october 12 & 13 · • Latest in fall fashion and hair trends • Learn how NIOXIN® can grow your business NIOXIN® Your Hair Deserves Our Best Treatment Trend Illusions Illusions

hair • nails • dayspa • business

Beauty Industry Professionals Only SHOW PREVIEWartistry & education at its best!

birmingham jefferson convention center • birmingham, alabama

october 12 & 13

photo

: RUS

K

photo: CND

photo: GiGi

photo: i make you beautiful

photo: Bonika Shears

show information

artistry & education

at its best!registration pricesOn or Before September 6Professional Two-Day $40Student Two-Day $30

After September 6Professional Two-Day $50Student Two-Day $40

Day of ShowProfessional Two-Day $60Student Two-Day $50

coupon savings!Enjoy a unique shopping experience at Premiere BIRMINGHAM 2008. Take advantage of this great buying opportunity and enjoy the savings featured on page 33.

hotel & travelGet the lowest rates at official show hotels!• Visitwww.premierebirminghamshow.biz,clickonHotel&Travel• CallTravelPlannersat800-237-5655or212-532-1660 See page 36 for details.

show dates & hoursOctober 12 • 9a – 6pOctober 13 • 9a – 4p

show locationBirmingham Jefferson Convention Center2100RichardArringtonJr.BlvdNorth

Birmingham,AL35203

monday specials!Afreegiftwillbegiventothefirst2,000attendeesincludingproductdiscountsandspecials!AFREEtriptoOrlandoprizewinner will be announced Monday!

4 easy ways to register1. ONLINE www.premierebirminghamshow.biz2. FAX or MAIL registration form on page 353. CALL 800.335.7469or407.265.3131(9a–5pEST,M-F)4. VISIT alocalauthorizedregistrationoutlet(listingonpage34)

Beth MinardiMinardi

Martin Parsons Mike KargKARG Inc. New York

TinaCrenshawFramesi

JohnathanKentSwaimFramesi

Barry Fletcher

JaimeSchrabeck,PhDPrecision Nails

Rose M. van HemertChvastaBiomaris USA

LeslieChristinCara Cosmetics

JimJones Ivan ZootAndis

LanceCourtneyInspiring Champions

artistry & education

at its best!inside:educationBarbershop Highlights 24-25Business Forum 28-29Dayspa&Esthetics 26-27Extensions&Weaves 20-21Global Texture 22-23Hair Education 6-17Main Stage 4-5Nail Education 30-31

workshopsHands-On 18

participating companies 19

general informationBirminghamCityInformation 25Coupons 33Registration Form 35Frequently Asked Questions 34Show Registration Outlets 34Trip Giveaway Information 32

hotel & travel informationDirections&Parking 36

special eventsSimply Pink Dance Party 19

photo

: CND

WayneGrundSurface

OscarValenciaInspiring Champions

main stage

Farouk SystemsFeaturing Rocky Vitelli and Monica Keesee

VisionThe Trend Collection for Fall/Winter 2008-09We proudly present “VISION” the new trend collection from Farouk Systems Group. This collection is based on two different streamings in fashion, Shimmer & Shine. The Vision Collection contains the most beautiful ingredients as texture, beauty and shape.

The Vision Collection contains the 4 basic elements of life: earth, water, air and fire. • “Earth”standsfor:Natural,ecological,meltingofcultureandfeminine• “Water”standsfor:new,fresh,clean,reflection,transparencyandmovement• “Air”standsfor:big,space,volume,soft,movementandstreaming• “Fire”standsfor:strong,expressive,explosiveandcontrast

The elements inspired us to create “VISION” the new international collection 2008.

The Main StageSunday 12 – 12:50p • Monday 12 – 12:50p

KMS California Featuring Thomas Dewing and Amedeo DeRango

2008 Hollywood and Malibu CampaignKMS California will inspire you as they present the Hollywood and Malibu Campaign for 2008.Thisdynamicteamwillsharenewandinnovativecuttingandstylingtechniquesand the culture that is KMS California.

KMSCaliforniahaircareinspiresindividuality,promisesversatilityandfreesyoutoexpressyourownuniquestyle.Expressyourself!

The Main StageSunday 10:25 -10:50a

GoldwellFeaturing Thomas Dewing and Amedeo DeRango

Asadiverse,award-winninghairstylist,Thomasisbrilliantincuttingaswellascoloring.Heisespeciallytalentedintheareasofup-stylingandmodernshapingandfinishing.Modern Salon calledhim“wickedlycreative”andhiseditorialworkhasbeenfeaturedinotherrespectedpublications.AccordingtoThomas,“Fashionchangeisconstant.Ahairdresser’seyeneedstobeas sharp as his scissors.”

Amedeoinspiresgrowthinstylistsandownersthroughprogressivetechniquesandmotivation.His work has been featured in Passion, Coiffure Q and Modern Salon.HeisveryapproachableandshareshistalentsbybringinghiscreativecuttingdesigntechniquestostylistsacrossNorthAmerica.

The Main StageSunday 10-10:25a

Amedeo DeRangoThomas Dewing

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Featuring Alvin Charchuk and Kelly McMurrayTressa

Designingformanyyearsandstillgoingstrong,AlvinCharchukcontinuestomakemagicwithhiscreations.OneofAlvin’sgreatstrengthsishisabilitytoimagineandbringtolifemodishandprogressivestylesthatalsosuggestclassicelegance.EducatorandColorArtistareonlythebeginningofKelly’smanytalents.Sheiswellversedinthebeautyindustrydoinghaircuttechniquesanddesign,specialoccasionhairandmake-up.

Total LookThe KIS & Tressa Design Team brings the stage to life with cuts, colors and finishing techniqueswhichwillsurpassallexpectations!It’sallaboutmovement,designandhealthyyounger hair with KIS Hair Care. The cut & color methodology consistently integrates all aspectsofa“TotalLook”foreveryclient.Tocompletethetotallookwehaveaddedsimplepermtechniquestosupportthecutandaidinfinishing.

The Main StageSunday 11 – 11:50a • Monday 11 – 11:50a

Presented by Beauty Systems Group Presented by Beauty Systems Group

Martin ParsonsFeaturing Martin Parsons

Martin’sfastpacedandentertainingMainStagepresentationwillhighlightthelatestlooksincludingfabulousfinishesonshortandmediumhair,aswellaslonghairup-stylesforspecialoccasion hair.

Educationalaswellasentertaining,Martin’spresentationsarenottobemissed.Hisfinalewillbe a parade of elegant hair matched with the most colorful and sumptuous gowns that are guaranteed to inspire.


SurfaceFeaturing Wayne Grund

WorldwidemediafeaturesWayneGrund’swork;Cosmopolitan, Vogue, Modern Salon, American Salon, and Passionarebutafewofthemagazines;NBC,ABC,CNN,CTV,CBC,andBBCthetelevisionnetworks.WayneGrundisfeaturedinexcessof85showsperyear.StyliststhroughoutEurope,SouthAfrica,Australia,Japan,U.S.A.andCanadahaveapplaudedhiswork.Excitement,Energy,Passion,Learning,PureEdutainment.Becomeinspired!Traditionallyclassictoedgystreetfashions.Shout,laughandlearnwithWayneGrund!


Wayne Grund Dewey FanoneAlvin Charchuk Martin ParsonsMonica Keesee Mike KargKelly McMurray

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The SquareSince1997,theFanoneInternationalHairAcademyhasbeenrecognizedwithnofewerthan7internationalawardsincluding4consecutiveNAHAstudentwinners.KnowledgeandpassioninhairdressinghavemadeDeweyFanoneandtheFiHairTeamoneofthemostsoughtaftereducatorsinNorthAmerica.Rediscoverthefundamentals of cutting and finishing and learn how to express your confidence and visionwithclientswhileconveyingacompleteunderstandingoftheart.Seewhy“TheSquare”isthefoundationofshape!


Featuring Dewey Fanone, International Creative DirectorFi Hair

Featuring Mike KargKARG Inc. New York

Risky,charismaticandfiercelyintuitive,KARGisago-tocelebritystylist,anawardwinningplatformartistaswellastheOwnerofKARG,Inc.NewYorkandKARGHairstylingandProducts,Switzerland.

The Signature KARG DryHairCutAsthehairstylists’hairstylist,MikeKargthrivesonteachinghairdressershisgroundbreakingtechniquestohelpraisethemtothenextlevelofhaircuttingartistry.Step-by-step,hedemonstrateshisstate-of-the-artmethodsusingavarietyofprofessionalcuttingshears,texturizers,thinnersandtextureblades.AsaworldrenownedAmbassadorofDryHairCutting,KARGbreaksnewbarriersindesigningbold,modernhairstructures.

TheKARGEXPERIENCE:It’snotjustabouthairstyling,it’saboutanewwayofcuttinghair!

The Main StageSunday 3 – 3:50p • Monday 10-10:50a

Featuring Beth Minardi Featuring Mickey Svircevic, Bradley Tuggle, Rocky Vitelli and Monica Keesee

Minardi Farouk Systems

Exhibit Floor EducationSunday • 9a – 6pMonday • 9a – 4p

East Ballroom ASunday ONLY • 11:30a - 1p

Look & Learn Prices $25 On or Before Sept 6$35 After Sept 6$45 Day of Show

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hair education

Join BETH MINARDI as she shares her TOP SECRET Formulas for Success in professional hair coloring. This lecture puts YOU in the spotlight. Listen as Beth explains the latest concepts in coloring, her methods of hiring, developing and promoting color staff, and her candid opinions on new hair color products, theories and techniques. YOU’LL be able to ask Beth any color question you want, and can take part in one of the most informative color education formats available. During this session, BETH speaks straight from the heart – and gives you the kind of non-commercial color assistance busy colorists are asking for. Note: This is a lecture and information exchange. No models will be presented. Register NOW. BETH’S lectures are standing–room only crowds. Don’t miss out!

VisionThe Trend Collection for Fall/Winter 2008-09We proudly present “VISION” the new trend collection from Farouk Systems Group. This collection is based on two different streamings in fashion, Shimmer & Shine. The Vision Collection contains the most beautiful ingredients as texture, beauty and shape.

The Vision Collection contains the 4 basic elements of life: earth, water, air and fire. • “Earth”standsfor:Natural,ecological,meltingofcultureandfeminine• “Water”standsfor:new,fresh,clean,reflection,transparencyand movement• “Air”standsfor:big,space,volume,soft,movementandstreaming• “Fire”standsfor:strong,expressive,explosiveandcontrast

The elements inspired us to create “VISION” the new international collection 2008.

Presented by Gulf States Beauty Supply

Presented by The Salon Center

Featuring Sandra Yu, Jim Roberts, Juliet Westerberg, Tatjanna Czypionka and Angela Greenland

NIOXIN® Research Laboratories, Inc.RUSK

BaBylissPRO

Exhibit Floor Sunday • 9a – 6pMonday • 9a – 4p

Exhibit Floor Sunday • 9a – 6pMonday • 9a – 4p

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East Ballroom BSunday & Monday • 9:30 – 10:45a •11:15a – 12:30p • 1 – 2:15pSunday Only • 2:45 – 4p

800.335.7469www.premierebirminghamshow.biz

Come to the NIOXIN® booth and activate your mind and body.• Latestinfallfashionandhairtrends• LearnhowNIOXIN® can grow your business NIOXIN®

Your Hair Deserves Our Best Treatment

Trend IllusionsIllusions of the mind become a creation of the hands, seemingly impossible to recreate, yet desired by many. The RUSK Design Team brings to life fashion runway, architecturally inspired shapes and textured designs.

Our unique style of integrating Cut and Color gives you the power to create Illusions of your own. RUSK Illusions completely marries bold shapes and brilliant hues into every look. Give your clients the versatility and style they crave. Expand your mind with our newest Cuts and Colors: •Deja-Vu - this short, modern cut was inspired by the elongate bob, now with a modern sleek edge•Mirage - a mid-length shape with an optical effect that gives the appearance of one length, yet sometimes appears as multiple layers and textures• Revelation - this multi-length cut is a rotation of long and short disconnections creating an exaggeration within the interior

RUSK Illusions …Change the Way You Look at Hair Forever.

Conair Pro is the leading manufacturer of professional salon appliances. Our lines include:• BaBylissPROforappliances,dryersandirons• RUSKforprofessionalhaircareliquids,colorandappliances• SatinSmoothforwaxing• Forfexfortrimmerclippers

Graham Webb

Wella Professionals Sebastian Professional




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hair education

Wella, one of the leading international beauty suppliers, has their roots firmly entrenched in the professional salon industry. Embark on a journey of amazing artistry with Wella as they present mega-trends while showcasing the talent that has made them the industry’s top platform artists.

The worldwide success that Graham Webb International experiences today is steeped in a rich educational history. Throughout the last three decades, Graham Webb has been synonymous with superior quality and educated, trendsetting artists. Graham Webb International is committed to providing you with the skills, knowledge and tools that will help you unlock your potential and realize your own success.

