Jan 05, 2016
Objectives
• Share with you a themed event
• The Importance of Brand
• A Visual Merchandising module for you to use
Brand History 1908
UK USA
Children write to Father Christmas
The first Model T Ford rolls off the production line
Brand History 1930
UK USA
Little Visitors Golden Book
America’s Golden Age of Radio Begins
Brand History
UK USA
Grotto “Themed Attraction”
“A Grotto” – a natural or artificial cave used as a decorative feature in 18th Century European Gardens”
1985
The Objective
• Improve Queuing Area
• Relocate Meet & Greet
• Trim & Animation
• Lifetime Memories Shop
• Link to Purchase
• Merchandise Brand Area
• Soft Opening
• Training Programme
• Entertainers
Father Christmas World Cast 2005
The Maze
Brand Colour Function
ActivityEvent Price
Christmas Mood Boards
Christmas Windows 2005
Omnia Omnibus UbiqueEverything for Everybody, Everywhere
“Visual Merchandising is the creative, organised and
sustained method to enhance our merchandise and service to maximise
sales”
Cleaning & Lighting
Pricing
OBTAINING A CONSISTENT MESSAGE
Maintenance
The Importance of
Training!
Conclusion
Remember…
• Be creative
• Be organised
• Sustain it
Remember….
• Enhance
• Service
• Maximise