NUMBER ONE IN READERSHIP JANUARY 2010 TO DECEMBER 2010 · 2009-10-06 · branded eyewear collections sep 15 vision expo west †the seller’s guide aug 17 aug 23 buy an ad, get a

THE 20/20 MISSIONSTATEMENT FROMOUR FIRST ISSUE INSEPTEMBER 1974:

A PUBLICATION DEDICATEDTO WHAT EVERYONE INTHE OPTICAL INDUSTRYNEEDS TO SEE AND KNOW.

AS THE LEADING TRADEPUBLICATION IN THE OPTICALARENA 20/20 IS, SIMPLY,PERFECT VISION. LET THE20/20 EDITORIAL TEAMHELP YOU STAY FOCUSEDON THE CHALLENGESOF THE PRESENT WHILE ASSURING CONTINUED INSIGHT INTO THE FUTURE.

20/20NUMBER ONE IN READERSHIP JANUARY 2010 TO DECEMBER 2010

MEDIAPLANNING GUIDE 2010A FULL YEAR OF EYEWEAR ADVERTISING OPPORTUNITIES Facebook.com/2020mag

Twitter.com/2020mag

ADDITIONAL INSIGHT

THE 20/20 MISSIONSTATEMENT FROMOUR FIRST ISSUE INSEPTEMBER 1974:

A PUBLICATION DEDICATEDTO WHAT EVERYONE INTHE OPTICAL INDUSTRYNEEDS TO SEE AND KNOW.

AS THE LEADING TRADEPUBLICATION IN THE OPTICALARENA 20/20 IS, SIMPLY,PERFECT VISION. LET THE20/20 EDITORIAL TEAMHELP YOU STAY FOCUSEDON THE CHALLENGESOF THE PRESENT WHILE ASSURING CONTINUED INSIGHT INTO THE FUTURE.

20/20NUMBER ONE IN READERSHIP JANUARY 2010 TO DECEMBER 2010

MEDIAPLANNING GUIDE 2010A FULL YEAR OF EYEWEAR ADVERTISING OPPORTUNITIES Facebook.com/2020mag

Twitter.com/2020mag

ADDITIONAL INSIGHT

ISSUE BONUS EYEWEAR FEATURES L&T FEATURE AD SPACE MATERIALS SPECIAL ADVERTING SUPPLEMENTS/ DISTRIBUTION CLOSE DUE OPPORTUNITIES PACKAGES

JAN OPTI MUNICH •SUNWEAR •DISPENSING PREMIUM DEC 1 DEC 8 ADD A SECOND KIDS JAN 15-17 •SUNWEAR FOR KIDS SINGLE-VISION LENSES SUNWEAR AD AT HALF PRICE •SUNCLIP TECHNOLOGY

FEB* SECO FEB 10-14 •WOMEN’S EYEWEAR •RESOLVING ADAPTATION PROBLEMS JAN 4 JAN 8 ASK ABOUT OUR ACCESSORIES MIDO MAR 5-7 •EYEWEAR ACCESSORIES/READERS FOR RETURNING PATIENTS CORNER PROMOTION

MAR VISION EXPO EAST •THE NEWEST EYEWEAR AND SUNWEAR TRENDS •HIGH-TECH DISPENSING/ FEB 1 FEB 4 ASK ABOUT OUR 4 ISSUE MAR 19-21 •ESSENTIAL EYEWEAR COLLECTIONS FOR SPRING MEASURING SYSTEMS SUNVISION PACKAGE

MAR 15 VISION EXPO EAST •WHAT’S BRAND NEW FEB 12 FEB 19 BUY AN AD, GET A FACING MAR 19-21 •THE BASICS OF GOOD BRANDING ADVERTORIAL AT NO-CHARGE

APR •SPORT SUNWEAR •TOOLS AND TECHNIQUES FOR MAR 5 MAR 10 ASK ABOUT THE •SPORT BRAND RX FRAMES ADJUSTING FRAMES ULTIMATE ACCESSORY •SPORT LENSES PACKAGE

MAY •FRAME TECHNOLOGY •DISPENSING ANTI-FATIGUE LENSES APR 5 APR 9 SUNVISION •THE EVOLUTION OF RIMLESS AND SEMI RIMLESS •PROCESSING RIMLESS EYEWEAR

JUN AOA JUNE 16-20 •IWEAR •ANNUAL L&T LENS SURVEY RESULTS MAY 3 MAY 7 MEMORY METALS •IN•VALUE•ABLE EYEWEAR •AR LENS BASICS (20/20 & VM)

JUL •CHILDREN’S EYEWEAR •LOW VISION LENSES JUN 3 JUN 9 SUNVISION •SPORT EYEWEAR FOR KIDS AND TECHNOLOGIES •DISPENSING LENSES FOR CHILDREN

