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Corporate Presentation October 2015
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October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

Oct 02, 2020

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Page 1: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

Corporate Presentation

October 2015

Page 2: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

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225,625 units +60% YoY

46,025 units +5% YoY

Overall: 355,363 units, +30% YoY Domestic: 332,304 units +47% YoY

Exports: 23,059 units -52% YoY

Sales Performance First Nine Months in 2015

A-segment Sedans

(EC7+New Emgrand+GC7+SC7+Vision)

SUVs (GX7+SX7+GX9)

Page 3: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

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Sales Performance First Nine Months in 2015

KingKong

(78,390 units +649%YoY)

(42,144 units -10%YoY)

Vision -

10,000

20,000

30,000

40,000

50,000

60,000

70,000

201

0 4 7

10

201

1 4 7

10

201

2 4 7

10

201

3 4 7

10

201

4 4 7

10

201

5 4 7

exports

domestic

Monthly Sales Volume

Page 4: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

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Domestic Market

• Sales volume in China fell 17% in 2014 due to the reshuffle of the sales and marketing system and the major model upgrading cycle, but started to recover since mid-2014

• Sales volume so far in 2015 was boosted by the good response to new models like New Emgrand, New Vision and GC9.

-60%

-40%

-20%

0%

20%

40%

60%

80%

201

1 5 7 9

11

201

2 3 5 7 8

11

201

3 3 5 7 9

11

201

4 3 5 7 9

11

201

5 3 5 7 9

Domestic Sales Volume (3MMA+/-%)

Page 5: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

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Dealer/Brand Restructuring

2 brands & 2 dealer networks

3 brands & 3 dealer networks

(2008)

1 brand & 1 dealer network

(2014)

941 976 973 981

1068

943

838

751

694

500

600

700

800

900

1000

1100

Number of Dealers in China

Page 6: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

New Product – New Emgrand

• Enhanced safety & comfort

• New turbo engines with larger power & better fuel efficiency

• New 6-speed manual gearbox

• NVH noise cancellation technology

• Enhanced storage space

• Bosch’s V9.0 ABS+EBD

• HHC (Hill Hold Control)

• ESC (Electronic Stability Control)

• G-Netlink infotainment system with voice control

• G-Link mobile connectivity system

6

0

5,000

10,000

15,000

20,000

25,000

2014 9 11 2015 3 5 7 9

Monthly Sales Volume of New Emgrand

Page 7: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

New Product – New Vision

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• Enhanced safety & comfort

• More efficient turbo engines

• New 6-speed manual gearbox

• 360O 3-sensor parking assist system

• PEPS (Passive Entry/Passive Start)

• NVH noise cancellation technology

• 4 Wheel Disc Brakes

• Bosch’s V9.0 ABS+EBD

• Enhanced storage space

• G-Link mobile connectivity system

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

2014 9 10 11 12 2015 2 3 4 5 6 7 8 9

Monthly Sales Volume of Vision

Page 8: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

New Product – GC9

8

• New brand image, market positioning & design philosophy

• New 1.8T and 3.5L V6 engines

• Fastback & sporty design

• Top international suppliers

• New manufacturing facilities

• Harman Infinity@ Entertainment

• City Safety, ACC Cruising, PAS Parking, LDW Alert, HUD Display, EPB Brake & AQS Air Quality Control

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

2015 4 5 6 7 8 9

Monthly Sales Volume of GC9

Page 9: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

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Other New Products

• GC9 B-segment Sedans (launched)

• Emgrand Electric Vehicles (2H 2015)

• Emgrand SUVs (end 2015)

• Compact SUVs (2016)

• Emgrand Cross Vehicles (2016)

• Emgrand 4-door Sedans (2016)

+ upgraded versions of SC7, GC7, Kingkong, Geely Panda

2015 Sales Target at 450,000 units, up 8% YoY

Page 10: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

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Financial Performance

-

100,000

200,000

300,000

400,000

500,000

600,000

2005 2007 2009 2011 2013

Annual Sales Volume

-

10,000

20,000

30,000

40,000

50,000

60,000

2005 2007 2009 2011 2013

Average Ex-factory Price

0

500

1,000

1,500

2,000

2,500

3,000

2005 2007 2009 2011 2013

Net Profit

14%

20%

13%

21%

19% 17%

16% 16%

17%

8%

0%

5%

10%

15%

20%

25%

2005 2007 2009 2011 2013

Return on Equity

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

2005 2007 2009 2011 2013

Cash Dividend Per Share (HK Cents)

-

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2005 2007 2009 2011 2013

Export Sales Volume

Page 11: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

2015 Interim Results

6M to June (RMB m) 2015 2014 YoY change

Sales volume (units) 252,107 187,296 +35%

Turnover/Revenue 13,121 10,158 +29%

Gross profit margin ratio* 18.6% 20.3% -9%

Operating margin ratio** 13.3% 14.4% -8%

Profit after tax 1,420 1,126 +26%

Attributable profit 1,405 1,113 +26%

Diluted EPS (RMB cents)# 15.90 12.65 +26%

June-2015

Dec-2014

Shareholders’ equity 18,544 17,288 +7%

Net cash## 5,781 4,739 +22%

* Gross profit margin ratio = gross profit / turnover

** Operating margin ratio = (pre-tax margin before net finance costs , share-based payments and share of results of associates and joint venture) / turnover

