OBIEE11g

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Oracle Business Intelligence 11g

The New Standard for Enterprise Analytics

Luis R. Moreira

Technology Solution Specialist

Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 2

Tool Proliferation is Inefficient and CostlyDisconnected Systems; Competing Analytic Needs

3ProductionReportingTools

3 OLAP

2 DashboardApplications

2

Question: Which capabilities are you standardizing?

3 OLAPTools

2 End-UserQ&R Tools

1.5 DataMining 1.5 Planning

Modeling


Oracle Business IntelligenceContinued Investment & Innovation

Embedded Business

Intelligence

Oracle Exadata

EPM System

BI Applications

Enterprise BI Platform

Oracle Business Intelligence 11g

1995 20102000 2005

Data Mining

Ad Hoc Query

Database Reporting

OLAP

8i 9i 10g 10g R3 10g R5 11g2.0BI Releases 1.2 8.31.6


Enterprise Analytic Foundation

Interactive Dashboards

Reporting &Publishing

Ad-hoc Analysis

Detect& Alert

Office Integration

Search EmbeddedDataIntegration

Mobile Scorecards Collaborate

Most Complete.Oracle Business Intelligence 11g

OLTP & ODSSystems

Data WarehouseData Mart

PackagedApplications

(Oracle, SAP, Others)

ExcelXML/Office

BusinessProcess

OLAPSources

Exadata Unstructured & Semi-

Structured

Enterprise Analytic Foundation


Interactive Dashboards

Reporting &Publishing

Ad-hoc Analysis

Detect& Alert

Office Integration

Search EmbeddedDataIntegration

Mobile Scorecards Collaborate

Most Integrated.Oracle Business Intelligence 11g

Common Enterprise Information Model

• Common Metadata Foundation across all Data Sources• Common Security, Access Control, Authorization, Auditing

OLTP & ODSSystems

Data WarehouseData Mart

PackagedApplications

(Oracle, SAP, Others)

ExcelXML/Office

BusinessProcess

OLAPSources

Exadata Unstructured & Semi-

Structured

• Common Security, Access Control, Authorization, Auditing• Common Request Generation and Optimized Data Access Services• Common Clustering, Workload Management, & Deployment• Common Systems & Operational Lifecycle Management


The New Standard for Enterprise AnalyticsOracle Business Intelligence 11g

Complete Enterprise Analytic FoundationBest in class functionality provides consistent view of business performance

Integrated Analytic ProcessesEasily leverage analytics to drive better

Powers Packaged ApplicationsPerformance Management, Operational Analytics, Industry and Partner Applications

Easily leverage analytics to drive better decision-making across the organization to improve performance continuously




Integrated Analytic Processes Easily leverage analytics to drive better




Complete Enterprise Analytic Foundation Oracle Business Intelligence 11g

SINGLE

ENTERPRISE

SINGLE

ENTERPRISE

InteractiveDashboards MobileAd-hoc Analysis

ScorecardsStrategy Maps


ENTERPRISE

INFORMATIONMODEL

ENTERPRISE

INFORMATIONMODEL

Office IntegrationSecure Search

ProductionReporting

Ad-hoc AnalysisGeographicVisualization

Embedded in Applications

Interactive Visualizations Gain Insight Quicker with Greater Visibility

• Rich Interactive Visualizations

• Animated transitions

• Range and Paging sliders

• Legend-based interactions

• Master-Detail linking• Master-Detail linking

• Extensive and extended set of

chart types

• Consistent, hi-fidelity charting

across Oracle product line


Best in Class Ad-hoc Query & AnalysisOracle Business Intelligence 11g

• First, seamless ROLAP & OLAP browser interface

• OLAP query building with member selection– Member selection

– Calculated members

– Hierarchical calculations

– Custom aggregates– Custom aggregates

• Navigate across relational and multidimensional sources– Shared metadata, calculations,

dimensions, security

– Ragged & skip-level hierarchies

– Performance for each source

• Microsoft Office Integration


Best in Class Production ReportingOracle BI Publisher

• 100% thin-client design environment

• Pixel-perfect documents

• Lightweight, easy to use– Easy to embed: 5 MB Download– Relational, OLAP, unstructured sources