AUG* •BRANDED EYEWEAR •FITTING PERSONALIZED LENSES JUL 2 JUL 9 KIDZBIZ •“HOUSE” BRANDS (20/20 & VM) • BONUS FEATURE: BLUEPRINTS FOR SUCCESS

SEP SILMO SEPT 23-26 •A FIRST LOOK AT EYEWEAR AND SUNWEAR •LENS TINTING BASICS AUG 4 AUG 10 SUNVISION VISION EXPO WEST TRENDS FOR 2010 OCT 7-9 •FALL PREVIEW OF THE SEASON’S BEST BRANDED EYEWEAR COLLECTIONS

SEP 15 VISION EXPO WEST •THE SELLER’S GUIDE AUG 17 AUG 23 BUY AN AD, GET A FACING OCT 7-9 •SPECIAL FEATURE: THE BASICS OF ADVERTORIAL AT NO-CHARGE SUCCESSFUL RETAILING

OCT •HIGH-END EYEWEAR •WHAT TO EXPECT FROM YOUR RX LAB SEP 2 SEP 9 •EXTREME LUXURY

NOV •FRAME MATERIALS •ANNUAL L&T LAB SURVEY RESULTS OCT 5 OCT 11 •BESPOKE EYEWEAR •PERSONALIZED LENSES

DEC •MEN’S EYEWEAR •ANNUAL L&T RESOURCE GUIDE NOV 3 NOV 9 •EYEWEAR FOR THE MATURE MARKET

•MAY AND NOV WILL HAVE SPECIAL LENS FEATURES AS PART OF MAIN FEATURE

*Ad Readership Study Please call your sales representative for supplement and package close dates.

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AD SPACE MATERIALS SPECIAL ADVERTING SUPPLEME

2020 ’S 2010 ISSUES THAT CAN TAKE OPTICAL THROUGH TO.. . 2020

ISSUE BONUS EYEWEAR FEATURES DISTRIBUTION

JAN OPTI MUMUMUMUNICNICNICNICI H H H H •SUNSUNU WEAWEAW R •DISPENSING PREMI JAN 1115-5-15-15-17 7 7 7 77 •SUNS WEAWEAR FR OR KIDS S SINGLE-VISION LEN •SUNCLIP TECHNOLO

L&T FEATURE

20/20 THAT CAN TAKE OPTICAL THROUGH TO.. . 20202020 ’S 2010 ISSUES

THE YEAR OF DOUBLE FEATURES:

BUY AN AD INOCT/NOV/DEC, GET A BONUS AD AT NO CHARGE IN THE 4TH QUARTER

SSSIONIONIOIOONOONON

Upfront — The most read monthly section of 20/20. Often playful and occasionally irreverent, optical at its coolest.

Hall of Frames — Celebrate the celebrity of eyewear where the famous become “frame-us.”

Promo Primer — News and analysis of marketing and merchandising available to optical retailers—includes special promotions, in-store retail news, trunk shows, trade show promotions, etc.Lens Marketing — The latest news and analysis of the marketing and merchandising of lenses.Licensing, Liaisons & New Collections — First with news on the latest brand signings and licensing agreements.Fashion Focus — The hottest trends in eyewear BEFORE they happen.SunDay — The hottest trends in sunglasses BEFORE they happen.Opti-Extras — The latest trends in eyewearaccessories.MarketPulse — Optical by the numbers… statistical surveys of independent ECPs delivered by Jobson Research and analyzed by 20/20’s expert editorial team.

Successful Retail Strategies — What it takes to win for optical retailers.What’sRightNow — Trends, show news: The ever-evolving style and importance of eyewear.What’s New — Eyewear brand and collection debuts.What’s Next — Important extensions of existing collections.New Products — The optical industry’s greatest source of new products, product news and product information.The Basics — The best dispensing tips, retail strategies and the foundation for the Basics webinar. The 20/20 Price GuideThe 20/20 Product GuideParting Glance — The best visual impressions of optical—inspiring visual moments and insightful commen-tary. Always with a look back @20/20’s past three decades.

Upfront — The most read monthly section of 20/20. Often playful and occasionally irreverent, optical at its coolest.

Successful Retail Strategies —What it takes to win for optical retailers.What’sRightNow — Trends, show

I N S I G H T F U L D E P A R T M E N T S...

...E V E R Y M O N T H

L&T MAGAZINE FEATURES

L&T’s Eye Opener — Conversations with innovators in lenses and lens processing.

L&T’s Lens Choices — The in-depth look at trends and technology in the spectacle lens arena.

L&T’s Well Equipped— In-depth look at lens processing tech, equipment and trends.

