Broadband and Digital Terrestrial Television: opportunities, challenges and initiatives. OBS* International Conference «Broadband Media: Changing times, changing media» Dr. Roberto Suárez Candel Pompeu Fabra University Lisboa, November 23 th 2009 Hybrid Broadcast Broadband A SWOT analysis
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OBS* International Conference «Broadband Media: Changing times, changing media» Dr. Roberto Suárez Candel Pompeu Fabra University Lisboa, November 23 th.
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Broadband and Digital Terrestrial Television:
opportunities, challenges and initiatives.
OBS* International Conference«Broadband Media: Changing times, changing media»
Dr. Roberto Suárez CandelPompeu Fabra University
Lisboa, November 23th 2009
Hybrid Broadcast BroadbandA SWOT analysis
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
Content
1. DTT and Broadband – Current scenarios
2. What is Hybrid Broadcast Broadband?
3. State of the art
4. SWOT analysis
5. Final remarks
1. DTT and Broadband – Current scenarios
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Switch-over across Europe: asymmetric and asynchronous.
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Switch-over across Europe: asymmetric and asynchronous.
Completed
2009- 2010
2011 – 2012
2013 - 2015
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Switch-over across Europe: asymmetric and asynchronous.
Market restructuring – PayTv – Mobile
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Switch-over across Europe: asymmetric and asynchronous.
Market restructuring – PayTv – Mobile
Migration towards High Definition (HD)
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Switch-over across Europe: asymmetric and asynchronous.
Market restructuring – PayTv – Mobile
Migration towards High Definition (HD)
Internet strategies
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Switch-over across Europe: asymmetric and asynchronous.
Market restructuring – PayTv – Mobile
Migration towards High Definition (HD)
Internet strategies
Competition among platformsContentsServicesPrice
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Television does not dodge the Global Crisis.
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Globalization – Infrastructures & services
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Globalization – Infrastructures & services
Source: F. Kozamernik, EBU Technical, 2009.
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Globalization – Infrastructures & services
Source: F. Kozamernik, EBU Technical, 2009.
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Globalization – Infrastructures & services
Source: European Competitive Telecommunications Association (ECTA), 2009.
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Globalization – Infrastructures & services
On demand content – Video viewing
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
USA, March 2009: 14.5 billion videos (+11% previous month).
BBC iPlayer: from XII/08 to XII/09 served 180 million videos / France2: 50.000 per day
USA: 14.5 million viewers are considering buying an Tv set with connectivity.
1. DTT and Broadband – Current scenarios
Globalization – Infrastructures & services
On demand content – Video viewing
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
Forecast: 2011 20 million TV sets with wifi connectivity / 2013 277 mil.
Youtube 40.8% of user generated content
Other online video viewing experiences: HULU, ZATOO, JOOST, AppleTV + broadcasters.
Source: Digitag Newsletter, August 2009.
Source: Screen Digest
1. DTT and Broadband – Current scenarios
On demand content – Video viewing
Source: Screen Digest
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Globalization – Infrastructures & services
On demand content – Video viewing
Mobile – Multidevice access
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
1. DTT and Broadband – Current scenarios
Mobile – Multidevice access
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
Broadband subscriptions
Source: J. Doeven, CSTB 2009.
1. DTT and Broadband – Current scenarios
Globalization – Infrastructures & services
On demand content – Video viewing
Mobile – Multidevice access
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
Web 2.0 & Social Networking
HybridBroadcast Broadband
1. DTT and Broadband – Current scenarios
What’s next?
Television + Internet?
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
2. What is Hybrid Broadcast Broadband?
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
2. What is Hybrid Broadcast Broadband?
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
“It is the convergence between broadcast and Internet content for a coherent experience.”
Source: DIGITAG, August 2009
“ for a enriched viewing experience.”Source: L. Vermaele, EBU Technical director, 2009
2. What is Hybrid Broadcast Broadband?
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
Source: Dr. K. Illgner-Fehns, Institut für Rundfunktechnik (IRT), (2009): Rundfunk und Medientechnik im 21.Jahrhundert
2. What is Hybrid Broadcast Broadband?
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
Source: HbbTV.org
2. What is Hybrid Broadcast Broadband?
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
Hybrid receiverDVB tuner + broadband connectivity
Hybrid ContentBroadcast + broadband = programme unit
Hybrid servicesMainstream broadcast + broadcast related/independent services over IP
2. What is Hybrid Broadcast Broadband?
Dr. Roberto Suárez – Hybrid Broadcast Broadband. A SWOT analysis.
• Catch-up TV• Archive
Broadcast Content
• Extra content• Subtitles / Services for impaired• Interactive Applications / Widgets