# Diluted EPS = profit attributable to equity holders of the Company (diluted) / weighted average number of ordinary shares (diluted)

## Net cash = all cash /bank deposits – all bank borrowings – senior notes

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Page 12: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

Strategy

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Products • Platform and modular architecture;

• Focus on powertrain technology;

• In-house international design capabilities;

• Joint product architecture with Volvo Car;

• Gradual transition from hybrid to pure electric;

• Partnership to speed up electrification offerings;

• Strategic alliance to upgrade technologies

Services

• 694 dealers in China;

• 31 sales agents, 464 sales and service outlets in 31 oversea

countries;

• Vehicle finance JV with BNP Paribas Personal Finance

Branding

• 3-year transition period from three brands to single brand;

• Single brand for export markets

Page 13: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

Brand Points# Overall Rank Sector Rank*

Geely 715 13 5

Mass Market Average 664

J.D.Power Asia Pacific 2015 China Customer Service Index (CSI) StudySM

Source: J.D.Power Asia Pacific 2015 China Customer Service Index (CSI) StudySM

# based on a 1,000-point scale and study of 68 passenger vehicle brands in China

* ranking amongst Chinese domestic brands

13

Customer Service Satisfaction

Page 14: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

Study Segment Model Segment

Rank

IQS# Compact Free Cruiser 3

APEAL* Compact Free Cruiser 1

VDS^ Compact Geely Kingkong 1

J.D.Power Asia Pacific 2014 China Initial Quality StudySM (IQS)

Automotive Performance, Execution & Layout (APEAL) StudySM

Vehicle Dependability StudySM (VDS)

Source: J.D.Power Asia Pacific

# based on evaluations from 21,311 owners of new vehicles purchased between October 2013 and

June 2014, including 212 different models from 62 different brands;

* based on evaluations from 20,731 owners of new vehicles purchased between October 2013 and

June 2014, including 212 different models from 62 different brands;

^ based on evaluations from 17,054 owners of vehicle purchased between June 2010 and August

2011, including 155 different models from 55 different brands

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Vehicle Quality, Attractiveness, Dependability

Page 15: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

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Auto Finance Joint Venture

80% 20%

• Located in Shanghai

• RMB900m registered

capital

• Wholesales financing

solutions to dealers

• Retail financing solutions

to end-customers

• Focusing on Tier-1 & -2

cities initially

• Supporting both Geely

and Volvo Car brands

• Progressively covering the

whole China market

Page 16: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

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New Energy Vehicles

JL7001BEV

KD-5011

Zhidou

EC7 - EV

EC7 – Petro

Hybrid

Emgrand Cross

Plug-in Hybrid

• Kandi JV

• Xindayang JV

Partnership to Speed up Electrication

Offerings

Gradual Transition from Hybrid to Pure

Electric

Page 17: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

Balance Sheet

17

• Issue of US$300M 5.25%

5-year senior notes to

reduce funding costs and

widen funding sources

• Asset disposals to optimize

asset size and improve

operating efficiency

• Intangible assets up 8% in

1H2015 due to continued

investments in R&D

• Total cash level reached

record high at the end of

June 2015

-2,000

-

2,000

4,000

6,000

8,000

10,000

net cash cash

Page 18: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

Outlooks

• Restructuring of dealer network has strengthened our execution capability in delivering quality services and products to customers

• Cooperation with Volvo Car has helped to narrow brand, technology and service quality gap with international players

• Product offerings should be further enhanced by upgrading of existing platform and adoption of modular architectures from 2016

• At least five brand new models over the next 12 months

• Maintain overall sales volume growth target at 8% YoY in 2015

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Page 19: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

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Geely Automobile in Figures

Year started: 1998

Total workforce: 19,217 (on 30/6/2015)

Manufacturing facilities: 7 plants in China + 1 JV plant in

Belarus + 1 JV plant in Uruguay

Products: 13 major models under 5 platforms

Distribution network: 694 dealers in China;

31 sales agents, 464 sales and service

outlets in 31 oversea countries

2014 sales volume: 417,851 units (86% in China market)

2014 revenues: US$3.5 billion

Market Capitalization: US$4.4 billion (12 October 2015)

Page 20: October 2015 - Geely...New Product – GC9 8 • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fastback & sporty design • Top international

Important Notice

The information contained herein is meant for presentation purposes only and may not be used

and relied upon by any other party. It is not to be taken in substitution for the exercise of judgement. You shall be solely responsible for making your own independent investigation of the merits of the discussions mentioned in this presentation. Geely Automobile Holdings Limited does not make any representations, warranty or guarantee as to the accuracy, completeness or correctness of the contents contained herein. The reproduction and/or dissemination of the contents herein is prohibited without our prior approval. Geely Automobile Holdings Limited and its officers, directors and employees accept no liability whatsoever for any direct or consequential loss howsoever arising from any use of this presentation or further communication given in relation to this presentation or its contents or otherwise arising in connection therewith.

Note: Sources of all data contained in this presentation are from Geely Automobile Holdings Ltd., except specified otherwise.

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