Oct 29, 2007 - Workshop Presentation (NN)

8/6/2019 Oct 29, 2007 - Workshop Presentation (NN)

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Harnessing Internet for Marketing


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How to Get Found... Online

Be Remarkable

Create Content

Optimize Content

Promote Content

Measure Results


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Internet Marketing

Why

Quantify

Simplify


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I dont need a website because

I dont worry about my web

presence because

Im not on those social media

sites because


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Why Internet Marketing

Top places people look to find a business(ComScore)

31% visit search engines

30% look in print directories

19% use internet directories

11% look at local search sites

3% use newspapers or magazines


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$5-to-$6 offline purchases are influencedby online for every $1 spent online (MIT - 2005)

97% of Internet users gather shopping infoonline 51% explicitly shop online, purchase offline

70% use local search to find local businesses


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Why Social Media? I Dont Get It

Content now indexed by search engines

Visited by 67% of online population (Nielson)

36% use social media regularly

More popular than email - 68% to 65% (Nielson)

Over 35+ demographic fastest growing 45-65 demo larger than 13-17 age demo (Wired)


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Your Web


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Internet Search Marketing


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Google PageRank Algorithm


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Search Return Key Factors

Which Keywords

Keyword Density

KeywordProminence

Link Popularity

Relevancy


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Keywords High Traffic and Search

Volume

Low Competition

Niche Keyword Phrases

the Long-Tail Keywords Optimized Website Landing Pages

Titles

Descriptions

Profiles Interests

Bios

Introductions


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Link PopularityBacklinks!

Backlinks!

Backlinks! Considered an

Endorsement for theRecipient Website

Customers, Clients,Partners

Social/Shared Bookmarks

Illustrate Popularity Positive Reviews and

Citations

Remember Linking Your

Online Profiles, etc


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Relevancy

Let sym (F) be the set of predicates/functors in F

The direct relevance between Fa and Fc is:|sym(Fa) sym(Fc)|--------------------

|sym(Fa) sym(Fc)|


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Relevancy


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Relevancy


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*** Content & Backlinks ***

Which Keywords

Keyword Density

KeywordProminence

Link Popularity

Relevancy

Search Return Key Factors


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Your Web Toolbox

Keyword Tools (free)

Wordtracker.com

Google Adwords

Keyword Ideas Market Samurai

Keep a Toolbox ofInternet Marketing

Best Practices


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Your Google Toolbox

Google Profile

Local BusinessCenter

Adwords

Keyword Ideas

Google Analytics

Google Alerts Google Reader

Google Docs


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Measure Effectiveness

Google Analytics

OnPage & OffPage

Alexa.com

Technorati.com Omniture.com

Directories

Bookmarking Content / Backlinks

Your Sales!


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Your News & Info Clipping Service

Reconnaissance

Monitor and Track Industry

Your Business Competitors

Other Interests

Google News Google Alerts

Google Reader


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Online You Are aLand Barron and Media Mogul

Barker / Billboards TV and Radio Stations Rolodex

Local Directories / GPS Business Scrapbooks Photo Albums Op-Ed / Editorial Pages

Book Clubs Clipping Services Real Estate


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Real Estate - Local Directories

Claim Your BusinessProperty !!!

The Google 10-Pack

Google Maps Other Trusted and

Established Directories

Keyword and Long-

Tail Optimized Backlink Where Ever

Possible !!!


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Social Media - Marketing Keys Do Not Overtly Sell

Its not about you

Participate in YourAudiences Lifestyles

Events

Conversations

Develop a Tribe

Private/Business Pages

Guide and Lead to YourSolution

Etiquette


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Networks of Social MediaCommunity

Content

Conversation

Publishing Networks

Social Networks

Media Networks


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Your Op-Ed & Editorial Pages

Blogs and Articles

High Authority Levelin Search Returns

Industry Expertise

Target Audience

Develop Traffic and

Readership Develop Brand

WordPress Platform


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Your Book Club

Social Bookmarking

Have Bookmarks AccessibleOnline

Illustrates a Positive BacklinkEndorsement forYour Site

Internet Marketing Uses:

Promote Your Website www.socialmarker.com

Ping Search Engines for BlogPosts pingomatic.com


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Your Talk Radio / Billboard

Twitter Social Network

SUS

(share update service)

1382 % Yr/Yr Growth +50 Million Users

Growing ~ 8M / month

31 Median Age

Under 44 Mobile Usage Driven

Schedule Submissions


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Your Business Scrapbook

Facebook Social Network - SUS

+350 Million Users use daily

+45 % Yr/Yr Growth

33 Median Age 26 in 2008

More 45-65 than 13-17

Women 55+ Fastest

SMBs Fan Pages


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Your Rolodex

LinkedIn Social Network

Founded 2003

HR Recruiting Tool

+50M Users adding 1 user / second

7.7M Unique Monthly

5.6 % Growth Sept

39 Median Age (40 in 2008)

Involvement in Rolodex


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Your Photo Album

YouTubeFlickr

Media Networks

YouTube 1 Billion Views / Day

Video Usage +53%

91% Yr/Yr Growth

Flickr 2004 Yahoo Founded

+4B Photos


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YourWebInConcert.com


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Automate, Automate, Automate

Worth the Price of Admission

Ping.fm

TubeMogul.com


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Internet Marketing Best Practices


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To Your Success !!!

I know the price of success:

dedication, hard work, and an unremittingdevotion to the things you want to see happen.

~ Frank Lloyd Wright


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Internet Marketing Frontiers


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The End

Purposely Made Blank for

End of Presentation


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_______________.com(the Solution)

Twitter__________

YouTube/Flickr

__________Facebook

__________

Social

Bookmarkers__________

News Clipping

Service__________

LinkedIn__________

Client Sites__________

Partner Sites__________ Advertiser Sites

__________

Blog__________

Google

-_________

-_________-_________

__________________________________________________

Other Tools

LeadCapture

Conversion$$$

Local Directories__________

________________________________________



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_______________.com(the Solution)

Twitter__________

YouTube/Flickr

__________Facebook

__________

Social

Bookmarkers__________

News Clipping

Service__________

LinkedIn__________

Client Sites__________

Partner Sites__________ Advertiser Sites

__________

Blog__________

Google

-_________

-_________-_________

__________________________________________________

Other Tools

LeadCapture

Conversion$$$

Local Directories__________

________________________________________


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PageRanks-Example


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Oct 29, 2007 - Workshop Presentation (NN)

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