have a few ideas on how this new technology can be used
for oncology communications. For instance, this past SXSW featured an Oculus Rift that allowed participants to step into the world of HBO’s Game of Thrones. Attendees stood in line for over 2 hours as news of the Oculus experience spread throughout the event. We imagine this same kind of reaction to the virtual reality technology at a show like ASCO. Who will be the first to see their mechanism of action come to life using this mind-blowing technology?
Oculus RiftVirtual reality is changing the face of healthcareBy Philip Storer
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ABOUT THE AUTHOR Phil began his career as a front-end HTML/CSS developer. Since making the switch to strategy, Phil has drawn on his technical background to lead digital projects for a diverse set of clients. He brings over 10 years of digital marketing experience to The Navicor Group.
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