Objectives for the session today

Objectives for the session today

• To inspire a sense of possibility around social marketing

• To receive a high level overview of the 2 years ahead and the document that will be our road map

• To become familiar with the objectives of the First University Phase

What is social marketing?

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good

Running the Numbers (by Chris Jordan)looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something

Plastic Cups, 2008 60x90"

Depicts one million plastic cups, the number used on airline flights in the US every six hours.

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Running the Numbers looks at contemporary American culture through the austere lens of statistics. Each image portrays a specific quantity of something

Light Bulbs, 2008 72x96"

Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.).

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jhg

jhg

jhg

http://www.willyoujoinus.com/usingenergywisely/energygenerator(funded by chevron – an oil company)

On Rare Planet:A social marketing montage!

http://www.rareplanet.org/en/group/social-marketing-montage

It's a sobering fact that a full 40 percent of the world's population—some 2.6 billion people—lack regular access to a toilet. Add to that the fact that one child dies every 15 seconds from water contamination, and it's not hard to see the motivation behind the Peepoo bag.

Dovehttp://www.youtube.com/watch?v=epOg1nWJ4T8&NR=1http://www.youtube.com/watch?v=odI7pQFyjso&NR=1

BP Deepwater Horizon oil spillhttp://www.youtube.com/watch?v=2AAa0gd7ClM&feature=player_embedded

•20 April 2010

•Gulf of Mexico Oil Spill

•largest marine oil spill in history

•50 miles south east of the Mississippi River delta

•Series of failed attempts to plug leak

•BP managed to stop flow after 86 days!

•Kevin Costner - Ocean Therapy Solutions

Deepwater Horizon leaked between 62,000 - 53,000 barrels of oil per day for 86 days! Estimated total of 4.9 million barrels of oil leaked

Soul city – domestic violence in South Africahttp://www.youtube.com/watch?v=AqR3aUulqMQ

Soul city – HIV – using a condomhttp://www.youtube.com/watch?v=E3C0pQ6TleM

Anti smoking addhttp://www.youtube.com/watch?v=ftkYPpD4K8M&NR=1

Don’t drink and drive – songhttp://www.youtube.com/watch?v=NhSFzflX1zU

Objectives for the session today

• To inspire a sense of possibility around social marketing

• To receive a high level overview of the 2 years ahead and the document that will be our road map

• To become familiar with the objectives of the First University Phase