Objects & Relationships Marketing Presentation

Fleishman-Hillard Digital | Dallas

Marketing Your Brand with Online Video

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Fleishman-Hillard Digital | Dallas 2

Communication is evolving


Broadcast

Centralized control; broad message deployment

Traditional: Closed

Narrowcast

Centralized control; specific message deployment

Online: Closed

Networked

Decentralized control; fluidity; dynamic message deployment

Digital: Open

From Closed to Open Media


Specificity

Organization

Traditional Outreach: Broadcasting to 1,000,000 to engage 100New Outreach: Engaging the right 10 people who reach 1,000 who influence 10,000


Shifts in Media Consumption

The communications landscape has changed as a result of social media and the growth is exponential

2009 Statistics:• More than 70 million

videos on YouTube• Over 133,000,000 blogs

indexed on Technorati • 1.7 billion tweets on Twitter• 400 million + users

on Facebook representing 170 countries/territories

• Dramatic decline in newspaper circulation

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PLATFORMS ARE EVOLVING


From content produced and controlled by a few …

To content produced by everyone and controlled by no one.

From independent, closed mediums …

To hyper-relevant, connected forums that feed into and from one another in a social nexus of opinions.


EvolvingContent is


SOCIAL OBJECTS

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Sharing

Rela

tions

hip

Reach

Growth


ENGAGEMENT

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Sharing

Rela

tions

hip

Reach

Growth


Sharing

Rela

tions

hip

Reach

Growth


Sharing

Rela

tions

hip

Reach

Growth

Objects & Relationships Marketing Presentation

Technology

content isevolving

closed mediums

new outreach

social objects

social nexus of opinions

result of socialmedia

exponential2009 statistics

online video1