Known to have blown the lid off creativity for three-plus decades, fearless stylingisn’t a limp statement. Sebastian has redefined the concept of visionary styling for the beauty industry with a style that is fiercely and feverishly unique. Join them for a presentation of creativity and inspiration in the newest haircut and collections from Sebastian Professional.

Goldwell KMS California



Presented by Beauty Systems Group Presented by Beauty Systems Group

Featuring the KMS California TeamFeaturing Amedeo DeRango and Thomas Dewing

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2008 Hollywood and Malibu CampaignKMS California will inspire you as they present the Hollywood and Malibu Campaign for 2008. This dynamic team will share new and innovative cutting and styling techniques and the culture that is KMS California.

KMS California haircare inspires individuality, promises versatility and frees you to express your own unique style. Express yourself!

Trend Zoom 2008: The Contra CollectionDiscover how fashion trends can translate into your everyday business. Goldwell Trend Zoom 2008: The Contra Collection is a harmonious combination of contrasts and contradictions. The Contra-Collection illustrates contradictive andharmoniouselementsinfluencedbytwoextremelycharacteristiceras:the Golden Twenties and Baroque period. It is a transformation of fascinating essentials from these two periods where modern interpretations result in two stunning trend phenomena.

Featuring Fernando SalasWhite Sands

10

hair education

Imagination 2008Join White Sands and Fernando Salas, the hairdresser’s hairdresser, in the global tour of Imagination 2008. With Imagination 2008, White Sands and Fernando:• TakeeducationtothenextlevelwiththePicassoCode,anoguessworkhair cutting system• Introduceanewrazorinshearform,WhiteSandsEvolution• Exhibitnewtexturetechniquesalongwithdemonstratingdesignfreedomusing White Sands Liquid Texture, the ultimate design tool

Fernando has been inspiring, educating and mentoring other hairdressers for more than 35 years. His passion for the profession has helped take him from behind the chair to the stage as a successful platform artist, to a salon owner, to a manufacturer of the signature White Sands hair care products. As he continually strives to create products that help hairdressers push the limits, his primary focus is teaching them how to use the products and rediscover the creativity within.

FHI Heat


Featuring Myron Daniels and Eric Howard

Power on. Star-power starts with great hair, and in Hollywood, in fashion and the music industries, great hair starts with FHI HEAT.

Our advanced technology makes our blow dryers and styling irons the most innovative in the industry, which is why celebrity stylists use and trust FHI HEAT for the world’s most demanding clients and intense styling environments.

FHI Heat’s entertaining stage presentation will highlight looks inspired by the fashion runways, including sleek and sensuous ideas for the holidays. Join us for an inspirational hair demonstration that will teach the latest trends and techniques using our best-in-class styling irons, curling irons, blow dryers and accessories.

Wherever styling takes place at the highest level, on stage, backstage or at your salon, FHI HEAT is here.

East Room OSunday & Monday • 12:30 – 2pSunday Only • 4:15 – 5:45p

Featuring Martin ParsonsMartin Parsons

Long Hair Design TechniquesMartin Parsons achieves beautiful styles with a variety of lengths in just minutes. His knotting and folding techniques have revolutionized how stylists create hair designs for special occasions. • JoinMartinforanexcitingpresentationofLongHairStylesfromhislatestDVDcollections• Seeastep-by-stepdemonstrationutilizinghisuniqueapproachtolonghair• Applyittoyoureverydaysalonwork—simple,fastandsophisticated

Cutting Design TechniquesHaving developed his own Design Techniques for Cutting in the early 70’s, Martin has continually updated and simplified this approach that allows hair stylists to produce consistent haircuts through balance, proportion and the facial shapes of their clients.• Guaranteedtoimproveyouraccuracy,speed,versatility,adaptabilityandtheprecisionof your designs• Learnthelatesttrendsandshapesforvariouslengthsofhairandhowtheywillmake you more profitable in the salon

Constantly copied but never duplicated, this system has helped thousands of stylists achieve their own sense of style and fashion. Don’t miss this only scheduled Cutting Presentation in Alabama!

East Ballroom ASunday & Monday • 9:30 – 11a

East Ballroom ASunday Only • 3 – 4:30p

Featuring Alvin Charchuk and Kelly McMurray

Tressa


Designing for many years and still going strong, Alvin Charchuk continues to make magic with his creations. One of Alvin’s great strengths is his ability to imagine and bring to life modish and progressive styles that also suggest classic elegance. Educator and Color Artist are only the beginning of Kelly’s many talents. She is well versed in the beauty industry doing haircut techniques and design, special occasion hair and make-up.

Total LookThe KIS & Tressa Design Team brings the stage to life with cuts, colors and finishing techniques which will surpass all expectations! It’s all about movement, design and healthy younger hair with KIS Hair Care. The cut & color methodology consistently integrates all aspects of a “Total Look” for every client. To complete the total look we have added simple perm techniques to support the cut and aid in finishing.

Watch as the artists transform each cut with color to add dimension, brilliance and definition to each style. With Tressa’s unique color system approach and the sleek and stylish cuts of KIS Hair Care, everyone will be creating Fall’s most sassy styles!

••™

PMS 373PMS 318

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Featuring Mike Karg

KARG Inc. New York


Featuring Wayne Grund

Surface

Featuring Rachel BodtProduct Club

12

hair education

Risky, charismatic and fiercely intuitive, KARG is a go-to celebrity stylist, an award winning platform artist as well as the Owner of KARG, Inc. New York and KARG Hairstyling and Products, Switzerland.

The Signature KARG DryHairCutAs the hairstylists’ hairstylist, Mike Karg thrives on teaching hairdressers his groundbreaking techniques to help raise them to the next level of hair cutting artistry. Step-by-step, he demonstrates his state-of-the-art methods using a variety of professional cutting shears, texturizers, thinners and texture blades. As a world renowned Ambassador of DryHairCutting, KARG breaks new barriers in designing bold, modern hair structures.

The KARG EXPERIENCE: It’s not just about hairstyling, it’s about a new way of cutting hair!

In addition to working as a colorist with Cutler Salon in New York City, Rachel has been teaching classes and working as a Platform Artist for Product Club for almost two years, giving her an impressive knowledge of color. Rachel started her career at Toni & Guy where she took advanced courses in hairdressing, color placement & styling. She also has worked with several color lines including L’Oreal, Wella & Redken.

Beyond Basic FoilingThis class will demonstrate fresh ideas that help you “create” with foil. Learn how advanced foiling techniques can take your work to the next level and how you can actually charge more for your chemical services! This class will forever change the way you think about foil and allow you to create new service opportunities with it in ways you never dreamed possible. Class is appropriate for colorists of all levels.

Surface “Core Cutting System” &Business “Beyond the Surface”A perfect blend of art and business that will inspire and motivate! Wayne shares the Surface Core System, a foundation for any cut and time, now and forever! Then mix in great business ideas in 90 minutes that could change your life.

Surface Trend CuttingTake Surface Core Cutting, mix a little fashion, imagination and inspiration and you have the PURE PASSION of Surface Trend Cutting with Wayne Grund.

East Room NSunday & Monday • 11:30a – 1p

East Room NSunday • 3:30 – 5p

East Room MSunday 10:45a - 12:15p • 2:45 - 4:15pMonday 10:45a - 12:15p

Rusk Deepshine Color


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ABBAPresented by The Salon Center


Interactive and exciting, the best way to discover, not only the concept and philosophy of ABBA pure and natural hair care, but also the unique positioning in today’s market place.

Join ABBA as they bring an intimate and creative forum to introduce and share:• NewABBAcuts• Haircuttingtheorybasedonarchitecture• Theultimateinefficiencyandcreativitywiththeartofperming

Rusk Deepshine “Color Café”Stop by and get involved! Enjoy the unique experience of one-on-one hands-on education at Rusk’s Deepshine Color Cafe. The Café experience allows you to:• Determineshadeselection• Mixandapplythecolor• SeethetrueresultsallwiththeguidanceofaRuskColorTech

Deepshine Color is European nano-technology for incredible color coverage and shine you won’t believe. So rich in color you can cover grey with 10 volume developer! It’s Italian heritage ensures rich vibrant colors that perform in any salon environment. So stop by and get involved!

VOILÀPresented by The Salon CenterPresented by The Salon Center


Join VOILÀ as they reach out to the audience with inventive color techniques and cuts to learn:• VOILÀcoloringtechniquestoemphasizeandcomplementthecuts• AuniqueItalianstyleofcoloring• AboutspecialshowdealsonVOILÀColor

Milk Shake by Z-One ConceptsPresented by The Salon Center


The hottest line in Europe is now available in the US! Milk Shake combines Italian style with the healing qualities of milk proteins and amino acids for naturally healthy hair.

• Superiorinternalstructure• Superiorstrengthandresilience• Superiorbody• Superiormoisturization• Superiorshineandsoftness

And get it all with a fun and innovative twist. Treat your client’s hair to a Milk Shake!

Fi Hair

Mastey Teinture ColorPravana NaturceuticalsPresented by The Salon Center


Exhibit FloorSunday • 9a – 6pMonday • 9a – 4p

East Room MSunday & Monday • 12:45 – 2:15p

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hair education

Featuring Dewey Fanone, International Creative Director

Structured FormationOne can say that you cannot decorate a house before it is built. This is no different in haircutting.

Since 1997, the Fanone International Hair Academy has been recognized with no fewer than 7 international awards including 4 consecutive NAHA student winners. Knowledge and passion in hairdressing have made Dewey Fanone and the Fi Hair Team one of the most sought after educators in North America. Whether you are a student, new stylist or advanced stylist, creativity in cutting is all about learning the foundation of structure and design.

In “Structured Formation”, Dewey and his team will cover:• FundamentalTechniquessuchascombing,sectioningandstandingposition• ExecutingPlannedShapesrelativetotheclients’face,hairtextureandlifestyle• HowtoFinishwithFinesseusingtheroundbrushandyourhands

Be better at what you do best!

Grund



Welcome to Grund!Grund means great hair! Come see how science makes you a better hairdresser. It all starts with the unique properties of “Tiger”, a product that literally repairs damaged hair-PERMANENTLY! Reverse the damage caused by chemical services, styling and environmental stress. Provide your clients with healthier hair, better color, less damage from bleach and perms that look incredible. And that is only the beginning! Grund offers solutions to all salon requirements-shampoos, treatments, styling- and we also can cut a great head of hair. So stop by for some great cutting techniques and see how Grund can make you a better hairdresser!

Our craft has become more than just a series of salon services. Our method of servicing clients has evolved to a total or holistic approach to beauty. It is no longer about copying a style from a magazine. It's about creating personalized looks that enhance both the inner and outer beauty of our clients. Personality, lifestyle and daily routine are now as important as face shape, coloring and texture.PRAVANA is proud to unveil a unique collection of highly sophisticated and professional products paired with enlightening education to guide you in your evolution of beauty.

The Evolution of Beauty—PRAVANA

Come see what all the excitement is about. Teinture Hair Color offers everything you would expect in permanent hair color and more! Great grey coverage with uniform results and natural dimension. Can lift up to 5 levels. Grape Seed extract and Panthenol B5 insures long lasting color with healthy, shiny results. Formulated with three lifting bases maintains a lasting natural tone. And it does all that with NO AMMONIA!

Featuring Frances London DuBose

Featuring Chuck Frank and Ian GavetLondon Hair All-Nutrient Haircolor

TAIFF

Gerard’s Int’l AdvancedHaircutting Seminars

From Curls to Updos…It Is All Very Easy with TAIFF ToolsTAIFF manufactures the only blowdryer with a Posite ION switch which can help with the “stubborn grey” or any other chemicals applied. It opens the cuticle… Furthermore, TAIFF manufacturestheonlyflatironwithanIONGeneratorbuiltintoproduceshinierandsilkierhair. Learn different techniques to achieve the look you want and your client expects. Check for yourself the impact in saving time by using a real 2000 Watt dryer and having the best end result from our professional tools.

• TheuseofaPositiveandNegativeIonGeneratorDryer• Everydaydryingwithapowerful2000WattDryer• WettodryFlatIronandhowtouseit• Curls,Flips,Bangs…Allwitha1”IonicFlatIron

The Gibson Era CollectionBack by popular demand, world-famous stylist Gary Gerard will be demonstrating exciting, new haircuts utilizing his simplified step-by-step method and the study of ergonomics. Gary’s new Dry Cutting Phenomenon incorporates dry cutting shapes as part of the collection. • Discovertheculture,systemandtrainingtechniquestopropelyourhaircutting skills and inspire your own natural creativity• Raiseyourstandardsandintroducefree-stylehaircuttingtechniques• Startyourjourneyinthefutureofcreativedesigncutting

Join Gary to discover the unique and beautiful looks of the Gibson Era Collection. We commend you on your pursuit in furthering your education.


North Room ISunday & Monday • 11:30a – 12:30pSunday Only • 3 – 4p

East Room MSunday & Monday • 9:15 – 10:15a

East Room NSunday & Monday • 9:30 – 11a • 1:30 – 3p

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Featuring Gary Gerard & Team

Creating ColorWe at All-Nutrient want to give you, the professional haircolorist, the latest technical news, the most accurate and factual color educational information. This class provides “inside the lab” color knowledge, artistic techniques and color dialogue to increase your color business. Improve your color expertise and the way you see and think about haircolor!

