Nuevas Funcionalidades en SAP CRM 7 Enhancement Package 2marketing.enapsys.com/MKT/Nuevas_funcionalidadesSAPCRM.pdf · Nuevas Funcionalidades en SAP CRM 7 Enhancement Package 2 .

Enapsys Nuevas Funcionalidades en SAP CRM 7 Enhancement Package 2

AGENDA

SAP CRM 7

Real Time Offer Management

Interaction Center- BCM

Webchannel

Mobile

Social Media

RDS

¿Quién es Enapsys?

SAP CRM 7.0 Enhancement Package 2

SERVICE MARKETING

SALES

Mobile

Powered by

SAP NetWeaver®

End-to-end,

Industry-specific

Processes

ANALYTICS

Web

Channel

Interaction

Center

Partner

Channel

Mgmt

CUSTOMER

Sybase

Movilidad

BCM

(Business

Communications

Management)

RTOM

(Real-Time Offer

Management)

BusinessObjects

- Dashboards

- Reporting

- Analytics

Social CRM

(integration with

Facebook and Twitter)

Open Text

Administración

de Contenidos

Interactive

Forms

by Adobe

SAP CRM +10 años

Real-Time Offer Management

Real-Time Offer Management

Real-Time Offer Management

• Análisis de Respuestas

• Perfilamiento y Calificación • Análisis de Rendimiento de los

operadores. • Análisis de los clientes

Interaction Assistance

Self-Learning and Optimization

Measure & Provide Insights

Real-Time Decisioning

Offer Portfolio Management

• Selección de Productos • Prioridad de Ofertas • Datos y decisiones en tiempo real • Optimización de ofertas

• Siguiente mejor acción

Interaction Center BCM-Business Comunication Management

Marketing Ventas Servicio al Cliente Servicios Compartidos Gestión de Interaction Center Analíticos de Interaction Center

Interaction Center

From isolated communications

and systems silos …

SAP

CRM

SAP Business

Communications

Management

Customers

Customer-

facing

employees &

systems

Data Network

SAP

CRM

Phone Mobile/

SMS

E-Mail/

Fax/

Chat

Contact

Center

… to integrated all software-

based Communication-Enabled Business

Processes

BCM

BCM

BCM

Web Channel Experience

Aproveche Internet como un valioso canal de ventas, marketing y servicios para las empresas y los consumidores.

E-Marketing

E-Commerce

E-Service

Web Channel Analytics

Web Channel Experience Management

Una plataforma única de E-Commerce, E-Marketing y de E-servicio para todos

Web Channel Experience Management

Web Channel Experience Management

DEMO

Web Channel Experience Management

Mobile

MOBILE CRM 7.0

Business Partner (Account & Contact) Management

Activity Management

Lead Management

Opportunity Management with line items

Sales Orders with line items

Native App Integration (phone, calendar, contacts, maps)

Reports (top opportunities, opportunities at risk, sales pipeline)

Customization and Enhancements

CRM Mobile

CRM Mobile

DEMO CRM Mobile

Social Media

Customer

Institution

Social Media

Social media Integration with the social web

Comes Channel proliferation

Social Media

Registrations, Invitations, Notifications

Offer, Content, Membership Info

Leverage customer experience More customer information More business New prospects

SAP Bank executes an e-mail campaign to address crucial customers on Facebook

It offers to download the SAP Banking-widget on Facebook – incl. a special offer for a 12months time deposit

Tracy Hicks, a high potential customer, downloads the widget to her facebook profile.

She uses her authorization data of the customers loyalty program from SAP Bank to get access to the application

Campaign Execution Facebook

Widget Account Details Offers &

Business New Invitations

Tracy checks her account details and transactions

She gives feedback on her last meeting with a consultant and sends an online request for a new credit account

Tracy analyzes the offers from SAP Bank which are relevant to her

She registers to the special campaigns she‘s interested in

Tracy invites her friend Matt to download the SAP Bank-widget on Facebook

Matt downloads the widget and adds it to his profile

Social Media

SAP RDS

RDS Rapid Deployment Solutions

RDS Rapid Deployment Solutions

Enapsys

QUIÉNES SOMOS

Enapsys se especializa en la implementación de soluciones CRM basadas en la plataforma SAP.

Recomendados por SAP como la mejor opción en México para implementaciones de SAP CRM.

Cuenta con el mayor número de clientes de referencia SAP CRM en México para todos los sectores de la industria

Conformada por un equipo especializado y certificados en las últimas versiones de las soluciones SAP.

PERFIL Enapsys

Contamos con amplia experiencia en implementación de soluciones de Call Center SAP con Integración multicanal en diferentes plataformas.

Experiencia

SAP

Innovación permanente en áreas como Social Media y Data Services

Somos Software Partner de SAP y Open Text a nivel Global.

Innovación

CLIENTES

How many people use SAP CRM around the world?

MORE THAN 7,5 MILLION SAP CRM USERS

CRM is a Top Priority for Business Leaders

CRM is a Top Priority for Business Leaders

NUESTRAS OFICINAS

México Blvd. Manuel Avila Camacho 191 Piso 3 Colonia Los Morales Polanco 11570 - México DF, México T +52 55 36405340

Estados Unidos 550 Biltmore Way, Suite 200 Coral Gables, Florida 33134 T +001 786.329.7176

• Central Access Point - RTOM WiKi https://wiki.wdf.sap.corp/display/SAPCRMHub/SAP+RTOM

• SAP CRM - Ramp-Up Knowledge Transfer (RKT)

http://service.sap.com/rkt-crm

• SAP CRM – Demo Portal http://crmportal.wdf.sap.corp:1080

• SAP CRM - Help Portal http://help.sap.com/

• SAP Public Web http://www.sap.com/crm

CRM is a Top Priority for Business Leaders

Referencias

• iOS: Apple iTunes http://itunes.apple.com/us/app/sap-crm-sales/id476539891?mt=8

• BlackBerry AppWorld http://appworld.blackberry.com/webstore/content/69042/?lang=en

• Android Google Play https://play.google.com/store/apps/details?id=com.sap.android.crmsales

• SAP Market Place for -Android -BlackBerry -Windows

@enapsys /enapsys

Dudas o Cometarios? Bernardo Martínez [email protected] Daniel García [email protected] Jazmín Vázquez [email protected]