NZ Fitness industry

Fit ‘n’ Well Fitness

Centre

- First opened in Brisbane in 1995

- 12 centres in Australia now

- Friendly customer service

- Clean facilities

& changing rooms

Expand into NZ ?!

Fitness

industry

in NZ

Trend

50% of people give up going to gyms only 6months after beginning (Dearnaley, 2004)

Present growth was disappointing due

to the economic recession (ZBond, 2005)

Council vs. Private gym

Council operated gyms are subsidised

& able to offer cheaper membership

(Vaughan, 2002)

Locations

60% of people going to a gym live near it (G., 2007)

Gyms have to depend on human frailty& the customers who care about their

“Body Beautiful” (Dearnaley, 2004).

Not recommended..

Why not???

1 Economic downturn

-save $$$ for more necessary use

2 The competition among the industry

-price war

-near saturation of fitness market

References• http://k12east.mrdonn.org/banner_australia.gif

• http://www.bdonline.co.uk/Pictures/web/c/f/c/changing_room.jpg

• http://www.mtv.com/onair/truelife/assets/images/full_episodes/Happy_To_Be_Fat/Flipbook/13.jpg

• http://homepages.ihug.co.nz/~Spmccall/graphics/nz.jpg

• http://www.workplacefoundations.com/Services/Compensation/files/page4_1.jpg

• http://www.adadslife.com/wp-content/uploads/2008/11/windowslivewritertimeforanotherrecession-b9b3recession3.jpg