Nutrition informatics - data challenges and …...Nutrition informatics - data challenges and opportunities in FrieslandCampina Jan Geurts, ELIXIR Innovation & SME forum, March 19th

Nutrition informatics - data challenges and opportunities in FrieslandCampina

Jan Geurts, ELIXIR Innovation & SME forum, March 19th 2015

19,000 ambitious member farmers are the ownersof FrieslandCampina

3

Six farmers founded the

first dairy co-operative

Nine farmers take over a

cheese factory in the Dutch

Wieringerwaard

Founding of CCF in

Leeuwarden

Friesche Vlag,Dutch Baby and Bonnet Rouge are registered for international markets

Founding ofCoberco in

Zutphen

Merger of Coberco, Friesland Dairy Foods,

De Zuid-Oost-Hoek andTwee Provinciën

Acquisition of Nutricia

Dairy &DrinksGroup

Friesland Foods receives Royal designation on its 125th anniversary

Founding of the first dairy co-operatives

Founding of the De Meijerij Veghel / De Melkindustrie Veghel

Campina brand introduced

DMV Campina and Melkunie Holland introduced

Founding Campina Melkunie

Acquisitionof Sudmilch(Heilbronn)

International launch of formation of inter-national Campina brand and co-operative

Acquisition ofAlaska Milk CorporationPhilippines

Acquisition ofZijerveld en

Veldhuyzen B.V. and G. den

Hollander Holding B.V.

Acquisition of IDB Belgium

We have a long history

Every day we nourishmillions ofconsumersaround the world

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With our brands

Consumer Foodservice Ingredients

DebicHollandiaCampina ProfessioneelChocomelFristiMilnerVifitOptimel

CampinaCoolBestNutromaTaksiFricoExtranDubbelFrisss

DOMODMVKievitCreamy CreationNutrifeedDFE Pharma

Campina NoyNoy Puddis ValessLandliebe Chocomel FrisianFlag CoolBestRainbow Milli Peak FrisoFriesche Vlag Vifit Fruttis CompletaNapolact Alaska Mona BotergoudDutch Lady Foremost DubbelFrisssFristi Optimel FricoMilner Yazoo Appelsientje

Using milk as a healthy basis

● Milk is a natural source of nutrition and provides nutrients for a healthy lifestyle

● Milk contains essential nutrients such as proteins, fats, vitamins B2 and B12 and minerals such as calcium

● Milk is suited to contribute to the right balance in all types of diet

Key figures 2013

employees21.18611.4 billion

euro revenue

30Facilities in

countries 100Export to over

countries

Millionsof consumers

member dairy farmersown the Company

19,244

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Every day

In order to valorize milk

The objectiveof a business withno member milk isto generate profitabove our EBIT

hurdle

Profitability

The objective ofour member milk

intense businessesis to valorise

milk at positiveEBIT margins

Member milk usage

Ambition

Foundation

Growthcategories

Respond to needs

Capabilities

To create the most successful, professional and attractive dairy company for its member dairy farmers, employees, customers and consumers and for society by providing people around the world with essential nutrients from dairy products during every phase of their lives

Dairy-basedbeverages

Infant nutrition (B2B, B2C)

Strongholds & geographicexpansion

Brandedcheese

Food-servicein Europe

Basic products

Growth &development

Daily nutrition

Health &wellness

Functionality

Talent management

Milk valorisation

Innovation Business model& cost focus

Chainadvantages

Sustainable dairy farming & business operations

The way weWork & safety

Goodnessof dairy

And a clear strategy:route2020

Innovation Centre Wageningen

Innovation at FrieslandCampina

● 320 R&D employees● 450 workstations● Pilot plant (2,500 m2) ● Laboratories and taste testing ● Experience center, innovation kitchen and bakery● State-of-the-art and sustainable building: BREEAM certified

Data within FrieslandCampina

FrieslandCampina Data sources

SAP (finance, factory, procurement, recipe management, “milk web” (farm, milk composition & quality), …)

Microsoft Office and SharePoint

±1600 Corporate applications

Bioinformatics infrastructure

Knowledge management infrastructure R&D

Data within FrieslandCampina

Data Size

Data heterogeneity

Summit(SAP)

ONE R&D Portal(SharePoint)

Bio

-IT

15

Scope of project Summit

In scope• Sales & distribution, finance• Production and Detailed Scheduling, Warehouse management, Plant maintenance,

Quality management• Procurement (including SmartBuy for non-product related procurement) • Demand planning, supply network planning (Sales & Operations Planning on opco

level)• Sales & Operations Planning on Enterprise level• Business Warehouse (including standard reporting and queries)• Current Opco scope / user group

Out of scope

Knowledge management within FC R&D

To empower the R&D community to use knowledge efficiently and effectively

From 56 to way of working

Openness vs ConfidentialityKnowledge sharing within R&D before and after ONE

Simply not shared

Tip of iceberg visible

Sharedknowledge

ConfidentialSecret

R&D knowledge sharing environment to capture and reuse our information and documents

The heart of knowledge management

Knowledge Data

Your experiments built into our data collection

The place where measurements, observations and analyses from e.g. lab, pilot plant, factory and simulation experiments are collected

Your part in our collaboration

The place where all project/collaboration documents are stored

Your publication brought to our attention

The library where all (end) reports are collected

Your gateway to our collective dairy knowledge

The place where scattered knowledge is integrated, summarized, completed with new findings and made accessible to the FC R&D community

Overarching knowledge

Experimental results

interfaces directly with FC’s bioinformatics infrastructure

23

External partners FrieslandCampina

Worldwide 1.500.000 reseachers are active in

for our company relevant research domains

Bridging Filter company-relevant information

Innovation cycle

Idea Concept Project Product

Ideation0 Exploration1Develop-

ment OpCoDevelop-ment CR 32

Transfer tofactory

Launch

Follow-up 6

€

54

R&D phase shortening:shorter time-to-market

customer intimacy

Development of novelProduct concepts

Better claim support through state-of-the-art overview ofall relevant developments, internal as well as external

The bioinformatics infrastructure:ODIN as central hub

All (milk) ingredients are captured and described in detail in our bioinformatics

computer infrastructure

ODIN gives access to nutritional information…

…vitamin B12 in more detail

…biochemical pathways

…and much more

…information about bacteria used for

fermentation

Connecting data to the businessSome examples

Example 1:LEAP2 – commercial application of bioinformatics

Infant nutrition development

bioinformatics

Development of a ß-lactoglobulin free IFT product faster and better

Bioinformatics assisted, fast development

Example 2: fermentation 2.0

Novel, predicted by RPE

The RPE approach enables new design of

starter cultures for dairy fermentation

Acknowledgements

Dr. Hilmar IlgenfritzDr. Sascha LoskoDr. Klaus Heumann

Ruud SchoemakerUrszula KudlaRolf BosJan Geurts

Ellen van LeusenChristel TimmerThijs GuldemondAndre Groeneveld