SYNERGISTIC ARTIST/BRAND IMAGE Because our website design was solely based around the album cover, the synergy between our products was really strong.
NTLS Synergy - Artist / Brand
Aug 15, 2015
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SYNERGISTIC ARTIST/BRAND IMAGE
Because our website design was solely based around the album cover, the synergy between our
products was really strong.
The main page featured the same background, NTLS logo and main graphic as the album, which we thought sold the brand and promoted the album really well.
This idea was developed from SBTRKT's website, where the album art was used as a background to the home page of the site.
The image from the inside of the album cover could also be seen in the gallery which showed the behind the scenes photos from the shooting of 'Heart Skipped a Beat', and the actual 'Heart Skipped a Beat' video was available to watch on our VIDEOS page.
All the merchandise in the STORE page featured the NTLS logo from the album cover; an easily recognisable symbol; a leaf with the veins spelling NTLS.
The same logo was visible from every page of the site in the main banner, along with the background of the two artists in the forest being used on every page.
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