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OBHR-E100Human Resource Management
Before we begin:
Chat room available during class tonight:
http://mychat.dce.harvard.edu
Choose any login name
On the drop down menu, choose OBHRE100 and login
The Real format has a 30 second delay
Flash has a shorter delay – so it is recommended
OBHR-E100Human Resource Management
Before we begin:
People Express Case Analysis due next Tuesday, October 9, by 5:00 Eastern Standard Time.
Asahi Breweries is due tonight – if you are reading this and haven’t turned it in yet, it is too late!
OBHR-E100Human Resource Management
Leadership
and
Organizational Development
Human Resource Development
Career DevelopmentPrograms designed to assist
employees in advancing work lives and professional growth
Organizational DevelopmentProcess of facilitating unit or system-wide
changes in organizations to improve attitudes, values and productivity
TrainingPrograms designed to assist employees acquire better job
skills
Employee Development
Programs designed to optimize utilization of talent
HRD: Organizational Development
Definition: Maximizing organizational effectiveness through the best use of its resources
HR Responsibilities involve: Develop, implement, and assess change management programs and activities. Develop and run programs to meet specific needs of employee groups.
Possible drivers of organizational redesign and change: Productivity (efficiency/effectiveness) Employee satisfaction Organizational processes and outputs Legal compliance The ability of the organization to revitalize and renew itself over time
HRD: Leadership
Leadership = ability of one individual to influence a group or other person toward the achievement of a goal.
Stephen Covey (The 7 Habits of Highly Effective People) Providing vision and direction, values and purposes Inspiring and motivating people to work together with a
common vision and purpose
Management = Oversight and direction regarding day-to-day operations.
HRD: Leadership
Effective Leadership Trust your subordinates – the only way to maximize their efforts Develop a vision – know where you are going, show other the benefits Keep your cool – strong character under fire Encourage risk – failure cannot threaten subordinates careers Be an expert – leader must be a source of knowledge and model the way Encourage the heart – celebrate success Simplify – communicate in simple, direct, honest language
Situational leadership Adjust style to match the job and psychological maturity of employees Transactional leadership – have promise of reward or punishment Transformational leadership – charismatic, inspirational
HRD: Leadership
Management LeadershipPlanning and Budgeting Creating an agenda
Detailed steps and deadlines Creating a direction by deed
Organizing and Staffing Develops a long term view of
Creates structure & assigns roles the future
Controlling and Problem solving Motivating and Inspiring
Produces predictability and order Produces change, new products
Consistently produces key expected results Has potential to make useful change
HRD: Organizational Development
OD Initiatives Focus on changing an entire system in comparison to only one
or a few components The most strategic of HR functions Focus on helping organizations diagnose and solve their own
problems Are more adaptive and less rigid than a formal planning
process
HRD: Organizational Culture
Organizational Culture: defined The shared attitudes and perceptions of an organization. Made up of values and behaviors as well as environment and
organizational realities An informal and shared way of perceiving membership in an
organization, binding members together Influences how members think about themselves, colleagues and work
Organizational Culture: Fulfills 4 basic functions Gives members an organizational identity Facilitates collective commitment Promotes stability in processes and systems Shapes behavior by helping members create sense about their
environment (establishes norms)
HRD: Organizational Development Strategy – envisioning, designing and implementing plans of action that
bring together all functions to achieve the organization’s goals Vision Statement – guiding image of success. A vivid verbal picture of
what success would mean for the entire organization.Ex: Tom's of Maine will become the trusted partner in natural care among consumers with whom we share common values. (Tom’s calls this their Destiny)
Mission Statement – Specifies how an organization will achieve the vision.Ex: Vanguard's mission is to help clients reach their financial goals by being the world's highest-value provider of investment products and services.
Values – what is important to the organization. Guides decision making.Ex: Fidelity – Employee Respect; Quality & Excellence; Individual Responsibility & Teamwork; Private Ownership; Honesty & Integrity; Customer Focus; Change, Innovation, & Commitment to Technology; Civic Responsibility
HRD: Organizational Culture
G. Johnson (1988) described a cultural web, identifying a number of elements that can be used to describe or influence Organizational Culture:
The Paradigm: What the organization is about; what it does; its mission; its values.