Join Chuck and Ian to learn:• Howtominimizefadage…evenreds• Keyfactorsthataffecthaircolor• Resistantgray/whitehair• Howtoincreaseyourcolorbusiness

• Pinpointconsultations• Perfectformulation• Howtoevaluatebetterhaircolor• Dramaticallyimprovecolorresults

As the inventor of “Sharktooth Razors” and having developed her own cutting system, Frances is noted for her photo work and unique teaching method. Her work is featured in hair magazines in the USA and Europe.

Haircutting Made Easy!Join Frances to learn the best educational solution in the business:•Acompletecuttingsystem•Fastandeasycuttingtechniquesyou’lllove•Howtoachieveconsistentresults•Savetimebehindthechair•Doubleyouraverageticket•Getresultsfromyourconsultations

Featuring Greg Saint Charles, Celebrity Stylist, CEO and Founder

Bonika Shears

Saint Charles InternationalESBI International Artistic Team

North Room ISunday & Monday: 9:30 – 11a

East Room OSunday & Monday • 2:30 – 3:45p

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Razor Cutting/Clipper CuttingJim Jones, considered a “Master” in razor cutting and clipper cutting will demonstrate his razor cutting and clipper cutting prowess. Jim Jones has been a featured educator at 44 National and International beauty shows throughout North America and Europe. His haircutting techniques have been featured on the Discovery Channel, in American Salon, Modern Salon, Inspire/Insights and many other publications.

Jim’s haircutting shows have received rave reviews from coast to coast.

Jim Jones will educate, motivate and entertain you to your highest level of excellence in Razor Cutting and Clipper Cutting.

Featuring Jim Jones, Celebrity Stylist

Jim Jones Eagle International Seminars, Inc.

East Room A & BSunday • 9:15 – 10:45a • 12:45 – 2:15p • 4:15 – 5:45pMonday • 10:45a – 12:15p • 2:15 – 3:45p

East Room A & BSunday • 11:15a – 12:15p • 2:45 – 3:45p Monday • 9:15 – 10:15a • 12:45 – 1:45p

East Room OSunday & Monday • 9:15 – 10:30a

hair education

Featuring Danny LaPrade and Bonnie Megowan

Outrageous Secrets to Outstanding CutsDanny LaPrade has been a major product line platform artist and educator for decades. He is also the author of the newly published book; “Outrageous Secrets to Outstanding Cuts.” Together with Bonnie Megowan, internationally renowned shear expert from Bonika Shears, you will be equipped with practical information on shear and tool selection. This, coupled with hand and body positioning that will save you time, money and energy throughout your career.

In this class you will find the freedom to create a masterpiece instead of just a haircut. Those who attend this class will learn:• Theartandsciencebuildingblockstorecreateanyhaircutordevelopyourown creation • 10secretstoopenyourcreativechannels• Thereareno“mistakes”inhaircutting,onlyopportunitiesanddiscoveries

Turning Point and the Reverse Guideline HaircutForget all those rules…they have changed! Power Point Cutting just got better.• Haircuttinghasanewdirection…now it’s in reverse• Fresh,newperspectiveandmethodofhaircutting• Discoverinnovativeideasandexcitingtechniquesthatwillearnyoumoney• Giveyourhaircutstexturewithournewtechnique…The Turning Point

All the Rage with ColorsHave you lost your creative vision for color? Do you feel like you’re at the end of your tube with color ideas?• Understandthatyoumakethecolor,itdoesn’tmakeyou• Createabrandingimage• IntroductiontonewcolortechniquestokeepyouontheedgewithcolorLet color become your passion; let your vision recreate the future in color!

Collaboration of TrendsLet ESBI Int’l inspire and develop your creative mind.• Collaborateyourtoolswithyourmindandtalentstocreateprogressionsoffashion• Learntrendsoftodaywithcondensedcuttinganddrydetailingtechniques• Learnup-stylingtechniquesthatwillshowyouhowand where to begin to create an image• Discovertheblueprintsoffinishingtechniquesthatwill push your creativity to a new level

Featuring Lisa Akbari

Featuring Michael DieBold

Lisa AkbariT3 Appliances and Products

René of Paris

North Room ISunday & Monday • 1 – 2:30p



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East Room MSunday • 4:45 – 5:45p Monday • 2:45 – 3:45p

East Room OSunday & Monday • 11a – 12p


Innovations TodayFeaturing Rodney Barnett, Certified Trichologist

Introduction to TrichologyAs a certified Trichologist, join Rodney to identify the many types of alopecia and what options are available for your clients that are suffering with these conditions. Come learn how you can become a certified trichologist with our new certification program.

If you have clients that suffer with the following disorders, then this class is for you. This presentation will help you, the stylist, understand hair and scalp disorders.• HairBreakage• ThinningHair• RecedingHairLines• BaldSpots• Baldness• HairLoss

Plus... a new feature will be provided showing you how to use the digital hair and scalp viewer scope.

Lisa has been featured and written articles in a number of national magazines, and has authored three books and one workbook on hair loss and Trichology, including a #1 selling hair care book. As the lead Trichologist at the Hair Nutrition and Research Clinic and director of The Trichology program at Southwest College in Memphis TN, Lisa has a wealth of experience she wants to share!

Elements of TrichologyTrichology is the science of hair, and uncovers all the mystery surrounding hair loss. Lisa’s own research explains the two categories of hair loss; internal follicle and external follicle hair loss, which most stylist face and struggle to treat every day. There are thousands of women, men and even children suffering from hair loss and other hair and scalp related disorders and the numbers are growing, but there is a shortage of qualified Trichologists locally and nationally. As a trained Trichologist, you can add six figures a year to your income!

The leader in Tourmaline technology, T3 will be launching a number of exciting new products at this year’s Premiere Birmingham. Come see the new Glow Appliances! Get top salon quality in a fun affordable design. Glow is great for the salon as well as the client. Also see the exciting new Pro line. Pro line offers high-performance, high-quality tools with as much styling power as they do style. And don’t miss the exciting Liquids developed by top Designer Orlando Pita. Pita’s new innovative products will blow you away!

Wig CustomizationMichael DieBold will demonstrate simple techniques for wig customization for René of Paris’ three major collections:

• NorikoCollection• AmoreDesignerSeries• ROPHi-Fashion

Check out René of Paris’ latest hot styles and colors for a valuable learning experience and new source of revenue! René of Paris offers stylish trends to fit your lifestyle.

René of Paris—The Leader of Alternative Hair

Featuring Tina Crenshaw and Jonathan Kent Swaim Featuring Karen HicksFramesi SIMPLICITY Hair Extensions

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East Room DSunday • 2:30 - 4:30pMonday • 9:30 - 11:30a

East Room ESunday • 9a - 12p • 2 - 5p

East Room DSunday • 10:30a - 12:30pMonday • 1 - 3p

As SIMPLE as 1-2-3Forget the six hour application time. Simplicity is fast, easy, versatile and a departure from every system on the market, taking less than 30 minutes to apply. This revolutionary new product requires no weaving, sewing, heat, messy glue or adhesive.

With Simplicity, your clients can have the gorgeous hair they have always wanted and you can significantly expand your extension business and profitability. Simplicity will not damage clients’ hair and actually aids in the growing out process.

• Applicationinlessthan½hour• Willnotdamagehair• Comfortableandcarefree• Profitable

For technical questions regarding this workshop, pleasecontactSIMPLICITYHairExtensionsat800-536-7202 or visit www.simplicityhair.com.

Extensionswillbeavailableforpurchaseattheshow.

Italian StyleFall/Winter 2008 Hair Color CollectionJoin our Design Group and Italian Style Team Members Tina and Jonathan as they demonstrate Italian Style collection techniques, utilizing Framesi hair color products. While sharing the Italian Style philosophy of creating better beauty, stylists will also learn how to increase profitability behind the chair. Stylists will be able to implement new color techniques during the hands-on portion of the program.

For technical questions regarding this workshop, please contact Framesi at 800-321-9648 ext. 320.

afterbefore

Workshop Price$99

What do I need to bring?Flat Iron•Utility scissors•Metal rat tail comb•Sectioning clips•Razor or slide cutting shears•Hairbrush•

What does the registration cost include?

Use of mannequin to practice •on during the workshopPracticehair•CertificateofCompletion•

Workshop Price$75

What do I need to bring?Colorsmocks•Gloves•Styling Tools•


Mannequin•Italian Style• Technical andProposalBooks

New Concepts Hair Goods, Inc.Featuring Veronica Forbes

This workshop is for beginners.

LacefrontTheLacefrontisHollywood’ssecret.Originallymadeforthemovieindustry,theLacefrontsystemshavebecome the latest in modern hair replacement and is the newest development in non-surgical hair replacement.TheLaceisinvisibletotheeyeandthe hair appears to be growing directly from the scalp, even with up-close scrutiny.• Consultation•Removal •Application• Design• Selection

For technical questions regarding this workshop, pleasecontactNewConceptsHairGoodsat800-676-6244.

Workshop Prices $199OnorBeforeSept6$249AfterSept6$299 Day of Show

What do I need to bring?Combs•Sectioning clips•Shears•Spray bottle•


Mannequin•Practicehairandtools•CertificateofCompletion•

AFTER

hands-on workshops

3 Easy Ways to Register for Workshops:• Complete registration form on page 35• Call 800-335-7469• Visit www.premierebirminghamshow.biz

SEATING IS LIMITED! Paid show admission is REQUIRED to register. Workshop Registrations are non-refundable and are only available through Premiere Show Group.

come party in PINK with us and support a great cause!Sunday, October 12 • 8 – 12pmSheraton Birmingham Hotel Ballroomcash bar, music & entertainment • must be 18 or over

don’t miss a party with a purpose! show your support by wearing pink!

simply pink party

suggested donation of $2 per person100% of the proceeds from the simply pink party will be donated to the National Breast Cancer Society

participating companiesABBAAce Nail SupplyAirFlair MakeupAll-Nutrient HaircolorAndis CompanyAveda Institute BirminghamB.W. Boyd Shears/ Utsumi AmericaBaBylissPROBackscratchers Salon Systems, Inc.Barbers Only MagazineBarry Fletcher ProductsBelvedere USABest Instruments, Inc.Betty OHBio Jouvance ParisBiomaris USABiotouch Permanent MakeupBlinc, Inc.BodySense Midwest/ BodewellBomb CosmeticsBonika ShearsBric McMannBronner Brothers/ NuExpressionsBrow Lash ArtCARA Cosmetics InternationalChuck CapleCinderellaHair ExtensionsCNDColours of JoyColumbia Beauty SupplyCricketCrown IndustriesCrown ShearsCutting Edge Shears / Fine EdgeDennis Bernard, Inc.Derma Vista

Diamond Towel & Supply CompanyDonna Bella Hair ExtensionsESBI InternationalEuropro EquipmentEuroshine USA, Inc.Eye Kandy CosmeticsFairy Tales Hair CareFake Bake Tanning ProductsFalcon International GroupFarouk SystemsFHI Heat, Inc.Fi HAIR GEARFlorida ShearsForest City Beauty SuppliesFramesiFrances London Dubose (London Hair)Gary Gerard’s International Haircutting SeminarsGateway Trading, LLCGavson Salon ClassicsGolden Rainbow PublishingGoldwellGraham WebbGrundHair’s How Magazine & Styling BooksI Make You BeautifulInfinix ShearsInnovations TodayIt Works! Inches Gone In 45 MinutesJean Alexander CosmeticsJoewell USAJohn Amico ProductsKARG, Inc. New YorkKiss Me MascaraLeChat Nail Care ProductsLondon Hair

Magazine Service OutletMajor League Barbers/Extreme SupercutsMartin ParsonsMassaging Insoles By Heavanly SolesMastey Teinture ColorMedi Nails Learning CenterMikal Salon & Spa SoftwareMilk Shake by Z-One ConceptsMJ Productions, Migi Cosmetics, VelvetModern Basic DistributorsNahbila’s EssentialsNational Solid Gold MagazineNew Concepts Hair GoodsNIOXIN Research Laboratories, Inc.NuExpressionsNufree - New BeginningsOnestaOPIPatric Bradley/ P ElementPoshe’Pravana NaturceuticalsProduct ClubRahaRene of ParisRhino MatsRose Skin Care ProductsRUSKSaint Charles InternationalSalons Unlimited MagazineSalonSENSE MagazineSatin SmoothSebastian ProfessionalSensei Shear Systems/Via San FranciscoShark Fin Shear CompanyShirlena Allen AcademySIMPLICITY Hair Extensions

Slender Touch & Lipo ExpressSmart Step Therapeutic FlooringSmockersSO. CAP USA Hair ExtensionsSparkle Plenty DesignsStyleNet.com Salon WebsitesSurface - Wayne Grund EducationT3TAIFFTakara BelmontTEMPTU NYCThe Bass Brush CompanyThermasoftThomco InsuranceToni Love’s Training CenterTop Secret HaircessoryTorain Fusion Hair ExtensionsTotal Media GroupTressaTwists & CurvesUrban CallVanity Label, Inc.VOILAWahl Clipper CorporationWashi Scissor CompanyWella ProfessionalsWhite Professional Tooth WhiteningWhite Sands Hair CareWorcester Reading CompanyWrapforfatloss.com

Plus Many More…ParticipatingCompaniessubjecttochangeListasofJuly18,2008

The Hair & Makeup Connection: Editorial Styling on SetAchieving a career that’s about more than simply doing hair behind a chair requires hard work, proper planning and “the perfect photo shoot”. Getting your foot in the door to create looks for ad campaigns, editorial styling, video shoots and 7th Avenue fashion shows means your portfolio needs to be filled with a hot variety of classy, edgy multicultural looks.