L&T’s RxPertise — Lens Basics for practical fi tting and retailing.

L&T Basics — A guide of dispensing tips, retail strategies and a variety of lens selling advice in a bulleted and illustrated format.

L&T New Products— Eyewear’s best source of lens and equipment product news and new lens products with special features on What’s New and What’s Next in all categories.

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SIGNATURE 20/20SPECIAL FEATURES

Artist of the Frame — Insider interviews with the world’s most creative frame designers.A Conversation With —Intimate and timely chats with world-renowned fashion designers and personalities involved in eyewear licenses.

Please contact James Spina for editorial information at [email protected]

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SIGNATURE 20/20

20/20 DIGITAL EDITION

20/20 is now available in digital format. Readers can view the entire issue online page by page, and zoom in on articles and ads, access live web links or download their favorite articles. 20/20 Digital Edition is available for monthly sponsorship and includes banner ad and logo in e-blast promoting digital edition.Monthly Sponsorship: $1,000

20/20 FASHION E-BLAST20/20 Fashion E-Blast brings the rich and vibrant images from 20/20 editorial to life with a slideshow displaying the current issue’s fashion photo feature. The slideshow is accompanied with insightful commentary from 20/20 editors, giv-ing readers a closer look at each month’s featured eyewear. One horizontal banner position is available each month.Monthly Sponsorship: $2,000

20/20 EL&T20/20 eL&T is an exclusive e-blast deliver-ing the latest news, best new product information, helpful dispensing tips and information on lenses and technology.

Horizontal banner: $1,000 Monthly Sponsorship (Includes 3 horizontal banner ads): $3,500

For information on banner and video specifi cations, contact Amanda Jensen at [email protected] or 212.274.7113.

2 0 / 2 0 O N L I N EAs electronic media plays an increasingly essential role in delivering information to optical professionals, it’s more important than ever to make it a part of your marketing strategy. 20/20 has expanded its mission of perfect vision into new channels of delivery, with a variety of unique electronic product offerings that give your company instant visibility. From our website to e-newsletters, 20/20 offers distinct online advertising opportunities to deliver your promotional message. Our growing social networking presence via Twitter and Facebook complements our online presence, providing a new way to drive traffi c to our electronic products while reinforcing your advertising message.

2020MAG.COM2020mag.com provides users with 24/7 online access to 20/20 ’s renowned editorial coverage and so much more. Features include current articles, links to digital editions, archive search, continuing education and training and videos. With over 16,000 unique visitors per month, 2020mag.com offers premium positioning for your product message. Multiple sponsorship opportunities are available including banner ads and videos.

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2020MAG.COM ADVERTISING POSITIONS*

Header Horizontal Banner Ad $1,100

Vertical Skyscraper Banner Ad $1,650

Vertical Half Banner Ad $900

Home Page Peel Ad $1,500

Video (Home Page, per video, per week) $1,200

Video (Video Page, per video, $3,000per month includes banner ad)

Become a Fan on Facebook: Facebook.com/2020mag Follow us on Twitter: Twitter.com/2020mag

Specifi c pages and fi xed positions can also be sold for exclusive sponsorship, giving you the oppor-tunity to customize your placement needs. All ad spots support a variety of media formats including rich media FLASH formats.

*Rates are based on one month sponsorship

2 0 / 2 0 E D U C A T I O N A N D T R A I N I N G

20/20 is committed to supporting professional excellence and better patient care industry wide by delivering high-quality, relevant and insightful education to the marketplace. The 20/20 Opticianry Study Center provides ABO/NCLE-approved continuing education courses in print, online and live formats to 20/20 readers.

Opticians rely on quality education delivered by 20/20 and our educational sponsors. When you partner with 20/20, we provide total management of events, certifi cation, course development, layout and approval, pre- and post-event marketing and follow-up, telemarketing, online registration and sales leads. We can customize any CE or training program to fi t your company’s goals and budget.

THE 20/20 OPTICIANRY STUDY CENTER CREATES LASTING PARTNERSHIPS TO PROVIDE EDUCATION AND TRAINING FOR OPTICAL INDUSTRY PROFESSIONALS IN A VARIETY OF CUSTOMIZED FORMATS.

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20/20 OFFERS A COMPREHENSIVE RANGE OF PRODUCTS AND SERVICES…

•PRINT CE COURSES IN 20/20 •INTERNET COURSES

•INTERACTIVE WEBINARS •CUSTOMIZED CONTENT

•LIVE CE EVENTS •TRAINING SEMINARS

•SPEAKER SELECTION •HANDS-ON WORKSHOPS

•CUSTOM PROGRAMS •PRODUCT EDUCATION / TRAINING

Contact your sales representative for pricing.

