Octane volume 02 issue 03 oct 2013

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In this issue Interview Article

Student Article Puzzles & Events

Volume 02, Issue 03, October, 2013 Reach us Feedback at [email protected]

The best supply chains aren't just fast and cost-effective. They are agile and adaptable, and they ensure that all their companies' interests stay aligned -H L Lee

OPEN INTERVIEW

Mr. Md. Hussain,

Logistics Manager,

TATA Steel Jamshedpur.

Mr Md. Hussain, an accomplished logistics

and supply chain management (SCM)

professional has over 35 years in the field of

supply chain and logistics. He has handled

numerous projects in the steel and power

sectors. His responses to an open interview:

Why logistics and SCM is necessary for

any steel or power industry?

As defined by many experts logistics is so

called the provision of product and services

of different test and role in desired time,

amount and place. Failure of anyone of the

above may cause a major failure in the

entire system of production and supply

chain. Hence it provides a constant flow of

materials, replacement etc. thus allowing the

end products to reach the consumer from the

production house. Therefore for the best

control of flow of materials, process and

inventory management, logistics and supply

chain management is necessary.

What major factors do you consider to

cause delays in supply chains in India?

There are a few major factors that may

cause delays in supply chain in the Indian

context. Like:

1. At the order generation point there are

possibilities of a system failure or the

software crashing.

2. At loading point there are possibilities of

a failure in overhead cranes or hoists that

are used for product or material

displacement.

3. At vehicle loading point the vehicles have

to stand in a queue only to move forward

when the vehicle in the front moves.

4. Lastly, Security check points – still done

manually in many industries and lacks

automation and the technological factor.

Can you share some strength in supply

chain of your industry?

Well, I would like share some of our best

strengths i.e. the supply chain is very

rapid and aggressive as they are enabled

and equipped with latest technology of

supply chain hardware and software

which make them more efficient. The

distributor’s retailers and end consumer

are happy as they get their orders within

24 hours.

We have got our own security system

which tracks order displacement. Under

any condition of system failure the order

is taken up by the company sales team or

in person. The logistics department

regularly checks the license and other

required documents of the vehicle, thus

creating faith among the people.

Can you give some suggestion to

reduce/stop delays in supply chain?

Regular maintenance of all hardware and

software vehicles and systems should be

done. Situation of stock-out must be

avoided because in that condition the

vehicle has to line up at the new loading

point which takes unnecessary time and

create delays. Implementation of Vehicle

Tracking System. Trailers must be made

to run during off-peak times for smooth

transport systems.

What will be the future of supply

chain in coming years?

I am not sure of the definitive vision of

what-and-how supply chain would be in

future but however to well articulate that

the future supply chain is inextricably.

And depending on the various factors I

think the future supply chain would be

well instrumented with hi-tech devices,

globally interconnected and intelligent

with smart systems.

- V. Vinay Raju, 12 JGBS

Transportation in Project Cargo

Project Cargo are items sourced globally,

consolidated, and transported normally

with an over-dimensional component.

Project Cargo consist of many shipments,

one shipment, or even one piece; cover a

wide variety of freight volumes and freight

spends (and may exceed over $100

million); move from/to anywhere in the

world by land, sea, or air – and may take

over several months ; and involve trucks,

rail, cranes, ships, barges, and/or planes.

The key transportation considerations

1. Complexity of the cargo

2. Maximum possible shipping envelope

(maximum weight and dimensions for

each piece of cargo)

3. Client delivery obligations

4. Worldwide material origins

5. Complexity of EXIM regulations

6. Blends of liner and charter services

Companies that understand complexities

of shipping project cargo and take

transportation best practices into account

in their planning and throughout the

project are most likely to avoid common

pitfalls and maintain project profitability.

Some best practices:

• Seek transportation advice before

moving over-dimensional or heavy-lift

cargo

• When pre-planning, allow sufficient lead

time to coordinate transportation details

• Develop contingency plans

• Incorporate past experience for a most

cost effective, efficient way to move

specific commodities around the world.

