Nutriup

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GROUP MEMBERS

Aniket Patil 11 Khushboo Patel 50 Clayton Collacco 26 Camelo dabre 23 Conrad Rodrigues 27

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FLOW OF PRESENTATION

Industry overview Organization and product description. Major competitors. Market analysis SWOT analysis. Marketing mix of Nutri UP. SPT Financial strategy and budget allocation. Conclusion.

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INDUSTRY OVERVIEW

Indian health drinks market is still in its infancy due to the lack of awareness among the population.

GlaxoSmithkline (GSK) with four brands - Horlicks, Boost, Viva and Maltova - is the leader in Indian health drink market. Complan, GluconD from Heinz India and Cadbury India's Bournvita are also popular among the Indian health drink brands

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MARKET ANALYSIS

Health and Wellness Foods market estimated at 10000 crores in 2012 and expected to grow to 55000 crores by 2015 at a CAGR of 33%

India’s Health-drinks market pegged at around 4000 crores (90000 tonnes) and expected to reach approximately 8000 crores by 2016

India is world’s largest malt-based drinks market with a share of almost 22% in the world’s total retail volume(Malt is germinated cereal grains that have been dried in a process known as malting)

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Rising concerns among consumers about efficacy of traditional foods

Two faced nutritional problems – one due to excess and other from deficiency

Health drink powders consumed as milk substitute & nutrient boosters

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PRODUCT DESCRIPTION

Nutri-UP27 vital nutrients – Proteins, Multi-vitamins and DHA

‘Nutrisorb’ technology – Makes nutrients easily absorbable(& more effective)

Power Vitamins – Vitamin B1, B2 , B6 and Niacin (Vitamin B3) (Energy releasers to keep aperson charged up

Natural goodness of milk and malted barley

MAJOR PLAYERS AND BRANDS

GlaxoSmithKline Horlicks Boost Maltova Viva

Kraft-Cadbury (Mondelez International) Bournivita

Heinz Complan

Amul Nutramul Pro

Major Players In The Indian Market

MARKET-SHARE OF MAJOR BRANDS

Horlicks – 51 %

Bournvita – 16.2%

Complan – 13.9%

Boost – 12 %

Brand Trust Ratings by Trust Research Advisory

SRENGTHS:

WEAKNESS:

Health Product Taste  Product Differentiation

Range. Lack of Awareness. New brand.

OPPURTUNITIES

THREATS

Health conscious societies

Growing the market

Established Competitors

Lack of trust in health claims

Local Events

PROSPECTS OF INDIAN HFD MARKET

Indian HFD market is a growth market with tremendous opportunities (Check graph)

India has one of the youngest population in the world making it a long-term HFD market (TG)

Still considered as one of the growth markets in terms of rising income reinforcing the long-term prospects

Rising awareness among consumers due to exposure to developed markets (More people than ever travelling abroad, foreign TV channels, global offerings) adds to TG everyday

Due to foreign origin of most of the HFD products(mostly developed markets) which have stricter laws related to food safety, the products don’t need much tweaking(& expenses) in that aspect

Market Size in crores

010002000300040005000600070008000

2006 2013 2016*

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CONCLUSION

Nutri UP can serve as an excellent vehicle for your Breakfast

Thus, NutriUP is the future of the Health Drink market in India.

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BIBLOGRAPHY http://www.socialsamosa.com/2014/02/social-media-strategy-r

eview-bournvita/

http://www.in-beverage.org/pfndai.pdf http://

marketingpractice.blogspot.in/2011/07/acti-life-daily-nutrition-for-adults.html

Schiffman & Kanauk , Consumer Behaviour -Prenticehall of India Private Limited (3rd edition)

ww.expresshealthcaremgmt.com/20030815/ events6.shtml www.fao.org/es/ESN/nutrition/ind-e.stm www.expresshealthcaremgmt.com/20030430/convers.shtml http://www.cadburyindia.com/brands/bev1.asp http://en.wikipedia.org/wiki/Horlicks http://www.complanfoods.com/complan_overview.php http://en.wikipedia.org/wiki/Milo_(drink) h t t p : / / w w w . b o o s t . c o m / P r o d u c t s

/ourproducts_boostdrink.asp