C I R C U L A T I O N20/20 IS THE LEADER IN CIRCULATION

SUBSCRIBER FILE (Identifi ed by Individual)

Optometrists 22,092

Opticians 19,511

Ophthalmologists 2,545

Executives at Chain HQ 377

Optical Product Buyers at Chain HQ 124

Owners (not optometrists) 1,765

Lab Wholesalers/Distributors 684

Lab/Distribution Executives 262

Retail Managers (not opticians) 1,651

Regional Retail Managers 508

TOTAL QUALIFIED CIRCULATION 49,519Source, publisher’s statement, June 2009, subject to BPA pending audits.Member since: May 1977. BPA is a third party auditor for trade publications.

UNIT FILE (Identifi ed by Unit/Retail Location/Store)

INDEPENDENT LOCATIONS (SEE NOTE 1)

Optical Shop 9,190

Optometric Practice 17,732

Ophthalmologic Practice/Dispensary 2,666

Department Store 152

Mass Merchandiser/Warehouse Store 120

Drug Store 11

CHAIN LOCATIONS (SEE NOTE 2)

Optical Chain 2,619

Optometric Chain 1,767

Ophthalmologic Chain 320

Department Store Chain 481

Mass Merchandiser/Warehouse Store Chain 493

Drug Store Chain —

Optical Lab/Wholesale Distributor 726

HMO 176

TOTAL UNIT FILE 36,453

Note 1: Independent represents companies with 1-3 locationsNote 2: Chain represents companies with 4 or more locationsSource, publisher’s statement, June 2009, subject to BPA pending audits.For list rental information call: Jennifer Felling, StatListics Tel: (203) 778-8700;Fax: (203) 778-4839; e-mail: [email protected]

20/20 ENSURES THAT YOUR MESSAGE REACHES THE ENTIRE OPTICAL MARKET. AS THE FIRST AND ONLY OPTICAL PUBLICATION TO IDENTIFY BY UNIT, 20/20 STANDS ALONE IN PROVIDING TWO BPA AUDITS.

DIGITAL AD FILE FORMAT AND PROOFSPreferred Ad File Format:PDF/X1-A (2001), with fonts and images embedded, and crop marks outside of bleed area (minimum 10pt).

Accepted Ad File Formats:• Collected MAC QuarkXPress V6.5

(or earlier) fi les• Packaged MAC InDesign CS3

(or earlier) fi les

Please prefl ight your fi les.• Convert all fi les to CMYK process,

unless a PMS color has been reserved and documented on the Ad Order.

• Images must be no less than 250dpi for color and grey scale images (800 to 1200 dpi for line-work).

• Fonts: Use only Postscript Type 1 fonts. Menu styled, Multiple Master and True Type fonts are NOT accepted.

For Collected or Packaged fi les, supply suitcases, screen fonts and printer fonts as well as fonts embedded in graphics.

• Graphics: For Collected or Packaged fi les:

Use only EPS and TIFF fi le formats. No JPEG or LZW compression. 300dpi for color and grey scale images. Place artwork at 100%. Do not nest EPS fi les within EPS fl atten layers. Delete extra channels in Photoshop. Resize and rotate images in their original application.

Proofs:We require 1 digital proof (Kodak Approval Preferred) from the digital fi le being delivered. JPEG and Low Resolution. PDF fi les are accepted for CONTENT only. Jobson Medical Information will not be held responsible for color concerns on ads where hard copy “for color” proofs are not supplied.

PRODUCTION AND STORAGE• All ad work subject to additional production

charges to be determined on an individual basis.

• Send advertising materials and proofs to: John Caggiano Corporate Production Director 100 Avenue of the Americas, 9th FL New York, NY 10013 212.274.7110 [email protected]

FTP INFORMATIONSite: ftp.production.jobson.comUser: jobsonclientPassword: ftp!prod1Directory: In/2020_AdsAll fi les must be sent STUFFED or ZIPPED. Send e-mail to [email protected] indicating File Name, Publication and Month, Advertiser and Ad Unit.Color proofs, as indicated above, must be supplied.

P R O D U C T I O N

2010 MECHANICAL REQUIREMENTS

Unit Trim SizeFull Page 9” x 10.875”Spread 18” x 10.875”½ Page Horizontal 9” x 5.25½ Page Vertical 4.25” x 10.875”¼ Page Square 4.25” x 5.25”¼ Page Horizontal 9” x 3”¼ Page Vertical 2.25” x 10.875”Gatefold 27.875” x 10.875”

Binding Method: Perfect Bound

Live Area: 0.25” from all trims

Bleed: 0.125” Bleed off all trims

Jobson Medical Information LLC100 Avenue of the Americas • New York, NY 10013212-274-7000 • www.jobson.com 20/20