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OCTOBER 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION24
Healthcare & Medical firmsO’Dwyer’sProfiles of
GNES HUFF COMMUNICATIONS
GROUP, LLC
6601 Center Dr. West, #100Los Angeles, CA
90045310/641-2525www.ahuffgroup.com
Ágnes Huff, PhD, President/CEOAnna Jerden, Account Director
Ágnes Huff CommunicationsGroup (AHCG) is a full service PRagency
specializing in strategiccommunications, brand building,media
relations and crisis/reputationmanagement. The firm’s
healthcarepractice focuses on consumer edu-cation and influencer
outreach toachieve awareness for clients in thepharmaceutical,
biotechnology,patient education and advocacy,healthcare consumer
technology,hospital and university, specialtyservices, practice
management,nutraceutical and veterinary medi-cine.
Employing SmarterPhD MarketingSolutions© founded on the
disci-plines of psychology, the firm focus-es on key research,
delivering effec-tive solutions, including strategicpublic
relations counseling, mediarelations, crisis planning,
onlinemarketing, product launches, pro-motions, events and
community out-reach. An integrated methodologycombines traditional
and emergingmedia, applying a 360-degree spec-
trum to maximally impact core audi-ences.
AHCG’s strategists have devel-oped global launch campaigns
forAllergan’s ophthalmic and derma-tology divisions, Philips’
Sonicareand Medtronic’s diabetes division.The firm’s team have also
handledcommunications for the BreastPreservation Foundation,
LosAngeles’ historic 100-year-oldOrthopaedic Hospital,
SantaMonica-UCLA Medical Center,Nelson Spine Institute, Doheny
EyeInstitute, VCA-Antech and the JointReplacement Institute, among
oth-ers.
Well known for strategic issuesand crisis management,
AHCGemploys its proprietary multi-disci-plinary communications
system, E-SURGE©, to protect brands andrepair reputational
damage.
Established in 1995, the award-winning agency delivers big
resultson small budgets for all its clients.
APCO WORLDWIDE
700 12th Street, N.W., Suite 800Washington, DC
20005202/778-1000www.apcoworldwide.com
Margery Kraus, Pres. & CEONeal Cohen, CEO, AmericasBrad
Staples, CEO, EMEALarry Snoddon, CEO, AsiaRobert Schooling,
Chair,Worldwide Health Care Practice
APCO Worldwide helps health
care clients enhance their reputa-tions, business outcomes and
theenvironments in which they oper-ate. We develop and
implementcampaigns to educate the public,policy-makers and other
keystakeholders around criticalissues, products and companies.We
address clients’ interests andobjectives through communica-tion and
public affairs strategy andexecution that combines a
globalperspective with local expertise in29 offices around the
world.
Our diverse and hands-on glob-al team of more than 550
expertscomes from the environmentsclients need to reach — we
arephysicians, health policy experts,former nonprofit
executives,elected leaders, government offi-cials, journalists,
ambassadors,business executives, marketresearchers, and
communicationand online experts.
Founded in 1984, APCO is anindependent, majority women-owned
firm with a global head-quarters in Washington, D.C.
CAPSTRAT
1201 Edwards Mill Road, 1st FloorRaleigh, NC
27607919/882-1938Fax: 919/834-7959www.capstrat.com
Capstrat understands the chang-ing face of health care. We
knowhow complex regulations andpatients’ expectations —
aboutquality, cost and personal service —challenge every sector of
the indus-try. We have shaped communica-tions for insurers,
pharmaceuticalcompanies, state health care sys-tems, public health
entities, healthcare providers and biotechnologycompanies, taking
on issues asdiverse as health care legislationand research and
development oncutting-edge technology.
Capstrat professionals bringextensive experience in the fields
ofhealth insurance, pharmaceuticals,biotechnology and health
advocacy.We’ve helped companies from thelargest insurer in North
Carolina toa small medical start-up find inno-vative ways of
communicating toshareholders, customers, prospects,the media and
the public. We findour health care successes particular-ly
gratifying because they make adifference in people’s lives.
CARMICHAELLYNCH SPONG
110 N. Fifth StreetMinneapolis, MN
55403612/375-8500carmichaellynchspong.com
Douglas K. Spong, APR,PresidentCurtis Smith, Director ofBusiness
Development
Health and wellness is a cor-nerstone for Carmichael
LynchSpong’s capabilities.
Our Living Well™ team pro-vides a broad range of
expertiserepresenting products, servicesand organizations that
betterpeople’s lives. From educationabout nutrition, functional
foodsand nutraceuticals, to empower-ing communities through
fairtrade, to complementary andalternative medicine, our
LivingWell™ team has passion formanaging a vast portfolio
ofstrategic public relations cam-paigns. Our expertise
includeseducation initiatives; influencerrelations;
reputation-buildingprograms; media outreach cam-paigns;
word-of-mouth andgrassroots marketing; experien-tial marketing;
social network-ing, and integrated marketingcampaigns. Carmichael
LynchSpong understands the impor-tance of working with
industryleaders, nutritionists, health-careproviders, consumer
groups, aca-demia and commodity groups ona regular basis to further
clients’objectives.
We represent several leaders inthe health and wellness
arenaincluding: the American HumaneAssociation, ClearWay
Minnesota’sQUITPLAN Services, Fair TradeCertified, the Institute
for ClinicalSystems Improvement, MartekBiosciences and Trane’s
indoor airquality and energy-efficiency ini-tiative.
Carmichael Lynch Spong is afull-service PR firm that repre-sents
a select but envied portfo-lio of big-name clients. Rankedamong the
20 largest PR firmsin the country, CarmichaelLynch Spong has earned
anational reputation as the undis-puted champion of best
prac-tices.
Ágnes Huff Communications Group works closely withnon-profit
clients like the Breast PreservationFoundation to advocate for and
educate women aboutskin-sparing mastectomies. Pictured at the ’09
KomenRace for the Cure event are Joel Aronowitz, M.D., Founderof
the Breast Preservation Foundation and Clinical Chief ofthe plastic
surgery division at Cedars-Sinai Medical Center(center) and BPF
Executive Director Fiona Chalom, Ph.D.,(right) with supporters
attending the day’s activities.
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ADVERTISING SECTION • OCTOBER 2009 • WWW.ODWYERPR.COM 25
Profiles of Healthcare & Medical PR Firms
CHANDLER CHICCO
COMPANIES
450 W. 15th StreetNew York, NY 10011212/229-8400Fax:
212/229-8496contact@chandlerchiccocompanies.comwww.chandlerchiccocompanies.com
Chandler Chicco Companies,part of inVentiv Health, is a net-work
of global companies repre-senting best-in-class capabilitiesin
healthcare communicationsacross public relations, market-ing and
branding, graphic design,media and production, andresearch and
measurement. Thecurrent list of CC companiesincludes: Chandler
ChiccoAgency, Biosector 2, Litmus,Determinus, ‘nition,
AlliduraConsumer, Brandtectonics andChandler Chicco
Productions.
CCC has wholly-ownedoffices in London, Los Angeles,Paris, New
York and WashingtonD.C. and a global affiliate health-care network
of 22 national com-panies operating across 37 mar-kets.
CCC has received over 350industry awards including mostrecently
being named TheHolmes Report’s EU HealthcareAgency of the Year, as
well asPRWeek’s 2007 Midsize andOverall PR Agency of the Yearand
The Holmes Report’s 2007US Healthcare and SpecialistAgency of the
Year.
COMMUNICATIONSSTRATEGIES, INC.
135-137 Main StreetMadison, NJ 07940973/635-6669 Fax:
973/[email protected]
Donna Pepe, CEO, Pres., FounderSusan Patton, Group VP
Innovative, award-winningprograms. Market-drivenstrategies.
Senior-level counsel.CSI is a full-service marketingcommunications
firm that pro-vides pharmaceutical compa-nies with creative
concepts /solutions to drive the marketand build market share.
CSIwas at the helm of the PRlaunch of the innovative
oralcontraceptives Seasonale® andSeasonique®, as well as Plan
B®.
Services include strategic branddevelopment, MR,
editorialdevelopment and special eventsplanning. If you need the
kindof change that grows your mar-ket, moves your share, andshifts
the paradigm for yourbrand, then CSI is your compa-ny. CSI …
because experiencematters.
COONEY/WATERSGROUP
90 Fifth Avenue, Suite 800New York, NY
10011212/886-2200www.cooneywaters.com
Lenore Cooney, ChairmanSherri Michelstein, Lisa Weiss,Fred Lake,
Tim Bird, Exec. VPs
Cooney/Waters Group is anindependent, mid-sized firm pro-viding
the full range of public rela-tions and public affairs services
tohealthcare, pharmaceutical andbiotechnology enterprises in
thenon-profit, government, academicand industrial sectors
throughoutthe world. Headquartered in NewYork, Cooney/Waters is
focusedexclusively in health and scienceacross many therapeutic
areas andhealth industries and provides allclients, regardless of
size, directinvolvement of a long-tenured sen-ior team.
Ranked among the top inde-pendent health care agencies in
theU.S., more than 45 communicationprofessionals have
extensiveexpertise in public health educa-tion, health/science
communica-tion, constituency relations/advoca-cy development,
product launchesand life cycle management, corpo-rate reputation
building and issuesmanagement. The agency servesclients on a global
basis throughmultiple affiliate relationshipsforged over the past
two decades.