Celebrity Makeup Artist and Hairstylists Danessa Myricks and Janel Sealy-Smith want to take you on a journey to creating portfolio perfection! They’ll teach you how to find the perfect blend between hair, models, fashion styling, makeup and photography to jumpstart your new career. Learn how to use tricks of the trade to create looks quickly on set!• Quickweavingtechniquesforonsetstyling• Achievingtheperfectmakeupcomplementtothehairstyle• Usingcreativethinkingandwhateverpropsare available to get the look for hair & makeup• Creatingavisiontogether—preplanning

The Business of Wigs, Weaves & ExtensionsInterlocking: NO Braids & NO Glue! Do you want Lacefront hairpieces without the expensive prices? Get educated on all your options!

Toni Love teaches different techniques of hair weaving as well as hair replacement. She’ll teach you how to enter this business professionally and how to increase your revenue.

Toni is the author of Wigs, Weaves & Extensions published by Milady and Owner of Toni Love’s Cosmetology Training Center, L.L.C., in Moundville, AL, where basic and advanced classes are taught. This class is sure to open your eyes to all the possibilities of expanding your business by adding commercial hair service to your menu of hair services.

Everything Hair ExtensionsYou know Sam from his nationwide advanced education classes. You’ve seen him onstage at international trade shows. He travels to events to share his skills and passion for the latest hair extension techniques. His goal is to inspire hairdressers to understand that almost every client is a candidate for hair extensions. Whether it’s a full head or just a few highlights, it means happier clients and more money in your pocket.

Learn everything you need to know about the latest hair extension methods:• Application,removal,cuttingandstyling• Whichsystemisrightforyou,FusionorMicro-bead• Pricingyourservicesandmaximizingprofits• Marketingyourselfasanextensionspecialist• Howtokeepcostsdownandmakemoneytoday

Get a chance to apply the extensions and find out for yourself which system you prefer.

Taking Your Retail to a Whole Different LevelJoin Denise Rossouw as she teaches you new hair extension techniques and motivates you to offer a new, fast simple service in your salon!

With an easy-on easy-off application, Top Secret Haircessory will provide a variety of options; giving you the tools to take your retail sales and business to a higher level, setting you apart from mainstream salons.

As the owner of On Stage Hair Studio in Slidell, Louisiana, Bernardisinternationallyrecognizedasanexpertinhairextensions. Bernard is contacted often by individual salons across the UnitedStatesandCanadatoteachstylistsvarioushairextension techniques. JoinBernardontheExhibitFloorasheshowsyouthebenefitsofofferingSO.CAP.HumanHairExtensionsinyour salon.

Featuring Danessa Myricks and Janel Sealy-Smith

Featuring Ellen Henderson

Featuring Bernard Ory Featuring Denise Rossouw

Featuring Toni LoveFeaturing Sam Parker

Total Media Group

Total Media Group

SO. CAP. USA Hair Extensions Top Secret Haircessory

Donna Bella Hair Extensions

North Room GSunday • 2:30 – 4p

Exhibit Floor EducationSunday 9a – 6p • Monday 9a – 4p


North Room GMonday • 2:30 – 3:30p

North Room GSunday & Monday • 1 – 2:15p

North Room GSunday & Monday • 10:30 – 11:30a

Toni Love’s Training Center

Hooked on WeavingEllen Henderson has created a multi-faceted, totally unique strand-by-strand system that uses a hook tool in various forms to create a full head of weave.

Latch Hook Weaving is quick, long lasting, safe on the natural hair and a great way for you to introduce versatility into your styling repertoire.

You can’t begin to imagine the creations you can design with thisinsatiablestylingtechnique—andyouwon’tbelievehowmuch you can charge for your creative genius! Learn the tricks and get your clients HOOKED on weaving!

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extensions&weaves

As SIMPLE as 1-2-3Forgetthesixhourapplicationtime.Simplicity is fast, easy, versatile and a departure from every system on the market, taking less than 30 minutes to apply. This revolutionary new product requires no weaving, sewing, heat, messy glue or adhesive.

With Simplicity, your clients can have the gorgeous hair they have always wanted and you can significantly expand your extension business and profitability. Simplicity will not damage clients’ hair and actually aids in the growing out process.• Applicationinlessthan½hour• Willnotdamagehair• Comfortableandcarefree• Profitable

HairChoreographer—someonewiththeabilitytocreateandarrange movement of hair through weaving, pressing, braiding, curling, cutting, coloring or styling. This describes Shirlena Allen perfectly.

As the #1 sought after makeover queen, Shirlena’s work has been featured on TLC’s Extreme Makeover, in the pages of Sophisticate’s Black Hair, VIBE, InStyle, Essence, Hype Hair and more! She’s currently the owner of 50 North Salon, in Beverly Hills, CA.

Shirlena’s client list includes Ciara, KhandiAlexander,BlackEyedPeas,LennyKravitz,Eve,Brandy,VivicaA.Fox,NiaLong,boxerLennoxLewisand others!

Hollywood’s Best Kept Secret!Join Shirlena as she and her team of experts demonstrate their unique FrontLaceWigapplicationtechnique.

Learn the five technical applications of adhesive hair extensions and all the contemporary tools.

This comprehensive class will cover:• Pre-tippedhairextensionsthatfeatureour22”hair with adhesive nail tips• MicroRingprocess,usingflashpointhairpieces• Braidlesstrackweave• Bondweavethatallowstheartisttoquicklyattachthe entire track to the hair• Fusionindividualhairextensions

Join us to understand the difference between Keratin and Proteinadhesive,aswellashowtobuyCommercialhair.

Featuring Karen Hicks & Gloria Washington-Mines Featuring Torain

Presented by Jaguar Luxury

Featuring Shirlena Allen, Celebrity Stylist

Featuring Samantha Huntley

SIMPLICITY Hair Extensions Torain Fusion

Hair ExtensionsShirlena Allen Academy

NuExpressions

Exhibit FloorSunday 9a – 6p • Monday 9a – 4p


North Room GSunday & Monday • 11:45a – 12:45p

North Room BSunday & Monday • 2:15 – 3:15p

North Room GSunday & Monday • 9:15 – 10:15a

Lacefront The Lacefront is Hollywood’s secret. Originally made for the movie industry, the Lacefront systems have become the latest in modern hair replacement and is the newest development in non-surgical hair replacement. The Lace is invisible to the eye and the hair appears to be growing directly from the scalp, even with up-close scrutiny.

Featuring Veronica Forbes

New Concepts Hair Goods

AFTER

Join us to learn all the benefits of Cinderella Hair extensions. Cinderella Hair only uses 100% Remy Hair. Our trainers will demonstrate the exclusive Cinderella Hair application and removal methods. Discover how easy it is to add highlights, length and volume along with colormatching—creatingthemostnaturalextensionsapplication in the industry!

Cinderella Hair seminars will leave you feeling confident about offering hair extension services and provide you with the tools and support needed to master the craft of hair extensions.

It’s not just a case of meeting popular demand; Cinderella Hair Extensions and the Cinderella products are good profit centers for your business and will positively impact your bottom line. Extensions require regular maintenance

with repeated visits to the salon, making them a great way to build loyalty and increase revenue. Discover Cinderella Hair for yourself!

Cinderella Hair


Blue PrintNuExpressions invites you to become acquainted with the fabulous freedom series. This selection of uniquely crafted designs explodes with textures and dimensions that exemplify the perfect union of precision and freedom cutting.• Experiencetheartofwetdrafting• Wetdraftingwillprovidetheprofessionalstylistswith creative freedom and the fundamentals of method; the result—cuttingedgehairdesignsthatcanbereplicated time after time• Thelatestextremehaircuttingtechniqueswillbe demonstratedusingthehotrazorcombandthemost advanced ionic tools such as the ceramic iron and brushes

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See page 32 for New Concepts Hair Goods

workshops!

See page 32 for Simplicity workshops!

As the most sought after educator and competitor in the African American hair-care industry, Barry has a unique formulation of products and extensive knowledge of hair care.

Why Are Black Women Losing Their Hair?Establish a relationship with your hair with Barry’s best selling book. Get the answers to the most asked beauty questions.• What’supwithweaves• Wheredoesdandruffcomefromandhowdowegetridofit• Areyousexuallyawareofwhatmakesagrownmanstare

Celebrity CutsJoin Barry as he shares with you:• Fastandprogressivetechniquesforpersonalizinghaircuts• HowtomakeweavesmorebelievableusingtheSurface ShaverRazorcomb• Asystematicapproachtohaircuttingandtheproperuseof shearsThis will be the most versatile class of its kind. Master your craft and cut your way to the top!

The Elements of VintageThe looks in this collection range from short cuts with sharp silhouettes and rocky long fronts to disconnected bobs in Barbie blonde to Racy-red. Beautifully dressed and shaped hair, highlights inspired from the glamorous ‘50s to the sexy ’70’s, while ensuring that there is a current and natural feel to the hair. Shades of copper, blonde, mahogany and chestnut becomemagicalhighlights.Vintagewearandhighcoutureensurethatthehairreflectsarich, sexy and powerful emotion yet maintaining a soft and approachable aspect.

Super Soaked CollectionA fresh approach to classic techniques that is certain to inspire limitless options, using creative wet sets as a guide to healthy hair. Grow your business and expand your services withHOT,INNOVATIVEwetsettechniques!

• Discovernewandadvancedwaysofwetsetting• ExperiencethenewPatricBradleyP-Ringsthatcreate mega volume and shine• Takewetsetslooksfroma$25servicetoa$65+service• Seewhyflexi-rodsareyourbanksbestfriend• Takeyourbasicrollersettonewheights(notforyour grandmamma)

If You Don’t Know Prevailing Pigment, You Don’t Know ColorThere are several aspects to successful color placement and complete coverage…accurate consultation, the color wheel, level charts etc. But there is one exclusive principle that far exceedsotherswhenitcomestoasuccessfulfinalresult.Prevailingpigment“istohaircolor” as distribution “is to haircutting”. Neither can exist without the other. “If you don’t know prevailing pigment…you don’t know color.”

The Equations for Semi Permanent Coloring &Permanent ColoringAs illustrated in his book “Coloring Chemically Relaxed Hair”, Chuck will give you the equations for semi permanent and permanent coloring. He will explain the options you have with semi permanent coloring procedures. This program will also aid the colorist in assisting the client in proper color choice through descriptive consultation.

Featuring Chuck Caple

Featuring Barry Fletcher Featuring Patric Bradley

Featuring Maria ThompsonChuck Caple

Barry Fletcher Products Patric Bradley

Twists & Curves

International Award winning Maria Thompson of Twist & Curves is an Afrocentric Braid Designer,LicensedCosmetologist,EducatorandPlatformArtist.AnativeofLondon,England,Mariaspecializesinelegantstylesforthebusywomanontherun.Herstylesaredesignedtotake2-3hourstocreateand15-60minutestotakeout.Twist&Curvesis home for the Curly Twist, which Maria created eight years ago.

Curly TwistsWant to learn something new and exciting, something different to offer your clients and increase your earning potential? Then allow Maria to show you how to complete these soft, sexy, sassy Curly Twists, in three quick easy steps. Your clients will love the endless easy styling possibilities with no pins! They can be worn long or short, up or down for an evening or daytime look. This is one class you won’t want to miss!

East Room CSunday & Monday • 1:15 – 2:15p

East Room CSunday & Monday • 9:15 – 10:45a

East Room CSunday • 2:45 – 4:15p

East Room CSunday • 11:15a – 12:45p • 4:45 - 5:15p

East Room CMonday • 11:15a – 12:45p

North Room BSunday • 12:15 – 1:45p

North Room BSunday • 3:45 – 5:15p Monday • 12:15 – 1:45p

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global texture

Blue PrintNuExpressions invites you to become acquainted with the fabulous freedom series. This selection of uniquely crafted designs explodes with textures and dimensions that exemplify the perfect union of precision and freedom cutting.• Experiencetheartofwetdrafting• Wetdraftingwillprovidetheprofessionalstylistswithcreativefreedomandthefundamentals ofmethod;theresult—cuttingedgehairdesignsthatcanbereplicatedtimeaftertime• Thelatestextremehaircuttingtechniqueswillbedemonstratedusingthehotrazorcomband the most advanced ionic tools such as the ceramic iron and brushes

Featuring Samantha Huntley

Featuring Sonia Tutuwan Featuring Terri Winston

NuExpressions

Nahbila’s Essentials SalonSENSE Magazine

North Room BSunday & Monday • 10:45 – 11:45a

North Room BSunday & Monday • 9:15 – 10:15a

North Room FSunday • 11:30a - 12:45p

North Room BSunday & Monday • 2:15 – 3:15p

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Featuring Danessa Myricks

i make you beautiful

Multicultural Makeup Broaden your makeup skills to accommodate people from all walks of life! Join Danessa and learn how to tweak your makeup techniques to better serve a broader clientele base of all races and genders.

