Internet Advertising Maximizing Exposure OADA Annual General Meeting October 2010
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Internet Advertising Maximizing Exposure
OADA Annual General Meeting October 2010
Agenda
• Search Engine Marketing• Overview• Organic Listings• Google Places• Google Adwords
Agenda
• Social Media Marketing• Overview• Facebook• Twitter• YouTube• Your Blog
Typical New Car Search
Typical New and Used Car Search
Typical New and Used Car Search
Search Engine Marketing
• Google has 81 % of the world’s search market share
• 620 million people visit Google.com daily
Search Engine Marketing
• Natural or Organic Results (Top Ten)• Google Local (7 Pack)• Google Adwords (3 on Top and 8 on Right)• Google News• Google Video• Twitter Updates
Organic Listings
Organic Factors
• Links!
Organic Factors
• Content!
Organic Factors
• Activity!
Dealership Search
Used Make Search
Special Finance Search
Used Vehicle Search
Service Department Search
Typical Dealer Keywords
Google Places
Google.ca/places
Google Places
Google Adwords
Google.com/AdWords
Google Adwords (PPC)
Google Adwords (PPC)
• Use Adwords to advertise:– A loss leader– An overstocked model– Areas where your site does not show organically– Need to increase website traffic
Social Media Marketing
Social Media Marketing Facts
• People do business with companies they know, like and Trust
Social Media Marketing
Yourblog.com
Blogging
• A blog is the main hub for all your social media activity
• Creates fresh content to a website• Creates activity on a website (Google Caffeine)• Write a post only when you good content to
share
Social Media Marketing
• Facebook has over 400 Million users• 50% of their active users log on EVERY Day• The average user has 130 friends• People spend over 500 billion minutes on
Facebook each month• If Facebook was a country, it would be the
world’s 6th largest
Facebook Do’s and Dont’s
• Create a Facebook Fan Page not a profile page.
Facebook Do’s and Dont’s
• Add content that relates to your customer• Talk about events in your community• Add pictures, videos and testimonials• Advertise your page everywhere!
Facebook Do’s and Dont’s
• Take a picture during your delivery• Post it on Facebook and your blog• “Tag” the customer with a testimonial
Facebook Do’s and Dont’s
Social Media Marketing
• There are over 1 million “tweets” (messages) per hour being distributed
• Twitter projects to have 26 Million users by 2010
Twitter Do’s and Don’ts
• Engage people in conversation• Follow people that interest you• Follow people in your community
Social Media Marketing
youtube.com
YouTube Do’s and Don’ts
• Create videos of your inventory• Create a video that evokes emotion• Outsource the production when possible• When doing in-house production, use
animoto.com• Video your customer’s testimonial at delivery
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