MEDIA KIT IRVINE, CALIFORNIA Teri Aikin • 949-664-5077 • aikin@ocbj.com ORANGE COUNTY BUSINESS JOURNAL
MEDIA KIT
IRVINE, CALIFORNIA
Teri Aikin • 949-664-5077 • [email protected]
ORANGE COUNTY BUSINESS JOURNAL
THE PEOPLE WHO RUN ORANGE COUNTY REACH FOR THE
ORANGE COUNTY BUSINESS JOURNAL
Every Monday morning, OCBJ's editorial team provides information and local insight to an audience of successful business leaders.
Filled with engaging content and in-depth analysis, the Business Journal is written to enlighten, educate, and inspire our readers. Throughout our print edition, each column and section are visually appealing, presented fairly, and accurately from a
dependable source you can trust.
18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.83732021
18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.83731
Malibu
SantaMonica
Long Beach
LagunaBeach
Thousand Oaks
NewportBeach
LosAngeles Pomona
CoronaRiverside
Simi Valley
Santa Clarita
San Fernando
Pasadena
OrangeAnaheim
Santa AnaIrvine
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Brea
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San Clemente
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County
Ontario
San FernandoValley
LABJ Circulation: 17,398
OCBJ Circulation: 16,403
of readers influence decisions in their company regarding BANKING
of readers influence decisions in their company regarding MERGERS & ACQUISITIONS and RAISING CAPITAL
of readers influence decisions in their company regarding REAL ESTATE
of readers influence decisions in their company regarding COMPUTING CAPABILITIES of
readers influence decisions in their company regarding ACCOUNTING
of readers influence decisions in their company regarding INSURANCE and LEGAL matters
55%
32%
87% OF OUR READERS ARE IN EXECUTIVE MANAGEMENT POSITIONS
Owner, Partner, Principal, CEO, President or
Other Senior-Level Management
KEY INFLUENCERS
52%
66%
83%
48%
51%
64%
2021 18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.8373
C-LEVEL ENGAGEMENT
SUBSCRIBER & COMPANY PROFILES
$748,000
$7,900,000
84%
84%
81% OF OUR READERS ARE MILLIONAIRES
Average Household Income
Average Net Worth
Have Money Under Professional Management
Own their primary residence with a median value of $2 million
17% 3%
ANNUAL GROSS REVENUES
LARGE BUSINESS 20%
$1+ Billion$500M - $1 Billion
MIDDLE MARKET 34%
10% $100M - $500M10% $25M - $100M14% $8M - $25M
5% 42%
SMALL BUSINESS 46%
$5M - $8M$5M and Under
$72.6 BILLION - Combined net worth of OCBJ's Wealthiest List containing 42 entries
Company Size : Workforce1,000 + Employees 23%100 - 1,000 Employees 15%1 - 99 Employees 62%
2021 18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.8373
SPECIAL REPORTS & LISTS
SPECIAL REPORTS
Special Reports offer analysis and information on the latest developments shaping major OC industries including banking, finance, real estate, technology, media, healthcare, accounting, biotech and world trade.
THE LISTS
One of the most-read weekly features, the Lists are a snapshot of the biggest players in specific industries as ranked by annual revenue or OC workforce.
18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.83732021
CUSTOM CONTENTFOCUSED CONTENT FROM INDUSTRY EXPERTS
CUSTOM CONTENT allows for articles either written by you or our web content experts on a subject you provide, to appear alongside our editorial
headlines in print and on www.ocbj.com.
