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#1 We have: Stores Stores What we have? What we have? How will be better? How will be better?
11

Observation Lab

Jul 04, 2015

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Elena Titova
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Page 1: Observation Lab

#1

● We have:

Stores Stores

What we have?What we have?

How will be better?How will be better?

Page 2: Observation Lab

#1

● We have:

We have:We have:

Better:Better:

positive and attractive inscriptions on the wallpositive and attractive inscriptions on the wall

write inscriptions on local languagewrite inscriptions on local language

Page 3: Observation Lab

#1

● We have:

We have:We have:

Better:Better:

a nice arrangement of products which have special price in this month

a nice arrangement of products which have special price in this month

give an opportunity to try this productsgive an opportunity to try this products

Page 4: Observation Lab

#1

● We have:

We have:We have:

Better:Better:

gift sets for special price on the top of shelfgift sets for special price on the top of shelf

put this merchandise on eye levelput this merchandise on eye level

Page 5: Observation Lab

#1

● We have:

We have:We have:

Better:Better:

an advertisement about discountan advertisement about discount

write past and new priceswrite past and new prices

Page 6: Observation Lab

#1

● We have:

We have:We have:

Better:Better:

a special zone for visage in a parfume storea special zone for visage in a parfume store

offer customers choose and try cosmeticsoffer customers choose and try cosmetics

Page 7: Observation Lab

#1

● We have:

We have:We have:

Better:Better:

a shelf with merchandisea shelf with merchandise

don't use wallpapers like thisdon't use wallpapers like this

Page 8: Observation Lab

#1

● We have:

We have:We have:

Better:Better:

an advertising campaign with chocolate Ritter Sport, so they give free chocolate for all visitors

an advertising campaign with chocolate Ritter Sport, so they give free chocolate for all visitors

write "come in and take your free chocolate" for motivation

write "come in and take your free chocolate" for motivation

Page 9: Observation Lab

#1

● We have:

We have:We have:

Better:Better:

an advertisement "miks and choose"an advertisement "miks and choose"

show some ready-made samplesshow some ready-made samples

Page 10: Observation Lab

#1

● We have:

We have:We have:

Better:Better:

impulse items near exitimpulse items near exit

place them near cash registerplace them near cash register

Page 11: Observation Lab

#1

● We have:

the end the end