NSAC 2010: Social Media: Listen First

Social Media - Listen First

Janet Fouts - Social Media Coach

Don’t be afraid

Hold the reins

Conversations are like horses

• You can’t force a change in direction• Clarify misconceptions• Show the positives• Listen and engage• Respond immediately to negative

comments

Where are the conversations?

• Blogs• Linkedin• Forums• Facebook• Twitter• Communities• Ning/Yahoo/Google

What to listen for

• Brand• CXO names• Sponsors and donors• Supporters/evangelists• Industry/local news• Topics of corporate/personal interest

Find conversations quickly

Lazyfeed

Twitter

• Use it or not, you can’t ignore Twitter

• Faster than search

• Keyword focused• Link sharing

Listening Tools

Paid tools• Radian6• Biz360• Buzzlogic• Scout Labs• Trackur• SM2

Free tools• SM2 (freemium)• Social Mention• Lazyfeed• Google Blog Search• Twitter Search• Twilert• Nutshell Mail

Listen, engage, repeat

Engage me

• [email protected]• www.JanetFouts.com/listen• www.SocialMediaCoachingCenter.com• www.TatuDigital.com• @Jfouts• Linkedin - JanetFouts• 408.216.7423

Look and Listen

Susan TenbyMegan Keanehttp://www.techsoup.org

http://www.nonprofitcommons.org

Listen first, then pick your tool• See where your

members are online

• Pick your platforms

• Keep listening and engaging

• Re-evaluate & experiment as you go

Don’t Be a Megaphone

Turn “nay-sayers” into “yay-sayers”

Highlight Community Members

Give followers a reason to listen

• Share news

• Re-tweet relevant content in the sector

• Hold regular events

Tweet With Purpose

• Different users uses Twitter in very different specific ways

• For organization accounts, have guidelines

Email Alerts• Google Alert

(news, blog, all)

• Social Mention

• Monitor keywords

Listening Dashboard

• Many free options out there

• iGoogle

• RSS Readers

• NetVibes

Check the Dashboard

RSS Feeds

• Look for the orange RSS button

• Click to add to your reader of choice

• More how-to: “RSS in Plain English”

Twitter

• Find key followers and followees

• Twitterpacks• WeFollow• Twitter Search

Twitter Listening

• HootSuite

• Twitter search

• Stats and Klout

HootSuite Monitor

Facebook

Insights + Google Analytics

The 3 Bes

• Be responsive and timely

• Be up on the buzz

• Be yourself

Resources

Links to all the resources discussed:

http://socialmediaresources.wikispaces.com

Where in the (Online) World is TechSoup?

Contact

Susan TenbyOnline Community Director, TechSoup [email protected] http://flavors.me/susantenby

Megan Keane

Online Community Manager, TechSoup

[email protected]

http://friendfeed.com/penguinasana

Find presentation online @ http://slideshare.net/techsoupglobal