Objectives of Advertising Assignment

Objectives of Advertising Assignment

On slides 3 through 12, explain how the advertisement fulfills each

of the ad objectives, and provide the target audience of the ad.

The objectives can be found on the next slide.

**When finished, save this ppt. (using the “Save As” function) in your PhotoJ folder.**

Ad Objectives1-Visual Interest: Get the consumers’ attention with a headline, photo,

statement, etc.

2-Mood: Relate to the consumers’ emotions.

3-Expression: Make your message clear to consumers.

4-Awareness: Make sure nothing distracts consumers from your message.

5-”Naturalness”: Build a connection between the consumer and your product.

6-Want/Need: Convince consumers that they must have your product because they need/want it.

Target Audience: The group of people for whom the ad is created.

Ad #1• 1-Visual Interest: The ad is visually

interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the

ad expressing? • • 4-Awareness: The…is distracting in

the ad. OR There is nothing distracting.

• • 5-”Naturalness”: The consumer

connects with the ad’s message by…• • 6-Want/Need: The ad convinces the

consumer to …by…

• The target audience is…








































































• The target audience is…**When finished, save this ppt. (using the

“Save As” function) in your PhotoJ folder.**

Objectives of Advertising Assignment

Documents

ad is3expression

ad objectives1visual

interesting because2mood

ads message by6wantneed

message clear

target audience

consumers attention

consumers emotions