Objectives of the study
APROJECT REPORTON"A STUDY OF STRESS MANAGEMENT AT ADIDAS
SHOWROOM IN JABALPUR, BHOPAL AND JAIPUR In the partial fulfilment
for the award of degree of Master of Business AdministrationSession
2010-12Submitted ToRANI DURGAVATI VISHWAVIDYALAYA, JABALPUR
(M.P.)Submitted ByNIDHI KHANDELWAL MBA 4TH SEM
GYAN GANGA COLLEGE OF TECHNOLOGYJABALPUR (M.P.)
Adidas is a German sports clothing manufacturer and parent
companyof the Adidas Group, which consists of theReeboksportswear
company, Taylor Made -Adidasgolf company .
ADIDAS IS THE LARGESTSPORTSWEAR MANUFACTURER IN EUROPE AND THE
SECOND BIGGEST SPORTSWEAR MANUFACTURER IN THE WORLD.
Adidas was founded in 1948.
COMPANY PROFILE
The company's clothing and shoe designs typically featurethree
parallel bars and the same motif is incorporated into Adidas's
current official logo.
The "Three Stripes" were bought fromKarhu Sportsin
1951.Objectives of the study
To assess current stress level of employees at store.To
understand situations that causes stress.To be more knowledgeable
about the techniques/methods to lower stress.To apply various
stress reduction techniques to improve employee performance.To
understand the physical, emotional and mental effect of stress.
Stress is the term often used to describe distress, fatigue and
feelings of not being able to cope. The term stress has been
derived from the Latin word stringer which means to draw tight. The
term was used to refer the hardship, strain, adversity or
affection. Stress is an integral part of natural fabric of life. It
refers both to the circumstances that place physical or
psychological demands on an individual and to the emotional
reactions experiences in these situations. According to Dr. Hans
Selye described stress as "The rate of all wear and tear caused by
life."
INTRODUCTIONCommon reactions to a stressful event
include:Disbelief and shock.Tension and irritability.Fear and
anxiety about the future.Difficulty making decisions. Loss of
interest in normal activities.AngerIncreased use of alcohol and
drugsSadness and other symptoms of depressionFeeling powerless ,
Sleep problems ,Headaches.
Symptoms of StressCAUSES OF STRESSWork OverloadEmployee
ConflictWrong Field Research Methodology is a way to systematically
solve the research problem Research is common place refer to the
search of knowledge. Research is an original contribution to the
existing stage of knowledge, for making its advancement. The role
of research in several fields of applied economics weather related
to business or economy as a whole has greatly increased in modern
times.
RESEARCH METHODOLOGY
DATA COLLECTION METHOD :- There are basically types of data
present with the help of which a research work can be done. They
are:-PRIMARY DATA Primary data are collected by the researcher
himself and are original. In collecting primary data, a sufficient
time and money are involved. Individuals are contacted from the
field of investigation. Primary data are collected according to the
need and problem of the researcher. Since the Primary data are
collected by the researcher himself, hence no extra precautions are
required.SECONDARY DATA Secondary data are not collected by the
researcher and are not real . They are in existence priory and were
collected by someone else or by any organization. As the secondary
data are already in existence so no much money and time are
involved here. Secondary data are collected by someone else but the
present researcher makes use of them.
ANALYSIS METHOD:The analysis and the interpretation have been
done using the questionnaire survey . Questionnaire filled by 50
adidas employees.
PRIMARY SOURCES: Questionnaire and Interaction
SECONDARY SOURCES: Websites and Previous Research
Statistic tool: Simple percentage analysis and tabulation is
used to analyses the data. Pie chart and bar diagram is used to
give pictorial representation of the analysis.
Research Area: Workers working at ADIDAS SHOWROOM IN JABALPUR ,
BHOPAL AND Jaipur.
Research Tools: Questionnaire and Interaction
Procedure of Data Collection: Personal Approach/ Online
Survey
Sample Size: 50 adidas employees.Only 20% of employees found
that the workplace is in a very crowdy place there is lot of
disturbance.
During job rotation process there is huge work overload to the
employees.
73% employees felt that standing on the shop floor for whole day
causes them stress.
As per my analysis at Store employees were highly stressed &
27% of them didnt have enough time for their families.
Most of the employees at the store were untrained.
32% of the employees were not happy with the pay package.
63% of employees found their variable salary proper.
The hike in pay package is not in a proper sense
Because of improper pay package most of the employees were in
indirectly under stress.FINDINGSExcessive pressure must not be
exerted on employees to achieve the target which causes them stress
and decreases the level of job performance.
There must be proper training process in store so that employees
can easily access which each and every job when the job rotation
takes place.
There must be a hike in pay package once in a while according to
the ability, qualification, workload and experienced employees.
Performance must be evaluated properly by the key person and the
employee must be promoted.
Training programs should be conducted from time to time so that
an employee does not get bored from their job.
The conflicts between the employees must be resolved at the
initial stage by the store management.
Store management should try and reduce the competition between
the employees that causes them stress.
SUGGESTION
Stress is something that happens in our daily lives and is
usually associated with a particular event such as work, family or
other responsibilities.
Effective stress management is something that our lives can go
little more smoothly stress management is as simple as taking a
walk.
It has been proven that physical activities would improve a
personss mental health, help with depression, and relieve the side
effects of stress.
Employees at store were to much stressed with the job with heavy
workload, so the employees expect some refreshing events to add up
in their work place like entertainment, trips, tea breaks,
intervals once in a while during lumps of work. Accordingly the
employees expect hike in salary from their worth performance.
CONCLUSIONB00KS:-Stress Management and Prevention: Applications
to Daily Life by:- Jeffrey A. KotlerThe Relaxation and Stress
Reduction Workbook (New Harbinger Self-Help Workbook)by :- Matthew
McKay Ph.D.Research and methodology by :- C.R.Kothari.
Websites:-www.adidas.co.inwww.adidas-group.comBIBLIOGRAPHY