Slides gebruikt door Samuel Driessen en mij tijdens het Intranet 2010 congres
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1. Social media for Internal Communications Samuel Driessen,
Information Architect Jan van Veen, Manager Internal Communications
Congress Intranet 2010
2. Corporate Profile
Oc today:
21,500 people worldwide
Annual revenue 2009: 2,648 Billion
Net Income 2009: - 47,134 Million
Worldwide distribution in 90 countries
Direct sales and services in 30 countries
10 R&D-sites in 9 countries
3. Oc Product & Services Document Printing Office Systems
Printroom Systems Production Printing TransPromo Systems Graphic
Arts Systems Wide Format Printing Systems Imaging Supplies
Technical Document Systems Display Graphics Systems Oc Business
Services
4. Employees 23% 20% 30% 7% 10% 10% Finance & other M&L
R&D Business services Service Marketing and Sales
5. Oc around the world
6. Life before the crisis
We dont remember, but it looked something like this
7. Crisis!
Decline in sales USA from September 2007
First lay-offs Q1 2008
Full crisis hits NL September 2008
Total headcount reduction 2.350
Severe cost cutting measures
Budget down from 350.000 to 5.000 Euro
Intranet development and roll-out stopped!
8. Life after the crisis
All we had left was our creativity
How to reach everyone?
How to prepare for the external social media revolution?
Our decision: use social media for internal communications