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021_labj_GG COVER.indd 22 11/15/18 3:57 PM033-41_TopDocsSupp.indd 33 1/17/19 7:32 PM
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18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.83732021
OC 500 NOVEMBER
Book of ListsDECEMBER
Cover Sponsor - $24,500
Tabbed Chapter Sponsor- $17,500
Full Page Live area: 7.5"w x 10.125"h - $13,000
Trim: 8.375"w x 10.875"h
Bleed: 8.875"w x 11.375"h
Half Page Horizontal: 7.5"w x4.875"h - $9,500
Quarter Page: 3.625"w x 4.875"h - $5,500
BOL SPECIFICATIONS & RATESOC 500 SPECIFICATIONS
18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.83732021
SIGNATURE PUBLICATIONSHIGHLY-COVETED SPECIAL EDITIONS
Book and Event Sponsor - $50,000
Full Page: - $12,500 (10% premium position fee applies)
Live Area: 7.5"w x 10.125"h
Trim: 8.375”w x 10.875”h
Bleed: 8.875”w x 11.375”h
The Community of Business
ORANGE COUNTY BUSINESS JOURNAL
S
ignature EV ENTS
TM
SERIES 2021
14th AnnualDiamond Level Sponsorship - Sold Platinum Level Sponsorship - $22,000 Gold Level Sponsorship - $15,000 Silver Level Sponsorship - $8,000
20th AnnualDiamond Level Sponsorship - $25,000Platinum Level Sponsorship - $17,500 Gold Level Sponsorship - $13,500 Silver Level Sponsorship - $6,500
$25,000
7th Annual Diamond Level Sponsorship - Platinum Level Sponsorship - $18,500 Gold Level Sponsorship - $15,000Silver Level Sponsorship - $7,000
22nd AnnualDiamond Level Sponsorship - $25,000Platinum Level Sponsorship - $17,500 Gold Level Sponsorship - $13,500 Silver Level Sponsorship - $6,500
27th AnnualDiamond Level Sponsorship - SoldPlatinum Level Sponsorship - $23,000 Gold Level Sponsorship - $16,000 Silver Level Sponsorship - $8,500
GENERAL COUNSEL AWARDS
12th Annual
Diamond Level Sponsorship - $35,000Platinum Level Sponsorship - $23,000 Gold Level Sponsorship - $155,000 Silver Level Sponsorship - $9,000
$25,000
2nd Annual
AWARDS
Diamond Level Sponsorship - Platinum Level Sponsorship - $17,500 Gold Level Sponsorship - $13,500Silver Level Sponsorship - $6,500
Event: May 2021Publication Date: April 5, 2021
Event honors OC entrepreneurs. The Special Report will showcase sponsor custom content,
along with nominee bios & photos.
Dinner & Program: June 2021 Publication Date: May 3, 2021
Event recognizes OC's outstanding CFO's.The Special Report will showcase sponsor
custom content, along with nominee bios & photos
Event: June 2021Publication Date: May 31, 2021
Event honors OC's outstanding family-owned businesses. The Special Report will showcase
sponsor custom content, along with nominee bios & photos.
Event: September 2021 Publication Date: August 9, 2021
Event honors OC's innovators. Report will showcase sponsor custom content,
along with nominee bios & photos.
Event: October 2021Publication Date: September
13, 2021
Event honors OC's outstanding businesswomen. The Special Report will showcase sponsor custom
content, along with nominee bios & photos.
Event: October 2021 Publication Date: October 18, 2021
Event honors OC's outstanding businesswomen. The Special Report will showcase sponsor custom
content, along with nominee bios & photos.
Event: December 2021 Publication Date: December 13, 2021
Event honors members of OC’ businesses making it a better place for all. The Special Report will
showcase sponsored CC, along with nominee bios and photos
ORANGE COUNTY BUSINESS JOURNAL
2021 EDITORI AL CALENDARIssue Date Special Report The List Custom Content Event
January
1/4 Busines Person of the Year
1/1 1
1/18 Commercial Real Estate Update
Healthcare
1/2 5 CFO – Where Are They Now? Charity Event Guide* / CFO - Where Are They Now?
Feburary
2/1 Chipmakers
2/8 2020 Largest Charitable Gifts
2/1 5 Healthcare Hospitals Education., Training & Online Learning
2/2 2 Banking Commercial Banks/Venture Capital Firms
March
3/1 Residential Real Estate Homebuilders Tech & Cyber
3/8 Top Real Estate Deals 2020 Top Home Sales
3/1 5 Law Firms Law Firms
3/2 2 Environmental Consultants The Giving Guide*
3/29 Advertising Agencies Healthcare Education
April
4/5 EIE Awards Employment Agencies Excellence in Entr. Awards (Event: May TBD)
Commercial Leasing Guide
Commercial Property Managers /Commercial Brokers4/1 2
4/19 Small Business SBA Lenders Healthcare Roundtable
4/2 6 Public Companies Public Companies
May
5/3 CFO Awards (Event: TBD) Apparel Companies CFO Awards (Event:TBD)
5/1 0 Restaurant Chains Healthcare
5/1 7 Commercial Real Masters &MBA Guide Estate Update
5/2 4 OC 50
5/31 FOB Awards / Finance Financial Advisors / RIAs Family-Owned Business Awards (Event: 6/24)
June
6/7 Commercial Development Commercial Developers / Construction Cos.
