NRF'S BIG SHOW 2015: 5 TECHNOLOGY THEMES THAT DRIVE RETAIL INNOVATION

NRF’S BIG SHOW 2015 5 Technology Themes for Innovative Retail

MOZU AT NRF’S BIG SHOW 2015 Over 30,000 ecommerce leaders—from the largest brands to innovative start-ups—participated in NRF’S BIG SHOW this year. And Mozu was there.""We’ve compiled our favorite insights from thought leaders around the world who shared ecommerce strategies and technology solutions for the retail industry.

The chore of building, managing and maintaining separate sites for separate user devices should be a thing of the past. Commerce platforms that require modification to their existing structure are far from ideal because the online commerce experience should seamlessly translate from desktop to laptop to mobile devices of all types without losing design or brand integrity, SEO or the customer’s shopping preferences.

Responsive Design: A commerce website that automatically adapts to the connected consumer.

Content is a unique arena where commerce site managers and retail marketers converge. The best commerce platforms should empower retailers with the ability to add rich product content and eliminate the need for a separate content management system, placing the power of both commerce and content directly into the hands of Marketing and Merchandising teams.

Content + Commerce: The power to own your brand experience.

Ensuring a seamless shopping experience across all devices as well as access to CRM features, including store credit, preferred payment methods and customer segmentation to allow for specialized promotions will help build greater engagement and loyalty over time.

Customer Management: Engaging Customers Through Targeted Interactions.

Commerce solutions built with modern, multi-tenant SaaS architecture are setting a new standard of performance and capabilities as they transcend legacy platforms, pieced together with outdated code and difficult to manage as they restrain customization.

Modern Software Architecture: A flexible SaaS platform that scales as needed.

One of the biggest headaches retailers must suffer while maintaining a commerce site is the hefty fee structure providers typically attach. Many SaaS models penalize retailers with a revenue-sharing model or huge upfront license fees. Retailers should be wary of commerce platforms with pricing models based on revenue which can quickly inflate costs, and should instead look for providers that offer predictable, stable pricing models based on standardized metrics.

The TCO Equation: Know all the costs to gain control of your budget.

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