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Nucor Corporation: Innovation,
Change, and Motivation Case Study
Tuesday, October 06, 2015
Tyler Daniel
Doug Morgan
Antoinette Jones
Maggie Turner
Robby Adkins
Senior Capstone
AIS-4099
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Agenda
Introduction: Nucor
Strengths
Weaknesses
Opportunities
Threats
Conclusion
Works Cited
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INTRODUCTION: NUCOR
Tyler Daniel
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Introduction: Nucor
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STRENGTHS
Doug Morgan
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Focus
Previously Nuclear Corporation of America with Conglomerate Business Model
Under Ken Iverson, shed inefficient business units and departments
Entered the steel making business
Became Nucor
Strengths
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Innovation
[1969] Implemented and made popular the mini-mill production process
Uses Scrap
[1989] First to use Thin-Slab technology
Reduces the thickness of casted clabs
[2002] First to use the Castrip Process
Molten steel directly into steel sheets
Strengths
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Reduced Management Layers
5 Layers of Management
Empowers employees at all levels
Everyone drives the success
Success and pain is shared
Strengths
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Commitment to Workforce
Educational Assistance
70 million plus since 1974
Pay for Performance
Results
Longevity
Happy Workforce
Consistent Profits
Strengths
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WEAKNESSES
Antoinette Jones
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Market Diversification
No plants outside of the United States
Fluctuation in US Economy
No other stream of revenue
if the price and demand for
steel decrease
Weaknesses
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Weaknesses
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OPPORTUNITIES
Maggie Turner
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Opportunities
Career
Currently - internships, co-ops, and can hire on recent college graduates
Opportunity Partner with specific colleges to make the hiring process easier
Product Development
Currently Only have one product (steel)
Opportunity Could expand on a variety of products to widen their companys target market
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Business Development
Currently 5 layers of management
Opportunity Create more positions so that management can focus on strictly decision making and what is best to
help the company grow.
Outsiders believe Nucor needs a hierarchy since they do
not have a complete chain of command.
Opportunities
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THREATS
Robby Adkins
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Threats
Long Term Threats
Rising cost in materials and labor
Foreign countries offer cheaper prices
Change in management when current team retires or leaves
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CONCLUSION
Tyler Daniel
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Conclusion
Strength Constant innovation
Weakness No other stream of revenue
Opportunity Expand variety of products
Threat Cheaper prices in other countries
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Works Cited
Nucor Corporation | Our Story | Prologue . (n.d.). Retrieved October 5, 2015, from
http://www.nucor.com/story
Thin Slab Casting. (n.d.). Retrieved October 5, 2015, from http://ietd.iipnetwork.org/content/thin-slab-casting
Worldsteel Short Range Outlook 2015 - 2016. (n.d.). Retrieved October 5, 2015, from
https://www.worldsteel.org/media-centre/press-
releases/2015/worldsteel-Short-Range-Outlook-2015---
2016.html
