NTLB Grading Breakdown 20% Dp1 40% Dp2 40% Participation - attendance - reading

“So, we're actually going to start failing more often now. We're going to divide up into two teams and experiment with our materials. Each team will have different ideas. And each team will probably experience lots of little failures; but that's how we'll learn. And that's how we'll create a more meaningful design.”

Read more here.

NTLB Grading Breakdown

20% Dp1

40% Dp2

40% Participation - attendance - reading

generate maximum innovation potential

in a short amount of time

incorporate different perspectives

and build EXCITEMENT, GAIN ALIGNMENT, and TRANSFER IDEAS

WHY brainstorm

Needs & Insights -> Brainstorming Prompt

How might we…How to…How might we help…How might we show…

how to brainstorm: SETUP

how to brainstorm: RULES

All the creative, wild, bad, OK, and

undeveloped ideas from your brainstorm

Yield familiar and incremental results

When evaluated with typical “attractive”

and “feasible” criteria before direct

implementation

idea SELECTION is a critical step

All the creative, wild, bad, OK, and

undeveloped ideas from your brainstorm

Can be developed for feasibility

Selected for potential

we will SELECT and DEVELOP high potential ideas

for today VOTE using these 3 selection criteria

“Most likely to succeed” Place two votes on the ideas that you think are most likely to successfully address your “how might we”

“Most likely to delight” Place two votes on the ideas that you think would delight customers (without regard for practical constraints)

“Most breakthrough if …” Place two votes on the most breakthrough ideas (if a fatal flaw or real world constraint were to be ignored)

What is a prototype?

Looks like

Product

Works like

Interacts like

Service/Experience Space Story

What is a prototype?

Understand• Understand the

problem space• Empathy work• Expertise gaining

Explore• Explore the design options• Test to learn and to decide Communicate

• With team, users, client, or investor

• Use prototype as sales pitch centerpiece

Why prototype?

FAIL EARLY and OFTEN

(risk and cost vs. iteration curve)(cost of failure vs. project time)

H2 prototype: ID A VARIABLE

Looks like…

Interacts like…

Works like…

Looks like…

Interacts like…

Works like…

H2 prototype: SCALE RESOLUTION

first pass final designfor Gyrus ACMI, ENT Division

H2 prototype: CREATE EXPERIENCES

test (or, OBSERVE again!)

you will bring your prototype BACK to users

why TEST?

you are an anthropologist in the field seeking to

watch and understand how users interact with your

prototype in order to understand if your POV, concept directions and design attributes fit the

needs of the user

HOW TO test: team ROLES

host/hostess

active observers

HOW TO test: PLAN

1. Let the user EXPERIENCE

2. OBSERVE the experience

3. ENGAGE the user

H2 test: let the user EXPERIENCE

set the scene for the new donation experience

hand physical artifacts over immediately

give a short explanation to set context

act like a guide (not a lead)

H2 test: OBSERVE the experience

capture what worked, what didn’t

see how users use and mis-use your prototype

iterate on the fly

HOW TO test: ENGAGE the user

open-ended questions

no leading questions

specific questions

H2 test: gather feedback systematically