Alembic Health Communications(alembichealth.com), a whollyowned
subsidiary of Cooney /Waters, specializes in communica-tions
programs for clients in thearea of health advocacy and offersa full
range of communicationsservices to its clients, which includethe
National Foundation forInfectious Diseases and the
NationalMeningitis Association. Cooney /Waters continues to focus
on mar-keting support, branding programsand issues management for
clientsincluding Abbott Fund, The Coca-Cola Company, UCB, sanofi
pas-teur, Strativa Pharmaceuticals,Purdue Pharmaceuticals,
andothers.
COOPERKATZ &CO.
205 Lexington Avenue, 5th FloorNew York, NY
10016917/595-3030www.cooperkatz.com
Andy Cooper, PrincipalRalph Katz, PrincipalAnne Green,
President/COO
CooperKatz & Co. is a mid-sized, New York City-based
PRagency offering full-service capa-bilities to a national client
base.The firm has deep expertise insupporting the needs of
healthproviders and payers, as well asconsultants that serve
healthorganizations.
Recent experience includesCapgemini Health (later acquiredby
Accenture), a leading processimprovement and informationtechnology
consultant to health-care organizations; Tefen USA,an international
managementconsultant that designs and
implements hospital businessstrategies and solutions; theNoblis
Center for HealthInnovation, a non-profit advisorygroup that
provides objectivestrategic thinking and technologi-cal insights in
support of healthorganization’s planning and per-formance; U.S.
PreventiveMedicine, a company working toorganize and advance a
culture ofprevention throughout America;and the Queens Vanguard
Centerof the National Children’s Study,a federal research project
regard-ing the impact of environmentalfactors on child health and
devel-opment.
To healthcare organizations,CooperKatz offers an
integratedportfolio of capabilities thatinclude brand development,
com-munications strategy, programdevelopment, media relations
/placement, social media engage-ment and creative services.
Thefirm’s creative resources alsoinclude
designing/producingmeetings, events, business pre-sentations,
video/DVDs/CDROMs, and collateral materials.
Carmichael Lynch Spong and ClearWay Minnesota’sQUITPLAN Services
recently spent an afternoon atthe Mall of America handing out water
bottles, mintsand information about free services to promote
theQuitCash Challenge, a contest to encourageMinnesotans to quit
tobacco use.
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OCTOBER 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION26
Profiles of Healthcare & Medical PR Firms
COYNE PR
14 Walsh DriveParsippany, NJ 07054973/316-1665Fax:
973/[email protected]@[email protected]@[email protected]
Tom Coyne, CEOKevin Lamb, Vice President Linda Bernstein
Jasper,Assistant Vice PresidentNorman Booth, Assistant VPJanet
Schiller, Assistant VP
Coyne PR is one of the lead-ing independent full-servicepublic
relations f irms in thecountry, representing animpressive
collection of inter-national corporations, topnational brands, high
profileevents and f irst-class organiza-tions. Named 2009
ConsumerAgency of the Year (TheHolmes Report), and a Winnerof a
2009 Silver Anvil Awardfor its work in the health caresector, no
agency possesses abetter combination of unbri-dled creativity,
limitless enthu-siasm, strategic approach, andimpeccable integrity
and client
service than our nationally rec-ognized f irm. Coyne PR’shealth
care team representsenterprises across the managedcare sector,
medical devices,hospitals and health systemsand health care I.T.,
presentinga deep understanding of verti-cal health care
industries.
When combined with theagency’s consumer brandingexpertise and
its leadership insocial media, Coyne PR pres-ents a superior agency
that canfulf ill the complete needs ofcompanies in the health
carespace.
CROSBY MARKETING
COMMUNICATIONS
705 Melvin AvenueAnnapolis, MD
21401410/626-0805www.crosbymarketing.com
Raymond Crosby, PresidentDenise Aube, Vice President
Since 1973, Crosby has devel-oped integrated
communicationsprograms that help healthcareclients make connections
with theirtarget audiences to influence opin-ion, change behavior,
build brandloyalty and increase market share.
The firm has deep experience
with hospitals, health plans, physi-cian groups, technology and
serviceproviders, senior housing, health-care associations,
advocacy groups,government agencies and direct-to-consumer
programs.
Services include marketingresearch and planning, brand
devel-opment, multi-media launch cam-paigns, media and community
rela-tions, special events, online market-ing, social media and PSA
cam-paigns.
The independent firm employs50 professionals, including
anaward-winning creative department,and is ranked among the top
agen-cies in the Mid-Atlantic region.
Current clients include KaiserPermanente, St. Joseph
MedicalCenter, PinnacleCare, Coalition forAffordable Quality
Health(CAQH), Sentient MedicalMonitoring, Ameritox, SocialSecurity
Administration,Brightview Senior Living andNational Investment
Center forSeniors Housing and Care.Headquartered in Annapolis,
Md.,Crosby also has an office inWashington, D.C.
CRT/TANAKA
101 West Commerce RoadRichmond, VA
23224804/7675-8100www.crt-tanaka.com
Deborah A. Myers, ExecutiveVice President & Health
PracticeDirector
CRT/tanaka is an award-win-ning public relations and market-ing
f irm known for itswhatcanbeSM workplace cultureand approach to
business.Headquartered in Richmond,Va., and New York, with
officesin Los Angeles, Washington,D.C. and Norfolk, Va.,CRT/tanaka
specializes in fourpractice areas — Health,Consumer, Corporate
andInteractive/Social. The agencyhas been recognized with morethan
300 national and regionalawards for its strategic
counsel,creativity, workplace culture andcommunity service.
The Health Practice provides360 degree marketing and
publicrelations counsel across health-care channels, creating
syner-gies that drive brand differentia-tion and behavioral
changes. Thepractice’s areas of emphasisinclude hospitals and
health sys-tems, pharmaceuticals, health-care provider
associations/net-
works and insurers. The Health Practice’s capabil-
ities include branding and strate-gic counsel, marketing to
con-sumers, marketing to healthcareprofessionals, crisis and
criticalissues management, social andtraditional media strategies
andadvertising and graphic design.
Current and previous clientexperience includes work forOwens
& Minor, Bon SecoursHealth System, CB Fleet,American Physical
TherapyAssociation, AMERIGROUPCorporation, VHA Inc., Wyeth,Pfizer,
Bristol-Myers Squibb,GlaxoSmithKline, Sage Productsand among
others.
DIRECT MEDICALDATA
2340 River RoadDes Plaines, IL
60018866/[email protected]@[email protected]
Lou Dixon, Bob Sbarbaro,Norm Swanson, Partners
As a full service healthcaredatabase company and a
licensedprovider of the American MedicalAssociation Physicians
Database,DMD offers unparalleled expert-ise in healthcare direct
marketing.Supported by state-of-the-art datacenters, top IT talent
and decades
Raymond Crosby, Presidentof Crosby MarketingCommunications.
Coyne PR’s Health Care group won a 2009 Silver Anvilfor their
work with Humana. In addition, the group haswon over 20 awards in
the past two years.
Continued on page 28
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OCTOBER 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION28
Profiles of Healthcare & Medical PR Firms
of information managementexperience, DMD is the premiersource
for a broad range ofhealthcare marketing solutions.We are the team
you can rely onto help you reach physicians,nurse practitioners,
physicianassistants and many other health-care professionals via
email,postal mail, fax or phone.
DODGE COMMUNICATIONS
515 E. Crossville Road, Suite 290Roswell, GA
30075770/998-0500www.dodgecommunications.com
Brad Dodge, President/CEO
Dodge Communications pro-vides integrated marketing andpublic
relations programs to thehealthcare industry, helping com-panies
establish credibility, boostawareness and drive sales. Dodgehelps
clients identify and leveragetheir most compelling strengthsand
differentiators, which arethen articulated through cus-tomized
services designed toreach and persuade decision mak-ers. Our
services include strategicplanning and identity programs;media and
analyst relations; PRwriting; social media strategy andexecution;
collateral develop-ment; advertisement and directmarketing; Web
design and devel-opment; and speaker’s bureau andawards program
management.
DONLEY COMMUNICATIONS
CORPORATION
232 Madison Avenue, Suite 1308New York, NY 10016212/751-6126Fax:
212/935-6715www.donleycomm.com
Newton W. Lamson, Pres. & CEOAnna Ray-Jones, VP,
Healthcare
Donley Communications hasover 20 years of major media andPR
counseling experience in
employee healthcare benefits,consumer-driven health
plans,disease management, behavioralhealth, Medicare Part D,
long-term care, healthcare insurance,disability coverage,
healthcarelegislation analysis, managedcare, healthcare guidelines
andhealthcare costs indexes.
The agency has long-standingrelationships with the newsmedia,
trade publications, TVproducers and reporters, and aca-demic
journals serving the med-ical profession, the managedcare sector,
and the pharmaceuti-cal industry.
Donley has provided PRstrategies for Milliman’s CareGuidelines
since 1992, proac-tively fielding media inquiries asthe Guidelines
became the majorsource of best practice recom-mendations. Donley’s
work forMilliman has included messagedevelopment and the
arrangingof interviews with such publica-tions as The New York
Times, TheWall Street Journal, Newsweek,USA Today and the
FinancialTimes. We have also arrangedspecial events and media
briefin-gs for key reports written byMilliman’s healthcare
consult-ants, and have placed a largenumber of their bylined
articlesin healthcare trade publications.
EDELMAN
250 Hudson StreetNew York, NY
10013212/[email protected]@edelman.comwww.edelman.com
Nancy Turett, Global PresidentSusan Isenberg, Director, USHealth
Practice
With depth in health andhealthcare, global experienceand
involvement in all majorindustries, mastery of
multiplecommunications channels, andexpertise in building
trustingrelationships with the full spec-trum of business
stakeholders,Edelman has helped many of theworld’s leading health
organiza-tions and brands grow, evolve,and thrive. We also have
stoodside-by-side with organizationsin other industries as
theyembarked on not just new pro-grams or platforms, but on new
business models that took theminto the health arena.
