NP&SD New Product & Service Development SG Fall 2007 How to pick the right engine … Can it be done as a process … Going where you want to go …
Dec 25, 2015
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New Product & Service Development
SGFall 2007
How to pick the right engine …Can it be done as a process …Going where you want to go …
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Screen in the wild …
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Stage Gate process What is the Stage-Gate® Process?
Click to play video: The Story Behind Stage-Gate
The Stage-Gate® Product Innovation process is a carefully designed business process – the result of the world’s most comprehensive research into understanding what discriminates product success and failure. Pioneered and developed by Dr. Robert G. Cooper, it is the world’s most widely implemented and trusted product innovation process.
A Stage-Gate process is a conceptual and operational roadmap for moving a new-product project from idea to launch. Stage-Gate divides the effort into distinct stages separated by management decision gates. Cross-functional teams must successfully complete a prescribed set of related cross-functional tasks in each stage prior to obtaining management approval to proceed to the next stage of product development.
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Reuse ideas
Testing & Feedback
Funnel Research “Gold Mine” Prototype
Scoping Business Case Development
Bank of ideas / Discovery
Launch
Stage gate process – Visualization
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NICE SystemsGlobal solution provider for Call CentersPerformance managementWorkforce managementInteractionsQuality and coachingEtc …
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GATE I Align with the Company vision, goal,
strategy Is there a market? Innovative? Competitive edge?
Evaluated by Product Marketing Product Management
Go / Kill / Hold
Discovery Create a BANK of ideas … Incentive those who does …
Discovery & Gate I
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Gate I On site engineer Infrastructure for remote monitoring
Service level with BNY
Ideas On site engineer Training Reduce level of service Upgrade the platform Infrastructure for remote monitoring Disable alarms Etc …
Discovery & Gate I
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Stage I & Gate IIGATE II Revenue – $100K+ Year 1 Growth potential – 15% a year Product marketing – Market Demand
Evaluated by Product Marketing Product Management Services Operations
Go / Kill / Hold
Scoping Redefine the product Alignment with the company vision Market demand Innovative Financial – Potential size of business Refine / Redefine the idea / need Get educated (Basic research …) Talk with trustee advisors Test the concept
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Stage I & Gate IIGATE II $15K Onsite engineer $100K+ Proactive monitoring FTF Interest with other customers
Evaluated byProduct MarketingProduct ManagementServicesOperations
Scoping On-site engineer Proactive monitoring Sticky environment
Redefine the product Alignment with the company vision Market demand Innovative Financial – Potential size of business Refine / Redefine the idea / need Get educated (Basic research …) Talk with trustee advisors Test the concept
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Stage II & Gate IIIGATE III Technology Services Operations Legal Finance HR
Evaluated byRepresentative from each departmentExecutive commitment
Go / Kill / Hold
Business Case Analysis, Analysis, Analysis …
Market Technical Operation Legal Services Feedback from the market
Define your winning product Working prototype (Keep cost minimal) Involve all relevant business units
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Stage II & Gate IIIGATE III Technology PASS Services PASS Operations PASS Legal Needs work Finance PASS HR Need to create 24X7
opps
Evaluated byRepresentative from each department
(Legal & HR)Executive commitment
(Green light)
Business Case ROI Risk Mitigation Subject matter expertise
Analysis, Analysis, Analysis … Market (Financial / Healthcare) Technical (OK) Operation (OK) Legal (UNKNOWN) Services (OK) Feedback from the market (OK)
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Stage III & Gate IVGATE IV (Product related) Technology Quality
Evaluated byTechnology – VPN Infrastructure …Quality – Automatic alarms, categorization,
alerts procedures
Go / Kill / Hold
Development Test the product in a small scale (Pilot,
One site, Minimal investment) Refine business case Test the testing Define success criteria
Introduce the product to Sales Market Feedback from customer
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Stage III & Gate IVDevelopment Pilot for one location 8am-5pm monitoring Monitor critical alarms 2-3 months Define success criteria
Test the product in a small scale Refine business case Test the testing
Introduce the product to Sales Market Feedback from customer
GATE IV (Product related) Technology Quality
Evaluated byTechnology –
Remote access, Security, Tokens …Quality
Automatic alarms, categorization, customer alerts procedures, Dispatch …
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Testing and validation Test your testing Set measurable objectives
(Response time, Accuracy, etc…) Internal tests continues Acceptance Test results Test customer’s feedback Test company readiness for mass
production
Stage IV & Gate VGATE V Technology Services Operations Legal Finance HR
Evaluated byRepresentative from each departmentExecutive commitment
Go / Kill / Hold
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Testing and validation Measure all measurable objectives Measure respond time Measure customer satisfaction
Stage IV & Gate VGATE V Technology Services Operations Legal Finance HR
Evaluated byRepresentative from each departmentExecutive commitment
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Stage V - Launch
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Post launch reviewHow did we do?Measure objectivesRefine the product
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Thank you
SG