86 % ADOPTION INFORMATION TECHNOLOGY 83 % ADOPTION CUSTOMER SERVICE 85 % ADOPTION SALES 76 % ADOPTION FINANCE 63 % ADOPTION ENGINEERING 87 % ADOPTION HUMAN RESOURCES Cloud applications bring the benefits of cost effectiveness, accessibility, mobility, and stability to organizations. As these applications become more prevalent, the challenges they introduce, such as security and performance, will become critical to address. The “App Tree” captures the larger landscape of cloud apps helping you understand their impacts and reach across organizations. Applications are critical for large organizations to conduct their day-to-day business activities such as sales, customer support, resource management and much more. Today, many of these critical business applications are moving to the cloud and by 2017 most of them will be there. HUMAN CAPITAL MANAGEMENT PAYROLL, BENEFITS & COMPLIANCE APPLICATION PERFORMANCE MONITORING DEVELOPMENT TOOLS CLIENT RELATIONSHIP MANAGEMENT CLIENT RELATIONSHIP MANAGEMENT Brought to you by FINANCIAL & ACCOUNTING MANAGEMENT 86 % ADOPTION COLLABORATION REAL-TIME COLLABORATION BUSINESS TRAVEL EXPENSE MANAGEMENT ENTIRE ORGANIZATION 85 % ADOPTION PRODUCTIVITY 85 % ADOPTION MARKETING MARKETING AUTOMATION WEBSITE TESTING / OPTIMIZATION EMAIL MARKETING SOCIAL MEDIA MANAGEMENT THE APP TREE THE LANDSCAPE SAAS APP & NETWORK PERFORMANCE NETWORK SECURITY BACKUP & RECOVERY IT SERVICE MANAGEMENT o f T o p B u sin e s s C r i t i c a l C lo u d A p p li c a t i on s Sources: https://www.kpmg.com/FR/fr/IssuesAndInsights/ArticlesPublications/Documents/the-cloud-takes-shape.pdf Don't see your brand and want to be added? Please send us a note with your request to: [email protected]. Please note: The applications represented above are representative of the most commonly adopted applica- tions across organizations and are not intended to serve as a comprehensive list. Security Privacy Data loss Reliability Cost Efficiencies Improvement of Organizational Productivity Scalability Higher Adoption Rates Reduced Time to Value CHALLENGES BENEFITS