Key to our successful healthengagement initiatives withclients
is the multi-disciplinaryteam we assemble for each proj-ect,
including specialists inhealth, consumer wellness, pub-lic affairs,
corporate reputation,social responsibility, and media(traditional
and social) as wellas BioScience Communications— our full-service
medical rela-tions, education and publishingcompany. In addition,
our“goodpurpose” approach tomarketing brings companies,brands,
customers and publicstogether in their “mutual
socialresponsibility” efforts — thusbuilding business and
societysynergistically.
EMANATE
25 West 43rd Street, Suite 620New York, NY
10036212/805-8000www.emanatepr.com
Kim Sample, CEOEvelyn Sprigg, Director,Healthcare Marketing
Emanate offers big agencyexpertise and resources with aboutique
approach to service.Emanate is a full-service publicrelations
agency of 50 profes-sionals based in New York andLos Angeles. As
part of theKetchum family of companies,we deliver daring ideas,
impec-cable execution and chivalrousservice.
Emanate’s healthcare practiceknows each client’s business andthe
larger industry sector coldand is committed to providingvaluable
insights and competi-tive intelligence through ourdeep
relationships with mediaand HCPs. For any brand, weunderstand how
to motivate keystakeholders. We know howconsumers behave — where
theygo for information, their barriersand influencers; we
understandhealthcare practitioner needsand desires and how to best
part-ner with them and we know howto reach the right media with
theright story and connect the dots.
Emanate provides teams dedi-cated to each client — regard-less
of size — that feature seniorstaff leading every aspect of thework.
All of these attributesmake us uniquely qualified tomeet the
challenges in today’schanging healthcare environ-ment.
FLEISHMAN-HILLARD
200 N. Broadway StreetSt. Louis, MO 63102314/982-1700Fax:
314/982-8642www.fleishman.com
John Graham, ChairmanDave Senay, President & CEOMichael
Rinaldo, ManagingDirector, Global Healthcare ClientRelations
Fleishman-Hillard’s healthcarepractice is one of the largest
andbest-regarded in the communica-tions industry. While people
areconnecting in new and uncon-trolled ways, healthcare
commu-nication is still about content andcredibility. Understanding
andcontext. Dialogue and trust.Whether navigating the sites
andsocial networks within the digitallandscape, walking the
historichalls of Congress, or securingfront-page positioning in
thelocal newspaper, Fleishman-Hillard is expert at connectingwith
target audiences and drivingoutcomes and business resultsthat
directly impact the bottomline. We are passionate aboutdelivering
solid strategic think-ing, appropriate creativeapproaches, and
execution that isdelivered on time, on strategy,and on budget.
Fleishman-Hillard Healthcareoffers unparalleled breadth anddepth
of public relations andpublic affairs expertise throughan
unparalleled and connectedglobal network of diverse profes-sionals
with access and insightsthat challenge thinking andinfluence
decisions. We work invirtually every sector of theindustry — for
profit and not-for-profit — representing all ofthe largest
pharmaceutical com-panies as well as leading healthfoundations and
institutes,patient advocacy and medicalprofessional associations,
stateand federal government healthinitiatives, medical device
manu-facturers, biotech companies,leading hospital systems
andacademic medical centers, con-tract research organizations
andinsurance companies.
Our healthcare team is com-prised of marketing and
commu-nications professionals, formerhealthcare journalists,
healthcarepolicy experts, healthcare lawexperts, former government
offi-cials, patient recruitment spe-
Direct Medical DataContinued from page 26
The November issue of O’Dwyer’s PR Report will showcase
high-tech PR firms.
For more info about this issue, please contact Editor Jon
Gingerich at 646/843-2080 or [email protected]
-
cialists, and crisis communica-tions specialists who have
hadsubstantial experience with allfacets of healthcare
communica-tions.
Fleishman-Hillard’s health-care staff has developed andmanaged
pre-launch and launchcommunications for hundreds ofproducts in over
40 therapeuticcategories. We have similarexperience with sustaining
mar-keting programs for drugsalready on the market,
havingrepresented drugs spanning all ofthe leading therapeutic
cate-gories. Communications activi-ties have ranged from the
cre-ation of groundbreaking publiceducation campaigns to
buildingunderstanding for scientificadvances, from counseling
oncritical corporate issues to lead-ing sensitive
alliance-buildinginitiatives with third-party allies,from creating
dialogue in thesocial media space to encourag-ing discussion and
support withinternal corporate audiences.
FRENCH/WEST/VAUGHAN
112 East Hargett StreetRaleigh, NC 27601 919/832-6300
www.fwv-us.com
Rick French, Chairman & CEOJon Pritchett, V. Chair. &
Principal David Gwyn,President & PrincipalLauren Taylor,
Executive VicePresident & PrincipalJack Glasure, Executive
VicePresident & Principal
French/West/Vaughan (FWV) isthe Southeast’s largest
independentpublic relations, public affairs andbrand communications
agency, andis the nation’s 17th largest inde-pendently-owned PR
firm. Foundedin 1997, the agency is headquar-tered in Raleigh, N.C.
and also hasoffices in both New York City andTampa.
FWV’s healthcare practice hasranked among the 20 largest
privateagency practices in the UnitedStates nearly every year since
itsinception in 2003. Category experi-ence includes private and
clinicalpractices, research labs, health ITcompanies, laboratory
and medicaldevice manufacturers, drug devel-opment firms and large
pharmaceu-tical manufacturers.
FWV specializes in helping itshealthcare clients increase
brandawareness among key decisionmakers for their product lines
and
services through targeted mediacoverage, public affairs,
specialevents, trade show support, emerg-ing media applications and
crisiscommunications.
FWV’s present and past health-care clients include
Pfizer,GlaxoSmithKline, Isagenix, NewHope Fertility Center,
bioMérieux,Structure House, Wellspring,University of North
CarolinaInstitute for Pharmacogenomics andIndividualized Therapy,
A4 HealthSystems, Cardinal Health, CeNeRx,Foresight,
MDeverywhere,Medcryption, Proctor & Gamble(Prilosec),
Southtech, SterlingHealthcare and WakeMed.
GYMR PUBLICRELATIONS
1825 Connecticut Ave., N.W.Suite 300Washington, DC
20009-5708202/745-5100Fax: 202/234-6159www.gymr.com
Patrick J. McCabe, Pattie Yu,Sharon M. Reis, PartnersKaren
Waller, Becky WattKnight, SVPs
Celebrating its 11th year, GYMR(Getting Your Message Right) is
aWashington, D.C.-based publicrelations agency that
provideshealth/healthcare clients with strate-gic communications
that capitalizeon the dynamics unique toWashington. GYMR’s
uniquestrength is the background of itsteam — associations,
foundations,government, advocacy, corpora-tions and nonprofit
organizations -who execute strategies that includeimage and
alliance building, publiceducation campaigns and mediarelations to
harness the formidableforces of Washington and producesuccessful
results. The agency hascounseled trade associations,health
voluntaries, coalitions,foundations, corporations, federaland state
agencies and nonprofitgroups.
Clients include: America’sPromise, American Academy ofFamily
Physicians, AmericanAcademy of Physician Assistants,American
College ofNeuropsychopharmacology,American Society of
Nephrology,American Psychiatric Association,Anxiety Disorders
Association ofAmerica, Arthritis Foundation,Bravewell
Collaborative, Campaignfor Tobacco Free Kids, DigestiveDisease
Week, Markle Foundation,McArthur Foundation, MentalHealth America,
National
Association of Public Hospitals,National Institutes of
Health,National Sleep Foundation,Research!America, Robert
WoodJohnson Foundation, Society forHealthcare Epidemiology
ofAmerica, and The Vision Council.
HAGER SHARP INC.
1090 Vermont Ave., NWWashington, DC 20005202/842-3600Fax:
202/842-4032www.hagersharp.com
Garry Curtis, President
Celebrating 36 years, HagerSharp Inc. provides communica-tions
and public relations servicesto clients who want to make a
dif-ference in health communica-tions. Firmly rooted in
socialmarketing and behavior changetheory, Hager Sharp is a leader
innational health and public infor-mation programs.
Hager Sharp, an employee-owned firm, delivers highly per-sonal
service and creativity instrategic planning, design
andimplementation of award-win-ning national health media
cam-paigns, often concentrating onmulticultural outreach. We
arepartners with our clients in a full-circle approach to
changingbehaviors so people can leadhealthier lives.
Current health clients include:National Institute of Diabetes
andDigestive and Kidney Diseases(NIDDK); Office on Women’sHealth;
Annie E. CaseyFoundation’s KIDS COUNT; andPresident’s Cancer
Panel.
These health campaignsinclude a full range of communi-cations
support comprising audi-ence research, message develop-ment,
engaging partners, produc-ing targeted materials for healthcare
professionals, the media andthe public — especially
at-riskaudiences; generating mediaattention and creating
communitynetworks.
HYDE PARK COMMUNICATIONS
1101 17th St., NW, Suite 508Washington, DC
20036202/[email protected]
Jeffrey M. Sandman, CEO
At Hyde Park Communications,we focus on the areas that
mattermost to our clients: healthcare, pub-lic affairs and
litigation and con-gressional investigations. We havedecades of
experience working inthese specialized sectors, enablingus to
deliver strategic insight andmeasurable results. We frameissues and
news to ensure that yourvoice is clearly heard and under-stood by
your key stakeholders,whether they are opinion leaders,media,
members of Congress andthe executive branch, consumers orthe
financial markets.