- Amir Subhani, 12 JGBS

Maersk Mc-Kinney Moller is the world’s

biggest container ship measuring 1,313 feet

long and capable of holding more than

18,000 standard 20 feet shipping

containers. (Source: The Telegraph)

OCTANE-The Octaphi Newsletter For previous issues visit: http://issuu.com/octaphi/docs

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Winners “Prakruthi” – Poster Design Contest

1st Prize: Team Netrutva, SIBM Pune

2nd Prize: Team Green Myth, JGBS, Sonipat

Yakult India: with little competition why Yakult is still not popular in India?

Yakult a probiotic dairy drink, was

launched in 2007 and has its sole ISO

9001:2008, HACCP and OHSAS

18001:2007 certified manufacturing

facilities at Rai, Haryana. The product

- a pack of five 65 ml bottles is priced at INR Fifty all over in

India. Sold over 30 countries and regardless of production

location, the bacteria cultures are provided from a mother

strain (Bacterium Lactobacillus - casei Shirota) from Japan.

Lactobacilli are also used in beverages, cosmetics and more

recently in developing the chemotherapy drug irinotecan.

In 2011 Yakult Danone India (P) Ltd., received the

‘Emerging Company of the Year’ award from Frost &

Sullivan. This award signifies the company's identification of

solutions with long-term sustainability and at the same time

also presenting an incredible market potential.

Also with no competitors in India, Yakult is still not popular.

Lack of awareness among people has not allowed the full

utilization of its capacities set up at the Rai plant. The

weaknesses are more or less associated with the marketing

that needs to be reconstructed. To enhance Yakult’s

popularity in the Indian market the following is suggestions:

Advertisements - Ads need to be appealing enough to

capture the attention of consumer; also to make its presence

felt in the market advertise at prime times and on major

channels.

Packaging - People prefer single bottle units before buying

the whole pack of 5 bottles.

Taste - Availability in different flavours to increase demand

and acceptance.

Variety of products - Like probiotic ice-creams, probiotic

jellies, etc.

Shelf life - Add preservative to increase the shelf life of

product over 40 days; also, rather supply in plastic bottles

only increase storage time by making it available in Tetra

Packs.

Availability and visibility - Increase presence in super-

markets and even at ice-cream booths

More awareness programs - Increase awareness on the

advantages of consuming probiotics at camps, campaigns,

presentation, etc.

More production units - Transporting to various locations

in India from one production facility reduces the

consumption time for final consumer. Also, there would be

reduction in the transportation costs.

- Karishma Wadhwa, 13JGBS

Crossword Puzzle

Q T R U C K I N G S

D E P A G I Y O S F

G H K V O E J L F T

Y J T I N T I M J U

K D E A D H E A D J

L K G T O F P R K K

B L S I L H F I H Q

N I W O A K G T W E

M O E N Q M N I R M

R Y N X V D K M L H

H P K O D Y L E L F

Submission by November 01, 2013 to [email protected]

Clues:

1. The activity of transporting goods by truck

2. The return of an empty transportation container to its point of

origin

3. The operation of aircraft to provide transportation

4. A railcar with a flat platform and sides three to five feet high,

used for top loading long, heavy items

5. Relating to or involving ships or navigation or seamen

Club Activities

Octaphi Operation Management Club of Jindal Global Business

School organized a National Level Poster Design Contest –

“PRAKRUTHI” on the theme of “Waste Management System”

dated on 14th

September 2013. 40 top B-schools of India

participated in this contest. The winners were awarded with

cash prize of Rs. 2000 as 1st Prize and Rs. 1000 as 2

nd Prize

along with a certificate of appreciation.

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Editorial Board: V.Vinay Raju (12 JGBS); Saroj Koul (JGBS)

Contact: [email protected]

Congratulations Octaphi for organizing the “PRAKRUTHI” Poster

Design event. It would be really interesting to see what ideas the

winning teams have proposed as a part of this contest. I wish you

good luck for organizing other such events. - KM Khunt (JSGP12)