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Wha’ts the one thing we want them to take away from the communication?
How will we measure success?
CREATIVE BRIEF
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Create
Drive
Inspire
RECOMMENDATION
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Campaign Objectives: Methods for Success:CREATE
DRIVE
initiatives
INSPIRE
Family & Friends: Close Circles
Food: Good food = good time with family & friends
Fashion & Music: Brands & style MATTER
Campaign Strategy:
RATIONALE
Faith: Grounded in personal/religious beliefs
Fun: Enjoy life!
“I spend all my free time hanging out with my friends and family. Sometimes the most fun we can have is going for a ride, cranking up the music and chillin.”
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Magazine Ads
Bus Shelters
Billboards
Subway Tunnel
Signage
TRADITIONAL
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“Print is a visual medium. The beauty of a campaign that utilizes original art is that it can cross all advertising platforms and we can generate PR buzz from the artist and the artwork. This will help us stretch our marketing dollars”
Twitter
#Iwillcreate #Iwilldrive #Iwillinspire
DIGITAL
Facebook
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Interactive Airport Ads
YouTube
DIGITAL
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“Nothing engages consumers like real-life clips from owners and test drivers…Video streaming is playing out across the computer screens of America, with 124% annual growth overall.”
DIGITAL
Mobile Application
CREATE:
trying to beat their
DRIVE: INSPIRE:
inspiring others to
Landing Page:
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PARTNERS & SPONSORS
SMS AUDIO
Steve Aoki
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PR STRATEGY
Goal:
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“Reaching consumers isn’t just about translating campaigns into Spanish.”
“By immersing themselves in the cultures and daily lives of a brand’s users/prospects, listening
overarching values and themes marketers
connect meaningfully with them now [rather than] waiting for consumers to assimilate”
Festivals to Sponsor:
1. A3C Hip Hop Festival, Atlanta, GA (October 11-13, 2013)2. Bonnaroo, Manchester, TN (June 7-10, 2013)3. SXSW, Austin TX (March 9-18, 2014)4. Coachella, Indio, CA (April 13-15, 2013)5. Ultra Music Festival, Miami, FL (March 23-25, 2014)
CONTEST
Find the Key to Your Style
Mission
Social Media
QR Code Keychains
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INTERACTIVE
Create Your Ride How It Works
Drive What You Want
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SPORTS & CHARITY
Inspire Through Parkour
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SALES PROMOTION
Cars in Malls:
car will be Nismo-customized to attract attention from
car so shoppers can design their own car, complete
Press ReleasesPress releases will be sent to all national and local media outlets with