• Selecttherightfoundationshadesandtexturesforeveryskintype• Sculptthefaceandfacialfeaturestoaccentuateandaccommodatevarious ethnic traits• Makeupformenandchildren• Expandyourserviceandincreasesalesbycateringtonewmarkets


The Secret Tools to SuccessAre You Bankable?So you made a million dollars and now it’s gone. What’s next? • Millionaire’ssecrets• Legitimizeyourbusiness• Benefitsofcorporatestructuring• Yourdreamteam• Makingyourmoneyworkforyou

• Taxsecrets,benefitsandmanagement• Establishingbusinesscredit• Creditmanagement• FICObuilding• Financialfreedom

Creative Textured Hair StylingLearn the most innovative techniques for managing hair, whether it is textured or kinky. Gain a wealth of options for all hair, including natural afro kinky hair on everything from:• Twists •Combing• Locks •Styling• Washing

Sonia will also discuss the use of color to enhance your appearance and extensions to increase your style variety. The current movement towards natural hair is no fad, but a movement towards redefining and embracing what is beautiful and acceptable to people with textured hair.

Attend this class and embrace your roots today!

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Barbering Secrets for Cosmetologists: Cutting Cross CulturesExpand your client base when you learn the craftofcreatingmen’scustomized,polishedhaircuts. Sheila Tate, master barber and cosmetology educator will demonstrate how to incorporate your cosmetology talent with barbering skills for straight, curly and over curly hair. This class will demystify both multi-cultural as well as gender diversity when you understand the “3 T’s of Cutting Cross Culture”: Texture, Tools and Techniques. Join us to explore:• Blendingthroughtaperingandtexturizing• Shearovercomb• Clipperovercomb• Shearandrazortechniques• Freehandcutting

You’ll also learn about shear selection based on your cutting style and hand positioning from internationally renowned shear expert, Bonnie Megowan. Armed with these new concepts and tools, you’ll have the confidence to tackle the male trends that will brand your salon image and bring loyal, repeat, referral business from the professional male patron.

Men’s Clipper CuttingKristi is a master at all types of men’s clipper cutting. She performs fades, designs, and tapers and explains the details thoroughly. Kristi understands how to make your Wahl tools work for you and make your clients look sharp!

Our stylists use a combination of clippers, trimmers and unique blades to tailor any cut without picking up a set of shears.

Examples include:• Blendingamalecutfreehand• Performingthecleanestbald-fadeimaginable• Liningandtrimmingwithultimatedetail…makingfora classy or edgy look• Placinguniquedesignsinthehairforastandoutappearance

Up Close and Personal 2008 Andis will be presenting the latest and best in up close and personal clipper cutting!

TheAndisfloortheatrewillbetheplacetoseethetips,tricks and techniques that will help you to master the shortest and tightest of today’s clipper cuts.

Fades,flattopsandtaperswillbeexplainedanddemonstrated as only Ivan Zoot can do it. Return to your shop with the skills and confidence to change your clipper cutting forever!

Mr.Taperboasts19+yearsasaMasterBarber, Bashan is one of Atlanta’s most requestedcelebritystylistsandVinny,ownerof Legends in downtown Atlanta, is one of the youngest Master Barbers in GA.

Barbering 101: The Beautician and Beginning Barber Crash CourseBarbers Only emphasizesmulticulturaltechniques for any barbershop or salon; an excellent class for beginning barbers and beauticians and a great refresher for veterans. Learn barbering basics with professional results!• Basicsofaprofessionallook,regularhaircutand taper-fade• Regular/EvenandTaper/Fadestyleintro• Superiorcuttingtechniques,toolsandhygiene• Promotionandprofessionalism

How to Complete Design Cuts: A Step-by-Step Guide on Performing Design Haircuts in Your Shop or SalonJoinVinnyandtheBarbers OnlyMagazinestafftolearnhowto execute various basic and advanced design cuts popular in today’s barber shops. This class is targeted for the experi-enced or novice barber and will cover the tools needed and step-by-step instructions on completing design cuts.

The $100 HaircutWhatwouldmakeyourclientspend$100onahaircut?This class is for advanced barbers or stylists who want to increase ticket sales. Attract new clients with the promotion andexecutionofthe$100Haircut.• Multiculturalhaircutstyles• Clientfocus(thepampersession)• Promoteyourself,upgradeyourprofession,lookthe part• Increaseyourticketandfinalizeclientrelationships

Featuring Craig “Mr. Taper” Logan, Bashan “B.G. Cutta” Gibbs and Vinny “Barberino” McGill

Featuring Ivan Zoot, Director of Education and Training

Featuring Kristi Faulkner

Featuring Sheila Tate & Bonnie Megowan

Barbers Only Magazine Andis WAHL Professional

Bonika Shears

North Room HSunday • 9:15 – 10:30a

North Room HSunday • 12:15 – 1:30p


North Room HSunday & Monday • 10:45a – 12p

North Room HSunday • 3:15 – 4:30p

North Room HMonday • 12:15 – 1:30p

P R O F E S S I O N A LP R O F E S S I O N A L

barbershop highlights

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The Making of a Super Barber In the world we live in today with cut back hair lines, bad perms,watereddowncolorsandbadM.C.Hammerparts—afew Barbers stand alone.

Styling faster than a speeding bullet! More creative than an architect! Able to style any hair known to man! Come witness the world’s fastest cutting techniques to help increase your income.• Color• Fades• CreativeDesigns• RazorCutting• ShearCutting• EyeBrowArching• Giveaways...andmuchmore!

“It’s a bird, it’s a plane…no it’s a Super Barber!”

Razor Cutting/Clipper CuttingJim Jones, considered a “Master” in razor cutting and clipper cutting will demonstrate his razor cutting and clipper cutting prow-ess. Jim Jones has been a featured educator at 44 National and International beauty shows throughout North America and Europe. His haircutting techniques have been featured on the Discovery Channel, in American Salon, Modern Salon, Inspire/Insights and many other publications.

Jim’s haircutting shows have received rave reviews from coast to coast.

Jim Jones will educate, motivate and entertain you to your highest level of excellence in Razor Cutting and Clipper Cutting.

Featuring Jim Jones, Celebrity Stylist

Featuring the Major League Barber Team

Jim Jones Eagle International Seminars, Inc.

Birmingham is home to exciting attractions, fantastic, one-of-a-kind restaurants and a stock of year ‘round entertainment. Golf anyone? From the world-class Robert Trent Jones Golf Trail to unique shopping and nightlife, Birmingham has it all. Come play with us! Check in at www.inbirmingham.org and check out the following:• Interactive map of Birmingham• Area Attractions• Dining, Shopping, Events

Shopping, Dining, Nightlife, Culture & More

The downtown area dart circular trolley is the perfect solution for getting around Birmingham’s downtown and Southside areas. The vintage trolleys run 7 days a week beginning at 10a. With three interchangeable routes and a cost of only 25¢, the trolleys are fun, convenient and inexpensive.

Dart Circular Trolley

Major League Barber

East Room A & BSunday • 9:15 – 10:45a • 12:45 – 2:15p • 4:15 – 5:45pMonday • 10:45a – 12:15p • 2:15 – 3:45p

North Room HSunday • 1:45 - 3pMonday • 9:15 – 10:30a & 1:45 – 3p

You can people-watch, dance to great live music and enjoy fantastic dining in Five Points South. It is covered with trendy, world-class restaurants as well as hip clubs and boutique hotels. Conveniently located on the Dart Circular Trolley’s route, its Spanish Baroque and Art Deco combine to produce an unforgettable mix of culture and entertainment you won’t want to miss!

Five Points South Historic District

discoverBIRMINGHAM


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dayspa & esthetics

Featuring Leslie Christin, Creator and President

Featuring Rose M. Van Hemert Chvasta and Joyce Cobourne Featuring Danessa Myricks

Featuring James Wealthy

CARA Cosmetics International, Inc.

Biomaris USA i make you beautiful

Brow Lash Art

Leslie offers over 20 years experience as a makeup artist in film, television and print. She has worked with such celebrities as Elizabeth Hurley, Alana de la Garza, Wesley Snipes, Cathy Ireland, Finola Hughes, Caroline Rhea, Gail O’Grady, Tyne Daly and hundreds more.

Makeup Artistry for Salons & FreelancingAdvance your makeup career in this jam-packed session. Learn tips, tricks and secrets from the Hollywood makeup artists. See what makes the stars look so spectacular and take this knowledge directly to your clients! • Fabulous,sultry,gorgeouseyes• FreshnewtechniquesforFall/Winter2008• Customblendingfoundationtechniques• Becomeasuccessfulmakeupartistandcapturethefreelanceandsalonmarket

Advanced Techniques for Bridal Makeup Watch a step-by-step bridal makeup application in this fun-filled hour complete with techniquesandideastoboostyourbridalbusiness!Seehowtoincorporatebridalmakeupservices to increase your revenue by thousands.• Buildyourmakeupkitandportfolio• Discovertipsforphotographyandvideo• Hearretailideastoboostyourbridalbusiness

Sea-phisticated Hot Stone Manicure, Pedicure and Hand Renewal Treatments• Revolutionizeyourspatreatmentsbyprovidinginnovative,anti-agingcare• Allowyourcustomerstoexperiencethecurativeabilityof the sea• Easilyperformseawatertreatmentsusinghotstonesora heat lamp

Micro-dermabrasion TreatmentJoin this class and learn:• Thehistorybehindthispopularskin-polishingservice• Benefitsforcombination,acne-prone,dryandagingskin• Appropriateskincareregimens

Glycolic Enzyme Facial Treatment• Revolutionizeyourspaservicesbyprovidingtreatments• Learnthebenefitsofmineralsandtraceelements• Increaseyourrevenueandmaintaintreatmentresults through retail product suggestion

Sea-phisticated Cellulite Treatment Incorporating Hot Stones• Benefitfromactiveagentssuchasdeepseawater,aloeveragelandalgaeextract• Revitalizethemicro-circulationoftheskinwhileleavinganinvigoratingeffect• Stimulatethereductionofmetabolicwastematerials,preservemoistureandsoothe stressed skin

Multicultural Makeup Broadenyourmakeupskillstoaccommodatepeoplefromallwalksoflife!JoinDanessaandlearnhowtotweakyourmakeuptechniquestobetterserveabroaderclientelebaseofallraces and genders.

• Selecttherightfoundationshadesandtexturesforeveryskintype• Sculptthefaceandfacialfeaturestoaccentuateandaccommodatevariousethnictraits• Makeupformenandchildren• Expandyourserviceandincreasesalesbycateringtonewmarkets

Kaleidoscope of Color Color evokes an immediate feeling and is one of the most powerful tools in an artist’s kit. At times one burst of a single color can be all you need to create impact. At other times it is a kaleidoscope of multiple colors working together harmoniously that creates the magic! • Revisittheconceptofframing• Isolateforvisualimpact• Tellastorywithcolor• Findstructureinanunstructuredlook

Brow Lash Art by James WealthyAs the Creator of the DVD series Brow Lash Art and The Art of Threading DVD; James is oneofthemostsoughtafterThreadArtistsandBrow-LashArtistsaround.

Join James as he:• Revealsanancientmethodofthreading• TeachesthesecretsofhowtoremoveunwantedfacialhairwithTHREAD• OffersspecialbonusfeaturesofEyebrowTintingandtheApplicationofIndividual Eyelashes with his NEW “Wealthy LASH” Eyelash Adhesive

East Room GSunday • 9:30 - 11a

East Room GSunday • 1:30 - 3p

North Room FSunday • 11:30a - 12:45p

East Room GMonday • 9:30 - 11a

North Room FMonday • 11:15a - 12:30p

North Room FSunday • 3:30 - 4:30p

North Room FMonday • 2:15 - 3:15p

East Room GMonday • 1:30 - 3p

North Room FSunday 9:30 - 11a • 1:30 - 3pMonday 9:30 - 10:45a • 12:45 - 2p

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Full Body Waxing with Pot, Roll-On and Hard WaxesAttend a Satin Smooth full body waxing class and demonstration that will be fun and educational. This class will be about what you need to make yourself successful in the salon or spa.

