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Organizing a Confer-ence.

The case of VMI. 201081545 Jinhyuk Bahk200501417 Taegu Park

Background Informa-tions

VMI is an international financial ser-vice company, based on Valencia, Spain. It’s VMI’s first international conference CEO, Senior Managers at head office,

and managers from oversees sub-sidiaries will attend.

What should be consid-ered?

Things to be considered: Budget (must be under $2,000) Period (Friday evening to Monday Morn-

ing) Season (It will be held in June)

Criteria for judgment.

Location Accessibility to the airports.

Ratings by stars Conference rooms Hotel’s & nearby facilities.

Cultural attractions Budget Advantages/Disadvantages

Let’s welcome those candi-dates!

1. Long Beach hotel, Casablanca, Mo-rocco.

2. Hotel Moda, Prague, Czech Repub-lic.

3. Hotel Matong, Tioman, Malaysia.4. Hotel Colossus, Las Vegas, USA.5. The Peninsula, Chicago, USA6. W Seoul Walkerhill, Seoul, South Ko-

rea.

Casablanca, Morroco

Seaside location, 5-Star hotel. Cost : $1,500 (meals and entertain-

ments included) Advantage: Very attractive beach,

Two large conference rooms Disadvantage : Few cultural attrac-

tions.

Image of Long Beach Hotel

Prague, Czech Republic

Downtown Prague, 4-Star hotel Cost : $950 (meals and two guided

tours) Advantage: Low cost, which means

more money for tours and other ex-penses.

Disadvantage: Heavily booked by summer, not easily accessible to airport.

Image of Hotel Moda

Tioman, Malaysia

5-Star hotel, on an island off east coast of Malaysia

Cost : $1,350 (meals included) Advantage: spacey conference

rooms. Nice selection outdoor activi-ties available.

Disadvantage : Not very accessible.

Image of Hotel Matong

Las Vegas, NV, USA.

Las Vegas, 5-Star hotel Cost : $1,950, meals and one tour. Advantage: Has its own casino

within Hotel. Also great conference facilities. easy access from airport

Disadvantage : Many tourists visit hotels throughout the day

Image of Hotel Colussus

Chicago, IL, USA

Hotel Name : The Peninsula. 5-Star hotel, Downtown Chicago Cost : $1,800 (meals included). Two

tours can be arranged for $150. Advantage : Awesome facilities.

Great food and nightlife Disadvantage : Very busy city; also

not very accessible from Airport (O’Hare and Midway)

Image of The Peninsula

Seoul, South Korea

Hotel name : W Seoul Walkerhill. 5-Star hotel, Downtown Seoul. Cost : $1,500, including meals and

tours. Advantage :peaceful yet close to

downtown, lots of cultural attraction Disadvantage : not very accessible

from airport, Not as far as Malaysia but still a lot of travelling.

Image of W Seoul Walk-erhill

Comparison table.

Name

Casabla-nca, Mo-

rocco

Prague, Czech

Republic

Tioman, Malaysia

Las Ve-gas, USA

Chicago, USA

Seoul, South Korea

Cost ($) 1,500 950 1,350 1,950 1,800 1,500

Ratings (# of stars)

5 4 5 5 5 5

Facilities Decent Average Decent Great Great Great

Notes /special

features

Beautiful but

lack of Cultural Attrac-tion.

CheapBut

Problems with

availabil-ity

Peaceful and quiet

Yet Not veryAccessi-

ble

Great fa-cilities.How-ever,

expen-sive and crowded

Great fa-cilities

and city but traffic and city

problems

Great fa-cilities

and cul-tural at-traction but too

far

Overall ★★★ ★★ ★★★ ★★★ ★★★★ ★★★★★

Conclusion

We have chosen to hold our confer-ence in Seoul, South Korea.

Combination of cultural attraction, cheap enough cost and great facili-ties

We can solve accessibility problem by renting a bus from the airport at extra charges. Also recommending people to take 9 p.m. flight from Paris, and 12:20 a.m. flight from Los Angeles.

Hola! como estas?!

To : All sales managers From : Chief Executive, VMI Subject : This year’s conference.

I am writing to invite you to attend this year’s conference. It will be held in Seoul, South Korea. (type here to continue)

¡Gracias!

Q & A session