The firm has delivered strongresults for life science
companies,financial services and industrialcompanies, trade
associations,national law firms and non-profitadvocacy groups. We
guaranteehands-on involvement by our prin-cipals.
The GYMR Public Relations partners (L to R): PatrickJ. McCabe,
Pattie Yu, and Sharon M. Reis.
Profiles of Healthcare & Medical PR Firms
ADVERTISING SECTION • OCTOBER 2009 • WWW.ODWYERPR.COM 29
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Profiles of Healthcare & Medical PR Firms
JARRARDPHILLIPS CATE &
HANCOCK
The Horse Barn at Maryland Farms 219 Ward Circle, Suite
3Brentwood, TN 37027615/254-0575Fax: 615/843-8431
www.jarrardinc.com
Jarrard Phillips Cate &Hancock is a healthcare publicaffairs
firm that helps leaders ofhospitals and healthcareproviders
navigate the toughestcommunications and politicalchallenges during
times of sig-nificant change or extraordi-nary opportunity. We help
hos-pitals win when it counts.
Our clients turn to us to helpthem tackle mergers and
acqui-sitions, workforce challenges,operational and clinical
crises,issue management, grassrootsmobilizations, troubling
com-petitors, and state and local pol-itics.
We are a team of former jour-nalists, political operatives
andhealthcare marketers who havebuilt and run 150+
healthcarecampaigns on behalf of hospi-tals across the U.S.
JONES PUBLICAFFAIRS
1420 K Street NW, Suite 1050Washington, DC
20005202/591-4000www.jonespublicaffairs.com
Carrie Jones, Principal,Managing DirectorBerna Diehl, Senior
VicePresidentJennifer Rodriguez, VicePresident
Jones Public Affairs is a certi-fied woman-owned
healthcarecommunications agency that servesnonprofit,
pharmaceutical and gov-ernment clients. Backed by a veter-an
communications specialist andadvocacy strategist, the Jones PAteam
is a highly knowledgeable,experienced and talented groupwho
understands the value of influ-encer relations and power it has
toenhance reputations, shape policyand create new resources
forpatients and healthcare profession-als.
Balancing big agency resultswith small firm attention, Jones
PAoffers a full range of services,
including strategic counsel, advo-cacy relations (patient and
profes-sional), customized public relationscampaigns, media
relations, policysupport and government relations.
Jones PA’s clients include theAmerican College of
Nurse-Midwives, Bristol-Myers Squibb,Coalition for Patients
Rights,Melanoma Research Foundation,Prostate Conditions
EducationCouncil, Partnership for SafeMedicines,
Sigma-TauPharmaceuticals, The WellnessCommunity and Wyeth.
KOVAK-LIKLYCOMMUNICATIONS
23 Hubbard RoadWilton, CT 06897-3045203/762-8833 Fax:
203/[email protected]
Bruce M. Likly, PrincipalElizabeth D. Likly, Principal
Kovak-Likly Communications isa leading, independent public
rela-tions and marketing communica-tions firm focused on the
pharma-ceutical, biotech and medical tech-nology industries.
Kovak-Likly distinguishes itselffrom other public relations
agen-cies, by providing marketing coun-sel above and beyond public
rela-tions activities.
Kovak-Likly’s industry and pub-lic relations experience enables
theteam to solve their clients’ mostchallenging business
problems;making Kovak-Likly trusted advi-sors and part of your
corporatemarketing team.
Kovak-Likly has successfullyformed close working
relationshipswith a select number of health careclients since
1985.
Together, we will strengthenyour voice in the marketplace.™
KATCHER VAUGHN& BAILEY PUBLIC
RELATIONS
401 Church St., Suite 2100Nashville, TN
37219615/248-8202healthcare@kvbpr.comwww.kvbprhealthcare.comwww.twitter.com/KVBPRhealth
At KVBPR (Katcher Vaughn &Bailey Public Relations), we
havethe inside perspective on health-care. With evolving
technology,an ever-changing reimbursement
environment and increased mar-keting competition, the
healthcareindustry faces distinctive commu-nications challenges.
Our award-winning track record includesstrategically planning and
imple-menting expansion projects, busi-ness development,
professionalrecruiting, physician office com-munications, patient
and commu-nity relations, employee commu-nications, grassroots
advocacycampaigns and crisis planningand management. KVBPR’s
spec-trum of experience includes pro-grams for such clients
asBlueCross BlueShield ofTennessee, Hospital Alliance ofTennessee,
Nashville Health CareCouncil and Pfizer Inc., amongothers.
LAVOIE GROUP
10 Derby SquareSalem, MA
01970978/[email protected]
Donna LaVoie, President & CEO
LaVoie Group provides senior-level strategic counsel and
tacti-cal implementation of integratedcommunications
programsdesigned to properly position,create visibility and drive
valuefor each client. We help our lifesciences companies attract
capi-tal, reach corporate partners, gen-erate revenue and build
theircompanies through integratedcommunications programs.
Ourclients are emerging and leadingglobal brands in the life
sciencesector, such as sanofi-aventis,Vertex
Pharmaceuticals,Rockwell Medical, CardioxylPharmaceuticals,
ESBATech AG,Profectus Biosciences, AgileTherapeutics, Spherix
andMithridion, Inc.
In 2009, LaVoie Group wasselected for two industry
awardsincluding the coveted ImpactAward for “Best
Industry-Exclusive Agency,” sponsored bythe League of
AmericanCommunications Professionals(LACP) and the Bell Ringer
meritaward for corporate identity bythe New England Publicity
Club.
LIPPE TAYLOR
235 Park Avenue SouthNew York, NY
10003212/598-4400www.lippetaylor.com
Maureen Lippe, President
Gerald Taylor, General ManagerCraig Alperowitz, Executive VP
Lippe Taylor is an award-win-ning, f iercely independentagency
specializing in reachingwomen with exciting, andengaging campaigns.
We are allabout moving the sales needle.
Our healthcare practice isstaffed with seasoned profes-sionals
including brand strate-gists and senior social marketinggurus.
Lippe Taylor understandswomen via our proprietaryDTW:
Direct-to-Women®, DTM:Direct-to-Moms® and Direct toTeens®: DTT
methodologies.
We have received multipleindustry awards, including 2008top
honors from PR Week andThe Holmes Report. LippeTaylor is also a
two-time winnerof PR Week’s Consumer Launchof the Year.
We are Lippe Taylor — speakto us about speaking to her.
MAKOVSKY +COMPANY
16 East 34th StreetNew York, NY
10016212/[email protected]
Ken Makovsky, President &CEOGil Bashe, EVP, Health
PracticeKristie Kuhl, SVP, HealthPractice
Founded 30 years ago,Makovsky + Company is notedfor its “power
of specializedthinking,” the driving forcebehind an agency-wide
focus onclients, products and issuesrequiring a high level of
catego-ry understanding and profes-sional experience.
MakovskyHealth Practice is well regardedfor outstanding performance
in“issues-marketing communica-tions” — the ability to take
onclinical, legal or policy con-cerns impacting brand growth.The
measure of our success, andthe reward for our passion forclient
delight, has been 96 per-cent client retention during thepast four
years.
2009 clients include: Abbott,Alexion, AccuVein,
BassetHealthcare, Bausch & Lomb,BioTrove, Covidien, H. D.Smith,
Ipsen, Johnson &Johnson, sanofi-aventis,Scleroderma Foundation
andTercica.
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OCTOBER 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION32
Profiles of Healthcare & Medical PR Firms
MARINA MAHERCOMMUNICATIONS
HEALTH AND WELL-BEING
830 Third AvenueNew York, NY
10022212/485-6800www.mahercomm.com
Marina Maher, PresidentMegan Svensen, EVP/Hlthcr Prac. Dir.Diana
Littman, Group SVP/Well-Being Dir.Janene Ferrara, SVP/Hlthcr
Prac.Robyn Jackson, SVP/Hlthcr Prac.
MMC Health specializes inbuilding brand relationships for
pre-scription drug brands. MMC Well-Being was established to
supportOTC, nutrition and personal care
clients who want to accelerate brandgrowth in the wellness
area.
The firm is noted for its expertisein marketing to women and
pro-vides domestic and global PR forproducts and services designed
fortheir health and well-being. MMCHealth and Well-Being
supportinvestigational, new and matureproducts, publicize clinical
and reg-ulatory milestones, and developconsumer branded education
cam-paigns.
The firm’s Media ConnectionsGroup, which includes health
andwellness specialists, partner withaccount teams to develop
mediastrategies to engage the press, moti-vate consumers and
influence pro-fessional audiences. MediaConnections includes Social
Media,which develops online and viralprograms to engage target
con-sumers and Lifestyle Trends, whichlinks clients’ products and
servicesto current trends.
The healthcare practice is led byEVP, Megan Svensen. The
wellnesspractice is led by Group SVP, DianaLittman. The firm was
awardedseveral new pieces of business inthe past year, adding
VisionCareOphthalmic Techologies, SempraeLaboratories, Inc., who
marketZestra Essential Arousal Oils, andDynova Laboratories’ who
marketSinus Buster and Allergy Buster, totheir client roster.
MOORE CONSULTINGGROUP, INC.