• Chooseawaxforskinandhairtype• Usetheroll-onsystemaswellashardwax• Developtechniquescomfortableforthecustomer• Marketyourwaxingservices• Focusonsanitationandwhyitissoimportant• Useaclientrecordcard

Bikiniwaxingwillbeshownifwehaveamodel.NoBrazilianwaxingwillbeshownatthisclass.SatinSmoothhas a state of the art cleaning system for the roller heads. Please come with hair on your body, as we will use modelsfromtheclass.Byattendingthisclassyouwillreceive a certificate of achievement.

Since 1995, Johanne has provided her services to clients in exclusive salons in Florida. Working on a degree in biochemistry, she is intimately involved with the research and development of skin care products.

Skin Science and the use of Chemical and Enzyme PeelsJoin us for an informative class on alpha and beta hydroxy acid peels.

• Learnhowthenewkojicacidpeelfor hyperpigmentation and pumpkin-pomegranate enzyme peel will help you achieve the results you and your clients want• Understandskinsciencetoeffectivelycustomize treatments for different skin conditions to achieve safe, outstanding results

Featuring Deborah CoddensFeaturing Johanne Clement

Featuring Lora Hinton,Vice President of Training

Featuring Danessa Myricks and Janel Sealy-Smith

Satin Smooth Rose Skin Care Products

Wrapforfatloss.com

Total Media Group

SuccessfulspaandsalonownerBettyHarrishasbeennamed one of Nashville’s women entrepreneurs of the year by The Green Hills News.ShehasoperatedLaBellaSalon & Day Spa in Franklin, TN for five years. Harris graduated with a bachelor’s degree in biology and also earned certification as a health and fitness instructor (HFI)fromtheAmericanCollegeofSportsMedicineattheCooper Institute in Dallas, TX.

Face and Body SculptingGive your clients real results with face and neck tightening and body contouring! Learn how to combine micro-current, faradic current and lipoloses to achieve the results your customers will pay for.

Danielle brings years of extensive knowledge and experience from the fine art and fashion industries. With her work extending into fashion, editorial advertising, beauty makeup, body art and performance art, her list of celebrity clients ranges from supermodel Adriana Lima to Jaime Pressley.

Airbrush Makeup Join Danielle as she leads a seminar focusing on airbrush makeuptechniquesdesignedtoconquerbeauty,bridal,fashion, photography and hi-def television. Through a live demonstration focusing on application for the high-definition age, Danielle will center on airbrush cosmetics featuringouraward-winningS/BMakeup,DuraMakeupandAquaMakeup.

• Learnthecosmeticbenefitsthatareuniquetotheart of airbrush application• IncorporateTemptuproductsintoyourkit• Becomethemostsoughtaftermakeupartistinyour market

The Hair & Makeup Connection: Editorial Styling on Set CelebrityMakeupArtistandHairstylistsDanessaMyricksandJanelSealy-Smithwanttotakeyou on a journey to creating portfolio perfection! They’ll teach you how to find the perfect blend between hair, models, fashion styling, makeup and photography to jumpstart your new career. Learn how to use tricks of the tradetocreatelooksquicklyonset!

• Quickweavingtechniquesforon set styling• Achievingtheperfectmakeup complement to the hairstyle• Usingcreativethinkingand whatever props are available to get the look for hair & makeup• Creatingavision together—preplanning

Featuring Betty Harris Featuring Danielle Fonseca, Makeup Artist and Trainer

Dermavista TEMPTU

East Room GSunday & Monday • 11:30a - 1p

East Room ISunday & Monday • 9:30 - 11a

East Room ISunday • 2:45 - 4pMonday • 2 - 3:15p

East Room ISunday • 1 - 2:15pMonday • 12:30 - 1:45p

North Room GSunday • 2:30 - 4p

Hot Trends to Increase Revenue – Chocolate & Body ContouringCreate buzz and excitement by offering products which demonstratequicklyandofferlastingresults.Clientshavebusy days and don’t have time to spend a whole day at the spa. Tap into this market segment and increase your revenue while offering the hottest trends.

• LearnhowtouseChocolateTherapyforimprovedskin tone as well as the numerous cardiovascular health benefits of the high antioxidants found in cold, processed chocolate• Learneasy-to-useBodyContouringApplicationstohelp yourclientstoloseinchessafelyandquicklywithouta wet room Come see hands-on demonstrations on several classroom attendees.Discoverthequickestapplicationtechniquesandwitness live results prior to the end of the class.

East Room ISunday • 11:30a - 12:30pMonday • 11:15a - 12:15p


Featuring Lance Courtney and Oscar Valencia

Featuring Jamie Klatt, Trainer Featuring Cheryl Fernandes

Featuring John Amico, SrInspiring Champions

Milady Beauty Alliance / Salon 360

Share the Wealth

East Room LSunday 11:30a - 1p • 3:30 - 5pMonday 12:45 - 2:15p

East Room JSunday 2:30 - 4pMonday 12:45 - 2:15p

Raise Your Prices with NO Fear! Join Oscar as he breaks down the barriers that STOP you from raising your prices. Learn solutions to:• When,howmuchandhowoftenyoushouldraiseprices• HowtosetboundariesandlearntosayNO• Howtoinformyourclients…andmuchmore

Double Your Income Now JoinLanceandlearnhowtodoubleyourincomeWITHOUTraisingpricesorworkingmorehours!• Doubleservicesaleswithguaranteedtechniques• Discoverasuccessformulatogross$100Kperyear• Learnhowtogetyourclientsin2-3extravisitsperyear

How to Win Your Clients for Life in Just 10 Minutes Don’t miss Lance and this one-time opportunity!• Instantlydoubleyourserviceandretailsaleswithconfidence&integrity• Attractnewclientreferrals• LeavewithaprovensystemtocreateaWOWexperience

STOP Whining & Start Mining! How to build an unlimited clienteleIfyourlivelihoodisdependentonclientsthenOscar’sdynamicprogramisforYOU!• Learnthetop3waystogainidealclients• Marketandpromoteyourbusinesswithlittleornomoney• Turnexistingclientsintoyourextendedsalesforce

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90 Minute Workout to Profitability Learn how to get business “fit” and leave this class understanding the story of your numbers. If you are a salon owner or booth renter this workout was designed exclusively for you.• Growserviceandretailsaleswhileincreasingclientretention• Createanactionplantoachieveprofit• Obtainaprovensystemforconsistentfinancialoutcome

The Truth about Making MoneyDevelop your productivity and profitability while learning systems and strategies to put clients in your chair and dollars in your pocket.• Becomeanexpertatincreasingyouraverageticket• Masterpromotinghigh-ticketservices• Learnthedifferencebetweengrowingyour service dollars vs. retail dollars

Success by ColorColorkeepsclients…themostsuccessfulstylistsknowhowtofinessethistechnique,andyou should know what they know. Learn to increase your average ticket and profits in less time!• Equipyourselfwithideasyoucanimplementimmediately• Increasecolorserviceprofitsbyatleast50%• Buildyourcolorclientele• Maximizeclientdollarsspent

CherylhasbeenaVisualMerchandiserwithVictoria’sSecretfor9years,andrecentlyhasbegan utilizing her expertise to create beautiful, profitable retail spaces for salons. She believesthatYOUcanachieve25%+retailtogrossthroughacomprehensive12-MonthRetail&MerchandisingEnhancementProgram.

Retail & Merchandising Join Cheryl as she shares the most exciting retail program ever made available to salons!

In this presentation you will learn:• Whymerchandisingiscrucialtoincreaseretailsales• Waystomaximizeyourprofitpersquarefoot• Theimportanceofpromotions• Merchandisingsecrets• Howtobrandyourbusinessandestablishtherightimage

John has created and operated over 425 salons. After selling them he founded Share the Wealth, specializing in direct, exclusive diversion free worldwide products. The corner stone of John’s dedication is based on professionals reaching their fullest potential through self-esteem.

The Million Dollar Self-Esteem SeminarThousandhavereceivedamazinglifechangingresultsthroughJohn’sseminars.Manyhave gone on to earn millions of dollars. The high achievers in life all have high self-esteem, but most professionals will never reach their fullest potential because they lack self-esteem. John will show you how self-esteem can be applied to business and new opportunities.

ThisMillionDollarSeminarwillhelpyou:• Understandandfeelbetteraboutyourself• Preparetohavethesuccessyoudeserve• Achieveamajorincomeimprovement• Leadasuperiorlifeandenrichthelivesofothers

business forum

East Room LSunday 9:30 - 11a • Monday 11a - 12:30p

East Room LSunday 1:30 - 3p

East Room LMonday 2:30 - 4p

East Room JSunday 9 - 10:30a

East Room JSunday 12:30-2p

East Room KSunday 11:30a - 1pMonday 9:15 - 10:30a

East Room JMonday 11a-12:30p

East Room JMonday 2:30-4p

East Room KSunday 9:30 - 11a • 1:30 - 3pMonday 11a - 12:30p • 2:30 - 4p

ESBI International Artistic Team

Hairdresser Career Development Systems

Featuring Nuccio Basilisco

Featuring Jon Gonzales

June 7 & 8, 2009www.premiereorlandoshow.biz

The Power of OneJoin us and find out what thousands of salons have found through Nuccio’s powerful thought provoking class and see what it can do for you and your staff.

• Changeyourperspectiveonlife• Learnhowtobecomealeader,notafollower• Discoverthesecretsofsuccessthroughathoughtpattern• Findatrueemotionalandfinancialbalanceinworkandinlife• Becomealeaderinthecommunitywithabrandingidentity• Discoverthat“ThePowerofOne”makesallthedifference

Help I’m Having an Identity Crisis! Business Philosophy and BrandingNuccio’s passion lies with helping individuals accomplish their own success. Through his businessphilosophyhewillshowyouhowtobecomeuniqueandBRANDyourselfandyour salon to create a marketable and unforgettable IDENTITY. Who you are makes the difference!

• Createandidentifywhatyouweremeanttodo• Separateyourselffromothersalonsandcreateanidentitythatwillsuccessfullybuild your future and lead you to happiness• Daretobedifferent…don’tmissthisexcitingpresentation

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Featuring Fred DenglerMIKAL Salon & Spa Computers

Strictly BusinessRenew your fighting spirit and passion to succeed while learning 10 proven steps to building and growing your business.• Preventandovercomestaffturnover• Learn6stepstobuildcustomerloyalty• Hearpowerfulguidelinesforclientretention• Discovercosteffectivemarketingtipstoincreasesalontraffic• Seeprovenemployeetrainingandeducationguidelines

Youownabusiness…nowit’stimetomakemoney

Hairdressers Guide to Excellence - Personally, Professionally and FinanciallySpecial Personal Growth Success Class for Hairdressers, Teachers and Students

• Identifyandavoidcareerobstaclesandpitfalls• Discoverpowerfulself-managementguidelines• Overcomeburnoutandrenewyourpassiontosucceed• Startonapathtofinancialindependenceandsecurity

10 Amazing Marketing Ideas Discover the new marketing ideas from the most successful salons and spas in the industry!• Learn2surefirewaystogetpresentcustomersinmoreoften• HearEASYwaystosellpresentcustomers3xmoreeachvisit• Producetheright,newcustomersanddoublethenumberwhocomeback

How to Successfully Open a New Salon or SpaJoin Fred to hear revolutionary ideas that will get you busy and profitable fast. If you are thinking of opening or relocating this is the class for you. Do it right the first time!• Picktheultimatelocation• Designyourfrontareatotripleretailsales• Createanemployeerecruitmentsystemtostaffyouupfast• Learnthe4grandopeningmistakesandhowtoavoidthem

Cutting Edge Computer Ideas!Thisclasswillgiveyougreatideaswhetheryouareanindependentoperatorortheowner/manager of a large salon or spa.• Useyourpresentclientbasetoincreasesalesby30%thisyear• Bringin100’sofnewclientsforpeanuts• Useyourcomputertoeliminateyourtime-consumingpaperwork• Learnthe4grandopeningmistakesandhowtoavoidthem

mark your calendars for our 2009 show dates!

October 18 & 19, 2009www.premierebirminghamshow.biz

October 11 & 12, 2009www.beautyclassicshow.biz

East Room JSunday 11a - 12p

East Room JSunday 4:30 - 5:30p

East Room JMonday 9:30 - 10:30a

East Room LMonday 9:15 - 10:30a

East Room KSunday 3:30 - 5p

East Room KMonday 12:45 - 2:15p


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Jennifer has been involved in the nail industry for 11 years. In the summer of 2004, she joined the team of Ambassadors for CND and is educating in schools, salons, distributor classes and trade shows in Tennessee and various parts of the Midwest. Jennifer’s personal approach to education will inspire and excite you. Her enthusiastic personality will provide fun and informative education while taking you to the next level with CND products and techniques.

From Forever French to Custom EnhancementsTranscend Forever French Liquid & Powder Enhancement with customized options that secure client loyalty and enhance your service value. Learn simple color blending theories and application techniques that create the illusion of beautiful coverage and coloration for every nail type. To complement coloration techniques, we’ll also show you simple techniques that create consistently beautiful, deep smile lines to set you apart from the competition. This class is designed to address the daily issues you face in the salon that will delight your clients.