6/1 4 Private Companies Private Companies Human Resources + Labor Law
6/2 1 Accounting & ManagementConsulting
Accounting Firms / Mgmt.Consultants
Personal Injury Law
6/2 8 Wealth Strategies Roundtable
DEADLINES: Space Reservations: 14 days prior to publication Advertorial: 11 days prior to publication Artwork: 7 days prior to publication
* Denotes polybag issue
GREEN - Signature IssueRED - Early ad and/or advertorial deadline
BLUE - Events
Revised: 12/8/20
Denotes logo cover / spread: Child Abuse Awareness 4/5 | Memorial Day 5/31 | Independence Day 6/28 | Breast Cancer Awareness 10/4 | Veterans Day 11/8 | Giving Tuesday 11/15
Tourism Hotels
8/9
Issue Date Special Report The List Event
July
Best Places to Work
Interior Design & Construction
Corporate Foundations / Aerospace + Defense Contractors
October
Education
OC-Based Banks / OC-Based Credit Unions
OC Philanthropy*
Biomed/Biotech ?Women in Business Awards
OC's Wealthiest
Shared Space Providers
MBA Schools & Comm. Colleges
Automakers & Dealers
7/5
7/12
7/19
8/2
8/16
8/23
9/6
9/13
9/20
9/27
10/4
10/11
10/18
10/25
11/1
11/8
11/15
11/22
12/6
12/13
12/20
12/27
7/26
Fastest-Growing PublicCompanies
Women-Owned Business
Holiday Gift Guide
Custom Content
Educ., Training + Online Learning
Shopping Centers
Banking
Employment & Labor Law
8/30Architecture & Engineering
Architecture Firms /Engineering Firms
November
11/29
Law Specialties & Intellectual Property
Human Resources & Labor Law
December
CTC Awards (Event: TBD)
2022 Book of Lists
August
September
OC 500 / Comm RE Update
Innovator of the Year Awards (Event: TBD)
Comm. Real Estate Update
Mergers & Acquisitions / Wealth Strategies Roundtable
Best Places to Work
Fastest-Growing Private Cos. Who's Building OC /Leading K-12 Schools Guide
Fastest-Growing Public Cos.
Women in Finance
Women in Law
Medical Device Makers / Drug Makers
Medical HMOs/PPOs & Dental Comp.
Fastest-Growing Private Companies
Insurance & Employee Benefits
Healthcare / Holiday Entertaining Guide
Denotes logo cover / spread: Child Abuse Awareness 4/5 | Memorial Day 5/31 | Independence Day 6/28 | Breast Cancer Awareness 10/4 | Veterans Day 11/8 | Giving Tuesday 11/15
Healthcare
Meetings & Conv./ IOTY
Tech & Cyber Security
Automotive Review
General Counsel Awards General Counsel Awards (Event Date: TBD)
Companies That Care Awards (Event: TBD)
Insurance Brokers
Women in Business Awards (Event Date: TBD) Holiday Giving Guide
Executive Travel & Meetings
Women in Commercial Real Estate
Healthcare
OC Philanthropy*
ORANGE COUNTY BUSINESS JOURNAL
2021 EDITORI AL CALENDAR
Hotel Meeting Rooms
Net 4-Color Rates (Frequency discounts. Rates per insertion) Effective January 1, 2020
DISPLAY ADVERTISINGRATES & SPECIFICATIONS
SIZE Open Rate 6X 13X 26X 52X
Full page $12,955 $9,070 $8,225 $7,710 $7,130
Island $10,230 $7,100 $6,335 $6,065 $5,615
1/2 page $9,270 $6,415 $5,840 $5,410 $5,120
1/4 page $5,740 $5,120 $3,870 $3,525 $3,300
1/8 page $4,160 $2,980 $2,765 $2,600 $2,470
Advertising Dimensions
SIZE WIDTH HEIGHT
Full page (no bleed) 10” 13.5”
Full page (w/ bleed)
Island 7.5” 10”
1/2 page (hor) 10” 6.5”
1/2 page (ver) 4.875” 13.5”
1/4 (square) 4.875” 6.5”
1/4 (ver) 2.375” 13.5”
1/8 (hor) 4.875” 3.25”
1/8 (ver) 2.375” 6.5”
Page one banner 8.875” 1.75”
10.25” 1.75”Page one banner (w/ wrap)
•
•
Ads must be submitted as highresolution PDFs (300 dpi, pdf/x-4).
Color formatting for advertisements isCMYK, if color, and grayscale, if B & W
• A 15% premium is charged forguaranteed positioning.