2011 Delta BoulevardTallahassee, FL 32303850/224-0174Fax:
850/224-9286www.moore-pr.com
Karen Moore, CEO/ President,CPRC, APRTerrie Glover Ard, Senior
VicePresident, CPRC, APR
Moore Consulting Group hasbeen recognized as a leader
inhealthcare since 1992, when itachieved international attention
andstellar results for promoting innova-tive research to help
detectmelanoma cancer. Since then, theintegrated communications
firmhas helped hospitals rebrand theirimage, implemented public
affairsand advocacy programs forPhRMA, and represented nationaland
global pharmaceutical andbiotech companies and majorhealthcare
associations, includingthe Florida Academy of FamilyPhysicians,
American LungAssociation and NAMI.
Moore Consulting Group hasorchestrated educational outreach
tovarious target audiences, includingelected officials, key
influentials,provider groups and associationsfor healthcare access
and preventionissues. Karen Moore has testifiedbefore the U.S.
House and SenateHealthcare and AppropriationsCommittees on Medicare
andMedicaid. With national rankingsfrom O’Dwyer’s and PRWeek,Moore
Consulting Group has wonmore than 320 communicationsawards for
making a difference inthe healthcare industry and ourtrack record
of delivering targetedstrategy and cutting edge results.
ON THE SCENEPRODUCTIONS
144 East 44th St., 4th FloorNew York, NY
10017646/[email protected]/otsp/healthcare
Ben Garrett, Healthcare PracticeLeader & Executive
Producer
On The Scene Productions(OTSP Holdings, Inc.) is thenation’s
leading producer and dis-tributor of health and medical newsto
consumers, patients and physi-cians. OTSP has been on the
scenesince 1984, placing more storiesand winning more awards than
anycompany in the industry. OTSPprovides turnkey digital
mediasolutions to reach targeted audi-ences via TV, radio,
Internet,mobile and out-of-home networksfor all segments of the
healthcareindustry. Headquartered in LosAngeles, OTSP also has
offices inChicago, Atlanta and New York.Call OTSP’s Medical/Health
advi-sory committee for free consulta-tion and diagnosis at
646-292-3258,visit onthescene.com/otsp/healthcareor e-mail:
[email protected]
PADILLA SPEERBEARDSLEY
1101 West River Pkwy., #400Minneapolis, MN
55112612/455-1700www.psbpr.com
Janet Stacey, VP
Padilla Speer Beardsley is a full-service strategic
communicationsand public relations firm with head-quarters in
Minneapolis and anoffice in New York City.Specializing in
healthcare, medical
technology/device and bioscienceindustries, our services
includephysician, consumer and trade mar-keting and advertising,
investorrelations, branding, stakeholdercommunications, media
relations,market research and crisis/criticalissues management.
Whether launching a medicaldevice, facing a difficult
corporatedecision, or needing to reach physi-cians, patients,
investors or mediawith the newest tools of the trade,the 110
employee-owners of PadillaSpeer Beardsley will add
insight,creativity and practical know-howto any marketing
challenge.
As a founding member of theWorldcom Public Relations Group,our
clients with global needs haveaccess to more than 100 partnerfirms
in more than 90 cities on sixcontinents.
PASCALE COMMUNICATIONS
LLC
430 Devonshire Street Pittsburgh, PA 15213412/526-1756
[email protected]
Georgette Pascale, President
A virtual PR firm, PascaleCommunications, LLC (PC)truly knows
the pharmaceuticaland medical device marketplace.A focus solely on
healthcare PR,coupled with our ability to culti-vate and maintain
relationshipswith the people that matter most,is what
differentiates PC fromother f irms. With combinedbackgrounds in
medical writing,event planning, trade/consumerPR and integrated
marketing,our team understands the intrica-cies of a well-run
healthcare PRcampaign. With extensiveknowledge of the medical
indus-try, the team at PC garners pressresults beyond our
clients’expectations. Our experiencespans all facets of the
pharmaceu-tical and medical device lifecyclefrom pre-launch through
post-launch. We have experience indiverse subspecialties such as
oph-thalmology, dermatology, neurolo-gy and hepatology, among
others.PC’s clients include: AbbottMedical Optics Inc., NeoVista
Inc.,IRIDEX Corporation, InspirePharmaceuticals,
BaxterInternational Inc., Valeo PharmaInc. and many more. For
moreinformation, please visit:www.pascalecommunications.com
On the Scene HealthcarePractice Leader andExecutive Producer
BenGarrett.
Megan Svensen, EVPand Healthcare PracticeDirector for
MarinaMaher Communications.
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ADVERTISING SECTION • OCTOBER 2009 • WWW.ODWYERPR.COM 33
Profiles of Healthcare & Medical PR Firms
PEPPERCOM
470 Park Ave. SouthNew York, NY
10016212/931-6100www.peppercom.com
Steven Cody, Managing PartnerEdward Moed, Managing Partner
Peppercom is a mid-sized com-munications agency that
specializesin developing strategic and creativePR programs for
healthcare compa-nies.
It represents clients in medicaldevices, imaging, research
anddevelopment and tort reform. Inaddition to PR campaigns,
servicesinclude a positioning program to dif-ferentiate a client
from its competi-tive set, a crisis management pro-gram called
CrisisRxSM, Pain-BasedSellingSM to identify the gap betweenwhat
client sales forces think cus-tomers are thinking and what
theyactually are, and ways to leverageexisting partnerships or
develop newones. PepperDigital andGreenPepper concentrate on
digitaland green initiatives, respectively,while Peppercommotions
focuseson events and leverages sponsor-ships.
Peppercom is ranked among thetop 20 largest independent PR
firmsin the U.S. by O’Dwyer’s. Currentand past clients in the
healthcarespace include Merck PublishingGroup, Catalent Pharma
Solutions,TNS Healthcare, GE Healthcare,Tyco Healthcare, The
DoctorsCompany, Forbes Medi-Tech, andMaxMD.
PERITUS PUBLIC RELATIONS
200 S. Fifth Street, Suite 503 N. Louisville, KY
40205502/585-3919www.perituspr.com
Tim Mulloy, CEO
Healthcare: perhaps the singlemost important issue facing
ourcountry today. In this complicatedarena clients need sound
consulta-tion, honest advice and a team ofexperts that deliver
results. That’swhy so many healthcare institutionshave turned to
Peritus. We knowhealthcare. Our expertise extends toall sectors:
from hospitals, doctors,pharmaceuticals and insurers tonon-profit
patient advocacy groupsand awareness campaigns. Having ahand in all
sides of the healthcareequation means we provide an
industry-wide perspective on ourclients’ communications needs.
Weknow the players. We know theissues. We know how to connect
thedots. We’ll take it from here.
PHYLLIS KLEIN &ASSOCIATES
8383 Wilshire Blvd., Suite 1024Beverly Hills, CA
90211323/[email protected]
Phyllis Klein, President
Phyllis Klein & Associates hasearned recognition for its
healthcareexpertise since the agency’s incep-tion in 1992. Longtime
clients likeThe California OptometricAssociation rely on PK&A
to reachthe primary healthcare decisionmaker in the family: mom.
PK&Ahas garnered nearly 100 regional tel-evision segments for
the associationthat feature spokesdoctors theagency media-trained
to effectivelyeducate California consumers abouteye health and the
need for annualcomprehensive optometric exams.
PK&A has also had great successin the fitness realm having
placedclients like Hoopnotica andHemalayaa on shows like Today,The
Biggest Loser, Ellen, and GoodMorning America, in addition
tofeature stories in magazines likeTime, People, InStyle, and
widely-read celebrity weeklies. Past clientsinclude a variety of
HBA brandssubject to FDA monographs such astampons, toothpaste, sun
protection,lasers, cold sore medication, scartreatment and
others.
PRX COMMUNICATIONS
STRATEGISTS
991 West Hedding St., Suite 201San Jose, CA
95125408/287-1700Fax: 408/556-1487www.prxinc.com
Brenna Bolger, Founder & CEOElisabeth Handler, President
&COO
Since 1975, PRx has been at theforefront of healthcare public
rela-tions and integrated communica-tions in Silicon Valley,
servingclients in the areas of medical serv-ices, research, pharma,
devices andpublic health.
With in-house design, video pro-
duction and new media experts, PRxcan effectively plan and
implementcomplex strategic communicationinitiatives encompassing
advertis-ing, media relations, collateral, Webpresence and social
media. Expert inmulti-cultural communications, weroutinely develop
health campaignsin English, Spanish and Vietnamese,with additional
language capabilitiesas needed.
PRx’s health-related client experi-ence includes Santa Clara
ValleyHealth & Hospital System,Parkinson’s Institute, Blue
Cross ofCalifornia, FIRST 5 Santa ClaraCounty, Satellite Health
Systems,EnviroSystems, Becton-Dickinsonand National Display
Systems.
RESOLUTE COMMUNICATIONS
276 Fifth Avenue, Suite 608New York, NY 10001212/213-8181Fax:
212/213-8484info@resolutecommunications.comwww.resolutecommunications.com
2nd Floor, India House45 Curlew StreetLondon, SE1 2ND+44 (0)20
7357 8187Fax: +44 (0)20 7357 9553
Anna Korving, Joint ChiefExecutive, Founding Partner Paul
Blackburn, Joint ChiefExecutive, Founding Partner Laurie Hurley,
ManagingDirector, New York
Resolute provides real-life
practical solutions to yourissues, without fuss or fluff. Weare
an experience team with aproven, multiple award-winningrecord in
delivering healthcarecommunications that are bothcost-effective and
time-effec-tive. We: Establish and sustainmajor global
pharmaceuticalbrands, pre- and post-launch;Navigate complicated
regulato-ry environments to establishproducts in the
marketplace;Reach internal and externalinfluencers and customers,
inthe medical, consumer and cor-porate areas; Design and imple-ment
communications programsfor big pharma and emergingplayers; Work
across interna-tional markets, across team, andwith partner
agencies to delivertangible results.