• Quickweavingtechniquesforonsetstyling• Achievingtheperfectmakeupcomplementtothe hairstyle• Usingcreativethinkingandwhateverpropsare available to get the look for hair & makeup• Creatingavisiontogether—preplanning

Color Euphoria with Brisa™ GelCustom coloration has never been easier! Learn simple color blending techniques and art practices with Brisa Bolds, Shimmers and Sculpting Gel. Learn simple rules of color blending, and application techniques to build your skills and enhance your menu offerings. We’ll share quick ways to build an opaque blend to mask problem nails, and color enhancing practices to brighten the dullest natural nail. We’ll also show you easy tricks to try in the salon that will create fun fashion techniques for the daring client. From your mind’s eye to your next gel service, Brisa Gel will go as far as your vision will take you.

Axxium Gel PerfectionWhether you are new to gels or an experienced user, Axxium has the ease of application, predictable results and uncomplicated approach you need to give clients the gorgeous, lightweight enhancements they want. Axxium gels provide unlimited service options; from overlays to gorgeous sculpts and fast, fabulous finishes!

You’ll learn:• Howtoturngelsintoprofits• FastFrenchtechniquesfortipsandtoes• Easynaturalnailandtipoverlays• Stunningpinkandwhitesculpts• Moneymakinggelfinishes

Manicure & Pedicure by OPIToday’s spa concept doesn’t require a lot of space; it’s a way of doing business and servicing customers to build long-term relationships. Put “ahhhh” into every service to keep clients coming back for more!

You’ll learn: • Howtoreducethesignsofagingonthehands• Howtomakeapowerfulretailconnectionduringservices• Productsthatproduceresults

Absolute ExpressLooking for fast techniques for acrylic enhancements and the latest in quick natural nail services? Look no further. We’ve put the pedal to the metal on new services that will increase your speed and profitability.

You’ll learn: • PrecisioncutsmilelinesforfastFrenchresults• Quickone-beadapplications• Fastfinishesthatwillgetyourclientsoutthedoorinnotime

Clients Behaving BadlyAre bad clients ruining your business? Wish you had better clients, and more of them? Jaime shares the strategies successful salon owners utilize to manage their clients, even the most difficult ones.• Developandimplementsalonpoliciesthateliminatebadbehavior• Improvethequalityandquantityofyourclients• Increaseyourjobsatisfactionandyourincome

Waterless Spa PedicuresSpa pedicures are hotter than ever, but so is the controversy surrounding foot spa safety. Provide extraordinary spa pedicures without the hassle and expense of a foot spa. Learn the newest products and procedures to protect the health and safety of your clients and yourself. • Workcleanerandsmarterthanyourcompetition• Savetimeandreducecoststomakemoremoney• Attractmoreclientswiththesafestandbestpedicure possible

Book SmartTime is money, or at least it should be. Whether you’ve just finished school, or have been working for years, your appointment book controls when and how you work and how much money you’ll earn. Learn essential steps to:• Buildandfillyouridealschedule• Eliminatelatecancellationsandnoshows• Utilizetechnologyforgreaterefficiency

I’m Not Your Nail Girl! Want to be treated like a professional? Learn how to act like one in this humorous, candid look at life as a manicurist. Jaime will reflect on her 15 years in the beauty industry to help you:• Avoidthe5biggestmistakesmanicuristsmake• Polishyourprofessionalimageandrediscoveryour passion for nails

Purchasing Power Other than paying rent and compensating employees, buying products and equipment represents your largest business expense. Increase your purchasing power with this practical information.• Evaluateyourproductandequipmentneeds• Findthemostreliableandcost-effectivesources• Negotiateforbetterpricingandavoidwastingmoney

Featuring Jennifer Harrison Featuring Shawn Bell

Presented by Ace Nail Supply Presented by Ace Nail Supply

CND OPI Precision Nails

North Room ESunday & Monday • 11a – 12:30p

North Room ESunday & Monday • 9:15 – 10:45a

East Room FSunday • 9:15 – 10:30a

East Room FSunday • 12:45 – 2:15p

East Room FSunday • 4 – 5:30p

East Room FMonday • 9:15 – 10:45a

East Room FMonday • 11a – 12:30p

North Room ESunday • 2:30 – 4p

North Room ESunday • 12:45 – 2:15p

North Room EMonday • 12:45 – 2:15p

K100

O P I• •

Featuring Jaime Schrabeck, PhD

nail education

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Extreme Powder Glaze System This system combines the best of resin and acrylic technology. A healthier alternative to traditional acrylic systems, it uses no primers or monomers. The results equal less damaging, no harsh odor, very little filing, and strong, durable results in 30 minutes. Learn the latest application techniques on this easy-to-use system.

Advanced Application & TroubleshootingSee updated application technique and troubleshooting information for our entire line! We’ll discuss ideas, including business building through retailing and add-on services. Take advantage of this opportunity to build your business and repeat clientele. Information available on the following systems:• GlassGlaze• ExtremePowderGlaze• HeavenlySolesFootCare• SalonAsepticControl

Glass Glaze – Fiberglass & Silk Wrap SystemWrap systems revolutionized the beauty industry over 20yearsago.Thetrueoriginal,GlassGlaze—createdin1984—isstillthe#1fiberglasswrapsystem.GlassGlazeis stronger and more flexible than traditional liquid and powder, yet is thinner and looks very natural. Glass Glaze offers clients natural looking nails without harsh primers or monomers; so it’s non-damaging to the natural nail. Learn the step-by-step process to apply the best fiberglass/silk system available today!

YOU® - V.I.P. Gel SystemOffer the unparalleled versatility and endurance of European gelswiththeYOU® - V.I.P. Gel System. We’ll share a high-end collection of professional and retail lines to enhance yoursalonbusiness.TheYOU® - V.I.P. Gel System offers a one-phase, no primer, quick and easy, self-leveling, natural looking enhancement with phenomenal clarity.

As a world-renowned nail artist, Yvette teaches techniques that are unique to LeChat. She continues to update her skills and research ideas to advance the nail industry. Yvette has been quoted in NAILS, NAILPRO and other trade magazines. Her passion is to share her knowledge with every nail technician.

Powder Gel® Nail System &NOBILITY Soak Off Gel LeChat Powder Gel® System & NOBILITY Competition Gel “Soak Off Formula” are revolutionizing the nail industry! Enhance your skills and profits with these innovative “no odor” gel systems for natural and artificial nails; ideal for spa services!

LeChat offers:• Thesimplestproductapplication• Exceptionalcustomerservice• Superbeducationandcompetitiveprices

There are endless possibilities with LeChat’s gels, nail art and nail art accessories.

Getting Real: The Science of Natural NailsThis is the most insightful class ever on natural nail care! This class begins with the structure and composition of healthy nails, then identifies the many causes of common nail problems and their solutions. We’ll cover the latest findings on nail infections and how to treat them for fast, safe results, without compromising the condition of the natural nail.

RelaxologyClients will be coming back for more when you give them the ultimateinstressandtensionrelief.Usingspecificmassageandpressure points from zone therapy and reflexology to induce relaxation, this hands-on class is the perfect way to refresh your day!

Electric Filing – Techniques & SolutionsAtwood Industries in association with Tina Hjelm present this valuable electric filing class. Tina brings 10+ years of experience to Premiere BIRMINGHAM and is currently an educator for AEFM and the Alabama State Board.

Tina’s class encompasses the latest techniques and innovations as well as:• Practicalapplicationsandsafetyproceduresin compliance with your e-file• Waystomasterandaccomplishallaspectswithyour e-file, including French fills and new filing bits available • Proceduresandtimesavingtechniquestohelpyouearn more money

Tina encourages class participation and the sharing of ideas to make for a more informative and fun filled event!

Farah began her career in the nail industry over 10 years ago. She opened her own salon in 2005 and her passion and enthusiasm for the industry are unlike any other. Education is what motivates her to share and inspire others with the latest innovative technology and trends that the CHI Nail Brand has to offer. Allow Farah the opportunity to encourage you to accept only the BEST from yourself, your career and your products.

The Proof is in the Polish!Join Farah for an overview of the technology and innovation of the CHI Ceramic Nail Line. Discover all the reasons why CHI Ceramic Nail products should be offered and utilized in your salon. You have to see it to believe it! Start advancing your career and services today.

Featuring Sandi Earwood Featuring Farah Faulkner

Presented by Farouk Systems

Featuring Yvette Holt

Featuring Vickie Maher Featuring Tina Hjelm

Backscratchers Salon Systems, Inc. CHI Nail

LeChat Nail Care Products

Poshe’

North Room CSunday & Monday • 10:45a – 12:00p

North Room CSunday & Monday • 9:15 - 10:15a • 2 -3p

North Room DSunday & Monday • 12 – 1p

Atwood Industries

North Room DSunday • 10:30 – 11:45a

North Room DSunday • 1:15 – 2:30p

North Room CSunday • 12:30 – 1:45p

North Room CSunday • 3:30 – 4:45pMonday • 12:30 – 1:45p

North Room DMonday • 10:30 – 11:45a

North Room DMonday • 1:15 - 2:30p


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Sea-phisticated Hot Stone Manicure, Pedicure and Hand Renewal Treatmentsl Revolutionize your spa treatments by providing innovative, anti-aging hand and foot care. Allow your customers to experience the curative ability of the sea! Easily perform sea water manicure, pedicure and hand renewal treatments using hot stones or a heat lamp.

Medical Pedicure OpportunitiesAs the author of Death by Pedicure and The Science of Pedicures, Dr. Robert Spalding will show you how you can expand your opportunities in your community by becoming an Advanced Nail Technician (ANT) and Medical Nail Technician (MNT) through online training. Walk away knowing how you can develop the skills to gain respect and referrals from physicians and how to operate your salon with no question of safety. The future of your nail career can be driven forward by the information in this class.

Dr. Spalding is a board certified podiatry practitioner and a certified Forensic Podiatrist. He has been an advocate for nail technicians as a result of the numerous infections he’s witnessed in his practice and began a campaign to help you, the nail professional, support professionals in their incorporation of safe practices that prevent potentials for harm to their clients.

Featuring Dr. Robert SpaldingFeaturing Rose M. van Hemert Chvasta and Joyce Cobourne

MediNail Learning Center ProLinc Cosmetics, Inc.

Biomaris USA

East Room GSunday • 9:30 – 11a

East Room FSunday • 11a – 12p • 2:45 – 3:45pMonday • 2:30 – 3:30p

Considered to be one of the best and largest beauty industry events in the United States, Premiere Orlando is a tradeshow that everyone wants to attend! We want YOU to be there! One lucky winner* will receive the following:

• Tworound-tripairlineticketstoOrlando,Florida• Twonightshotelaccommodations• TworegistrationstoattendPremiereOrlando2009 on June 7 & 8• TwoWaltDisney®ParkHoppertickets• TwoPremierePartytickets

*Toenter,justcompletethebackportionofyourregistrationticket.Ifyourregistration is the lucky one drawn Monday afternoon at the show, you willreceiveatravelpackagevoucher.

Remember, you cannot win if you do not attend…so purchaseyourshowregistrationtoday!Youdonothavetobepresentatthetimeofprizedrawingtowin.

by attending premiereBIRMINGHAM!Win a FREE TRIP to 2009

Presented by Ace Nail Supply


nail education

Since 1993, ProLinc Cosmetics, Inc. has been a leader in the development of exceptional nail, hand and body care products for the professional beauty industry worldwide.

ProLinc’s line of professional nail and foot care products include the award-winning callus eliminator® and callus away®. These proven formulas make the nail technician’s life easier and their services more efficient.

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coupons

White Sands

Receive 10% OFFany purchase of $50 or more

(including tools)

limit one coupon per customer while supplies last. coupon valid at premiere birmingham, october 12 & 13, 2008 only

Florida ShearsHome of the famous Sunsharpy “Cobalt” Shears Farouk Systems

Receive a FREE Chi 44 8.5oz Iron Guard &

2 oz Chi Silk Infusionwith purchase of a Chi Iron

Washi Scissor Company

Receive a FREE thinning or texture

shear and razor with purchase of $199 or more.

René of ParisThe Leader of Alternative Hair

Receive $10 OFF

all products

ThermasoftPresented by Ace Nail Supply

FHI HEAT, INC

Receive a FREESoyaffin Hand Treatment(NO PURCHASE NECESSARY!)

Receive a FREEpack of T-REX Clips

(A $5 Value) Available in Pink, White, Red & Black

(NO PURCHASE NECESSARY!)

Fake Bake Tanning Products

Receive a FREE Tantalizing self-tanning Butter with purchase of $25 or more.

($20 retail value)

Backscratchers Salon Systems, Inc.

Receive a FREESeptiBlock Trial Pack

with any minimum purchase of $20.00

Fi Hair Gear

Buy one Wilhelmina Paddle Brush and receive 50% OFF the purchase of a second one

John AmicoProducts

Biomiol Repair TreatmentInstantly repairs, reconditions hair

after color, perm or chemicalsReceive a FREE bottle of

Biomiol imported from Italy.

Treatments regularly $25, receive yours for FREE!

