Objectives

National public awareness campaign

on development cooperation and development education activities in

Lithuania throughout 2006

Ruta Svarinskaite, UNDP Lithuania

Objectives

1. To explain to the Lithuanian society the status of Lithuania as a new donor (role and obligations)

2. To mobilise support of politicians and the society at large for development cooperation policy

3. To engage into development cooperation activities selected society groups by providing a specially tailored activities/trainings

Lithuanian private sector’s engagement

Trainings for Lithuanian private sector representatives about their possibilities to participate in development activities:

• Participation in UN procurement process;

• Participation in EC tenders for development cooperation projects.

Lithuanian NGOs engagement

Seminars and trainings for NGO representatives on:

• NGOs role in the implementation of national development cooperation policy;

• national development cooperation policy priorities;

• the importance of establishing the NGDO platform.

Sensitization of Parliamentarians

Discussions with the members of Foreign Affairs Committee of the

Parliament on the national development cooperation policy, its implementation,

interactions between main stakeholders and main challenges to be

addressed for Lithuania to become a full-fledged donor.

Logo and slogan

Support: its time to help others!

Main components of media campaign

National advocates - goodwill ambassadors (celebrities of national culture, business, sports and

politics). The first lady Ms. Alma Adamkiene

World disk throwing champion Mr. Virginijus Alekna

‘LT-United’ – Lithuanian music stars

and others

Minister of Social Affairs

Ms. Vilija Blinkeviciute

Main components

Communication campaign(social advertisement- video spots and media ads on

national TV, radio, press and outdoor; press conferences, radio discussions)

Sample print ad

Main components

Outdoor concert “Time to Help Others” Vilnius, 7th June, live on national TV

Main components

„Walk the World“

(public walking on 21 May as a part of global

initiative combating child hunger event together

with WFP and TNT)

The national launch of UNDP’s Regional UNDP’s Regional

MDG ReportMDG Report

Classical music concert devoted for

children immunization programme in

Afghanistan, Ghor province

Development Education for Youth

youth debates for university students and schoolchildren

publications for schoolchildren (World Poverty Map – translation-publishing-distribution)

best essay contest for schoolchildren

Main components

Key outcomes

Increased public awareness at large (20,000 participants outdoor, over 400,000 TV/radio);

Increased awareness of targeted societal groups including politicians;

Partnership with 5 major private companies, WFP global partner, TV/radio, other media;

Unprecedented visibility;

Partnerships with main youth organizations;

Creation/testing of awareness raising package on development cooperation (adaptable in other countries and regionally).