Control Systems: The processes in place to monitor what is going on. Organizational Structures: Reporting lines, hierarchies, and the way
that work flows through the business. Power Structures: Who makes the decisions, how widely spread is
power, and on what is power based? Symbols: These include organizational logos and designs, but also
extend to symbols of power such as parking spaces and executive washrooms.
Rituals and Routines: Management meetings, board reports and so on may become more habitual than necessary.
Stories and Myths: build up about people and events, and convey a message about what is valued within the organization.
HRD: Organizational Culture
Edgar Shein from MIT’s Sloan School of Management: Organizational Culture and Leadership (2005)
Defined organizational culture as the residue of success. Most difficult organizational attribute to change, outlasts changes to products, services, leadership, etc.
Suggests three cognitive levels of organizational culture from the standpoint of the observer:
Level 1: . What is seen felt and heard by someone new. Buildings, furnishings, awards, dress code, how people interact with each other and with outsiders.
Level 2: What is professed by the company. Slogans, missions statements, creeds, and local and personal values that are widely expressed within the organization.
Level 3: Tacit Assumptions, which are the deepest and most fondly held, and hardest to discern or uncover. Unspoken rules often without the conscious knowledge of the membership. Those who are in the know, often won’t speak about it.
Error #1: Allowing too much complacency Error #2: Failing to build a sufficiently powerful guiding
coalition Error #3: Underestimating the power of vision Error #4: Failing to communicate the vision by a factor of
10, 100, 1,000 Error #5: Permitting obstacles to block the new vision Error #6: Failing to create short-term wins Error #7: Declaring victory too soon Error #8: Neglecting to anchor changes firmly in the
organization
John Kotter, Leading Change
HRD: Organizational Development
Goals of Organizational Development To improve the functioning of individuals, teams, and the
total organization, and To impart the necessary skills and knowledge that will
enable organization members to continuously improve functioning on their own.
Examples: Strategic business re-design A new plant manager – change initiatives Productivity improvements through group problem
solving Competitive advantage through self-directed teams
HRD: Organizational Development
Resistance to Change
Human nature Fear of the unknown Resist if it is imposed rather than collaborative May lose something in the shift Disrupts stable working relationships
HRD: Organizational Development
Examples of OD Interventions
Team building Group intervention engaging team in activities to examine how they function
Diversity programs Creating respect for a diverse culture
Work/family balance programs acknowledging pressures that can affect an individual’s ability to cope with
change Quality standards
Quantitative methods for determining quality. Ex: Malcolm Baldridge Award est by the US Commerce Dept.
Total quality initiatives Integrated system for achieving customer satisfaction that uses quantitative
methods to continuously improve an org’s performance
HRD: Organizational Development
Total Quality Management (TQM)Defined by the International Organization for Standardization (ISO): "TQM is a management approach for an organization, centered on quality, based
on the participation of all its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and to society."
In Japan, TQM comprises four process steps, namely: Kaizen – Focuses on Continuous Process Improvement, to make processes
visible, repeatable and measurable. Atarimae Hinshitsu – The idea that things will work as they are supposed to (e.g. a
pen will write.). Kansei – Examining the way the user applies the product leads to improvement in
the product itself. Miryokuteki Hinshitsu – The idea that things should have an aesthetic quality (e.g.
a pen will write in a way that is pleasing to the writer.)
Case Discussion
Asahi Breweries, LTD Case Discussion
Case Discussion
1997 Asahi Kirin
Market Share 39.1% 41.5%
Operating Profit (BY) 76.5 40.5
2001
Asahi has higher market share than Kirin – HOW?
Case Discussion
Time Line1949 Split of Sapparo and Asahi – Kirin (Sapparo product) advances in the
market
1970’s Downward spiral Asahi
1980 McKinsey report (not read by anyone, apparently!)
1981 Early retirement program
1982 Murai steps in as CEO and President
1984 TQC and Corporate Identity teams formed
1985 Fall – Asahi Draft introduced – share slides downward again
1986 Spring – Higuchi arrives – recall on non-compliant (old labels) draft beer
1987 Introduce SuperDry – invest $70B to expand production capacity by 50%
1988 Dry wars begin – Ashahi oversold (could only fill 70% of orders)
1988 Fall – Sapparo’s Winter Tale introduced – Asahi predicts personnel shortage of 3,200 to 4,00 over next 3 years