Satin Smooth

Receive $25 OFF a Brazilian and/or

Nice N Neat Roll-on Kitand a FREE Tru Rituals

travel gift set ($9.99 value) with above purchase.

StyleNet.comWebsite for Salon Professionals

We Make it Easy

Try StyleNet.com for FREE and get a FREE Gift

Torain/Fusion Hair Extensions

Receive 10% OFF one large Fusions Kit or

10% OFF any purchase of $100.00 or more
















See our NEW pink/purple titanium design shear. Buy any shear valued

at $189.00 or more and receive FREE: 1- 4400 Japanese

shear or thinner, 1- leather zippered case, 1- scissor oil,

1- chamois scissor cloth. Shear sharpening available.

Clip & save with free coupons from some of your favorite manufacturers & distributors.Take advantage of superior discounts & savings on the latest products. Refer to coupon for additional details.

Sparkle Plenty Designs

Receive a FREEcrystal toe ring with

purchase of $50.00 or more. Must present coupon.

Onesta Hair CarePresented by Ace Nail Supply

Receive a FREECreate Styling Mistwith purchase of a Stylist Sample Kit

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premiereBIRMINGHAM 2008

Am I able to bring my camera?No photography or videotaping of Premiere Birmingham or its Educational Program is allowed without prior permission from Show Management.

Is there a public paging system?No, if attending the show with friends in the industry, be sure to set a specific time and place to meet.

planning toolsDo I need to pre-register for classes?Classes are included with your show registration and are available on a first-come, first-serve basis. Workshops with separate fees are limited by the number of seats in the room.

Does my state have approved continuing education hours?Please call 800-335-7469, visit www.premierebirminghamshow.biz or contact your local State Board of Cosmetology.

How can I make travel arrangements to attend the show?To make travel arrangements, please contact Travel Planners:• Toll Free: 800-237-5655 • Direct: 212-532-1660• Online: www.premierebirminghamshow.biz, Click on Hotel & Travel

onsite resourcesWill there be a location for me to check my purchases?Yes, have someone hold your products while you shop. Visit our Product Check location at the show. No strollers or pull carts allowed on the show floor.

What if I need special assistance at the show?To ensure your participation at Premiere Birmingham is enjoyable and meaningful, please contact Premiere Show Group at 800-335-7469 at least three weeks prior to the show.

show tipsWhat am I required to bring with me?Bring plenty of business cards and your beauty industry credentials. Premiere Bir-mingham show is a time for networking and contact information should always be available. To purchase products, you may be asked to verify that you are a beauty industry professional or student of the beauty industry.

What should I wear?Clothing should be comfortable, yet professional. We suggest wearing business ca-sual clothing, but pack some comfortable pieces if you plan to visit area attractions.

*Opinions stated at the conference are those of the presenters and not necessarily those of Premiere Show Group. Show Management reserves the right to change or cancel any portion of the program without prior notice and cannot be held respon-sible for exhibitors that may drop out of the event.

registrationWho is allowed to attend Premiere Birmingham?Premiere Birmingham is only open to beauty industry professionals and students. All attendees may be required to present a photo ID along with one of the following credentials:Salon or Spa business license denoting Salon ownership Cosmetology, Nail Technician, Esthetician, Massage Therapist license Sally’s Professional Card (red) Distributor Store Card Cosmetology School business or state licenseCosmetology School ID card If you have another form of credential which is not listed above, please call 800-335-7469 or visit www.premierebirminghamshow.biz.

Am I allowed to bring my children to the show?Premiere Birmingham gives the professional an opportunity to experience and learn. Due to insurance liabilities and also with respect to your professional peers, children of any age will not be permitted on the show floors or into the educational components.

What should I do if I lose my show registration?All sales are final. You will be required to purchase another show registration to gain entry into the show.

Are refunds available if I purchase my registration but am not able to attend the show?All registration sales are final, no refunds will be issued. Your registration may be exchanged for the Premiere Birmingham’s next event by calling 800-335-7469.

How do I get my show registration if I purchased one from CosmoProf?The receipt you received when you purchased your show registration from CosmoProf is your physical ticket for the show. Go directly to the exhibit hall entrance and a ticket taker will process your ticket.

general show info When and where is the show located?Birmingham Jefferson Convention Center 2100 Richard Arrington Jr. Blvd N, Birmingham, AL 35203

Sunday, Oct 12 • 9a – 6pMonday, Oct 13 • 9a – 4p

Am I allowed to smoke inside the Convention Center?No, in compliance with the Birmingham Clean Air Act, smoking inside is pro-hibited by the Birmingham Jefferson Convention Center. Designated smoking areas outside the building will be marked.

registrations sold here!

CosmoProfFor Store Locations,Call 888-912-3463

ALABAMAGulf States Beauty SupplyMcCalla, AL800-933-4724

Infinity SuppliesMontgomery, AL334-450-6873

State Beauty Store # 20112Huntsville, AL256-534-8580

The Salon CenterHomewood, AL877-940-1140

FLORIDABeauty Alliance StoresLargo, FL800-282-2843

Contact these authorized registration outlets through October 11, visit www.premierebirminghamshow.biz or call 800-335-7469.

frequently asked questions

GEORGIAAce Nail SupplyNorcross, GA800-783-1112

Innovative Salon SolutionsLithonia, GA800-233-1419

NxTrendLawrenceville, GA800-282-9686

Wynn Salon ServicesLawrenceville, GA800-282-9686

MISSISSIPPIGulf South Salon ServicesMcComb, MS800-647-8431

TENNESSEERoyal Beauty SupplyKnoxville, TN800-362-9888 x 231

For Office Use OnlyDate received_________________

Date processed_________________

Pending Order #_________________

Customer ID #_________________

4 overall total (a + b)

4 ways to register1. ONLINE: www.premierebirminghamshow.biz2. FAX or MAIL registration form: Beauty Classic c/o Registration Department 1049 Willa Springs Drive, Suite 1001 Winter Springs, FL 32708 FAX: 407-265-31343. CALL: (800)335-7469 or (407)265-3131 (9AM – 5PM, M – F, EST) 4. IN PERSON: visit a local authorized registration outlet

registration deadlines

onsite show registration

Questions: 800-335-7469 • Fax form to: 407-265-3134 (credit card payments only)

Please print clearly the following information & keep a copy for your records.1 contact information

Name:

Address:

License#: License State: Salon/School Name:

City: State: Zip Code:

Phone: ( ) Email:

This is my Home Address Business Address

(Please check all that apply)

5 attendee typeHair StylistCosmetologist ColoristEstheticianNail TechnicianBarberMassage TherapistSalon Owner/Manager

Cosmetology InstructorEsthetics InstructorNail Technology InstructorSchool OwnerIndependent Contractor Booth RenterStudent Other: ________________

American SalonAmerican SpaAttended Past ShowBarbers Only MagazineBeauty Launchpad Beautytech.com Behindthechair.comBrochure

DAYSPAESTETICAExhibitorFriend/Co-workerModern SalonNailproNAILS MagazineOther Industry/Trade Event

Includes entrance to the exhibit hall, all FREE classes & show floor education2 show registration

3 workshops & advanced look & learn

Total (A)

PosterPremiere WebsiteSales Rep/DistributorSalonSENSESalons UnlimitedSchoolSearch EngineTSNN

How did you hear about the show?

35

registration formOctober 12 & 13, 2008 Birmingham Jefferson Convention Center • Birmingham, Alabama

ONLY ONE PERSON MAY REGISTER PER FORM. Please copy this form for each additional registrant.

Saturday, September 6 - Special Registrations must be postmarked

Friday, September 26 - Advance Show Registrations must be postmarked

Friday, September 26 - Any orders received after this date will be held at WILL CALL located at Registration. The registration will be held under the contact’s name and will be REQUIRED to provide a photo ID and professional beauty license or student ID.

Professional Two-Day $60Student Two-Day $50

Hands-On Workshops & Look and LearnBeth Minardi $45Framesi $75New Concepts Hair Goods $299SIMPLICITY Hair Extensions $99

NOTE: Industry professional license number is REQUIRED to process registration.

On or Before Sept 6thProfessional Two-Day $40 Student Two-Day $30

After Sept 6thProfessional Two-Day $50 Student Two-Day $40

Please note that paid show admission is required to register for the following workshops (see pages 6 & 18 for details)

New Concepts Hair Goods (select time)Sunday • 10:30a - 12:30p Monday • 1 - 3p

Framesi (select time)Sunday • 9a - 12pSunday • 2 - 5p

SIMPLICITY Hair Extensions (select time)Sunday • 2:30 - 4:30p Monday • 9:30 - 11:30a

PriceOn or Before Sept 6th $199After Sept 6th $249



Section 2 + Section 3 = Total Amount Due $

Total (B) $

$

6 method of paymentPlease allow 7 - 10 business days for processing. All sales are final, no refunds.

Check enclosed Money Order enclosed Check or Money Order # ________ (made payable to Premiere Birmingham in US Dollars only. A $20 fee for returned checks will be assessed)

Visa Mastercard American Express (Credit card charges will appear on your statement as Premiere Shows, Inc.)

Card Holder’s Name: (please print)

Authorized Signature

Card # Exp. Date

CID # (3 or 4 digit security code on your card)NOTE: Premiere Show Group reserves the right to refuse issuance of the admission ticket to any registrant it deems inappropriate, and to verify the trade identity of any registrant when necessary.

Beth Minardi • Look & Learn (select time)Sunday • 11:30a - 1p


hotel & travelDon’t forget to book your Hotel & Travel early! Visit www.premierebirminghamshow.biz and click on Hotel & Travel or call Travel Planners at 800-237-5655 or 212-532-1660

lost or misplaced registration?All sales are final. No refunds will be issued. Any registrations lost, forgotten, misplaced or stolen will have to be repurchased.

beauty industry professionals onlyPremiere Birmingham is a trade event for Beauty Industry Professionals and Students ONLY. No children will be permitted access into the show or any of the educational components.

800.331.1600 or www.avis.comFor discounted rates, refer to Group Code K213092

Sheraton Birmingham Hotel Rate: $117 • Adjacent2101 Richard Arrington Jr Blvd North

Courtyard by Marriott Birmingham DowntownRate: $92 • 1.5 miles1820 5th Avenue South

Doubletree Hotel Birmingham (formerly Radisson)Rate: $102 • 2.5 miles808 South 20th Street

Drury Inn and Suites Birmingham Rate: $99 • 7.5 miles160 State Farm Parkway

Embassy Suites Rate: $139 • 3 miles2300 Woodcrest Place

Hilton Garden InnRate: $102 • 7.5 miles520 Wildwood North Circle

Hotel Highland @ Five Points SouthRate: $102 • 2 miles1023 20th Street South

Marriott Birmingham Rate: $113 • 9 miles3590 Grandview Parkway

Residence Inn MarriottRate: $99 • 7.5 miles50 State Farm Parkway

TownePlace SuitesRate: $84 • 7.5 miles500 Wildwood North Circle

Tutwiler Hampton Inn & SuitesRate: $134 • 0.3 miles2021 Park Place North

directions, parking & travel Birmingham Jefferson Convention Center2100 Richard Arrington Jr. Blvd. NBirmingham, AL 35203

driving to birmingham?3 easy driving directions: From NORTH & SOUTH (I-65)1. At the downtown interchange of I-20/59 and I-65, take I-20/59 East2. Continue to the far right-hand lane and take the 17th street exit (#125A).3. Turn left at the first light onto 8th Avenue4. Proceed on 8th Avenue to Richard Arrington Jr. Blvd North and take a left 5. Pass under the Interstate and the BJCC will be on the left

From the EAST (I-20)1. Take I-20 West to the 22nd Street exit #1252. At the bottom of the ramp, continue straight across 22nd Street and make a right at the next intersection onto Richard Arrington Jr. Blvd North3. The BJCC will be on the left

From the WEST (I-20)1. Take I-20 East/I-59 North to exit #125B, which is 22nd Street2. Turn left at the second stop light3. Turn left again on 9th Avenue North4. Go two blocks and take a right at the intersection onto Richard Arrington Jr. Blvd North5. The BJCC will be straight ahead on the left

Receive discounts off published fares of 2% to 15% on zone fares. Call your travel agent or Continental MeetingWorks at 800.468.7022 for reservations. Refer to Z Code: ZCUA and Agreement Code: DDD7NH or save an ADDITIONAL 3% by booking your reservations at www.continental.com Enter ZCUADDD7NH in the Offer Code Box.

Premiere Birmingham has teamed with Travel Planners as our official housing provider! Lowest rates • Instant confirmations • No pre-payments

PRE-SORTED

STANDARD US

POSTAGE PAID

TAMPA, FLPERMIT #2397

1049 Willa Springs Drive, Suite 1001Winter Springs, FL 32708(800) 335-7469 or (407) 265-3131www.premierebirminghamshow.biz

book your hotel & travel online!Online at www.premierebirminghamshow.biz and click on Hotel & Travel By Phone, Call Travel Planners at 800.237.5655 or 212.532.1660

airline & car rental discountsair travel ground transportation

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