– Multiple output formats: XML, HTML, Word, PPT, PDF, RTF, Open Office, …

• Powerful & highly scalable server• Powerful & highly scalable server– 1,000,000 Reports/Hour on 2 CPUs

– Highly scalable: Optimal resource and print queue management

– Active-Active clustering

• Separates data extraction, formatting, delivery models

– Dynamic font substitution

– Dynamic language substitution


Uncover Patterns Hidden in TablesNew Spatial Integration Goes Beyond the Interface


"OBIEE 11g has features which make all enterprises running Oracle applications think twice before looking somewhere else for their enterprise BI platform. Having said that, there's nothing in the OBIEE architecture that requires tight coupling with Oracle's applications and middleware. 11g is a huge

Analyst Perspective on Oracle BI

with Oracle's applications and middleware. 11g is a huge release, bringing tons of important new features to the OBIEE

platform.”

Forrester: Boris Evelson July 2010








SINGLE

Integrated Analytic ProcessesOracle Business Intelligence 11g

DETECT

• Data-driven alerts

• Mobile devices

• Scorecard / KPI’s

• Standards-based process execution

• User-centric process design

• Closed-loop process metrics

SINGLESINGLE

ENTERPRISE

INFORMATIONMODEL

ANALYZEACT

MODEL

• Ad-hoc OLAP query

• Interactive visualization

• Role-based dashboards

• What-if scenarios

• Write-back

• Predictive analytics

ENTERPRISE

INFORMATIONMODEL


Detect Variances from GoalsOracle Scorecard and Strategy Management

• Integrated BI component– KPIs as core metadata

– Thresholds, owners, history

– Auto-generated interactive analyses

– Linked objectives & initiatives

• Automatic detection

– KPI alerts triggered by thresholds– KPI alerts triggered by thresholds

• Strategy visualization

– Strategy Maps and Trees

– Cause and Effects

– Watchlists

– Annotations & override

• All methodologies

– Balanced scorecard, six sigma, Baldrige



“Only 22% of respondents say they do

The Intelligent EnterpriseEconomist Intelligence Unit

November 2009


“Only 22% of respondents say they do rigorous and timely scenario planning across the organization, which helps them be proactive in addressing market changes.”

Most Scenarios are Done Here!

• Disconnected

• Data security risks

• Prone to errors

• Doesn’t scale

• No controls / audit trails

It is a Good Productivity Tool…but

• No controls / audit trails


Best in Class OLAP ServerOracle Essbase

• Forward looking what-if analysis

• Model complex business scenarios

• Financial, time series & custom calculations

• Multi-user write-back

• Best OLAP Performance & Scalability

– Flexible storage – Block, Aggregate & Hybrid– Flexible storage – Block, Aggregate & Hybrid

– Optimized load performance, trickle feed

– High-availability clustering

– Sub-second response time: 20,000 concurrent users, 15 dimensions, 1 billion records

• Integrated with Oracle BI and Oracle EPM

– Shared metadata, calcs, dimensions, security


Creating Scenarios is Fast and EasyOracle Essbase

Powerful Calculator• Hundreds of built in functions and algorithms

• Trending

• Goal seeking

• Procedural calculations

Financial Intelligence• Critical for Variance Analysis, understands better / (worse) • Critical for Variance Analysis, understands better / (worse)

• Essbase understands Financial Data and Calculations

• Time Balances

Time Intelligence• Time Series calculations are hard to do

• Yet, an extremely common BI requirement

• Essbase makes it very easy at any level, any dimension, for any type of calendar


The Trouble Today: Open Loop Processes

• Costly to link insights to action

• Completely separate systems

• Collaboration is manual

• Email is core to the process

THE OLD WAY


Disconnected. Open Ended.

Integrating Insights with Business ProcessesOracle Business Intelligence 11g

THE NEW WAY: Action FrameworkTHE OLD WAY

Integrated. Closed Loop.Disconnected. Open Ended.