Our approach has senior con-sultants lead day-to-day
clientrelationships; our intention is toprovide an insightful
point-of-view about the rapidly changinghealthcare and media
environ-ment and trends — and explainwhat it all means to our
clients'business goals; our style is per-sonal, professional and
simple;and our entrepreneurial modelmeans that we value everyclient
as our most important.
Partial Client List includes:Astellas, AstraZenenca,
BioMarin,DSM Nutritional Products, ForestLaboratories, GSK,
JanssenPharmaceutica, Pfizer Inc., SalixPharmaceuticals, Ltd. and
ShirePLC.
The talent behind the fitness DVD “Hemalayaa:Bollywood Booty”
was placed by Phyllis Klein &Associates on the ELLEN SHOW where
Hema showedEllen how to shapeup her booty. This was one of sever-al
national TV segments the agency generated forAcorn Media’s
Bollywood inspired line of fitness DVDs.
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OCTOBER 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION34
Profiles of Healthcare & Medical PR Firms
REVIVE PUBLICRELATIONS
123 El PaseoSanta Barbara, CA 93101805/248-7424Fax: 805/248-7415
[email protected]
Brandon Edwards, President &FounderJoanne Thornton, SVP
& Founder
The newest f irm on thehealthcare landscape has itsroots in the
14th largest health-care firm on O’Dwyer’s list lastyear. RevivePR,
created byexecutives from the healthcarepractice at Davies, has a
clientlist that includes hospitals,physician organizations,
andspecialty providers. RevivePRprovides branding, direct
mar-keting, PR, issues management,social media, grassroots,
publicaffairs, and crisis communica-tion.
RevivePR is focused on help-ing provider organizations navi-gate
these turbulent times.Faced with an uncertain health
reform environment, financialpressure, and unrest overhealthcare
costs, industryorganizations need the beststrategic counsel and PR
sup-port available.
Delivering honest advice,strategic insight, and
flawlessexecution, we translate com-plexity into simplicity.
When
the opportunity is too big tomiss, or the problem is too bigto
risk, RevivePR is the topchoice for provider organiza-tions,
medical device f irms,healthcare IT and services com-panies, and
issue advocacygroups.
ROSICA STRATEGIC PR
95 Route 17 SouthParamus, NJ 07652201/843-5600Fax:
201/843-5600www.rosica.com
Chris Rosica, CEO
For over 29 years, RosicaStrategic PR has developed PRprograms
and garnered mediacoverage for such healthcare andmedical clients
as ProfessionalDisposables International (PDI),the healthcare
division of Nice-Pak Products, Inc.; The NationalAssociation of
Home Care &Hospice; Exergen Corporation;The Rascal Company;
MooreMedical Corp.; Physicians for aNational Health Program; and
theNJ Dept. of Health and SeniorServices. Rosica is the NewJersey
agency for Public Affairsfor Pfizer Inc.
Serving PDI’s healthcare andcommercial divisions
throughstrategic counsel and media rela-tions, Rosica’s PR program
isdesigned to educate all audiencesabout PDI’s pre-moistened
wipesfor proper hygiene and surface
sanitation. Key influencers areinfection control, medical
andlong term care professionals;decision-makers in
hospitals,emergency medical services andschools, as well as
consumers.Media outreach includes inter-views and events that
promotehand hygiene programs in schoolsand educate consumers on
theprevention of MRSA and flu andcold viruses, keeping the
medicalcommunity abreast of new devel-opments and products.
We demonstrated an impressivetrack record for media
coveragethroughout the country forExergen and its temporal
arterythermometer product as well asfor the National Association
ofHome Care & Hospice CaringAwards. Additionally, we
createdawareness for a study that showedhome care nurses and aides
havedifficulty in reaching elderly anddisabled patients in rural
areasdue to the high cost of gasoline.
RUDER FINN
301 East 57th StreetNew York, NY
10022212/593-6400www.ruderfinn.com
Susan Hirsch Goldstein,Managing Director, Global HealthCare
PracticeSusan Smirnoff, Global Head,Health & Wellness, New
York
As one of the recognized indus-try leaders in providing
global,national and regional communica-tions services to
pharmaceuticaland biopharmaceutical corpora-tions, medical device
companies,trade associations and non-profitorganizations in the
health caresector, Ruder Finn Healthcare,headquartered in New York,
bringsto our clients practice managerswith diverse experience in
suchfields as viral marketing, socialnetworking, journalism,
internalcommunications, managed mar-kets, entertainment, hospital
mar-keting, social work, governmentrelations, public policy, and
patientadvocacy. Our philosophy is root-ed in hands-on senior
managementon all account teams, with relevantspecialists engaged
from all levelsacross our global network.
Along with extensive expertisein launching, promoting
andbranding first-in-class drugs andlifesaving treatments, Ruder
Finnspecializes in addressing lifestyleissues and regularly works
withassociations and clients on part-nerships to establish
innovativeplatforms and break new ground
in communicating branded andnon-branded information. Ourmedia
approach and strategiesconsistently produce front
page,high-visibility coverage, and jour-nalists rely on us for
accurate andtransparent news and information.RF also has extensive
experienceexecuting communications pro-grams surrounding drug
pricingand reimbursement, includingissues particular to emerging
mar-kets.
Complementing these activities,Ruder Finn’s Washington
officecreates and implements strategicpublic education and public
affairsprograms that influence publicopinion, build support for
regula-tory and legislative actions, andmanage critical issues. For
corpo-rations, associations and non-prof-it organizations, we
utilize a rangeof coordinated strategies andactivities — from
engaging policymakers and advocacy groups, cre-ating coalitions,
mounting stateand national media relations pro-grams and targeting
attention-get-ting advertising — to achieve ourclients’ policy and
business objec-tives. Ruder Finn also specializesin identifying and
mobilizingthird-party groups that have theclout and expertise to
elevate anissue or to put a complicated prob-lem into perspective
for policymakers, the media and the generalpublic.
Ruder Finn also has a demon-strated track record of
conductinghigh-impact wellness campaignsaddressing OTC medicines,
skin-care products, food and nutritionissues, and products/services
to pro-mote exercise and weight loss.Clients include Novartis,
Merck,Bristol-Myers Squibb, AstraZeneca,Solvay, Forest
Laboratories,Schering-Plough, Vertex, Guardian,Baylor College of
Medicine, St.Jude Children’s Research Hospital,and the
Intercultural CancerCouncil; New York Blood Center.
Ruder Finn maintains offices inChicago, Los Angeles, New
York,San Francisco, Washington,London, Paris, and Jerusalem.Asia
Pacific offices includeSydney, Beijing, Guangzhou,Hong Kong,
Shanghai andSingapore. The Agency also workswith leading
independent affiliatesin major markets throughout theU.S., Europe
and Latin America.Ruder Finn is ranked No. 1 in NewYork in revenues
and staff size bythe PR trade newsletter,O’Dwyer’s. The Agency
serves theglobal and local communicationsneeds of more than 250
corpora-tions and nonprofit organizations.
Deb Hagberg, Infection Control Specialist forProfessional
Disposables Inc., reads “The Adventuresof Cora and Cory: The
Germ-o-tron” to children at theCincinnati Children’s Hospital
Medical Center(CCHMC) to teach youngsters proper hand hygiene.PDI
is a client of Rosica Strategic PR.
Photo: Tony Tribble
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SCHWARTZ COMMUNICATIONS
230 Third AvenueWaltham, MA
02451781/684-0770www.schwartz-pr.com
Steve Schwartz, CEOBryan Scanlon, PresidentLloyd Benson,
Executive VP,Healthcare PracticeJim Weinrebe, Executive
VP,Healthcare Practice
Since 1990, the healthcarepractice at SchwartzCommunications has
helpedmedical device, pharmaceuticaland biotechnology
companiesachieve their corporate and prod-uct marketing goals with
arenowned ability to distinctivelyarticulate client stories in a
waythat captivates journalists, socialmedia participants and key
stake-holders.
Regardless of geography,Schwartz applies a Best
Practicesapproach that matches the ampleresources and senior
expertise ofa mid-sized agency to the needsof both clinical stage
innovatorsand established market leaders.The firm’s Boston-area
head-quarters in Waltham, Mass. andoffice in downtown SanFrancisco
remain co-hubs forU.S.-focused engagements.Schwartz’s recent
acquisition ofHayhurst Media significantlybolsters its U.K.
presence andcapabilities, while complement-ing its growing
Stockholm office.The agency orchestrates a grow-ing volume of
global engage-ments.
Schwartz campaigns this pastyear have encompassed
categoriesincluding oncology, neurology /CNS, cardiology,
dermatology,gastroenterology, endocrinology,nephrology,
ophthalmology, infec-tious disease, sleep disorders, vas-cular
disease, maternal-fetal med-icine, metabolic disease and
mus-culoskeletal disorders.
Representative clients includeGE Healthcare, Accuray,
AbbottPoint-of-Care, Eurand, Micromet,NanoBio, BioMS
Medical,Bioness, Osiris Therapeutics,Hologic, Cepheid,
BostonScientific, NxStage Medical,BayBio, Leerink Swann,Cyberonics,
Spectranetics, OsloCancer Cluster, VeroScience, HighThroughput
Genomics, CalypsoMedical, Resonant Medical,Caliper Life Sciences
and WestPharmaceutical Services.
