© OCTOBER 2008 Showreel Client Retail Brands Project Peanut Puffs product packaging Client brief To create packaging for a new peanut flavoured snack. The design needed to reinforce the peanut flavour and promote the product as an all inclusive family snack. two © OCTOBER 2008
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© O
CTO
BER
200
8
Showreel
Client Retail Brands Project Peanut Puffs product packagingClient brief To create packaging for a new peanut flavoured snack.
The design needed to reinforce the peanut flavour and promote the product as an all inclusive family snack.
two
© O
CTO
BER
200
8
© O
CTO
BER
200
8
A broad range of concepts were presented. The client, after reflection felt that a premium approach was required for this unique peanut flavoured snack and requested October to explore and develop the peanut flavour concept (3).
1_ Monkey character to reinforce product flavour
2_ Character development reflecting target audience and type of snack
3_Peanut flavour 4_Creation of product personality with graffiti influence
Concepts Retail Brands Peanut Puffs Showreel two
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To enhance the ‘product flavour’ route, a rich textural background was developed. Different colour combinations and product layouts were explored. A sunflower logo was also developed and applied to pack.
First stage development
Second stage development
Third stage development
Development Retail Brands Peanut Puffs Showreel two
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The solution shows a pack that reflects the flavour and character of this new product, through the warmth of colours and the style of photography.
Solution Retail Brands Peanut Puffs Showreel two
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