Standards-based Action FrameworkOracle Business Intelligence 11g

• Initiate– Workflow / Business Process

(BPEL)

– Message / Post Event (ES)

– Web Service

– Delivers iBot

• Execute– Java Method– Java Method

– Siebel Workflow

• Navigate– BI Content

– Analytic Application View

– Web Content

• Deliver– BI Content

– Web Content


Value of Linking Insights to ActionShortens Decision Cycles

Finance

INSIGHT

HR Sales Service SupplyChain

Marketing

LatePayment

Trend

HeadcountBudget

Analysis

ForecastUpdate

ProductSafety

SupplyShortfall

PoorCampaign

Results

ACTION

HoldCredit

EscalateIssue

ChangeRequest

ApproveHire

ApproveDiscount

RedirectFunds

Lower Bad Debt

GreaterTeam

Productivity

HigherWin

Rates

Better CustomerService

HigherOn-Time

Deliveries

ImprovedMarketing

ROI


Worth the WaitOracle Business Intelligence 11g

On Actionable Intelligence….

"This capability is certainly a competitive differentiator and makes the concept of 'insight to action' a reality."

BIScorecard: Cindi Howson – July 2010








SINGLE

Powers Packaged ApplicationsOracle Business Intelligence 11g

DETECT

SINGLE

• Sales

• Marketing

• Service

• Contact Center

• Price

• Loyalty

• Financials

• HR

• Procure & Spend

• Projects

• Supply Chain

• Order Mgt

• Logistics

SINGLE

ENTERPRISE

INFORMATIONMODEL

ANALYZEACT

MODEL

ENTERPRISE

INFORMATIONMODEL

• Financial Services

• Communications

• Healthcare

• Retail

• Scorecard

• Strategic Planning

• Financial Close

• Planning & Forecasting

• Profitability Management


CRM ANALYTICS ERP ANALYTICS

SALES

• Pipeline Analysis

• Forecast Accuracy

• Up-sell/Cross-sell

• Cycle Times

• Lead Conversion

• Sales Team Effectiveness

MARKETING

• Campaign Effectiveness

• Customer Insight

• Product Propensity

• Market Basket Analysis

• Campaign ROI

SERVICE &

CONTACT CENTER

• Service Effectiveness

• Customer Satisfaction

• Resolution Rates• Service Rep

Efficiency• Service Cost• Service Trends

FINANCIALS

• General Ledger

• Accounts Receivable

• Accounts Payable

• Cash Flow

• Profitability

• Expense Management

PROCUREMENT &

SPEND

• Direct & Indirect Spend

• Buyer Productivity• Contract

Compliance• Supplier

Performance• Purchase Cycle

Time• Employee Expense

SUPPLY CHAIN &

ORDER MGMT

• Revenue & Backlog

• Inventory Analysis

• Fulfillment Status

• Customer Status

• Order Cycle Time

• BOM Analysis

Broadest Analytic Application CoverageOracle BI Applications

ORACLE BUSINESS INTELLIGENCEAND OTHER OPERATIONAL AND ANALYTIC SOURCES

SOURCE ADAPTERS:

PRICE

• Price Segments

• Price Waterfall Analysis

• Deal Life Cycle

• Deal Desk Analysis

• Product Pricing Performance

LOYALTY

• Member Demographics

• Program Revenue

• Membership Trends

• Promotion Effectiveness

• Points Analysis

PROJECTS

• Project Funding and Budget

• Product Cost

• Project Revenue

• Project Billing

• Project Profitability

HUMAN

RESOURCES

• Employee Productivity

• Compensation

• Talent Management

• Recruiting Analysis

• Learning Analysis

• Workforce Profile


Beyond the DashboardOracle BI Applications

• Dashboards

• Prebuilt integration

• Prebuilt metadata mapping

• Prebuilt metrics

• Prebuilt data model

• Heterogeneous data sources

Immediate Value. Lower TCO. Built-in Best Practices.









33

OBIEE11g

Documents

semiapplications

oltp amp

business performance

open ended

operational

consistent

class functionality

olap sources