SENSEI MASTERFUL
HEALTH COMMUNICATIONS
440 Ninth Ave., 16th FloorNew York, NY 10001212/631-0505Fax:
212/[email protected]
Susan Wolfson, Founder & CEO
SENSEI Masterful Health isan unconventional New York-based
marketing communica-tions firm offering a uniqueblend of strategic
specialty com-munications services. Founded in2000 by Susan
Wolfson, SENSEIworks with pharmaceutical com-panies, health
associations, advo-cacy organizations and medicalcenters, providing
its clients withmedia, advocacy relations andsocial digital
programming,issues management, scientificand consumer
communications,message platform development,brand-positioning
initiatives andrelationship-building manage-ment. SENSEI shows
exceptionalstrength in social media conver-gence campaigns that
includestrategic integration of advocacy,promotion, PR,
advertising, med-ical communications, etc., andshowcase sustainable
digitalmedia programming. The firm’sservices draw on its rich,
variedprofessional history and bold,forward-thinking
communica-tions world-view.
Client highlights includeBayer Consumer Care,GlaxoSmithKline,
BoehringerIngelheim, Johnson & Johnson,Novartis, New York
UniversityMedical Center, The AmericanCollege of Preventive
Medicineand Montefiore Medical Center.
SOLOMONMCCOWN & COMPANY
177 Milk Street, Suite 610Boston, MA
02109617/[email protected]
Helene Solomon, CEOMichal Regunberg, Vice President
Massachusetts is poised to takethe next step in health reform
—payment reform — and Solomon
McCown & Company (SM&) ispleased to represent clients
thatstand at the center of the debate.Healthcare
communicationsrequires understanding, packagingand disseminating
complex infor-mation to inform and motivate crit-ical audiences
including policy andopinion leaders, providers, mediaand the
public.
SM& has a proven track recordof helping healthcare
organizationscarry out their mission throughintegrated
communications pro-grams, including message develop-ment, media and
community rela-tions, thought leadership, strategicpartnerships,
and issues manage-ment. Clients include: AtriusHealth, Harvard
Vanguard MedicalAssociates, DentaQuest, UMassMemorial Health Care
system, theInternational Society for InfectiousDisease, the Mass
Medical Societyand The New England Journal ofMedicine.
STERN + ASSOCIATES
11 Commerce DriveCranford, NJ 07016908/276-4344Fax:
908/276-7007www.sternassociates.com
Susan Stern, PresidentJoan Vander Valk, Group
VicePresidentNicole Gagnon, Senior VicePresidentNed Ward, Vice
PresidentTom Healey, Vice President
The health care and biotech uni-verse is evolving rapidly,
making itincreasingly challenging to be heardand stand out from the
crowd. Notonly does Stern + Associates knowthe journalists,
conference plannersand issues that matter most, we alsoknow how to
translate complex clin-ical, technical or scientific informa-tion
into compelling news of interestto medical and consumer
audi-ences.
Our deep experience representingleading organizations in the
medicaldiagnostics and technologyfields includes Advanced
Bionics,Boston Scientific, B. BraunMedical, Bracco
Diagnostics,Biotest Diagnostics, FujirebioDiagnostics and Siemens
MedicalSolutions. From new productlaunches and FDA approvals
tobrand awareness, issues campaigns,and clinician and sales
support, ourstrategic approach to public relationseffectively
reaches target decisionmakers and influencers.
With offices in Cranford, N.J.,
Cambridge, Mass. and Nashville,Tenn., Stern + Associates’
growingroster of clients includes the world’sforemost authorities
on businessinnovation, management and strate-gy as well as leading
organizationsin the fields of healthcare, technolo-gy, management
consulting, educa-tion, energy, architecture and design,and other
business-to-business andconsumer-related industries.
TBC ADVERTISING& PR
900 S. Wolfe StreetBaltimore, MD 21231410/986-1303www.tbc.us
Brent Burkhardt, Executive VicePresident and Managing
Director
Our experienced health care prac-tice offers clients a team of
senior-level counselors with establishedcontacts in the industry
and amongtop-tier healthcare media at a nation-al level and in more
than 50 markets.We have developed fully integratedcommunications
campaigns forassociations, start-ups, and publiccompanies that are
re-shaping thehealth care landscape. And we havehelped raise the
profile of key issuesthat affect patients and caregiversacross the
country. Among ourmedical, health and nutrition clients,past and
present, are: MinuteClinic,CVS Caremark Corporation,SmartBalance,
Genesis HealthCare,The University of MarylandMedical System, The
AmericanVascular Association, The Instituteof Human
Virology,Research!America, and theAmerican Geriatrics Society.
TBCwas founded in 1974 and is one ofthe largest independent
agencies inthe U.S.
TGI HEALTHWORKS
515 N. Midland Ave.Upper Nyack, NY
10960845/[email protected]
Louis Tharp, CEO
TGI Healthworks exclusivelyfocuses on hybrid grassroots
pro-grams designed to build and sustaincommunities of people with
chron-ic diseases. Community-based andon-line events are the
primary com-munications vehicles supple-
Continued on page 36
Profiles of Healthcare & Medical PR Firms
ADVERTISING SECTION • OCTOBER 2009 • WWW.ODWYERPR.COM 35
-
Profiles of Healthcare & Medical PR Firms
mented with a demographicallycustomized meeting-in-a-box
over-lay. Patient, caregiver, physician,advocacy, employer, and
electedofficial outreach components aretied to hard and soft
metrics thatinclude prescribing habits tracking,as well as net
promoter scores,online conversation sentiment, blogviral and
velocity, and traditionalattitude measurements. Programsare
customized to the disease state,the market and the product,
andinclude OTC, DTC and device indi-cation.
We achieve persistence, compli-ance and brand loyalty
objectiveswith a targeted audience includingethnic, cultural and
national originsegmentation with in-language pro-grams.
TONIC LIFE COMMUNICATIONS
One South Broad St., 11th FloorPhiladelphia, PA
19107215/[email protected]
Global Headquarters: 22 Chapter Street, LondonSW1P 4NP+44(0) 20
7798 9900
Scott Clark, CEOMaryellen Royle, President,North America
Tonic is where communications
come to life. Whatever the chal-lenge, Tonic LifeCommunications
is dedicated tothe pursuit of communicationsexcellence in the areas
ofLifeScience (prescription medi-cines and devices) and
LifeStyle(consumer health and well-beingbrands). Whether it is a
break-through medicine, medicaldevice, or consumer product,Tonic
has the experience andinsight to educate and engage keyaudiences
that matter most.
Headquartered in London andPhiladelphia, Tonic has globalreach.
And through ourHuntsworth Health family of spe-cialized agencies,
we reach anadditional 29 countries, spanningmore than 60 offices.
If you arelooking for an agency partnerwith a ‘can do’ attitude,
you willfeel right at home with Tonic.
THE VANDIVERGROUP, INC.
510 Maryville Centre Dr., Ste. 320St. Louis, MO
63141314/[email protected]
Donna Vandiver, PresidentKelly Ferrara, EVPLaura Vandiver,
SeniorStrategistEileen Buleza, Senior AccountExecutive
Healthcare clients want to beseen as trustworthy,
patient-centered, high-quality healthdelivery systems that are
linked
to the interests of the communi-ties they serve. We’ve
success-fully re-named and re-brandedhealthcare
organizations,helped get emergency care leg-islation passed,
promotedhealth-related special events,built healthcare network
web-sites, created messaging toincrease public awareness formajor
healthcare issues, andput our clients into socialmedia
marketing.
The Vandiver Group, Inc.(TVG) is a full-service
strategiccommunications firm offeringStrategic Counsel,
PublicRelations, Branding,Marketing, Social Media,Sustainability,
Creative, MarketResearch and Training. We havemore than 15 years
experienceworking with some of thehealthcare industry’s
topproviders, pharmaceutical com-panies, hospitals, and non-prof-it
foundations.
VERSAGGI BIO-COMMUNICATIONS
9 Carolyn CourtMill Valley, CA
94941415/806-6039www.versaggibio.com
Charles Versaggi, Ph.D.,President
Versaggi Biocommunicationsis a marketing consultancy
spe-cializing in corporate and mar-keting communications for
thelife-science industry. Foundedin 1986, the S.F. Bay Area
firmprovides an unequaled mix ofexpertise and resources to clar-ify
and communicate the mosteffective market position for itsclients,
helping them to estab-lish a solid market presence,higher
profitability and maxi-mum valuation. The f irmserves clients in
every stage ofdevelopment — from seedfunding through R&D,
clinicaltrials, and product launch.
Combining creative strate-gies and tactics with a
thoroughunderstanding of healthcaremarkets, the firm works
closelywith business and scientif icteams to make complex
tech-nologies accessible to key audi-ences and market
influencers.In addition to its own stable oftalent, the firm draws
from anextraordinary creative networkthat includes market
research,graphic design, video production,and Internet
services.
WEBER SHANDWICK
919 Third AvenueNew York, NY
10022212/445-8000www.webershandwick.com
Laura Schoen, President, GlobalHealthcare Practice
Weber Shandwick’s global teamof seasoned healthcare
strategistsserves clients across the full range ofhealthcare
sectors. Our team offersproficiency in biotechnology,
phar-maceuticals, over-the-counter med-ications, consumer-health
products,medical devices, insurance andhealth-maintenance
organizations,healthcare associations, health sys-tems and
hospitals.