1/8 pg (hor.)4.875” x 3.25”
Full page (no bleed) 10” x 13.5”
1/4 pg (square)4.9” x 6.75”
1/2 pg (hor.)10.35” x 6.75”
Pg. one banner 8.875” x 1.75”
1/8 pg (vert.)2.375” x 6.5”
Island7.5” x 10”
1/4 pg (vert.)2.3” x 13.8”
1/2 pg (vert.)4.9” x 13.8”
Banner w/wrap 10.25” x 1.75”
1/3 page $7,165 $5,505 $4,810 $4,365 $4,045
Cover Gatefold: $31,500 Cover + One: $15,000 Page One News Banner: $4,100 Center List Banner: $3,590
10.875” 15”
10 x 1.25” 1.25”List banner
Full pg w/ bleed 1/3 Pg Vertical 10.875” x 15” 4.875” x 10”
18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.83732021
RUN OF SITE
Month Net Cost $55 CPM
Advertising Impressions 100,000 150,000200,000 $40 CPM
$45 CPM
HIGH IMPACT UNITS
Interstitial $2,000 per day
Page Skins $2,000 per day
OCBJ DIGITAL ADVERTISING RATES240,000 Monthly Page Views • 119,386 Monthly Unique Visitors
ADVERTISING UNITS
• Banners 728 x 90• Islands 300 x 250• Skyscraper 300 x 600• Please inquire for any custom size dimensions.
ORANGE COUNTY BUSINESS JOURNAL E-NEWS
The Business Journal sends out one late morning email with local, breaking news and analysis to about 50,000 email subscribers per day.
Top Banner 09 x 827 $650 Islands 300 x 250 $600
E-NEWS SPONSORED CONTENT
RATE: $900 per day
Exclusivity – One sponsored story is run per dayText Headline – 120 characters or lessTarget URL Landing PagePhoto – Approximately a 10(W) x 8(H) rectangle*
*OCBJ reserves the right to scale & crop photos to fit the space.
AD UNIT COST PER DAY DIMENSIONS
AFTERNOON COVID-19 E-NEWS SPONSORSHIP
Exclusivity – Package includes both top banner and island ad positions in an afternoon email sent to our e-news subscribers.
RATE: $3,500 per week
18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.83732021
CUSTOM CONTENT
Custom Content allows you to present your industry expertise on to the homepage of the OCBJ website. Your branded content will appear adjacent to our editorial headlines and will click throughto the full article on website.
• Includes 2-6 images (jpg format, 300dpi)Word Count: 1,000Up to two articles in a 30-day period.$6,500 per 4-week period
•••
2
1
DIGITAL ADVERTISING SPECIFICATIONS
FILE SIZES RUN OF SITE / DAILY DIGITAL E-NEWSBanner: 728 x 90 Island: 300 x 250 Skyscraper: 300 x 600Recommended File Size: 200k
INTERSTITIAL• Size: 640 x 480
AD FORMAT/CREATIVE TYPES
•
•
•
GENERAL GUIDELINES BORDER Encase ads with white backgrounds in a one-pixel border to ensure separation and proper spacing. The length of the website is 2575px.
Animated GIFs must be provided for all Flash creatives.
THIRD PARTY SERVINGThe Business Journal allows creative from third-party servers within IFrametags, however fourth party serving is not allowed.
TESTINGProduction needs 7 Days before launching a campaign for testing creative materials and any modifications. The materials must be cross-functional between Mac and PC platforms, as well as across all major web browsers. Any units not meeting the outlined specifications will not be placed online and will result in delays.
STANDARD CREATIVEGIF, JPEG, PNG, Flash, Dynamic HTML, HTML Banners, HTML5, lmage map, Java Script (Flash-based creative not available for e-News update)
RICH MEDIADFA, Atlas, Bluestreak, Eyeblaster, Point Roll
• See DigitalAdvertising Rate
Ads simulating computer system warnings, dialog boxes relating to the computer, our server, or the system experiencing technical difficulties, or clickable spam boxes / ads are prohibited.If using a third-party server, Flash creative must have a working plug-in. If not found, the creative must serve as a GIF, always provide both for back-up.Ads must not modify any elements of users’ browser or computer settings, resemble OCBJ editorial content (exact or close replica), or include any references to the Journal unless previously arranged in a co-promotion.
RICH MEDIA SPECSWe support rich media advertising (see above for approved file types). All rich media must be approved and tested in production before posting; we require a minimum of 5 business days. We reserve the right to refuse any media failing to meet these standards or prove nonfunctional.
CUSTOM CONTENTFormat: DOC, JPG, HTML code
VIDEO• aspect ratio - 16:9• preferred video format - h.264 mp4• audio (optional) - mp3 or aa• max file size - 300m• min dimensions - 480x270, max dimensions - 3840x216• max run time
-feature video - 10min (5min)-interstitial/slider/side bar - 30sec-bumper - 6sec (each front and back)
ALTERNATIVE GIF
For more information, contact Teri Aikin at 949-664-5077
or [email protected]. 18500 Von Karman Ave Suite 150 • Irvine, CA 92612 • 949.833.83732021