Key offerings include new prod-uct launches / drug approvals,
dis-ease awareness and sustained aware-ness programs, crisis
management,advocacy-group relations, health-policy initiatives,
changing treat-ment paradigms, scientific commu-nications, and
social media coveringvirtually all therapeutic areas fromarthritis
to women’s health.
Our work has supported brands,companies, institutions and
associa-tions around the world and ourunique Scientific
Communicationsgroup helps strategically positionbrands to
healthcare professionalsand media. Weber Shandwick’sexperienced
team brings a deepunderstanding of regulatory require-ments related
to marketing pharma-ceutical products.
Clients include Abbott, Celgene,CSL Biotherapies,
Genentech,Genzyme, Gilead, Merck, Pfizer,sanofi-aventis and World
HeartFederation.
WEISSCOMMGROUP
60 Francisco StreetSan Francisco, CA
94133415/362-5018www.wcgglobal.com
Jim Weiss, Chairman & CEODiane Weiser, President &
COOTony Esposito, CFOBob Pearson, Chief Technology& Media
OfficerJennifer Gottlieb, Managing Dir., NYAngela Gillespie,
Managing Dir., SFNigel Breakwell, Mng. Dir., LondonPaul Laland,
Managing Dir.,Corporate Communications & IR
WeissComm Group is an inte-grated media services company
OCTOBER 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION36
Dr. Samar Muzaffar, State EMS Medical Director for theMissouri
Department of Health and Senior Services,addresses a team of
medical professionals during aplanning session for the Missouri
Time CriticalDiagnosis system for emergency medical care.
TheVandiver Group, Inc. provides strategic planning sup-port for
the Missouri Foundation for Health to assist incommunicating the
system’s messages to the medicalcommunity, policymakers, media and
general public.
Continued on page 38
TGI HealthworksContinued from page 35
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focused on the corporate and prod-uct marketing and
communicationsneeds of the world’s leading compa-nies. It is the
parent company ofWeissComm Partners, the largestindependent
communicationsagency focused exclusively on thehealthcare industry;
InvigorateCommunications, an agencyfocused on helping
companiesbuild health-based brands; ODA, aninnovative creative
services agencythat works with companies to culti-vate unique
brands that resonateand inspire; and Common SenseMedia Group, a
social mediaagency.
WeissComm’s seasoned profes-sionals specialize in
branding,design, digital and traditional mar-keting, corporate and
product PR,social media, investor and advocacyrelations, clinical
trial recruitmentand grassroots direct-to-patientcommunications
campaigns.
WeissComm offers a full spec-trum of communications and
mar-keting services geared to accom-plish one thing: build
visibility andvalue for a company, product orfranchise. We corral
the entiresphere of influence impacting clientreputation. We follow
the industryand respond to its evolution. Oursenior teams take a
practical, target-ed, and fully-integrated approach tomaximize
results across all keyaudiences. We develop consistentmessages and
compelling materials,act on market intelligence to giveclients an
edge and win over top-tiermedia and investors with
strategiccommunications.
Recently named HealthcareAgency of the Year for the secondyear
in a row by The Holmes Report,WeissComm is ranked among thetop
independent PR firms in theU.S., serving clients globally
withoffices in San Francisco, New York,Chicago, Austin, Washington,
D.C.and London.
WIDMEYER COMMUNICATIONS
102 West 38th Street, 4th FloorNew York, NY
10018212/[email protected]
C. Henry Engleka, Senior VicePresident, Health and Wellness
Breakthrough communicationsin the emerging well-being
conver-
sation requires breakthrough think-ing.
Companies have become mas-ters at positioning themselves
asleaders in benefits, diversity, socialresponsibility, the
environment,wellness and work-life balance toenhance reputation and
employeeproductivity.
Widmeyer Communications is atthe forefront of developing
com-munications, marketing and socialmedia strategies that fuse
theseexisting assets and discover newones to truly impact external
repu-tation and employee engagement ina new and emerging area —
well-being.
We are experts in the literatureand best practices of
well-beingand have counseled a number ofclients on how to position
them-selves in this complex market.
Read Health and Wellness SVPHenry Engleka’s blog post on
thetopic at widmeyer.com/wellbeingto learn more.
ZENO GROUP
3222 N Street, NW, Suite 500Washington, DC
20007202/[email protected]
200 East Randolph St., Ste. 5230Chicago, IL
60611312/[email protected]
Lynn Hanessian, ChiefExecutive OfficerHeather Gartman,
HealthcarePractice Lead
Zeno Group has a full-serv-ice health practice and a teamof
seasoned professionals. Ourteam applies its diverse expert-ise to
launch drugs, devices andover-the-counter products;guide insurers;
elevate hospitalsand health systems; communi-cate clinical data;
manage regu-latory developments; engagehealth professionals,
consumersand advocates; and influencepublic policy. Zeno Group
part-ners with clients to design pro-grams that drive results,
meet-ing measurable business objec-tives. Our mantra, “MoveMinds …
Move Markets”reflects our commitment to helpclients achieve a
competitiveadvantage to increase revenue,grow market share, and
buildand protect their reputations.Our boutique culture allows usto
be aggressive, flexible andnimble.
OCTOBER 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION38
Profiles of Healthcare & Medical PR Firms
WeissComm GroupContinued from page 36
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O’DWYER’S RANKINGSTOP HEALTHCARE & MEDICAL PR FIRMS
© 2009 J.R. O’Dwyer Co.
$92,974,26948,700,00033,720,00018,981,00011,953,37910,459,6636,310,1095,500,0004,964,9124,547,1204,530,0004,480,0004,396,6004,162,0003,830,1263,174,7933,168,0543,147,6002,895,1222,869,0002,778,1892,496,2062,490,8342,373,8102,254,9142,078,7951,966,2591,845,0291,835,0531,646,8041,598,5701,522,7391,399,2771,320,0001,306,4491,252,9821,244,1881,156,6901,046,0001,000,000980,062870,533869,100830,342782,189768,566732,803
721,000716,268678,092670,699667,612658,690650,779543,326531,000519,500501,431500,000495,420495,000490,500485,851459,164443,220430,568429,305375,000350,000336,001330,337328,143318,600300,000298,201297,859295,000282,803281,734260,875244,779195,228192,000185,584155,099153,093142,331135,000118,872111,417104,85080,29975,00062,166
Edelman New YorkRuder Finn New YorkAPCO Worldwide Wash,
D.C.WeissComm Partners San FranciscoSchwartz Comms. Waltham,
MACooney/Waters New YorkSpectrum Wash, D.C.Capstrat
RaleighCommunications Strategies Madison, NJGYMR Wash, D.C.Makovsky
+ Co. New YorkDKC (Dan Klores Comms.) New YorkZeno Group New
YorkDavies Santa BarbaraHager Sharp Wash., D.C.Public
Communications ChicagoMCS Healthcare PR Bedminster, NJCoyne PR
Parsippany, NJCrosby Marketing Comms. AnnapolisCRT/tanaka Richmond,
VAFrench|West|Vaughan RaleighDodge Comms. AtlantaHawkins
International New YorkPadilla Speer Beardsley MinneapolisWinning
Strategies PR NewarkRF | Binder Partners New YorkJarrard Phillips
Cate & Hancock Brentwood, TNMoore Consulting TallahasseeShift
Comms. Brighton, MATGI Healthworks New YorkPerry Group
SacramentoRasky Baerlein BostonMcNeely Pigott & Fox
NashvilleThe Zimmerman Agency TallahasseeRoman/Peshoff Holland,
OHLaVoie Salem, MAThe Rogers Group Los AngelesQorvis Comms. Wash.,
D.C.Widmeyer PR Wash., D.C.Gregory FCA Comms. Ardmore, PAKwittken
& Co. New YorkVollmer PR HoustonPaul Werth Assocs. ColumbusHLB
Communications ChicagoKatcher Vaughn & Bailey Brentwood, TNRon
Sachs Comms. TallahasseeM Booth & Assocs. New York
JohnstonWells PR DenverJones Public Affairs Wash., D.C.Airfoil
DetroitTarget10 Niche Marketing New YorkeLuminatePR Irvine,
CAVandiver Group Wash., D.C.Standing Partnership St. LouisCalypso
Comms. Portsmouth, NHThe Castle Group BostonRosica Strategic PR
Paramus, NJBridge Global Strategies New YorkNew West Lousiville,
KYPRx San JoseLambert Edwards Grand RapidsCashman & Katz
Glastonbury, CTThe Phelps Group Santa MonicaPeritus PR Lousiville,
KYPainePR Los AngelesL.C. Williams & Assocs. ChicagoCooperKatz
& Co. New YorkBoardroom PR Plantation, FL5W Public Relations
New YorkSeigenthaler PR NashvilleRL PR & Marketing Los
Angeleszcomm Bethesda, MDGodwin Group Jackson, MSEisen Mktg. Group
CincinnatiRLF Comms. Greensboro, NCHope-Beckham AtlantaDuDell &
Assocs. OaklandLinhart PR DenverVPE Public Relations S.
PasadenaPeppercom New YorkTravers, Collins & Co. BuffaloLevick
Strategic Comms. Wash., D.CIW Group West HollywoodLuckie Strategic
PR Birmingham, ALMorris + King Co. New YorkRichmond PR SeattleIdea
Hall Costa MesaBader Rutter Brooklfield, WIPierpont Comms.
HoustonIntermark Group Birmingham, ALEdge Comms. Encino, CAMaccabee
Group MinneapolisTransMedia Comms. Boca Raton, FLRhea + Kaiser
Naperville, IL
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